玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.45.92-14.140.0740.016.670.120.0-7.690.060.020.02.0632.1835.883.53-5.597.511.76-5.5939.76000
24Q2 (19)3.21-16.41-28.820.05-16.67-16.670.12-14.29-7.690.0620.050.01.56-0.3117.083.742.5429.691.8743.55110.75000
24Q1 (18)3.84-11.1151.180.060.020.00.147.6927.270.05-16.6725.01.5612.5-20.623.6521.15-15.811.30-6.25-17.32000
23Q4 (17)4.329.0947.950.060.020.00.130.00.00.0620.050.01.39-8.33-18.893.01-8.33-32.411.3910.01.39000
23Q3 (16)3.96-12.2-38.980.060.0-25.00.130.00.00.0525.00.01.5213.8922.923.2813.8963.891.2642.3663.89000
23Q2 (15)4.5177.56-39.050.0620.0-33.330.1318.18-23.530.040.0-20.01.33-32.429.392.88-33.4425.470.89-43.6831.26000
23Q1 (14)2.54-13.01-68.990.050.0-50.00.11-15.38-15.380.040.0-33.331.9714.9661.224.33-2.73172.831.5714.96114.96000
22Q4 (13)2.92-55.01-68.970.05-37.5-50.00.130.062.50.04-20.0-20.01.7138.9161.134.45122.26423.671.3777.81157.81000
22Q3 (12)6.49-12.3-23.380.08-11.11-27.270.13-23.530.00.050.00.01.231.35-5.082.00-12.8130.510.7714.0230.51000
22Q2 (11)7.4-9.650.140.09-10.00.00.1730.7730.770.05-16.6725.01.22-0.39-0.142.3044.7330.590.68-7.7724.83000
22Q1 (10)8.19-12.9633.170.10.011.110.1362.58.330.0620.020.01.2214.9-16.561.5986.71-18.650.7337.88-9.89000
21Q4 (9)9.4111.129.610.1-9.0925.00.08-38.46-33.330.050.025.01.06-18.17-3.560.85-44.61-48.570.53-9.99-3.5600-100.0
21Q3 (8)8.4714.6136.170.1122.2222.220.130.018.180.0525.00.01.306.64-10.251.53-12.75-13.210.599.06-26.5600-100.0
21Q2 (7)7.3920.1650.820.090.028.570.138.3318.180.04-20.00.01.22-16.78-14.751.76-9.84-21.640.54-33.42-33.6900-100.0
21Q1 (6)6.15-15.2935.160.0912.528.570.120.09.090.0525.00.01.4632.8-4.881.9518.05-19.290.8147.56-26.020-100.0-100.0
20Q4 (5)7.2616.7246.370.08-11.110.00.129.090.00.04-20.0-20.01.10-23.84-31.681.65-6.54-31.680.55-31.46-45.342240.00.0
20Q3 (4)6.2226.940.00.0928.570.00.110.00.00.0525.00.01.451.290.01.77-21.220.00.80-1.530.02240.00.0
20Q2 (3)4.97.690.00.070.00.00.110.00.00.04-20.00.01.43-7.140.02.24-7.140.00.82-25.710.02240.00.0
20Q1 (2)4.55-8.270.00.07-12.50.00.11-8.330.00.050.00.01.54-4.620.02.42-0.070.01.109.010.02240.00.0
19Q4 (1)4.960.00.00.080.00.00.120.00.00.050.00.01.610.00.02.420.00.01.010.00.02240.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.33-38.680.24-27.270.49-14.040.19-9.521.5718.63.2040.191.2447.5500
2022 (9)25.0-20.460.33-13.160.5723.910.215.01.329.182.2855.780.8432.0100
2021 (8)31.4337.070.3822.580.462.220.211.111.21-10.571.46-25.420.64-18.9400
2020 (7)22.934.420.31-8.820.452.270.18-5.261.35-12.681.96-2.050.78-9.272240.0
2019 (6)21.96-15.340.34-17.070.44-22.810.19-20.831.55-2.042.00-8.820.87-6.492240.0
2018 (5)25.94-7.360.41-6.820.5721.280.2426.321.580.582.2030.910.9336.352240.0
2017 (4)28.0-5.760.440.00.47-7.840.19-13.641.576.111.68-2.210.68-8.362240.0
2016 (3)29.717.760.44-8.330.51-32.00.22-12.01.48-14.941.72-36.90.74-18.342240.0
2015 (2)27.5710.10.48-2.040.7529.310.2513.641.74-11.032.7217.440.913.2122410.34
2014 (1)25.0428.150.498.890.5818.370.220.01.9602.3200.880203-3.33

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