玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)173.7643.936.5833.8525.9820.3327.6120.7845.013.1811.58-0.9319.48-12.46-11.915.89-16.076.171.83-22.46-27.47000
24Q3 (19)120.7517.1424.7926.874.7624.9822.8614.0725.882.8512.221.2822.25-10.570.1518.93-2.620.872.36-4.21-2.82000
24Q2 (18)103.0828.4319.3625.6538.542.1820.04-9.24.482.54-12.41-4.1524.887.8419.1219.44-29.3-12.462.46-31.8-19.7000
24Q1 (17)80.26-36.9114.0918.52-34.1616.6222.0715.9110.852.9-9.6620.3323.084.362.2227.5083.73-2.843.6143.25.47000
23Q4 (16)127.2231.4810.7228.1330.8426.0319.044.85-6.113.2136.628.9222.11-0.4913.8314.97-20.26-15.212.523.8916.43000
23Q3 (15)96.7612.0420.5121.519.1825.2918.16-5.3210.332.35-11.320.022.226.373.9618.77-15.49-8.452.43-20.85-17.02000
23Q2 (14)86.3622.7631.5118.0413.631.0119.18-3.677.332.659.9626.1920.89-7.46-0.3822.21-21.53-18.383.07-10.43-4.04000
23Q1 (13)70.35-38.77-6.5415.88-28.856.5819.91-1.8223.362.41-3.219.5522.5716.214.0328.3060.3531.993.4358.0817.21000
22Q4 (12)114.943.1117.9622.3230.0710.3320.2823.2136.472.495.9613.1819.43-9.11-6.4617.65-13.915.72.17-25.96-4.05000
22Q3 (11)80.2922.2611.2517.1624.6230.416.46-7.893.912.3511.915.7621.371.9317.2120.50-24.66-6.62.93-8.474.06000
22Q2 (10)65.67-12.750.2313.77-7.581.7717.8710.7216.872.1-4.5515.3820.975.931.5427.2126.916.613.209.4115.12000
22Q1 (9)75.27-22.733.5414.9-26.35-13.6216.148.614.672.20.07.8419.80-4.68-16.5721.4440.561.12.9229.414.16000
21Q4 (8)97.4134.970.1520.2353.72-31.414.86-6.19140.842.28.37-14.420.7713.89-31.5115.26-30.49140.472.26-19.71-14.53000
21Q3 (7)72.1710.15-3.4813.16-2.7318.4515.843.6-8.912.0311.5413.4118.23-11.722.7221.95-5.95-5.632.811.2617.49000
21Q2 (6)65.52-9.8816.413.53-21.5756.9615.29-0.84-11.161.82-10.785.220.65-12.9734.8523.3410.02-23.672.78-1.01-9.62000
21Q1 (5)72.7-25.2531.3517.25-41.5136.3615.42149.9212.882.04-20.6215.2523.73-21.743.8221.21234.35-14.062.816.19-12.25000
20Q4 (4)97.2630.080.029.49165.440.06.17-64.520.02.5743.580.030.32104.060.06.34-72.720.02.6410.380.0000.0
20Q3 (3)74.7732.830.011.1128.890.017.391.050.01.793.470.014.86-2.970.023.26-23.930.02.39-22.10.0000.0
20Q2 (2)56.291.70.08.62-31.860.017.2125.990.01.73-2.260.015.31-33.00.030.5723.880.03.07-3.890.0000.0
20Q1 (1)55.350.00.012.650.00.013.660.00.01.770.00.022.850.00.024.680.00.03.200.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)477.8525.52104.8825.5192.5821.3411.478.021.95-0.019.37-3.332.40-13.9500
2023 (9)380.713.2683.5622.6376.37.8410.6216.3221.958.2720.04-4.782.792.700
2022 (8)336.139.2168.146.1970.7515.199.1312.8620.27-2.7721.055.482.723.3400
2021 (7)307.798.564.173.7261.4212.828.092.9320.85-4.4119.963.982.63-5.1400
2020 (6)283.6711.861.8722.1554.443.917.8620.7421.819.2619.19-7.052.777.9900
2019 (5)253.7316.6250.6520.0552.39-0.986.5136.4819.962.9420.65-15.092.5717.0300
2018 (4)217.5711.6142.1916.1652.916.354.773.4719.394.0824.32-4.712.19-7.2900
2017 (3)194.94-3.3336.321.2849.756.624.61-1.518.634.7725.5210.292.361.8900
2016 (2)201.6518.7935.8616.3946.6628.364.685.1717.78-2.0223.148.062.32-11.4751190.0
2015 (1)169.752.5630.815.5536.3521.534.4513.2318.15021.4102.62051190.0

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