- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.1 | 106.82 | -3.81 | 0.61 | 7.02 | -17.57 | 0.34 | 30.77 | 30.77 | 0.38 | 26.67 | 8.57 | 6.70 | -48.26 | -14.31 | 3.74 | -36.77 | 35.94 | 4.18 | -38.75 | 12.87 | 0 | 0 | 0 |
| 24Q2 (19) | 4.4 | -3.93 | 15.18 | 0.57 | -16.18 | 9.62 | 0.26 | -13.33 | 13.04 | 0.3 | -9.09 | 3.45 | 12.95 | -12.75 | -4.83 | 5.91 | -9.79 | -1.86 | 6.82 | -5.37 | -10.19 | 0 | 0 | 0 |
| 24Q1 (18) | 4.58 | -3.78 | 34.71 | 0.68 | -23.6 | 38.78 | 0.3 | 3.45 | 42.86 | 0.33 | -15.38 | -10.81 | 14.85 | -20.59 | 3.02 | 6.55 | 7.51 | 6.05 | 7.21 | -12.06 | -33.79 | 0 | 0 | 0 |
| 23Q4 (17) | 4.76 | -49.68 | -35.24 | 0.89 | 20.27 | 14.1 | 0.29 | 11.54 | 20.83 | 0.39 | 11.43 | 18.18 | 18.70 | 139.02 | 76.19 | 6.09 | 121.67 | 86.58 | 8.19 | 121.45 | 82.49 | 0 | 0 | 0 |
| 23Q3 (16) | 9.46 | 147.64 | 4.53 | 0.74 | 42.31 | 5.71 | 0.26 | 13.04 | 36.84 | 0.35 | 20.69 | 9.38 | 7.82 | -42.54 | 1.13 | 2.75 | -54.35 | 30.91 | 3.70 | -51.26 | 4.63 | 0 | 0 | 0 |
| 23Q2 (15) | 3.82 | 12.35 | -54.85 | 0.52 | 6.12 | -7.14 | 0.23 | 9.52 | -11.54 | 0.29 | -21.62 | -6.45 | 13.61 | -5.55 | 105.65 | 6.02 | -2.52 | 95.91 | 7.59 | -30.24 | 107.18 | 0 | 0 | 0 |
| 23Q1 (14) | 3.4 | -53.74 | -61.97 | 0.49 | -37.18 | -16.95 | 0.21 | -12.5 | -30.0 | 0.37 | 12.12 | 15.62 | 14.41 | 35.8 | 118.37 | 6.18 | 89.15 | 84.06 | 10.88 | 142.38 | 204.03 | 0 | 0 | 0 |
| 22Q4 (13) | 7.35 | -18.78 | -25.83 | 0.78 | 11.43 | -17.02 | 0.24 | 26.32 | 4.35 | 0.33 | 3.12 | -8.33 | 10.61 | 37.2 | 11.88 | 3.27 | 55.53 | 40.69 | 4.49 | 26.98 | 23.59 | 0 | 0 | 0 |
| 22Q3 (12) | 9.05 | 6.97 | -15.89 | 0.7 | 25.0 | 7.69 | 0.19 | -26.92 | -29.63 | 0.32 | 3.23 | -13.51 | 7.73 | 16.85 | 28.04 | 2.10 | -31.69 | -16.33 | 3.54 | -3.5 | 2.83 | 0 | 0 | 0 |
| 22Q2 (11) | 8.46 | -5.37 | 7.63 | 0.56 | -5.08 | -1.75 | 0.26 | -13.33 | 8.33 | 0.31 | -3.12 | -16.22 | 6.62 | 0.3 | -8.72 | 3.07 | -8.42 | 0.65 | 3.66 | 2.37 | -22.16 | 0 | 0 | 0 |
| 22Q1 (10) | 8.94 | -9.79 | 17.94 | 0.59 | -37.23 | -4.84 | 0.3 | 30.43 | 36.36 | 0.32 | -11.11 | -8.57 | 6.60 | -30.42 | -19.32 | 3.36 | 44.59 | 15.62 | 3.58 | -1.47 | -22.48 | 0 | 0 | 0 |
| 21Q4 (9) | 9.91 | -7.9 | 2.91 | 0.94 | 44.62 | -6.0 | 0.23 | -14.81 | -4.17 | 0.36 | -2.7 | -23.4 | 9.49 | 57.02 | -8.66 | 2.32 | -7.51 | -6.87 | 3.63 | 5.64 | -25.57 | 0 | 0 | 0 |
| 21Q3 (8) | 10.76 | 36.9 | -3.58 | 0.65 | 14.04 | -33.67 | 0.27 | 12.5 | 8.0 | 0.37 | 0.0 | 5.71 | 6.04 | -16.7 | -31.21 | 2.51 | -17.82 | 12.01 | 3.44 | -26.95 | 9.64 | 0 | 0 | 0 |
| 21Q2 (7) | 7.86 | 3.69 | 28.01 | 0.57 | -8.06 | 3.64 | 0.24 | 9.09 | 14.29 | 0.37 | 5.71 | 2.78 | 7.25 | -11.34 | -19.04 | 3.05 | 5.2 | -10.72 | 4.71 | 1.95 | -19.71 | 0 | 0 | 0 |
| 21Q1 (6) | 7.58 | -21.29 | 42.48 | 0.62 | -38.0 | 31.91 | 0.22 | -8.33 | 10.0 | 0.35 | -25.53 | 12.9 | 8.18 | -21.23 | -7.42 | 2.90 | 16.46 | -22.8 | 4.62 | -5.39 | -20.76 | 0 | 0 | 0 |
| 20Q4 (5) | 9.63 | -13.71 | 54.08 | 1.0 | 2.04 | 56.25 | 0.24 | -4.0 | 26.32 | 0.47 | 34.29 | 11.9 | 10.38 | 18.25 | 1.41 | 2.49 | 11.25 | -18.02 | 4.88 | 55.62 | -27.37 | 0 | 0 | 0 |
| 20Q3 (4) | 11.16 | 81.76 | 0.0 | 0.98 | 78.18 | 0.0 | 0.25 | 19.05 | 0.0 | 0.35 | -2.78 | 0.0 | 8.78 | -1.97 | 0.0 | 2.24 | -34.5 | 0.0 | 3.14 | -46.51 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 6.14 | 15.41 | 0.0 | 0.55 | 17.02 | 0.0 | 0.21 | 5.0 | 0.0 | 0.36 | 16.13 | 0.0 | 8.96 | 1.39 | 0.0 | 3.42 | -9.02 | 0.0 | 5.86 | 0.62 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 5.32 | -14.88 | 0.0 | 0.47 | -26.56 | 0.0 | 0.2 | 5.26 | 0.0 | 0.31 | -26.19 | 0.0 | 8.83 | -13.72 | 0.0 | 3.76 | 23.66 | 0.0 | 5.83 | -13.29 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 6.25 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 10.24 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 6.72 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.44 | -36.57 | 2.64 | 0.38 | 0.98 | -1.01 | 1.4 | 9.38 | 12.31 | 58.25 | 4.57 | 56.06 | 6.53 | 72.43 | 0 | 0 |
| 2022 (9) | 33.8 | -6.4 | 2.63 | -5.05 | 0.99 | 3.12 | 1.28 | -12.33 | 7.78 | 1.43 | 2.93 | 10.17 | 3.79 | -6.34 | 0 | 0 |
| 2021 (8) | 36.11 | 11.93 | 2.77 | -7.36 | 0.96 | 6.67 | 1.46 | -1.35 | 7.67 | -17.24 | 2.66 | -4.71 | 4.04 | -11.87 | 0 | 0 |
| 2020 (7) | 32.26 | 34.47 | 2.99 | 51.78 | 0.9 | 8.43 | 1.48 | 14.73 | 9.27 | 12.87 | 2.79 | -19.36 | 4.59 | -14.68 | 0 | 0 |
| 2019 (6) | 23.99 | -7.7 | 1.97 | -6.64 | 0.83 | -1.19 | 1.29 | 12.17 | 8.21 | 1.15 | 3.46 | 7.05 | 5.38 | 21.53 | 0 | 0 |
| 2018 (5) | 25.99 | 6.95 | 2.11 | -3.21 | 0.84 | 13.51 | 1.15 | -8.0 | 8.12 | -9.5 | 3.23 | 6.13 | 4.42 | -13.98 | 0 | 0 |
| 2017 (4) | 24.3 | -3.19 | 2.18 | -7.63 | 0.74 | 21.31 | 1.25 | 16.82 | 8.97 | -4.59 | 3.05 | 25.31 | 5.14 | 20.67 | 0 | 0 |
| 2016 (3) | 25.1 | -9.22 | 2.36 | -14.18 | 0.61 | 15.09 | 1.07 | -14.4 | 9.40 | -5.46 | 2.43 | 26.79 | 4.26 | -5.7 | 261 | 0.0 |
| 2015 (2) | 27.65 | 14.59 | 2.75 | -26.27 | 0.53 | 8.16 | 1.25 | 40.45 | 9.95 | -35.66 | 1.92 | -5.61 | 4.52 | 22.57 | 261 | 0.0 |
| 2014 (1) | 24.13 | 13.02 | 3.73 | 27.3 | 0.49 | -7.55 | 0.89 | 36.92 | 15.46 | 0 | 2.03 | 0 | 3.69 | 0 | 261 | 0.0 |
