- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 12.0 | 6.29 | 21.58 | 0.15 | 0.0 | 66.67 | 0.55 | 129.17 | 161.9 | 0.02 | 0.0 | 0.0 | 1.25 | -5.92 | 37.08 | 4.58 | 115.61 | 115.42 | 0.17 | -5.92 | -17.75 | 248 | 0.0 | -6.42 |
| 24Q2 (19) | 11.29 | 11.67 | 10.04 | 0.15 | 15.38 | 50.0 | 0.24 | -27.27 | 0.0 | 0.02 | 0.0 | 0.0 | 1.33 | 3.32 | 36.32 | 2.13 | -34.87 | -9.12 | 0.18 | -10.45 | -9.12 | 248 | 0.0 | -6.42 |
| 24Q1 (18) | 10.11 | -16.58 | 13.85 | 0.13 | -31.58 | -7.14 | 0.33 | 6.45 | 32.0 | 0.02 | -66.67 | -33.33 | 1.29 | -17.98 | -18.44 | 3.26 | 27.62 | 15.94 | 0.20 | -60.04 | -41.44 | 248 | 0.0 | -6.42 |
| 23Q4 (17) | 12.12 | 22.8 | 34.97 | 0.19 | 111.11 | 5.56 | 0.31 | 47.62 | 34.78 | 0.06 | 200.0 | 500.0 | 1.57 | 71.92 | -21.79 | 2.56 | 20.21 | -0.14 | 0.50 | 144.31 | 344.55 | 248 | -6.42 | -6.42 |
| 23Q3 (16) | 9.87 | -3.8 | -5.19 | 0.09 | -10.0 | -62.5 | 0.21 | -12.5 | -16.0 | 0.02 | 0.0 | -66.67 | 0.91 | -6.44 | -60.45 | 2.13 | -9.04 | -11.4 | 0.20 | 3.95 | -64.84 | 265 | 0.0 | 0.0 |
| 23Q2 (15) | 10.26 | 15.54 | 11.52 | 0.1 | -28.57 | 0.0 | 0.24 | -4.0 | -7.69 | 0.02 | -33.33 | -75.0 | 0.97 | -38.18 | -10.33 | 2.34 | -16.91 | -17.23 | 0.19 | -42.3 | -77.58 | 265 | 0.0 | 0.0 |
| 23Q1 (14) | 8.88 | -1.11 | 3.5 | 0.14 | -22.22 | 40.0 | 0.25 | 8.7 | -7.41 | 0.03 | 200.0 | 50.0 | 1.58 | -21.35 | 35.27 | 2.82 | 9.92 | -10.54 | 0.34 | 203.38 | 44.93 | 265 | 0.0 | 0.0 |
| 22Q4 (13) | 8.98 | -13.74 | -11.87 | 0.18 | -25.0 | 5.88 | 0.23 | -8.0 | 4.55 | 0.01 | -83.33 | -75.0 | 2.00 | -13.06 | 20.15 | 2.56 | 6.65 | 18.63 | 0.11 | -80.68 | -71.63 | 265 | 0.0 | 0.0 |
| 22Q3 (12) | 10.41 | 13.15 | 35.9 | 0.24 | 140.0 | 84.62 | 0.25 | -3.85 | 38.89 | 0.06 | -25.0 | 200.0 | 2.31 | 112.1 | 35.85 | 2.40 | -15.02 | 2.2 | 0.58 | -33.72 | 120.75 | 265 | 0.0 | -5.69 |
| 22Q2 (11) | 9.2 | 7.23 | 15.72 | 0.1 | 0.0 | -33.33 | 0.26 | -3.7 | 18.18 | 0.08 | 300.0 | 300.0 | 1.09 | -6.74 | -42.39 | 2.83 | -10.19 | 2.12 | 0.87 | 273.04 | 245.65 | 265 | 0.0 | -5.69 |
| 22Q1 (10) | 8.58 | -15.8 | 36.62 | 0.1 | -41.18 | -37.5 | 0.27 | 22.73 | 3.85 | 0.02 | -50.0 | 0.0 | 1.17 | -30.14 | -54.25 | 3.15 | 45.76 | -23.99 | 0.23 | -40.62 | -26.81 | 265 | 0.0 | -5.69 |
| 21Q4 (9) | 10.19 | 33.03 | 40.75 | 0.17 | 30.77 | 30.77 | 0.22 | 22.22 | 57.14 | 0.04 | 100.0 | 33.33 | 1.67 | -1.7 | -7.09 | 2.16 | -8.12 | 11.65 | 0.39 | 50.34 | -5.27 | 265 | -5.69 | -5.69 |
| 21Q3 (8) | 7.66 | -3.65 | 18.39 | 0.13 | -13.33 | 18.18 | 0.18 | -18.18 | -28.0 | 0.02 | 0.0 | 0.0 | 1.70 | -10.05 | -0.18 | 2.35 | -15.08 | -39.19 | 0.26 | 3.79 | -15.54 | 281 | 0.0 | -1.4 |
| 21Q2 (7) | 7.95 | 26.59 | 14.72 | 0.15 | -6.25 | 66.67 | 0.22 | -15.38 | -15.38 | 0.02 | 0.0 | -50.0 | 1.89 | -25.94 | 45.28 | 2.77 | -33.16 | -26.24 | 0.25 | -21.01 | -56.42 | 281 | 0.0 | -1.4 |
| 21Q1 (6) | 6.28 | -13.26 | 1.45 | 0.16 | 23.08 | 14.29 | 0.26 | 85.71 | -27.78 | 0.02 | -33.33 | 0.0 | 2.55 | 41.89 | 12.65 | 4.14 | 114.1 | -28.81 | 0.32 | -23.14 | -1.43 | 281 | 0.0 | 0.36 |
| 20Q4 (5) | 7.24 | 11.9 | -25.97 | 0.13 | 18.18 | -18.75 | 0.14 | -44.0 | -65.0 | 0.03 | 50.0 | 50.0 | 1.80 | 5.61 | 9.75 | 1.93 | -49.96 | -52.72 | 0.41 | 34.05 | 102.62 | 281 | -1.4 | 0.36 |
| 20Q3 (4) | 6.47 | -6.64 | 0.0 | 0.11 | 22.22 | 0.0 | 0.25 | -3.85 | 0.0 | 0.02 | -50.0 | 0.0 | 1.70 | 30.91 | 0.0 | 3.86 | 2.99 | 0.0 | 0.31 | -46.45 | 0.0 | 285 | 0.0 | 0.0 |
| 20Q2 (3) | 6.93 | 11.95 | 0.0 | 0.09 | -35.71 | 0.0 | 0.26 | -27.78 | 0.0 | 0.04 | 100.0 | 0.0 | 1.30 | -42.58 | 0.0 | 3.75 | -35.49 | 0.0 | 0.58 | 78.64 | 0.0 | 285 | 1.79 | 0.0 |
| 20Q1 (2) | 6.19 | -36.71 | 0.0 | 0.14 | -12.5 | 0.0 | 0.36 | -10.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.26 | 38.25 | 0.0 | 5.82 | 42.2 | 0.0 | 0.32 | 58.0 | 0.0 | 280 | 0.0 | 0.0 |
| 19Q4 (1) | 9.78 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 4.09 | 0.0 | 0.0 | 0.20 | 0.0 | 0.0 | 280 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 41.13 | 10.65 | 0.52 | -16.13 | 1.02 | 0.99 | 0.12 | -33.33 | 1.26 | -24.2 | 2.48 | -8.73 | 0.29 | -39.75 | 265 | 0.0 |
| 2022 (9) | 37.17 | 15.83 | 0.62 | 3.33 | 1.01 | 13.48 | 0.18 | 80.0 | 1.67 | -10.79 | 2.72 | -2.03 | 0.48 | 55.4 | 265 | 0.0 |
| 2021 (8) | 32.09 | 19.6 | 0.6 | 27.66 | 0.89 | -11.88 | 0.1 | -9.09 | 1.87 | 6.73 | 2.77 | -26.33 | 0.31 | -23.99 | 265 | -5.69 |
| 2020 (7) | 26.83 | -14.91 | 0.47 | -6.0 | 1.01 | -32.67 | 0.11 | 57.14 | 1.75 | 10.47 | 3.76 | -20.87 | 0.41 | 84.67 | 281 | -1.4 |
| 2019 (6) | 31.53 | 2.94 | 0.5 | 4.17 | 1.5 | 15.38 | 0.07 | 16.67 | 1.59 | 1.19 | 4.76 | 12.09 | 0.22 | 13.34 | 285 | 1.79 |
| 2018 (5) | 30.63 | 6.84 | 0.48 | 9.09 | 1.3 | 13.04 | 0.06 | 0.0 | 1.57 | 2.11 | 4.24 | 5.81 | 0.20 | -6.4 | 280 | -10.54 |
| 2017 (4) | 28.67 | -2.35 | 0.44 | -16.98 | 1.15 | 1.77 | 0.06 | 20.0 | 1.53 | -14.98 | 4.01 | 4.22 | 0.21 | 22.89 | 313 | -1.26 |
| 2016 (3) | 29.36 | -15.83 | 0.53 | -29.33 | 1.13 | -11.72 | 0.05 | 0.0 | 1.81 | -16.05 | 3.85 | 4.88 | 0.17 | 18.8 | 317 | -9.69 |
| 2015 (2) | 34.88 | -9.05 | 0.75 | -15.73 | 1.28 | -0.78 | 0.05 | -54.55 | 2.15 | -7.35 | 3.67 | 9.1 | 0.14 | -50.02 | 351 | -35.71 |
| 2014 (1) | 38.35 | 12.3 | 0.89 | 25.35 | 1.29 | 20.56 | 0.11 | -35.29 | 2.32 | 0 | 3.36 | 0 | 0.29 | 0 | 546 | 0.0 |
