玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.01-15.2317.880.31-3.1229.170.16-5.886.670.070.016.676.1914.289.573.1911.03-9.511.4017.96-1.032540.00.0
24Q3 (19)5.9110.4735.860.323.2318.520.176.2541.670.070.00.05.41-6.56-12.772.88-3.824.271.18-9.48-26.42540.0-0.39
24Q2 (18)5.3517.3226.780.3119.2314.810.1623.0823.080.0716.6716.675.791.62-9.442.994.9-2.921.31-0.56-7.982540.0-0.39
24Q1 (17)4.567.292.930.268.33-3.70.13-13.330.00.060.00.05.700.97-6.452.85-19.23-2.851.32-6.8-2.852540.0-0.39
23Q4 (16)4.25-2.3-24.910.24-11.11-27.270.1525.07.140.06-14.290.05.65-9.02-3.143.5327.9442.691.41-12.2733.18254-0.39-0.39
23Q3 (15)4.353.08-25.510.270.0-28.950.12-7.699.090.0716.6716.676.21-2.99-4.612.76-10.4546.461.6113.1856.632550.0-0.39
23Q2 (14)4.22-4.74-23.960.270.0-22.860.130.00.00.060.00.06.404.981.463.084.9831.521.424.9831.522550.0-0.39
23Q1 (13)4.43-21.73-26.290.27-18.18-28.950.13-7.148.330.060.00.06.094.54-3.612.9318.6446.971.3527.7735.672550.0-0.39
22Q4 (12)5.66-3.08-7.060.33-13.16-2.940.1427.27-12.50.060.00.05.83-10.44.432.4731.32-5.851.063.187.6255-0.39-0.39
22Q3 (11)5.845.2313.840.388.5718.750.11-15.38-31.250.060.00.06.513.184.311.88-19.59-39.611.03-4.97-12.162560.0-2.29
22Q2 (10)5.55-7.6520.390.35-7.8920.690.138.33-23.530.060.020.06.31-0.260.252.3417.31-36.481.088.29-0.322560.0-2.29
22Q1 (9)6.01-1.3139.770.3811.7622.580.12-25.09.090.060.0-45.456.3213.25-12.32.00-24.0-21.951.001.33-60.972560.0-2.29
21Q4 (8)6.0918.7150.370.346.2517.240.160.0500.00.060.0-40.05.58-10.5-22.032.63-15.76366.010.99-15.76-60.1256-2.29-14.09
21Q3 (7)5.1311.2815.80.3210.343.230.16-5.886.670.0620.020.06.24-0.84-10.863.12-15.42-7.891.177.843.632620.0-15.48
21Q2 (6)4.617.215.980.29-6.457.410.1754.5541.670.05-54.550.06.29-12.741.353.6944.1533.681.08-57.6-5.642620.0-16.29
21Q1 (5)4.36.17-12.070.316.96.90.11375.0-21.430.1110.0120.07.210.6821.562.56359.01-10.652.563.6150.19262-12.08-20.61
20Q4 (4)4.05-8.580.00.29-6.450.0-0.04-126.670.00.1100.00.07.162.330.0-0.99-129.170.02.47118.770.0298-3.870.0
20Q3 (3)4.431.840.00.3114.810.00.1525.00.00.050.00.07.0012.740.03.3922.740.01.13-1.810.0310-0.960.0
20Q2 (2)4.35-11.040.00.27-6.90.00.12-14.290.00.050.00.06.214.660.02.76-3.650.01.1512.410.0313-5.150.0
20Q1 (1)4.890.00.00.290.00.00.140.00.00.050.00.05.930.00.02.860.00.01.020.00.03300.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)20.8320.821.215.380.6216.980.268.335.76-4.52.98-3.181.25-10.342540.0
2023 (9)17.24-25.271.04-27.780.538.160.244.356.03-3.353.0744.741.3939.63254-0.39
2022 (8)23.0714.611.4414.290.49-16.950.23-17.866.24-0.282.12-27.531.00-28.33255-0.39
2021 (7)20.1313.541.268.620.5959.460.2812.06.26-4.332.9340.451.39-1.35256-14.09
2020 (6)17.73-23.411.16-4.920.37-43.940.25-41.866.5424.152.09-26.81.41-24.09298-9.7
2019 (5)23.15-12.581.22-0.810.66-5.710.434.885.2713.452.857.851.8619.963302.17
2018 (4)26.488.081.233.360.732.080.4141.384.65-4.372.6422.21.5530.813230.31
2017 (3)24.516.671.19-10.530.530.00.2911.544.86-23.312.16-14.291.18-4.43222.88
2016 (2)21.0-4.551.3313.680.5312.770.2662.56.3319.092.5218.141.2470.243136.46
2015 (1)22.0-1.171.17-0.850.474.440.16-23.815.3202.1400.7302945.0

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