- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.15 | -1.11 | 13.31 | 0.88 | -5.38 | 3.53 | 0.56 | 3.7 | 16.67 | 0.1 | 11.11 | 25.0 | 12.31 | -4.32 | -8.63 | 7.83 | 4.86 | 2.96 | 1.40 | 12.35 | 10.31 | 1249 | 0.0 | -10.72 |
| 24Q2 (19) | 7.23 | 25.52 | 10.89 | 0.93 | 14.81 | 3.33 | 0.54 | 8.0 | 5.88 | 0.09 | 12.5 | 0.0 | 12.86 | -8.53 | -6.81 | 7.47 | -13.96 | -4.52 | 1.24 | -10.37 | -9.82 | 1249 | 0.0 | -10.72 |
| 24Q1 (18) | 5.76 | -19.33 | 14.29 | 0.81 | -1.22 | -2.41 | 0.5 | -1.96 | 11.11 | 0.08 | -11.11 | 0.0 | 14.06 | 22.45 | -14.61 | 8.68 | 21.53 | -2.78 | 1.39 | 10.19 | -12.5 | 1249 | 0.0 | -10.72 |
| 23Q4 (17) | 7.14 | 13.15 | 1.13 | 0.82 | -3.53 | 0.0 | 0.51 | 6.25 | 8.51 | 0.09 | 12.5 | 12.5 | 11.48 | -14.74 | -1.12 | 7.14 | -6.1 | 7.29 | 1.26 | -0.58 | 11.24 | 1249 | -10.72 | -10.72 |
| 23Q3 (16) | 6.31 | -3.22 | -7.75 | 0.85 | -5.56 | 1.19 | 0.48 | -5.88 | 0.0 | 0.08 | -11.11 | 0.0 | 13.47 | -2.41 | 9.69 | 7.61 | -2.75 | 8.4 | 1.27 | -8.15 | 8.4 | 1399 | 0.0 | 25.02 |
| 23Q2 (15) | 6.52 | 29.37 | -6.59 | 0.9 | 8.43 | 12.5 | 0.51 | 13.33 | -1.92 | 0.09 | 12.5 | 50.0 | 13.80 | -16.18 | 20.44 | 7.82 | -12.39 | 5.0 | 1.38 | -13.04 | 60.58 | 1399 | 0.0 | 25.02 |
| 23Q1 (14) | 5.04 | -28.61 | -13.25 | 0.83 | 1.22 | 2.47 | 0.45 | -4.26 | -2.17 | 0.08 | 0.0 | 33.33 | 16.47 | 41.79 | 18.12 | 8.93 | 34.12 | 12.77 | 1.59 | 40.08 | 53.7 | 1399 | 0.0 | 25.02 |
| 22Q4 (13) | 7.06 | 3.22 | 2.17 | 0.82 | -2.38 | 0.0 | 0.47 | -2.08 | -2.08 | 0.08 | 0.0 | 14.29 | 11.61 | -5.42 | -2.12 | 6.66 | -5.13 | -4.16 | 1.13 | -3.12 | 11.86 | 1399 | 25.02 | 25.02 |
| 22Q3 (12) | 6.84 | -2.01 | 35.45 | 0.84 | 5.0 | 27.27 | 0.48 | -7.69 | 9.09 | 0.08 | 33.33 | 14.29 | 12.28 | 7.15 | -6.03 | 7.02 | -5.8 | -19.46 | 1.17 | 36.06 | -15.62 | 1119 | 0.0 | -26.04 |
| 22Q2 (11) | 6.98 | 20.14 | 13.31 | 0.8 | -1.23 | -3.61 | 0.52 | 13.04 | 15.56 | 0.06 | 0.0 | 20.0 | 11.46 | -17.79 | -14.94 | 7.45 | -5.91 | 1.98 | 0.86 | -16.76 | 5.9 | 1119 | 0.0 | -26.04 |
| 22Q1 (10) | 5.81 | -15.92 | 3.75 | 0.81 | -1.22 | 12.5 | 0.46 | -4.17 | 4.55 | 0.06 | -14.29 | 50.0 | 13.94 | 17.48 | 8.43 | 7.92 | 13.98 | 0.77 | 1.03 | 1.94 | 44.58 | 1119 | 0.0 | -26.04 |
| 21Q4 (9) | 6.91 | 36.83 | 10.74 | 0.82 | 24.24 | 20.59 | 0.48 | 9.09 | 2.13 | 0.07 | 0.0 | 40.0 | 11.87 | -9.2 | 8.9 | 6.95 | -20.27 | -7.77 | 1.01 | -26.92 | 26.43 | 1119 | -26.04 | -26.04 |
| 21Q3 (8) | 5.05 | -18.02 | -18.02 | 0.66 | -20.48 | 8.2 | 0.44 | -2.22 | 7.32 | 0.07 | 40.0 | 40.0 | 13.07 | -3.0 | 31.98 | 8.71 | 19.27 | 30.91 | 1.39 | 70.77 | 70.77 | 1513 | 0.0 | 5.8 |
| 21Q2 (7) | 6.16 | 10.0 | 5.3 | 0.83 | 15.28 | 23.88 | 0.45 | 2.27 | 7.14 | 0.05 | 25.0 | 25.0 | 13.47 | 4.8 | 17.65 | 7.31 | -7.02 | 1.75 | 0.81 | 13.64 | 18.71 | 1513 | 0.0 | 5.8 |
| 21Q1 (6) | 5.6 | -10.26 | 16.18 | 0.72 | 5.88 | 20.0 | 0.44 | -6.38 | 10.0 | 0.04 | -20.0 | 0.0 | 12.86 | 17.98 | 3.29 | 7.86 | 4.32 | -5.32 | 0.71 | -10.86 | -13.93 | 1513 | 0.0 | 12.99 |
| 20Q4 (5) | 6.24 | 1.3 | -10.22 | 0.68 | 11.48 | -12.82 | 0.47 | 14.63 | 4.44 | 0.05 | 0.0 | 25.0 | 10.90 | 10.05 | -2.9 | 7.53 | 13.16 | 16.33 | 0.80 | -1.28 | 39.22 | 1513 | 5.8 | 12.99 |
| 20Q3 (4) | 6.16 | 5.3 | 0.0 | 0.61 | -8.96 | 0.0 | 0.41 | -2.38 | 0.0 | 0.05 | 25.0 | 0.0 | 9.90 | -13.54 | 0.0 | 6.66 | -7.29 | 0.0 | 0.81 | 18.71 | 0.0 | 1430 | 0.0 | 0.0 |
| 20Q2 (3) | 5.85 | 21.37 | 0.0 | 0.67 | 11.67 | 0.0 | 0.42 | 5.0 | 0.0 | 0.04 | 0.0 | 0.0 | 11.45 | -7.99 | 0.0 | 7.18 | -13.49 | 0.0 | 0.68 | -17.61 | 0.0 | 1430 | 6.8 | 0.0 |
| 20Q1 (2) | 4.82 | -30.65 | 0.0 | 0.6 | -23.08 | 0.0 | 0.4 | -11.11 | 0.0 | 0.04 | 0.0 | 0.0 | 12.45 | 10.92 | 0.0 | 8.30 | 28.17 | 0.0 | 0.83 | 44.19 | 0.0 | 1339 | 0.0 | 0.0 |
| 19Q4 (1) | 6.95 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 11.22 | 0.0 | 0.0 | 6.47 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 1339 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.01 | -6.33 | 3.4 | 4.29 | 1.95 | 1.04 | 0.35 | 20.69 | 13.59 | 11.34 | 7.80 | 7.86 | 1.40 | 28.85 | 1399 | 0.0 |
| 2022 (9) | 26.7 | 12.52 | 3.26 | 7.95 | 1.93 | 6.63 | 0.29 | 26.09 | 12.21 | -4.06 | 7.23 | -5.23 | 1.09 | 12.06 | 1399 | 25.02 |
| 2021 (8) | 23.73 | 2.86 | 3.02 | 18.43 | 1.81 | 7.1 | 0.23 | 27.78 | 12.73 | 15.14 | 7.63 | 4.12 | 0.97 | 24.22 | 1119 | -26.04 |
| 2020 (7) | 23.07 | -1.2 | 2.55 | -5.56 | 1.69 | 1.81 | 0.18 | 5.88 | 11.05 | -4.41 | 7.33 | 3.04 | 0.78 | 7.17 | 1513 | 5.8 |
| 2019 (6) | 23.35 | 1.83 | 2.7 | 23.29 | 1.66 | 2.47 | 0.17 | -22.73 | 11.56 | 21.07 | 7.11 | 0.63 | 0.73 | -24.12 | 1430 | 6.8 |
| 2018 (5) | 22.93 | 1.01 | 2.19 | -7.2 | 1.62 | 1.25 | 0.22 | -24.14 | 9.55 | -8.13 | 7.06 | 0.23 | 0.96 | -24.9 | 1339 | -8.41 |
| 2017 (4) | 22.7 | 2.16 | 2.36 | 11.85 | 1.6 | 8.11 | 0.29 | 70.59 | 10.40 | 9.48 | 7.05 | 5.82 | 1.28 | 66.98 | 1462 | -5.19 |
| 2016 (3) | 22.22 | 0.86 | 2.11 | -9.05 | 1.48 | 7.25 | 0.17 | 0.0 | 9.50 | -9.83 | 6.66 | 6.33 | 0.77 | -0.86 | 1542 | -0.06 |
| 2015 (2) | 22.03 | 13.09 | 2.32 | 14.85 | 1.38 | 8.66 | 0.17 | 0.0 | 10.53 | 1.56 | 6.26 | -3.92 | 0.77 | -11.58 | 1543 | 0.06 |
| 2014 (1) | 19.48 | 12.15 | 2.02 | 15.43 | 1.27 | -3.79 | 0.17 | 142.86 | 10.37 | 0 | 6.52 | 0 | 0.87 | 0 | 1542 | 13.05 |
