- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 11.18 | 3.61 | 43.7 | 0.49 | -3.92 | 8.89 | 0.73 | 8.96 | 12.31 | 0.14 | 27.27 | 7.69 | 4.38 | -7.27 | -24.23 | 6.53 | 5.15 | -21.85 | 1.25 | 22.83 | -25.06 | 0 | 0 | 0 |
| 24Q2 (19) | 10.79 | 41.42 | 39.41 | 0.51 | 13.33 | 6.25 | 0.67 | 4.69 | 4.69 | 0.11 | 0.0 | -31.25 | 4.73 | -19.86 | -23.78 | 6.21 | -25.97 | -24.9 | 1.02 | -29.29 | -50.68 | 0 | 0 | 0 |
| 24Q1 (18) | 7.63 | 7.62 | -18.74 | 0.45 | -2.17 | -16.67 | 0.64 | -5.88 | 0.0 | 0.11 | -15.38 | -26.67 | 5.90 | -9.1 | 2.56 | 8.39 | -12.54 | 23.07 | 1.44 | -21.37 | -9.75 | 0 | 0 | 0 |
| 23Q4 (17) | 7.09 | -8.87 | -30.01 | 0.46 | 2.22 | -28.12 | 0.68 | 4.62 | 0.0 | 0.13 | 0.0 | -13.33 | 6.49 | 12.17 | 2.69 | 9.59 | 14.8 | 42.88 | 1.83 | 9.73 | 23.83 | 0 | 0 | 0 |
| 23Q3 (16) | 7.78 | 0.52 | -36.85 | 0.45 | -6.25 | -38.36 | 0.65 | 1.56 | -16.67 | 0.13 | -18.75 | 18.18 | 5.78 | -6.73 | -2.38 | 8.35 | 1.04 | 31.96 | 1.67 | -19.17 | 87.15 | 0 | 0 | 0 |
| 23Q2 (15) | 7.74 | -17.57 | -40.19 | 0.48 | -11.11 | -37.66 | 0.64 | 0.0 | -9.86 | 0.16 | 6.67 | 60.0 | 6.20 | 7.84 | 4.22 | 8.27 | 21.32 | 50.7 | 2.07 | 29.41 | 167.49 | 0 | 0 | 0 |
| 23Q1 (14) | 9.39 | -7.31 | -15.56 | 0.54 | -15.62 | -11.48 | 0.64 | -5.88 | -15.79 | 0.15 | 0.0 | 50.0 | 5.75 | -8.98 | 4.83 | 6.82 | 1.53 | -0.27 | 1.60 | 7.88 | 77.64 | 0 | 0 | 0 |
| 22Q4 (13) | 10.13 | -17.78 | -19.73 | 0.64 | -12.33 | -9.86 | 0.68 | -12.82 | -35.24 | 0.15 | 36.36 | 0.0 | 6.32 | 6.62 | 12.3 | 6.71 | 6.03 | -19.32 | 1.48 | 65.84 | 24.58 | 0 | 0 | 0 |
| 22Q3 (12) | 12.32 | -4.79 | -12.44 | 0.73 | -5.19 | 15.87 | 0.78 | 9.86 | -15.22 | 0.11 | 10.0 | 0.0 | 5.93 | -0.42 | 32.33 | 6.33 | 15.39 | -3.17 | 0.89 | 15.54 | 14.2 | 0 | 0 | 0 |
| 22Q2 (11) | 12.94 | 16.37 | -6.23 | 0.77 | 26.23 | -11.49 | 0.71 | -6.58 | -10.13 | 0.1 | 0.0 | -44.44 | 5.95 | 8.48 | -5.61 | 5.49 | -19.72 | -4.15 | 0.77 | -14.06 | -40.75 | 0 | 0 | 0 |
| 22Q1 (10) | 11.12 | -11.89 | -7.87 | 0.61 | -14.08 | -35.79 | 0.76 | -27.62 | 20.63 | 0.1 | -33.33 | -9.09 | 5.49 | -2.5 | -30.3 | 6.83 | -17.86 | 30.94 | 0.90 | -24.34 | -1.32 | 0 | 0 | 0 |
| 21Q4 (9) | 12.62 | -10.31 | 24.46 | 0.71 | 12.7 | -8.97 | 1.05 | 14.13 | 98.11 | 0.15 | 36.36 | 25.0 | 5.63 | 25.65 | -26.86 | 8.32 | 27.24 | 59.18 | 1.19 | 52.03 | 0.44 | 0 | 0 | 0 |
| 21Q3 (8) | 14.07 | 1.96 | 97.61 | 0.63 | -27.59 | 28.57 | 0.92 | 16.46 | 33.33 | 0.11 | -38.89 | 22.22 | 4.48 | -28.98 | -34.94 | 6.54 | 14.22 | -32.53 | 0.78 | -40.06 | -38.15 | 0 | 0 | 0 |
| 21Q2 (7) | 13.8 | 14.33 | 82.54 | 0.87 | -8.42 | 64.15 | 0.79 | 25.4 | 19.7 | 0.18 | 63.64 | 100.0 | 6.30 | -19.9 | -10.07 | 5.72 | 9.68 | -34.43 | 1.30 | 43.12 | 9.57 | 0 | 0 | 0 |
| 21Q1 (6) | 12.07 | 19.03 | 27.59 | 0.95 | 21.79 | 90.0 | 0.63 | 18.87 | -3.08 | 0.11 | -8.33 | 22.22 | 7.87 | 2.32 | 48.91 | 5.22 | -0.14 | -24.04 | 0.91 | -22.99 | -4.21 | 0 | 0 | 0 |
| 20Q4 (5) | 10.14 | 42.42 | 3.89 | 0.78 | 59.18 | 32.2 | 0.53 | -23.19 | -27.4 | 0.12 | 33.33 | 33.33 | 7.69 | 11.77 | 27.25 | 5.23 | -46.07 | -30.12 | 1.18 | -6.38 | 28.34 | 0 | 0 | 0 |
| 20Q3 (4) | 7.12 | -5.82 | 0.0 | 0.49 | -7.55 | 0.0 | 0.69 | 4.55 | 0.0 | 0.09 | 0.0 | 0.0 | 6.88 | -1.83 | 0.0 | 9.69 | 11.01 | 0.0 | 1.26 | 6.18 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 7.56 | -20.08 | 0.0 | 0.53 | 6.0 | 0.0 | 0.66 | 1.54 | 0.0 | 0.09 | 0.0 | 0.0 | 7.01 | 32.64 | 0.0 | 8.73 | 27.06 | 0.0 | 1.19 | 25.13 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 9.46 | -3.07 | 0.0 | 0.5 | -15.25 | 0.0 | 0.65 | -10.96 | 0.0 | 0.09 | 0.0 | 0.0 | 5.29 | -12.57 | 0.0 | 6.87 | -8.14 | 0.0 | 0.95 | 3.17 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 9.76 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 6.05 | 0.0 | 0.0 | 7.48 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.0 | -31.2 | 1.93 | -29.56 | 2.61 | -10.92 | 0.57 | 21.28 | 6.03 | 2.38 | 8.16 | 29.47 | 1.78 | 76.27 | 0 | 0 |
| 2022 (9) | 46.51 | -11.51 | 2.74 | -13.02 | 2.93 | -13.57 | 0.47 | -16.07 | 5.89 | -1.7 | 6.30 | -2.33 | 1.01 | -5.15 | 0 | 0 |
| 2021 (8) | 52.56 | 53.33 | 3.15 | 36.96 | 3.39 | 33.99 | 0.56 | 47.37 | 5.99 | -10.68 | 6.45 | -12.61 | 1.07 | -3.89 | 0 | 0 |
| 2020 (7) | 34.28 | -23.48 | 2.3 | -14.81 | 2.53 | -18.91 | 0.38 | 11.76 | 6.71 | 11.33 | 7.38 | 5.97 | 1.11 | 46.06 | 0 | 0 |
| 2019 (6) | 44.8 | -11.32 | 2.7 | 2.66 | 3.12 | -15.9 | 0.34 | 3.03 | 6.03 | 15.77 | 6.96 | -5.17 | 0.76 | 16.19 | 0 | 0 |
| 2018 (5) | 50.52 | 4.99 | 2.63 | -4.36 | 3.71 | 22.04 | 0.33 | 37.5 | 5.21 | -8.91 | 7.34 | 16.24 | 0.65 | 30.97 | 0 | 0 |
| 2017 (4) | 48.12 | 0.29 | 2.75 | 3.38 | 3.04 | 11.76 | 0.24 | 9.09 | 5.71 | 3.08 | 6.32 | 11.44 | 0.50 | 8.77 | 0 | 0 |
| 2016 (3) | 47.98 | -0.12 | 2.66 | -20.12 | 2.72 | -4.23 | 0.22 | 4.76 | 5.54 | -20.02 | 5.67 | -4.11 | 0.46 | 4.89 | 1084 | 0.0 |
| 2015 (2) | 48.04 | 3.29 | 3.33 | 5.71 | 2.84 | 22.41 | 0.21 | 5.0 | 6.93 | 2.35 | 5.91 | 18.52 | 0.44 | 1.66 | 1084 | 0.0 |
| 2014 (1) | 46.51 | 13.16 | 3.15 | 27.53 | 2.32 | 7.41 | 0.2 | 5.26 | 6.77 | 0 | 4.99 | 0 | 0.43 | 0 | 1084 | 0.0 |
