- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.4 | 5.92 | -14.14 | 0.07 | 40.0 | 16.67 | 0.12 | 0.0 | -7.69 | 0.06 | 0.0 | 20.0 | 2.06 | 32.18 | 35.88 | 3.53 | -5.59 | 7.51 | 1.76 | -5.59 | 39.76 | 0 | 0 | 0 |
24Q2 (19) | 3.21 | -16.41 | -28.82 | 0.05 | -16.67 | -16.67 | 0.12 | -14.29 | -7.69 | 0.06 | 20.0 | 50.0 | 1.56 | -0.31 | 17.08 | 3.74 | 2.54 | 29.69 | 1.87 | 43.55 | 110.75 | 0 | 0 | 0 |
24Q1 (18) | 3.84 | -11.11 | 51.18 | 0.06 | 0.0 | 20.0 | 0.14 | 7.69 | 27.27 | 0.05 | -16.67 | 25.0 | 1.56 | 12.5 | -20.62 | 3.65 | 21.15 | -15.81 | 1.30 | -6.25 | -17.32 | 0 | 0 | 0 |
23Q4 (17) | 4.32 | 9.09 | 47.95 | 0.06 | 0.0 | 20.0 | 0.13 | 0.0 | 0.0 | 0.06 | 20.0 | 50.0 | 1.39 | -8.33 | -18.89 | 3.01 | -8.33 | -32.41 | 1.39 | 10.0 | 1.39 | 0 | 0 | 0 |
23Q3 (16) | 3.96 | -12.2 | -38.98 | 0.06 | 0.0 | -25.0 | 0.13 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 1.52 | 13.89 | 22.92 | 3.28 | 13.89 | 63.89 | 1.26 | 42.36 | 63.89 | 0 | 0 | 0 |
23Q2 (15) | 4.51 | 77.56 | -39.05 | 0.06 | 20.0 | -33.33 | 0.13 | 18.18 | -23.53 | 0.04 | 0.0 | -20.0 | 1.33 | -32.42 | 9.39 | 2.88 | -33.44 | 25.47 | 0.89 | -43.68 | 31.26 | 0 | 0 | 0 |
23Q1 (14) | 2.54 | -13.01 | -68.99 | 0.05 | 0.0 | -50.0 | 0.11 | -15.38 | -15.38 | 0.04 | 0.0 | -33.33 | 1.97 | 14.96 | 61.22 | 4.33 | -2.73 | 172.83 | 1.57 | 14.96 | 114.96 | 0 | 0 | 0 |
22Q4 (13) | 2.92 | -55.01 | -68.97 | 0.05 | -37.5 | -50.0 | 0.13 | 0.0 | 62.5 | 0.04 | -20.0 | -20.0 | 1.71 | 38.91 | 61.13 | 4.45 | 122.26 | 423.67 | 1.37 | 77.81 | 157.81 | 0 | 0 | 0 |
22Q3 (12) | 6.49 | -12.3 | -23.38 | 0.08 | -11.11 | -27.27 | 0.13 | -23.53 | 0.0 | 0.05 | 0.0 | 0.0 | 1.23 | 1.35 | -5.08 | 2.00 | -12.81 | 30.51 | 0.77 | 14.02 | 30.51 | 0 | 0 | 0 |
22Q2 (11) | 7.4 | -9.65 | 0.14 | 0.09 | -10.0 | 0.0 | 0.17 | 30.77 | 30.77 | 0.05 | -16.67 | 25.0 | 1.22 | -0.39 | -0.14 | 2.30 | 44.73 | 30.59 | 0.68 | -7.77 | 24.83 | 0 | 0 | 0 |
22Q1 (10) | 8.19 | -12.96 | 33.17 | 0.1 | 0.0 | 11.11 | 0.13 | 62.5 | 8.33 | 0.06 | 20.0 | 20.0 | 1.22 | 14.9 | -16.56 | 1.59 | 86.71 | -18.65 | 0.73 | 37.88 | -9.89 | 0 | 0 | 0 |
21Q4 (9) | 9.41 | 11.1 | 29.61 | 0.1 | -9.09 | 25.0 | 0.08 | -38.46 | -33.33 | 0.05 | 0.0 | 25.0 | 1.06 | -18.17 | -3.56 | 0.85 | -44.61 | -48.57 | 0.53 | -9.99 | -3.56 | 0 | 0 | -100.0 |
21Q3 (8) | 8.47 | 14.61 | 36.17 | 0.11 | 22.22 | 22.22 | 0.13 | 0.0 | 18.18 | 0.05 | 25.0 | 0.0 | 1.30 | 6.64 | -10.25 | 1.53 | -12.75 | -13.21 | 0.59 | 9.06 | -26.56 | 0 | 0 | -100.0 |
21Q2 (7) | 7.39 | 20.16 | 50.82 | 0.09 | 0.0 | 28.57 | 0.13 | 8.33 | 18.18 | 0.04 | -20.0 | 0.0 | 1.22 | -16.78 | -14.75 | 1.76 | -9.84 | -21.64 | 0.54 | -33.42 | -33.69 | 0 | 0 | -100.0 |
21Q1 (6) | 6.15 | -15.29 | 35.16 | 0.09 | 12.5 | 28.57 | 0.12 | 0.0 | 9.09 | 0.05 | 25.0 | 0.0 | 1.46 | 32.8 | -4.88 | 1.95 | 18.05 | -19.29 | 0.81 | 47.56 | -26.02 | 0 | -100.0 | -100.0 |
20Q4 (5) | 7.26 | 16.72 | 46.37 | 0.08 | -11.11 | 0.0 | 0.12 | 9.09 | 0.0 | 0.04 | -20.0 | -20.0 | 1.10 | -23.84 | -31.68 | 1.65 | -6.54 | -31.68 | 0.55 | -31.46 | -45.34 | 224 | 0.0 | 0.0 |
20Q3 (4) | 6.22 | 26.94 | 0.0 | 0.09 | 28.57 | 0.0 | 0.11 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 1.45 | 1.29 | 0.0 | 1.77 | -21.22 | 0.0 | 0.80 | -1.53 | 0.0 | 224 | 0.0 | 0.0 |
20Q2 (3) | 4.9 | 7.69 | 0.0 | 0.07 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.04 | -20.0 | 0.0 | 1.43 | -7.14 | 0.0 | 2.24 | -7.14 | 0.0 | 0.82 | -25.71 | 0.0 | 224 | 0.0 | 0.0 |
20Q1 (2) | 4.55 | -8.27 | 0.0 | 0.07 | -12.5 | 0.0 | 0.11 | -8.33 | 0.0 | 0.05 | 0.0 | 0.0 | 1.54 | -4.62 | 0.0 | 2.42 | -0.07 | 0.0 | 1.10 | 9.01 | 0.0 | 224 | 0.0 | 0.0 |
19Q4 (1) | 4.96 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 2.42 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 224 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 15.33 | -38.68 | 0.24 | -27.27 | 0.49 | -14.04 | 0.19 | -9.52 | 1.57 | 18.6 | 3.20 | 40.19 | 1.24 | 47.55 | 0 | 0 |
2022 (9) | 25.0 | -20.46 | 0.33 | -13.16 | 0.57 | 23.91 | 0.21 | 5.0 | 1.32 | 9.18 | 2.28 | 55.78 | 0.84 | 32.01 | 0 | 0 |
2021 (8) | 31.43 | 37.07 | 0.38 | 22.58 | 0.46 | 2.22 | 0.2 | 11.11 | 1.21 | -10.57 | 1.46 | -25.42 | 0.64 | -18.94 | 0 | 0 |
2020 (7) | 22.93 | 4.42 | 0.31 | -8.82 | 0.45 | 2.27 | 0.18 | -5.26 | 1.35 | -12.68 | 1.96 | -2.05 | 0.78 | -9.27 | 224 | 0.0 |
2019 (6) | 21.96 | -15.34 | 0.34 | -17.07 | 0.44 | -22.81 | 0.19 | -20.83 | 1.55 | -2.04 | 2.00 | -8.82 | 0.87 | -6.49 | 224 | 0.0 |
2018 (5) | 25.94 | -7.36 | 0.41 | -6.82 | 0.57 | 21.28 | 0.24 | 26.32 | 1.58 | 0.58 | 2.20 | 30.91 | 0.93 | 36.35 | 224 | 0.0 |
2017 (4) | 28.0 | -5.76 | 0.44 | 0.0 | 0.47 | -7.84 | 0.19 | -13.64 | 1.57 | 6.11 | 1.68 | -2.21 | 0.68 | -8.36 | 224 | 0.0 |
2016 (3) | 29.71 | 7.76 | 0.44 | -8.33 | 0.51 | -32.0 | 0.22 | -12.0 | 1.48 | -14.94 | 1.72 | -36.9 | 0.74 | -18.34 | 224 | 0.0 |
2015 (2) | 27.57 | 10.1 | 0.48 | -2.04 | 0.75 | 29.31 | 0.25 | 13.64 | 1.74 | -11.03 | 2.72 | 17.44 | 0.91 | 3.21 | 224 | 10.34 |
2014 (1) | 25.04 | 28.15 | 0.49 | 8.89 | 0.58 | 18.37 | 0.22 | 0.0 | 1.96 | 0 | 2.32 | 0 | 0.88 | 0 | 203 | -3.33 |