玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)12.8715.1281.520.48-2.044.350.798.2216.180.12-14.29-7.693.73-14.9-42.526.14-5.99-36.00.93-25.54-49.15000
24Q3 (19)11.183.6143.70.49-3.928.890.738.9612.310.1427.277.694.38-7.27-24.236.535.15-21.851.2522.83-25.06000
24Q2 (18)10.7941.4239.410.5113.336.250.674.694.690.110.0-31.254.73-19.86-23.786.21-25.97-24.91.02-29.29-50.68000
24Q1 (17)7.637.62-18.740.45-2.17-16.670.64-5.880.00.11-15.38-26.675.90-9.12.568.39-12.5423.071.44-21.37-9.75000
23Q4 (16)7.09-8.87-30.010.462.22-28.120.684.620.00.130.0-13.336.4912.172.699.5914.842.881.839.7323.83000
23Q3 (15)7.780.52-36.850.45-6.25-38.360.651.56-16.670.13-18.7518.185.78-6.73-2.388.351.0431.961.67-19.1787.15000
23Q2 (14)7.74-17.57-40.190.48-11.11-37.660.640.0-9.860.166.6760.06.207.844.228.2721.3250.72.0729.41167.49000
23Q1 (13)9.39-7.31-15.560.54-15.62-11.480.64-5.88-15.790.150.050.05.75-8.984.836.821.53-0.271.607.8877.64000
22Q4 (12)10.13-17.78-19.730.64-12.33-9.860.68-12.82-35.240.1536.360.06.326.6212.36.716.03-19.321.4865.8424.58000
22Q3 (11)12.32-4.79-12.440.73-5.1915.870.789.86-15.220.1110.00.05.93-0.4232.336.3315.39-3.170.8915.5414.2000
22Q2 (10)12.9416.37-6.230.7726.23-11.490.71-6.58-10.130.10.0-44.445.958.48-5.615.49-19.72-4.150.77-14.06-40.75000
22Q1 (9)11.12-11.89-7.870.61-14.08-35.790.76-27.6220.630.1-33.33-9.095.49-2.5-30.36.83-17.8630.940.90-24.34-1.32000
21Q4 (8)12.62-10.3124.460.7112.7-8.971.0514.1398.110.1536.3625.05.6325.65-26.868.3227.2459.181.1952.030.44000
21Q3 (7)14.071.9697.610.63-27.5928.570.9216.4633.330.11-38.8922.224.48-28.98-34.946.5414.22-32.530.78-40.06-38.15000
21Q2 (6)13.814.3382.540.87-8.4264.150.7925.419.70.1863.64100.06.30-19.9-10.075.729.68-34.431.3043.129.57000
21Q1 (5)12.0719.0327.590.9521.7990.00.6318.87-3.080.11-8.3322.227.872.3248.915.22-0.14-24.040.91-22.99-4.21000
20Q4 (4)10.1442.420.00.7859.180.00.53-23.190.00.1233.330.07.6911.770.05.23-46.070.01.18-6.380.0000.0
20Q3 (3)7.12-5.820.00.49-7.550.00.694.550.00.090.00.06.88-1.830.09.6911.010.01.266.180.0000.0
20Q2 (2)7.56-20.080.00.536.00.00.661.540.00.090.00.07.0132.640.08.7327.060.01.1925.130.0000.0
20Q1 (1)9.460.00.00.50.00.00.650.00.00.090.00.05.290.00.06.870.00.00.950.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)42.4732.721.930.02.838.430.48-15.794.54-24.656.66-18.31.13-36.5500
2023 (9)32.0-31.21.93-29.562.61-10.920.5721.286.032.388.1629.471.7876.2700
2022 (8)46.51-11.512.74-13.022.93-13.570.47-16.075.89-1.76.30-2.331.01-5.1500
2021 (7)52.5653.333.1536.963.3933.990.5647.375.99-10.686.45-12.611.07-3.8900
2020 (6)34.28-23.482.3-14.812.53-18.910.3811.766.7111.337.385.971.1146.0600
2019 (5)44.8-11.322.72.663.12-15.90.343.036.0315.776.96-5.170.7616.1900
2018 (4)50.524.992.63-4.363.7122.040.3337.55.21-8.917.3416.240.6530.9700
2017 (3)48.120.292.753.383.0411.760.249.095.713.086.3211.440.508.7700
2016 (2)47.98-0.122.66-20.122.72-4.230.224.765.54-20.025.67-4.110.464.8910840.0
2015 (1)48.043.293.335.712.8422.410.215.06.9305.9100.44010840.0

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