玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)16.874.0714.531.4418.0323.081.3317.777.330008.5413.427.467.8813.0954.840.00003490.00.0
24Q3 (19)16.210.0616.451.229.9110.911.134.6366.180007.539.84-4.766.974.5742.70.00003490.0-3.86
24Q2 (18)16.212.5815.061.114.726.731.0813.6850.00006.85-6.98-7.246.670.9830.370.00003490.0-3.86
24Q1 (17)14.39-2.31-10.341.06-9.415.220.9526.6725.00007.37-7.2628.516.6029.6639.420.00003490.0-3.86
23Q4 (16)14.735.82-22.311.176.36-10.690.7510.29-32.430007.940.5114.965.094.23-13.030.0000349-3.86-3.86
23Q3 (15)13.92-1.14-38.271.15.77-13.390.68-5.56-54.360007.906.9840.314.89-4.47-26.070.00003630.00.0
23Q2 (14)14.08-12.27-28.311.0413.0422.350.72-5.26-53.550007.3928.8670.675.117.99-35.210.00003630.00.0
23Q1 (13)16.05-15.35-16.010.92-29.77-32.850.76-31.53-38.210005.73-17.04-20.044.74-19.12-26.430.00003630.00.0
22Q4 (12)18.96-15.9220.01.313.156.51.11-25.51.830006.9122.68-11.255.85-11.4-15.140.00003630.00.0
22Q3 (11)22.5514.8284.681.2749.414.961.49-3.8779.520005.6330.13-43.176.61-16.28-2.80.00003630.00.0
22Q2 (10)19.642.7771.080.85-37.96-6.591.5526.0296.20004.33-39.63-45.47.8922.6214.680.00003630.00.0
22Q1 (9)19.1120.95125.891.3711.3871.251.2312.8486.360007.17-7.91-24.196.44-6.7-17.50.00003630.00.0
21Q4 (8)15.829.463.391.231.6555.71.0931.3370.310007.78-21.44-4.716.901.494.240.00003630.00.0
21Q3 (7)12.216.3622.471.2132.9734.440.835.0633.870009.9125.029.786.80-1.229.310.00003630.01.97
21Q2 (6)11.4835.713.330.9113.759.640.7919.731.670007.93-16.17-3.256.88-11.7916.180.00003630.01.97
21Q1 (5)8.46-12.51-20.040.81.27-2.440.663.124.760009.4615.7522.017.8017.8731.010.00003630.01.97
20Q4 (4)9.67-3.010.00.79-12.220.00.643.230.0000.08.17-9.50.06.626.430.00.0000.03631.970.0
20Q3 (3)9.97-1.580.00.98.430.00.623.330.0000.09.0310.170.06.224.990.00.0000.03560.00.0
20Q2 (2)10.13-4.250.00.831.220.00.6-4.760.0000.08.195.720.05.92-0.530.00.0000.03560.00.0
20Q1 (1)10.580.00.00.820.00.00.630.00.000.00.07.750.00.05.950.00.00.000.00.03560.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)63.668.284.8314.184.555.17007.595.457.0743.30.0003490.0
2023 (9)58.79-26.744.23-11.882.9-46.2007.2020.294.93-26.560.000349-3.86
2022 (8)80.2567.364.815.385.3959.94005.98-31.066.72-4.430.0003630.0
2021 (7)47.9518.844.1624.553.3735.34008.684.817.0313.890.0003630.0
2020 (6)40.35-7.093.3413.222.49-8.79008.2821.866.17-1.830.0003631.97
2019 (5)43.436.732.953.152.7310.98006.79-3.366.293.970.00035632.34
2018 (4)40.694.952.86-11.462.466.96007.03-15.636.051.910.0002690.0
2017 (3)38.77-5.783.23-5.02.3-3.36008.330.835.932.570.000269-12.38
2016 (2)41.15-10.433.40.892.3817.240.0650.08.2612.635.7830.890.1567.463070.0
2015 (1)45.949.693.3713.092.03-0.980.04-20.07.3404.4200.0903070.0

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