- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 15.86 | 5.8 | -4.74 | 3.53 | 8.28 | -10.41 | 2.34 | -0.43 | 18.78 | 0.32 | 6.67 | 18.52 | 22.26 | 2.34 | -5.94 | 14.75 | -5.89 | 24.7 | 2.02 | 0.82 | 24.42 | 1354 | 0.0 | -4.51 |
| 24Q2 (19) | 14.99 | -15.02 | -0.07 | 3.26 | -21.82 | -26.08 | 2.35 | 10.33 | 12.44 | 0.3 | 3.45 | -9.09 | 21.75 | -8.0 | -26.03 | 15.68 | 29.83 | 12.52 | 2.00 | 21.74 | -9.03 | 1354 | 0.0 | -4.51 |
| 24Q1 (18) | 17.64 | -25.76 | -21.46 | 4.17 | 2.21 | -29.56 | 2.13 | -4.05 | 13.3 | 0.29 | -9.38 | 11.54 | 23.64 | 37.67 | -10.31 | 12.07 | 29.23 | 44.26 | 1.64 | 22.07 | 42.02 | 1354 | 0.0 | -4.51 |
| 23Q4 (17) | 23.76 | 42.7 | 13.36 | 4.08 | 3.55 | 17.24 | 2.22 | 12.69 | 18.72 | 0.32 | 18.52 | -21.95 | 17.17 | -27.43 | 3.43 | 9.34 | -21.03 | 4.73 | 1.35 | -16.95 | -31.15 | 1354 | -4.51 | -4.51 |
| 23Q3 (16) | 16.65 | 11.0 | 20.13 | 3.94 | -10.66 | 23.9 | 1.97 | -5.74 | 3.14 | 0.27 | -18.18 | 17.39 | 23.66 | -19.51 | 3.14 | 11.83 | -15.08 | -14.14 | 1.62 | -26.29 | -2.28 | 1418 | 0.0 | 5.74 |
| 23Q2 (15) | 15.0 | -33.21 | 8.77 | 4.41 | -25.51 | 29.33 | 2.09 | 11.17 | 9.42 | 0.33 | 26.92 | 65.0 | 29.40 | 11.54 | 18.89 | 13.93 | 66.46 | 0.6 | 2.20 | 90.05 | 51.69 | 1418 | 0.0 | 5.74 |
| 23Q1 (14) | 22.46 | 7.16 | -0.66 | 5.92 | 70.11 | 21.81 | 1.88 | 0.53 | -6.0 | 0.26 | -36.59 | 4.0 | 26.36 | 58.75 | 22.62 | 8.37 | -6.18 | -5.37 | 1.16 | -40.82 | 4.69 | 1418 | 0.0 | 5.74 |
| 22Q4 (13) | 20.96 | 51.23 | -22.2 | 3.48 | 9.43 | -43.78 | 1.87 | -2.09 | 8.72 | 0.41 | 78.26 | -2.38 | 16.60 | -27.64 | -27.74 | 8.92 | -35.26 | 39.74 | 1.96 | 17.88 | 25.47 | 1418 | 5.74 | 5.74 |
| 22Q3 (12) | 13.86 | 0.51 | -43.1 | 3.18 | -6.74 | -23.74 | 1.91 | 0.0 | 4.37 | 0.23 | 15.0 | -8.0 | 22.94 | -7.22 | 34.03 | 13.78 | -0.51 | 83.44 | 1.66 | 14.42 | 61.7 | 1341 | 0.0 | -0.15 |
| 22Q2 (11) | 13.79 | -39.01 | -50.29 | 3.41 | -29.84 | -39.22 | 1.91 | -4.5 | 7.91 | 0.2 | -20.0 | -9.09 | 24.73 | 15.04 | 22.27 | 13.85 | 56.58 | 117.07 | 1.45 | 31.17 | 82.87 | 1341 | 0.0 | -0.15 |
| 22Q1 (10) | 22.61 | -16.07 | -41.09 | 4.86 | -21.49 | -41.02 | 2.0 | 16.28 | 7.53 | 0.25 | -40.48 | 13.64 | 21.49 | -6.45 | 0.12 | 8.85 | 38.55 | 82.52 | 1.11 | -29.08 | 92.9 | 1341 | 0.0 | -0.15 |
| 21Q4 (9) | 26.94 | 10.59 | -50.04 | 6.19 | 48.44 | -44.23 | 1.72 | -6.01 | -20.0 | 0.42 | 68.0 | -4.55 | 22.98 | 34.23 | 11.61 | 6.38 | -15.01 | 60.12 | 1.56 | 51.91 | 91.05 | 1341 | -0.15 | -0.15 |
| 21Q3 (8) | 24.36 | -12.18 | -31.86 | 4.17 | -25.67 | -42.88 | 1.83 | 3.39 | -14.49 | 0.25 | 13.64 | -7.41 | 17.12 | -15.35 | -16.17 | 7.51 | 17.74 | 25.5 | 1.03 | 29.4 | 35.89 | 1343 | 0.0 | 1.59 |
| 21Q2 (7) | 27.74 | -27.72 | 10.61 | 5.61 | -31.92 | -14.09 | 1.77 | -4.84 | 13.46 | 0.22 | 0.0 | -4.35 | 20.22 | -5.8 | -22.33 | 6.38 | 31.66 | 2.58 | 0.79 | 38.36 | -13.52 | 1343 | 0.0 | 1.59 |
| 21Q1 (6) | 38.38 | -28.82 | 132.89 | 8.24 | -25.77 | 183.16 | 1.86 | -13.49 | 27.4 | 0.22 | -50.0 | 4.76 | 21.47 | 4.29 | 21.59 | 4.85 | 21.54 | -45.3 | 0.57 | -29.76 | -55.02 | 1343 | 0.0 | 1.59 |
| 20Q4 (5) | 53.92 | 50.83 | 221.14 | 11.1 | 52.05 | 817.36 | 2.15 | 0.47 | 9.69 | 0.44 | 62.96 | 62.96 | 20.59 | 0.82 | 185.65 | 3.99 | -33.39 | -65.84 | 0.82 | 8.05 | -49.26 | 1343 | 1.59 | -1.03 |
| 20Q3 (4) | 35.75 | 42.54 | 0.0 | 7.3 | 11.79 | 0.0 | 2.14 | 37.18 | 0.0 | 0.27 | 17.39 | 0.0 | 20.42 | -21.57 | 0.0 | 5.99 | -3.76 | 0.0 | 0.76 | -17.65 | 0.0 | 1322 | 0.0 | 0.0 |
| 20Q2 (3) | 25.08 | 52.18 | 0.0 | 6.53 | 124.4 | 0.0 | 1.56 | 6.85 | 0.0 | 0.23 | 9.52 | 0.0 | 26.04 | 47.45 | 0.0 | 6.22 | -29.79 | 0.0 | 0.92 | -28.03 | 0.0 | 1322 | 0.0 | 0.0 |
| 20Q1 (2) | 16.48 | -1.85 | 0.0 | 2.91 | 140.5 | 0.0 | 1.46 | -25.51 | 0.0 | 0.21 | -22.22 | 0.0 | 17.66 | 145.02 | 0.0 | 8.86 | -24.11 | 0.0 | 1.27 | -20.76 | 0.0 | 1322 | -2.58 | 0.0 |
| 19Q4 (1) | 16.79 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 7.21 | 0.0 | 0.0 | 11.67 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 1357 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 77.86 | 9.32 | 18.34 | 22.92 | 8.16 | 6.25 | 1.19 | 10.19 | 23.56 | 12.44 | 10.48 | -2.81 | 1.53 | 0.79 | 1418 | 0.0 |
| 2022 (9) | 71.22 | -39.35 | 14.92 | -38.4 | 7.68 | 6.96 | 1.08 | -2.7 | 20.95 | 1.56 | 10.78 | 76.35 | 1.52 | 60.41 | 1418 | 5.74 |
| 2021 (8) | 117.42 | -10.53 | 24.22 | -13.0 | 7.18 | -1.78 | 1.11 | -4.31 | 20.63 | -2.76 | 6.11 | 9.78 | 0.95 | 6.95 | 1341 | -0.15 |
| 2020 (7) | 131.24 | 124.3 | 27.84 | 340.51 | 7.31 | 13.51 | 1.16 | 14.85 | 21.21 | 96.39 | 5.57 | -49.39 | 0.88 | -48.8 | 1343 | 1.59 |
| 2019 (6) | 58.51 | 5.29 | 6.32 | -15.96 | 6.44 | -4.02 | 1.01 | -8.18 | 10.80 | -20.18 | 11.01 | -8.85 | 1.73 | -12.8 | 1322 | -2.58 |
| 2018 (5) | 55.57 | 24.65 | 7.52 | 28.99 | 6.71 | 10.54 | 1.1 | 4.76 | 13.53 | 3.48 | 12.07 | -11.32 | 1.98 | -15.96 | 1357 | -10.49 |
| 2017 (4) | 44.58 | -5.65 | 5.83 | 27.29 | 6.07 | 44.87 | 1.05 | -7.08 | 13.08 | 34.92 | 13.62 | 53.55 | 2.36 | -1.51 | 1516 | 60.76 |
| 2016 (3) | 47.25 | 7.02 | 4.58 | 18.35 | 4.19 | 10.85 | 1.13 | 0.0 | 9.69 | 10.58 | 8.87 | 3.57 | 2.39 | -6.56 | 943 | 0.96 |
| 2015 (2) | 44.15 | -7.33 | 3.87 | 0.78 | 3.78 | -10.64 | 1.13 | 8.65 | 8.77 | 8.75 | 8.56 | -3.57 | 2.56 | 17.24 | 934 | 48.25 |
| 2014 (1) | 47.64 | 27.89 | 3.84 | 11.63 | 4.23 | 29.36 | 1.04 | 28.4 | 8.06 | 0 | 8.88 | 0 | 2.18 | 0 | 630 | 0.0 |
