- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.48 | 6.58 | 23.9 | 0.14 | -6.67 | -12.5 | 0.24 | 4.35 | -4.0 | 0.12 | 0.0 | 0.0 | 2.16 | -12.43 | -29.38 | 3.70 | -2.09 | -22.52 | 1.85 | -6.17 | -19.29 | 560 | 0.0 | 0.0 |
| 24Q2 (19) | 6.08 | 12.59 | 21.6 | 0.15 | 0.0 | 15.38 | 0.23 | 4.55 | 4.55 | 0.12 | 0.0 | 0.0 | 2.47 | -11.18 | -5.11 | 3.78 | -7.15 | -14.03 | 1.97 | -11.18 | -17.76 | 560 | 0.0 | 0.0 |
| 24Q1 (18) | 5.4 | -8.16 | -6.09 | 0.15 | 0.0 | 0.0 | 0.22 | 4.76 | 0.0 | 0.12 | 0.0 | 0.0 | 2.78 | 8.89 | 6.48 | 4.07 | 14.07 | 6.48 | 2.22 | 8.89 | 6.48 | 560 | 0.0 | 0.0 |
| 23Q4 (17) | 5.88 | 12.43 | -16.6 | 0.15 | -6.25 | -11.76 | 0.21 | -16.0 | 0.0 | 0.12 | 0.0 | 0.0 | 2.55 | -16.61 | 5.79 | 3.57 | -25.29 | 19.9 | 2.04 | -11.05 | 19.9 | 560 | 0.0 | 0.0 |
| 23Q3 (16) | 5.23 | 4.6 | -19.79 | 0.16 | 23.08 | -11.11 | 0.25 | 13.64 | 0.0 | 0.12 | 0.0 | -7.69 | 3.06 | 17.66 | 10.81 | 4.78 | 8.64 | 24.67 | 2.29 | -4.4 | 15.08 | 560 | 0.0 | 0.0 |
| 23Q2 (15) | 5.0 | -13.04 | -41.52 | 0.13 | -13.33 | -45.83 | 0.22 | 0.0 | -15.38 | 0.12 | 0.0 | 0.0 | 2.60 | -0.33 | -7.38 | 4.40 | 15.0 | 44.69 | 2.40 | 15.0 | 71.0 | 560 | 0.0 | 0.0 |
| 23Q1 (14) | 5.75 | -18.44 | -27.85 | 0.15 | -11.76 | -25.0 | 0.22 | 4.76 | -15.38 | 0.12 | 0.0 | 0.0 | 2.61 | 8.18 | 3.96 | 3.83 | 28.45 | 17.28 | 2.09 | 22.61 | 38.61 | 560 | 0.0 | 0.0 |
| 22Q4 (13) | 7.05 | 8.13 | -15.77 | 0.17 | -5.56 | 6.25 | 0.21 | -16.0 | -22.22 | 0.12 | -7.69 | -7.69 | 2.41 | -12.66 | 26.14 | 2.98 | -22.31 | -7.66 | 1.70 | -14.63 | 9.59 | 560 | 0.0 | 0.0 |
| 22Q3 (12) | 6.52 | -23.74 | 8.67 | 0.18 | -25.0 | 12.5 | 0.25 | -3.85 | 0.0 | 0.13 | 8.33 | 0.0 | 2.76 | -1.65 | 3.53 | 3.83 | 26.09 | -7.98 | 1.99 | 42.06 | -7.98 | 560 | 0.0 | 0.0 |
| 22Q2 (11) | 8.55 | 7.28 | 24.64 | 0.24 | 20.0 | 50.0 | 0.26 | 0.0 | -3.7 | 0.12 | 0.0 | -7.69 | 2.81 | 11.86 | 20.35 | 3.04 | -6.78 | -22.74 | 1.40 | -6.78 | -25.94 | 560 | 0.0 | 0.0 |
| 22Q1 (10) | 7.97 | -4.78 | 9.63 | 0.2 | 25.0 | 33.33 | 0.26 | -3.7 | -13.33 | 0.12 | -7.69 | -7.69 | 2.51 | 31.27 | 21.62 | 3.26 | 1.13 | -20.95 | 1.51 | -3.06 | -15.8 | 560 | 0.0 | 0.0 |
| 21Q4 (9) | 8.37 | 39.5 | 32.44 | 0.16 | 0.0 | 14.29 | 0.27 | 8.0 | 17.39 | 0.13 | 0.0 | 0.0 | 1.91 | -28.32 | -13.71 | 3.23 | -22.58 | -11.36 | 1.55 | -28.32 | -24.49 | 560 | 0.0 | 0.0 |
| 21Q3 (8) | 6.0 | -12.54 | -3.38 | 0.16 | 0.0 | -11.11 | 0.25 | -7.41 | -13.79 | 0.13 | 0.0 | 0.0 | 2.67 | 14.33 | -8.0 | 4.17 | 5.86 | -10.78 | 2.17 | 14.33 | 3.5 | 560 | 0.0 | 0.0 |
| 21Q2 (7) | 6.86 | -5.64 | 2.54 | 0.16 | 6.67 | -15.79 | 0.27 | -10.0 | -82.8 | 0.13 | 0.0 | -7.14 | 2.33 | 13.04 | -17.88 | 3.94 | -4.62 | -83.23 | 1.90 | 5.98 | -9.44 | 560 | 0.0 | 0.0 |
| 21Q1 (6) | 7.27 | 15.03 | -12.41 | 0.15 | 7.14 | -16.67 | 0.3 | 30.43 | -40.0 | 0.13 | 0.0 | -7.14 | 2.06 | -6.86 | -4.86 | 4.13 | 13.39 | -31.5 | 1.79 | -13.07 | 6.01 | 560 | 0.0 | 0.0 |
| 20Q4 (5) | 6.32 | 1.77 | -21.1 | 0.14 | -22.22 | -41.67 | 0.23 | -20.69 | -23.33 | 0.13 | 0.0 | -7.14 | 2.22 | -23.58 | -26.07 | 3.64 | -22.07 | -2.83 | 2.06 | -1.74 | 17.69 | 560 | 0.0 | 0.0 |
| 20Q3 (4) | 6.21 | -7.17 | 0.0 | 0.18 | -5.26 | 0.0 | 0.29 | -81.53 | 0.0 | 0.13 | -7.14 | 0.0 | 2.90 | 2.06 | 0.0 | 4.67 | -80.1 | 0.0 | 2.09 | 0.03 | 0.0 | 560 | 0.0 | 0.0 |
| 20Q2 (3) | 6.69 | -19.4 | 0.0 | 0.19 | 5.56 | 0.0 | 1.57 | 214.0 | 0.0 | 0.14 | 0.0 | 0.0 | 2.84 | 30.96 | 0.0 | 23.47 | 289.57 | 0.0 | 2.09 | 24.07 | 0.0 | 560 | 0.0 | 0.0 |
| 20Q1 (2) | 8.3 | 3.62 | 0.0 | 0.18 | -25.0 | 0.0 | 0.5 | 66.67 | 0.0 | 0.14 | 0.0 | 0.0 | 2.17 | -27.62 | 0.0 | 6.02 | 60.84 | 0.0 | 1.69 | -3.49 | 0.0 | 560 | 0.0 | 0.0 |
| 19Q4 (1) | 8.01 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 3.00 | 0.0 | 0.0 | 3.75 | 0.0 | 0.0 | 1.75 | 0.0 | 0.0 | 560 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.86 | -27.35 | 0.59 | -25.32 | 0.91 | -6.19 | 0.47 | -6.0 | 2.70 | 2.8 | 4.16 | 29.13 | 2.15 | 29.39 | 560 | 0.0 |
| 2022 (9) | 30.09 | 5.54 | 0.79 | 25.4 | 0.97 | -11.01 | 0.5 | -1.96 | 2.63 | 18.81 | 3.22 | -15.68 | 1.66 | -7.11 | 560 | 0.0 |
| 2021 (8) | 28.51 | 3.56 | 0.63 | -8.7 | 1.09 | -58.08 | 0.51 | -5.56 | 2.21 | -11.83 | 3.82 | -59.52 | 1.79 | -8.8 | 560 | 0.0 |
| 2020 (7) | 27.53 | -15.14 | 0.69 | -8.0 | 2.6 | 91.18 | 0.54 | -3.57 | 2.51 | 8.41 | 9.44 | 125.27 | 1.96 | 13.63 | 560 | 0.0 |
| 2019 (6) | 32.44 | -6.03 | 0.75 | -2.6 | 1.36 | -14.47 | 0.56 | -1.75 | 2.31 | 3.65 | 4.19 | -8.98 | 1.73 | 4.54 | 560 | -8.65 |
| 2018 (5) | 34.52 | 1.26 | 0.77 | -3.75 | 1.59 | 11.97 | 0.57 | 16.33 | 2.23 | -4.95 | 4.61 | 10.58 | 1.65 | 14.88 | 613 | -8.23 |
| 2017 (4) | 34.09 | -4.75 | 0.8 | -14.89 | 1.42 | -27.92 | 0.49 | -9.26 | 2.35 | -10.65 | 4.17 | -24.32 | 1.44 | -4.73 | 668 | 1.67 |
| 2016 (3) | 35.79 | -11.93 | 0.94 | -42.33 | 1.97 | -0.51 | 0.54 | -1.82 | 2.63 | -34.52 | 5.50 | 12.98 | 1.51 | 11.49 | 657 | -5.87 |
| 2015 (2) | 40.64 | 157.54 | 1.63 | 108.97 | 1.98 | 182.86 | 0.55 | 243.75 | 4.01 | -18.86 | 4.87 | 9.83 | 1.35 | 33.47 | 698 | 238.83 |
| 2014 (1) | 15.78 | -7.67 | 0.78 | 16.42 | 0.7 | -30.69 | 0.16 | -15.79 | 4.94 | 0 | 4.44 | 0 | 1.01 | 0 | 206 | -8.04 |
