- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.9 | 10.27 | 8.21 | 0.05 | 0.0 | 150.0 | 0.56 | 0.0 | 1.82 | 0.04 | 0.0 | 0.0 | 1.72 | -9.31 | 131.03 | 19.31 | -9.31 | -5.91 | 1.38 | -9.31 | -7.59 | 289 | 0.0 | -2.03 |
| 24Q2 (19) | 2.63 | 8.23 | -5.05 | 0.05 | 25.0 | 25.0 | 0.56 | -6.67 | 9.8 | 0.04 | 0.0 | 0.0 | 1.90 | 15.49 | 31.65 | 21.29 | -13.76 | 15.65 | 1.52 | -7.6 | 5.32 | 289 | 0.0 | -2.03 |
| 24Q1 (18) | 2.43 | -14.13 | 2.1 | 0.04 | 0.0 | -20.0 | 0.6 | 1.69 | 30.43 | 0.04 | 0.0 | -20.0 | 1.65 | 16.46 | -21.65 | 24.69 | 18.43 | 27.75 | 1.65 | 16.46 | -21.65 | 289 | 0.0 | -2.03 |
| 23Q4 (17) | 2.83 | 5.6 | -19.83 | 0.04 | 100.0 | -20.0 | 0.59 | 7.27 | 11.32 | 0.04 | 0.0 | 0.0 | 1.41 | 89.4 | -0.21 | 20.85 | 1.59 | 38.86 | 1.41 | -5.3 | 24.73 | 289 | -2.03 | -2.03 |
| 23Q3 (16) | 2.68 | -3.25 | 17.54 | 0.02 | -50.0 | -60.0 | 0.55 | 7.84 | 44.74 | 0.04 | 0.0 | -20.0 | 0.75 | -48.32 | -65.97 | 20.52 | 11.46 | 23.13 | 1.49 | 3.36 | -31.94 | 295 | 0.0 | 3.15 |
| 23Q2 (15) | 2.77 | 16.39 | 125.2 | 0.04 | -20.0 | 0.0 | 0.51 | 10.87 | 131.82 | 0.04 | -20.0 | -33.33 | 1.44 | -31.26 | -55.6 | 18.41 | -4.74 | 2.94 | 1.44 | -31.26 | -70.4 | 295 | 0.0 | 3.15 |
| 23Q1 (14) | 2.38 | -32.58 | 39.18 | 0.05 | 0.0 | 0.0 | 0.46 | -13.21 | 109.09 | 0.05 | 25.0 | -28.57 | 2.10 | 48.32 | -28.15 | 19.33 | 28.73 | 50.23 | 2.10 | 85.4 | -48.68 | 295 | 0.0 | 3.15 |
| 22Q4 (13) | 3.53 | 54.82 | 38.43 | 0.05 | 0.0 | -16.67 | 0.53 | 39.47 | 120.83 | 0.04 | -20.0 | -42.86 | 1.42 | -35.41 | -39.8 | 15.01 | -9.92 | 59.53 | 1.13 | -48.33 | -58.72 | 295 | 3.15 | 3.15 |
| 22Q3 (12) | 2.28 | 85.37 | -28.08 | 0.05 | 25.0 | -28.57 | 0.38 | 72.73 | 52.0 | 0.05 | -16.67 | -28.57 | 2.19 | -32.57 | -0.69 | 16.67 | -6.82 | 111.33 | 2.19 | -55.04 | -0.69 | 286 | 0.0 | 4.38 |
| 22Q2 (11) | 1.23 | -28.07 | -63.72 | 0.04 | -20.0 | -33.33 | 0.22 | 0.0 | -12.0 | 0.06 | -14.29 | -25.0 | 3.25 | 11.22 | 83.74 | 17.89 | 39.02 | 142.54 | 4.88 | 19.16 | 106.71 | 286 | 0.0 | 4.38 |
| 22Q1 (10) | 1.71 | -32.94 | -35.96 | 0.05 | -16.67 | 0.0 | 0.22 | -8.33 | 0.0 | 0.07 | 0.0 | -12.5 | 2.92 | 24.27 | 56.14 | 12.87 | 36.7 | 56.14 | 4.09 | 49.12 | 36.62 | 286 | 0.0 | 4.38 |
| 21Q4 (9) | 2.55 | -19.56 | -9.25 | 0.06 | -14.29 | 20.0 | 0.24 | -4.0 | 0.0 | 0.07 | 0.0 | -12.5 | 2.35 | 6.55 | 32.24 | 9.41 | 19.34 | 10.2 | 2.75 | 24.31 | -3.58 | 286 | 4.38 | 4.38 |
| 21Q3 (8) | 3.17 | -6.49 | 29.92 | 0.07 | 16.67 | 40.0 | 0.25 | 0.0 | 19.05 | 0.07 | -12.5 | -12.5 | 2.21 | 24.76 | 7.76 | 7.89 | 6.94 | -8.37 | 2.21 | -6.43 | -32.65 | 274 | 0.0 | 4.18 |
| 21Q2 (7) | 3.39 | 26.97 | 80.32 | 0.06 | 20.0 | 20.0 | 0.25 | 13.64 | 31.58 | 0.08 | 0.0 | 14.29 | 1.77 | -5.49 | -33.45 | 7.37 | -10.5 | -27.03 | 2.36 | -21.24 | -36.62 | 274 | 0.0 | 4.18 |
| 21Q1 (6) | 2.67 | -4.98 | 72.26 | 0.05 | 0.0 | 25.0 | 0.22 | -8.33 | 22.22 | 0.08 | 0.0 | 0.0 | 1.87 | 5.24 | -27.43 | 8.24 | -3.53 | -29.05 | 3.00 | 5.24 | -41.95 | 274 | 0.0 | 7.87 |
| 20Q4 (5) | 2.81 | 15.16 | 32.55 | 0.05 | 0.0 | 0.0 | 0.24 | 14.29 | 9.09 | 0.08 | 0.0 | -11.11 | 1.78 | -13.17 | -24.56 | 8.54 | -0.76 | -17.7 | 2.85 | -13.17 | -32.94 | 274 | 4.18 | 7.87 |
| 20Q3 (4) | 2.44 | 29.79 | 0.0 | 0.05 | 0.0 | 0.0 | 0.21 | 10.53 | 0.0 | 0.08 | 14.29 | 0.0 | 2.05 | -22.95 | 0.0 | 8.61 | -14.84 | 0.0 | 3.28 | -11.94 | 0.0 | 263 | 0.0 | 0.0 |
| 20Q2 (3) | 1.88 | 21.29 | 0.0 | 0.05 | 25.0 | 0.0 | 0.19 | 5.56 | 0.0 | 0.07 | -12.5 | 0.0 | 2.66 | 3.06 | 0.0 | 10.11 | -12.97 | 0.0 | 3.72 | -27.86 | 0.0 | 263 | 3.54 | 0.0 |
| 20Q1 (2) | 1.55 | -26.89 | 0.0 | 0.04 | -20.0 | 0.0 | 0.18 | -18.18 | 0.0 | 0.08 | -11.11 | 0.0 | 2.58 | 9.42 | 0.0 | 11.61 | 11.91 | 0.0 | 5.16 | 21.58 | 0.0 | 254 | 0.0 | 0.0 |
| 19Q4 (1) | 2.12 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 10.38 | 0.0 | 0.0 | 4.25 | 0.0 | 0.0 | 254 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.65 | 21.71 | 0.15 | -21.05 | 2.1 | 54.41 | 0.17 | -26.09 | 1.41 | -35.14 | 19.72 | 26.86 | 1.60 | -39.27 | 295 | 0.0 |
| 2022 (9) | 8.75 | -25.66 | 0.19 | -20.83 | 1.36 | 41.67 | 0.23 | -25.81 | 2.17 | 6.49 | 15.54 | 90.56 | 2.63 | -0.2 | 295 | 3.15 |
| 2021 (8) | 11.77 | 35.44 | 0.24 | 33.33 | 0.96 | 17.07 | 0.31 | -3.12 | 2.04 | -1.56 | 8.16 | -13.56 | 2.63 | -28.48 | 286 | 4.38 |
| 2020 (7) | 8.69 | 6.63 | 0.18 | -18.18 | 0.82 | 1.23 | 0.32 | -3.03 | 2.07 | -23.27 | 9.44 | -5.06 | 3.68 | -9.06 | 274 | 4.18 |
| 2019 (6) | 8.15 | 1.62 | 0.22 | 15.79 | 0.81 | 3.85 | 0.33 | 10.0 | 2.70 | 13.94 | 9.94 | 2.19 | 4.05 | 8.25 | 263 | 3.54 |
| 2018 (5) | 8.02 | -3.84 | 0.19 | -5.0 | 0.78 | 4.0 | 0.3 | 3.45 | 2.37 | -1.21 | 9.73 | 8.15 | 3.74 | 7.58 | 254 | -4.15 |
| 2017 (4) | 8.34 | 3.47 | 0.2 | 0.0 | 0.75 | -7.41 | 0.29 | 20.83 | 2.40 | -3.36 | 8.99 | -10.52 | 3.48 | 16.78 | 265 | -7.02 |
| 2016 (3) | 8.06 | -4.39 | 0.2 | -28.57 | 0.81 | -27.68 | 0.24 | 9.09 | 2.48 | -25.29 | 10.05 | -24.36 | 2.98 | 14.1 | 285 | 3.26 |
| 2015 (2) | 8.43 | -7.16 | 0.28 | -6.67 | 1.12 | 13.13 | 0.22 | 0.0 | 3.32 | 0.53 | 13.29 | 21.85 | 2.61 | 7.71 | 276 | -19.3 |
| 2014 (1) | 9.08 | 10.6 | 0.3 | 0.0 | 0.99 | 15.12 | 0.22 | 0.0 | 3.30 | 0 | 10.90 | 0 | 2.42 | 0 | 342 | 3.32 |
