- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 125.21 | 17.19 | 21.25 | 8.94 | 14.03 | 23.82 | 6.01 | 1.35 | -6.97 | 0.31 | -3.12 | 0.0 | 7.14 | -2.7 | 2.13 | 4.80 | -13.52 | -23.27 | 0.25 | -17.34 | -17.52 | 6830 | 0.0 | 0.53 |
| 24Q2 (19) | 106.84 | 5.79 | 2.97 | 7.84 | 1.82 | 5.52 | 5.93 | -5.27 | -7.2 | 0.32 | -5.88 | 3.23 | 7.34 | -3.76 | 2.48 | 5.55 | -10.46 | -9.87 | 0.30 | -11.04 | 0.25 | 6830 | 0.0 | 0.53 |
| 24Q1 (18) | 100.99 | -10.48 | -0.81 | 7.7 | 1.72 | 6.94 | 6.26 | -4.57 | 4.51 | 0.34 | -12.82 | 6.25 | 7.62 | 13.62 | 7.81 | 6.20 | 6.6 | 5.36 | 0.34 | -2.62 | 7.11 | 6830 | 0.0 | 0.53 |
| 23Q4 (17) | 112.81 | 9.24 | 7.44 | 7.57 | 4.85 | 4.99 | 6.56 | 1.55 | -1.06 | 0.39 | 25.81 | 18.18 | 6.71 | -4.02 | -2.28 | 5.82 | -7.04 | -7.91 | 0.35 | 15.17 | 10.0 | 6830 | 0.53 | 0.53 |
| 23Q3 (16) | 103.27 | -0.47 | -2.73 | 7.22 | -2.83 | 4.94 | 6.46 | 1.1 | -2.42 | 0.31 | 0.0 | 0.0 | 6.99 | -2.37 | 7.89 | 6.26 | 1.58 | 0.32 | 0.30 | 0.47 | 2.81 | 6794 | 0.0 | 5.56 |
| 23Q2 (15) | 103.76 | 1.92 | -9.97 | 7.43 | 3.19 | -3.76 | 6.39 | 6.68 | -0.47 | 0.31 | -3.12 | 14.81 | 7.16 | 1.26 | 6.9 | 6.16 | 4.67 | 10.55 | 0.30 | -4.95 | 27.53 | 6794 | 0.0 | 5.56 |
| 23Q1 (14) | 101.81 | -3.04 | -9.74 | 7.2 | -0.14 | -7.46 | 5.99 | -9.65 | -4.47 | 0.32 | -3.03 | 14.29 | 7.07 | 2.99 | 2.53 | 5.88 | -6.82 | 5.85 | 0.31 | 0.01 | 26.62 | 6794 | 0.0 | 5.56 |
| 22Q4 (13) | 105.0 | -1.1 | -12.59 | 7.21 | 4.8 | 5.26 | 6.63 | 0.15 | 11.24 | 0.33 | 6.45 | 0.0 | 6.87 | 5.96 | 20.42 | 6.31 | 1.27 | 27.27 | 0.31 | 7.64 | 14.41 | 6794 | 5.56 | 5.56 |
| 22Q3 (12) | 106.17 | -7.88 | -4.7 | 6.88 | -10.88 | -6.78 | 6.62 | 3.12 | 7.12 | 0.31 | 14.81 | 10.71 | 6.48 | -3.26 | -2.17 | 6.24 | 11.93 | 12.41 | 0.29 | 24.63 | 16.18 | 6436 | 0.0 | -2.76 |
| 22Q2 (11) | 115.25 | 2.17 | -0.17 | 7.72 | -0.77 | -0.26 | 6.42 | 2.39 | -8.81 | 0.27 | -3.57 | 0.0 | 6.70 | -2.88 | -0.09 | 5.57 | 0.22 | -8.65 | 0.23 | -5.62 | 0.17 | 6436 | 0.0 | -2.76 |
| 22Q1 (10) | 112.8 | -6.1 | 9.65 | 7.78 | 13.58 | 2.77 | 6.27 | 5.2 | 3.47 | 0.28 | -15.15 | 0.0 | 6.90 | 20.96 | -6.27 | 5.56 | 12.04 | -5.64 | 0.25 | -9.64 | -8.8 | 6436 | 0.0 | -2.76 |
| 21Q4 (9) | 120.13 | 7.83 | 7.65 | 6.85 | -7.18 | -11.38 | 5.96 | -3.56 | -13.75 | 0.33 | 17.86 | 26.92 | 5.70 | -13.92 | -17.68 | 4.96 | -10.56 | -19.88 | 0.27 | 9.3 | 17.9 | 6436 | -2.76 | -2.76 |
| 21Q3 (8) | 111.41 | -3.5 | 8.57 | 7.38 | -4.65 | 1.51 | 6.18 | -12.22 | -7.07 | 0.28 | 3.7 | 7.69 | 6.62 | -1.19 | -6.5 | 5.55 | -9.03 | -14.4 | 0.25 | 7.46 | -0.8 | 6619 | 0.0 | -2.56 |
| 21Q2 (7) | 115.45 | 12.23 | 20.54 | 7.74 | 2.25 | -3.85 | 7.04 | 16.17 | 43.09 | 0.27 | -3.57 | 0.0 | 6.70 | -8.9 | -20.23 | 6.10 | 3.51 | 18.71 | 0.23 | -14.08 | -17.04 | 6619 | 0.0 | -2.56 |
| 21Q1 (6) | 102.87 | -7.81 | 13.36 | 7.57 | -2.07 | 23.9 | 6.06 | -12.3 | -17.21 | 0.28 | 7.69 | 12.0 | 7.36 | 6.23 | 9.3 | 5.89 | -4.87 | -26.97 | 0.27 | 16.82 | -1.2 | 6619 | 0.0 | -2.1 |
| 20Q4 (5) | 111.59 | 8.74 | -2.95 | 7.73 | 6.33 | -7.43 | 6.91 | 3.91 | 5.18 | 0.26 | 0.0 | -13.33 | 6.93 | -2.22 | -4.61 | 6.19 | -4.44 | 8.37 | 0.23 | -8.04 | -10.7 | 6619 | -2.56 | -2.1 |
| 20Q3 (4) | 102.62 | 7.14 | 0.0 | 7.27 | -9.69 | 0.0 | 6.65 | 35.16 | 0.0 | 0.26 | -3.7 | 0.0 | 7.08 | -15.71 | 0.0 | 6.48 | 26.15 | 0.0 | 0.25 | -10.12 | 0.0 | 6793 | 0.0 | 0.0 |
| 20Q2 (3) | 95.78 | 5.54 | 0.0 | 8.05 | 31.75 | 0.0 | 4.92 | -32.79 | 0.0 | 0.27 | 8.0 | 0.0 | 8.40 | 24.83 | 0.0 | 5.14 | -36.32 | 0.0 | 0.28 | 2.33 | 0.0 | 6793 | 0.47 | 0.0 |
| 20Q1 (2) | 90.75 | -21.07 | 0.0 | 6.11 | -26.83 | 0.0 | 7.32 | 11.42 | 0.0 | 0.25 | -16.67 | 0.0 | 6.73 | -7.29 | 0.0 | 8.07 | 41.16 | 0.0 | 0.28 | 5.58 | 0.0 | 6761 | 0.0 | 0.0 |
| 19Q4 (1) | 114.98 | 0.0 | 0.0 | 8.35 | 0.0 | 0.0 | 6.57 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 7.26 | 0.0 | 0.0 | 5.71 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 6761 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 421.65 | -4.0 | 29.42 | -0.57 | 25.4 | -2.04 | 1.32 | 10.92 | 6.98 | 3.57 | 6.02 | 2.04 | 0.31 | 15.55 | 6794 | 0.0 |
| 2022 (9) | 439.22 | -2.37 | 29.59 | 0.17 | 25.93 | 2.73 | 1.19 | 1.71 | 6.74 | 2.6 | 5.90 | 5.22 | 0.27 | 4.17 | 6794 | 5.56 |
| 2021 (8) | 449.86 | 12.26 | 29.54 | 1.34 | 25.24 | -2.17 | 1.17 | 12.5 | 6.57 | -9.73 | 5.61 | -12.85 | 0.26 | 0.22 | 6436 | -2.76 |
| 2020 (7) | 400.74 | -0.78 | 29.15 | -0.99 | 25.8 | -3.84 | 1.04 | -1.89 | 7.27 | -0.21 | 6.44 | -3.09 | 0.26 | -1.12 | 6619 | -2.56 |
| 2019 (6) | 403.88 | -1.93 | 29.44 | 7.05 | 26.83 | -4.52 | 1.06 | 12.77 | 7.29 | 9.16 | 6.64 | -2.64 | 0.26 | 14.98 | 6793 | 0.47 |
| 2018 (5) | 411.82 | -3.47 | 27.5 | -0.22 | 28.1 | 15.12 | 0.94 | 10.59 | 6.68 | 3.37 | 6.82 | 19.26 | 0.23 | 14.57 | 6761 | -19.23 |
| 2017 (4) | 426.64 | 6.43 | 27.56 | 4.83 | 24.41 | 4.27 | 0.85 | -2.3 | 6.46 | -1.5 | 5.72 | -2.03 | 0.20 | -8.2 | 8371 | 0.0 |
| 2016 (3) | 400.86 | -7.61 | 26.29 | -8.56 | 23.41 | -2.5 | 0.87 | -18.69 | 6.56 | -1.02 | 5.84 | 5.54 | 0.22 | -11.99 | 8371 | -9.65 |
| 2015 (2) | 433.9 | -3.3 | 28.75 | -18.85 | 24.01 | 7.91 | 1.07 | -2.73 | 6.63 | -16.09 | 5.53 | 11.59 | 0.25 | 0.59 | 9265 | 17.91 |
| 2014 (1) | 448.7 | 2.53 | 35.43 | 34.36 | 22.25 | -1.33 | 1.1 | -10.57 | 7.90 | 0 | 4.96 | 0 | 0.25 | 0 | 7858 | 13.41 |
