- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 16.21 | 0.06 | 16.45 | 1.22 | 9.91 | 10.91 | 1.13 | 4.63 | 66.18 | 0 | 0 | 0 | 7.53 | 9.84 | -4.76 | 6.97 | 4.57 | 42.7 | 0.00 | 0 | 0 | 349 | 0.0 | -3.86 |
| 24Q2 (19) | 16.2 | 12.58 | 15.06 | 1.11 | 4.72 | 6.73 | 1.08 | 13.68 | 50.0 | 0 | 0 | 0 | 6.85 | -6.98 | -7.24 | 6.67 | 0.98 | 30.37 | 0.00 | 0 | 0 | 349 | 0.0 | -3.86 |
| 24Q1 (18) | 14.39 | -2.31 | -10.34 | 1.06 | -9.4 | 15.22 | 0.95 | 26.67 | 25.0 | 0 | 0 | 0 | 7.37 | -7.26 | 28.51 | 6.60 | 29.66 | 39.42 | 0.00 | 0 | 0 | 349 | 0.0 | -3.86 |
| 23Q4 (17) | 14.73 | 5.82 | -22.31 | 1.17 | 6.36 | -10.69 | 0.75 | 10.29 | -32.43 | 0 | 0 | 0 | 7.94 | 0.51 | 14.96 | 5.09 | 4.23 | -13.03 | 0.00 | 0 | 0 | 349 | -3.86 | -3.86 |
| 23Q3 (16) | 13.92 | -1.14 | -38.27 | 1.1 | 5.77 | -13.39 | 0.68 | -5.56 | -54.36 | 0 | 0 | 0 | 7.90 | 6.98 | 40.31 | 4.89 | -4.47 | -26.07 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 23Q2 (15) | 14.08 | -12.27 | -28.31 | 1.04 | 13.04 | 22.35 | 0.72 | -5.26 | -53.55 | 0 | 0 | 0 | 7.39 | 28.86 | 70.67 | 5.11 | 7.99 | -35.21 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 23Q1 (14) | 16.05 | -15.35 | -16.01 | 0.92 | -29.77 | -32.85 | 0.76 | -31.53 | -38.21 | 0 | 0 | 0 | 5.73 | -17.04 | -20.04 | 4.74 | -19.12 | -26.43 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 22Q4 (13) | 18.96 | -15.92 | 20.0 | 1.31 | 3.15 | 6.5 | 1.11 | -25.5 | 1.83 | 0 | 0 | 0 | 6.91 | 22.68 | -11.25 | 5.85 | -11.4 | -15.14 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 22Q3 (12) | 22.55 | 14.82 | 84.68 | 1.27 | 49.41 | 4.96 | 1.49 | -3.87 | 79.52 | 0 | 0 | 0 | 5.63 | 30.13 | -43.17 | 6.61 | -16.28 | -2.8 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 22Q2 (11) | 19.64 | 2.77 | 71.08 | 0.85 | -37.96 | -6.59 | 1.55 | 26.02 | 96.2 | 0 | 0 | 0 | 4.33 | -39.63 | -45.4 | 7.89 | 22.62 | 14.68 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 22Q1 (10) | 19.11 | 20.95 | 125.89 | 1.37 | 11.38 | 71.25 | 1.23 | 12.84 | 86.36 | 0 | 0 | 0 | 7.17 | -7.91 | -24.19 | 6.44 | -6.7 | -17.5 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 21Q4 (9) | 15.8 | 29.4 | 63.39 | 1.23 | 1.65 | 55.7 | 1.09 | 31.33 | 70.31 | 0 | 0 | 0 | 7.78 | -21.44 | -4.71 | 6.90 | 1.49 | 4.24 | 0.00 | 0 | 0 | 363 | 0.0 | 0.0 |
| 21Q3 (8) | 12.21 | 6.36 | 22.47 | 1.21 | 32.97 | 34.44 | 0.83 | 5.06 | 33.87 | 0 | 0 | 0 | 9.91 | 25.02 | 9.78 | 6.80 | -1.22 | 9.31 | 0.00 | 0 | 0 | 363 | 0.0 | 1.97 |
| 21Q2 (7) | 11.48 | 35.7 | 13.33 | 0.91 | 13.75 | 9.64 | 0.79 | 19.7 | 31.67 | 0 | 0 | 0 | 7.93 | -16.17 | -3.25 | 6.88 | -11.79 | 16.18 | 0.00 | 0 | 0 | 363 | 0.0 | 1.97 |
| 21Q1 (6) | 8.46 | -12.51 | -20.04 | 0.8 | 1.27 | -2.44 | 0.66 | 3.12 | 4.76 | 0 | 0 | 0 | 9.46 | 15.75 | 22.01 | 7.80 | 17.87 | 31.01 | 0.00 | 0 | 0 | 363 | 0.0 | 1.97 |
| 20Q4 (5) | 9.67 | -3.01 | -11.77 | 0.79 | -12.22 | 0.0 | 0.64 | 3.23 | -3.03 | 0 | 0 | 0 | 8.17 | -9.5 | 13.34 | 6.62 | 6.43 | 9.91 | 0.00 | 0 | 0 | 363 | 1.97 | 34.94 |
| 20Q3 (4) | 9.97 | -1.58 | 0.0 | 0.9 | 8.43 | 0.0 | 0.62 | 3.33 | 0.0 | 0 | 0 | 0.0 | 9.03 | 10.17 | 0.0 | 6.22 | 4.99 | 0.0 | 0.00 | 0 | 0.0 | 356 | 0.0 | 0.0 |
| 20Q2 (3) | 10.13 | -4.25 | 0.0 | 0.83 | 1.22 | 0.0 | 0.6 | -4.76 | 0.0 | 0 | 0 | 0.0 | 8.19 | 5.72 | 0.0 | 5.92 | -0.53 | 0.0 | 0.00 | 0 | 0.0 | 356 | 0.0 | 0.0 |
| 20Q1 (2) | 10.58 | -3.47 | 0.0 | 0.82 | 3.8 | 0.0 | 0.63 | -4.55 | 0.0 | 0 | 0 | 0.0 | 7.75 | 7.53 | 0.0 | 5.95 | -1.12 | 0.0 | 0.00 | 0 | 0.0 | 356 | 32.34 | 0.0 |
| 19Q4 (1) | 10.96 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.21 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 269 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 58.79 | -26.74 | 4.23 | -11.88 | 2.9 | -46.2 | 0 | 0 | 7.20 | 20.29 | 4.93 | -26.56 | 0.00 | 0 | 363 | 0.0 |
| 2022 (9) | 80.25 | 67.36 | 4.8 | 15.38 | 5.39 | 59.94 | 0 | 0 | 5.98 | -31.06 | 6.72 | -4.43 | 0.00 | 0 | 363 | 0.0 |
| 2021 (8) | 47.95 | 18.84 | 4.16 | 24.55 | 3.37 | 35.34 | 0 | 0 | 8.68 | 4.81 | 7.03 | 13.89 | 0.00 | 0 | 363 | 0.0 |
| 2020 (7) | 40.35 | -7.09 | 3.34 | 13.22 | 2.49 | -8.79 | 0 | 0 | 8.28 | 21.86 | 6.17 | -1.83 | 0.00 | 0 | 363 | 1.97 |
| 2019 (6) | 43.43 | 6.73 | 2.95 | 3.15 | 2.73 | 10.98 | 0 | 0 | 6.79 | -3.36 | 6.29 | 3.97 | 0.00 | 0 | 356 | 32.34 |
| 2018 (5) | 40.69 | 4.95 | 2.86 | -11.46 | 2.46 | 6.96 | 0 | 0 | 7.03 | -15.63 | 6.05 | 1.91 | 0.00 | 0 | 269 | 0.0 |
| 2017 (4) | 38.77 | -5.78 | 3.23 | -5.0 | 2.3 | -3.36 | 0 | 0 | 8.33 | 0.83 | 5.93 | 2.57 | 0.00 | 0 | 269 | -12.38 |
| 2016 (3) | 41.15 | -10.43 | 3.4 | 0.89 | 2.38 | 17.24 | 0.06 | 50.0 | 8.26 | 12.63 | 5.78 | 30.89 | 0.15 | 67.46 | 307 | 0.0 |
| 2015 (2) | 45.94 | 9.69 | 3.37 | 13.09 | 2.03 | -0.98 | 0.04 | -20.0 | 7.34 | 3.09 | 4.42 | -9.73 | 0.09 | -27.07 | 307 | 0.0 |
| 2014 (1) | 41.88 | 3.38 | 2.98 | 7.19 | 2.05 | 19.88 | 0.05 | -16.67 | 7.12 | 0 | 4.89 | 0 | 0.12 | 0 | 307 | 0.0 |
