- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 7.56 | -3.82 | -7.47 | 0.58 | 38.1 | 45.0 | 0.07 | -77.42 | -12.5 | 0 | 0 | 0 | 7.67 | 43.58 | 56.7 | 0.93 | -76.52 | -5.44 | 0.00 | 0 | 0 | 19 | -5.0 | -5.0 |
24Q2 (19) | 7.86 | -16.03 | -13.34 | 0.42 | -14.29 | -19.23 | 0.31 | 244.44 | 244.44 | 0 | 0 | 0 | 5.34 | 2.07 | -6.8 | 3.94 | 310.18 | 297.47 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
24Q1 (18) | 9.36 | 8.71 | 15.99 | 0.49 | 16.67 | -15.52 | 0.09 | 12.5 | -74.29 | 0 | 0 | 0 | 5.24 | 7.32 | -27.16 | 0.96 | 3.49 | -77.83 | 0.00 | 0 | 0 | 20 | 0.0 | 5.26 |
23Q4 (17) | 8.61 | 5.39 | -13.81 | 0.42 | 5.0 | -41.67 | 0.08 | 0.0 | -11.11 | 0 | 0 | 0 | 4.88 | -0.37 | -32.32 | 0.93 | -5.11 | 3.14 | 0.00 | 0 | 0 | 20 | 0.0 | 5.26 |
23Q3 (16) | 8.17 | -9.92 | -17.14 | 0.4 | -23.08 | -45.95 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0 | 4.90 | -14.6 | -34.76 | 0.98 | -1.32 | 20.69 | 0.00 | 0 | 0 | 20 | 0.0 | 5.26 |
23Q2 (15) | 9.07 | 12.39 | -39.93 | 0.52 | -10.34 | -63.64 | 0.09 | -74.29 | -75.68 | 0 | 0 | 0 | 5.73 | -20.23 | -39.46 | 0.99 | -77.12 | -59.5 | 0.00 | 0 | 0 | 20 | 5.26 | 5.26 |
23Q1 (14) | 8.07 | -19.22 | -26.9 | 0.58 | -19.44 | -33.33 | 0.35 | 288.89 | 400.0 | 0 | 0 | 0 | 7.19 | -0.28 | -8.8 | 4.34 | 381.41 | 584.01 | 0.00 | 0 | 0 | 19 | 0.0 | 5.56 |
22Q4 (13) | 9.99 | 1.32 | -4.68 | 0.72 | -2.7 | -13.25 | 0.09 | 12.5 | 28.57 | 0 | 0 | 0 | 7.21 | -3.97 | -9.0 | 0.90 | 11.04 | 34.88 | 0.00 | 0 | 0 | 19 | 0.0 | 0.0 |
22Q3 (12) | 9.86 | -34.7 | 55.52 | 0.74 | -48.25 | 25.42 | 0.08 | -78.38 | -74.19 | 0 | 0 | 0 | 7.51 | -20.75 | -19.35 | 0.81 | -66.89 | -83.41 | 0.00 | 0 | 0 | 19 | 0.0 | 5.56 |
22Q2 (11) | 15.1 | 36.78 | 1787.5 | 1.43 | 64.37 | 1200.0 | 0.37 | 428.57 | 428.57 | 0 | 0 | 0 | 9.47 | 20.17 | -31.13 | 2.45 | 286.45 | -72.0 | 0.00 | 0 | 0 | 19 | 5.56 | 0.0 |
22Q1 (10) | 11.04 | 5.34 | 1262.96 | 0.87 | 4.82 | 411.76 | 0.07 | 0.0 | 16.67 | 0 | 0 | 0 | 7.88 | -0.5 | -62.45 | 0.63 | -5.07 | -91.44 | 0.00 | 0 | 0 | 18 | -5.26 | -5.26 |
21Q4 (9) | 10.48 | 65.3 | 355.65 | 0.83 | 40.68 | 277.27 | 0.07 | -77.42 | 16.67 | 0 | 0 | 0 | 7.92 | -14.9 | -17.2 | 0.67 | -86.34 | -74.4 | 0.00 | 0 | 0 | 19 | 5.56 | 0.0 |
21Q3 (8) | 6.34 | 692.5 | 93.29 | 0.59 | 436.36 | 110.71 | 0.31 | 342.86 | 520.0 | 0 | 0 | 0 | 9.31 | -32.32 | 9.01 | 4.89 | -44.12 | 220.76 | 0.00 | 0 | 0 | 18 | -5.26 | -5.26 |
21Q2 (7) | 0.8 | -1.23 | -74.03 | 0.11 | -35.29 | -50.0 | 0.07 | 16.67 | 40.0 | 0 | 0 | 0 | 13.75 | -34.49 | 92.5 | 8.75 | 18.12 | 439.0 | 0.00 | 0 | 0 | 19 | 0.0 | 0.0 |
21Q1 (6) | 0.81 | -64.78 | -78.63 | 0.17 | -22.73 | -45.16 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 20.99 | 119.42 | 156.59 | 7.41 | 183.95 | 367.9 | 0.00 | 0 | 0 | 19 | 0.0 | 0.0 |
20Q4 (5) | 2.3 | -29.88 | -33.91 | 0.22 | -21.43 | -15.38 | 0.06 | 20.0 | -78.57 | 0 | 0 | 0 | 9.57 | 12.05 | 28.03 | 2.61 | 71.13 | -67.58 | 0.00 | 0 | 0 | 19 | 0.0 | 0.0 |
20Q3 (4) | 3.28 | 6.49 | 0.0 | 0.28 | 27.27 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0.0 | 8.54 | 19.51 | 0.0 | 1.52 | -6.1 | 0.0 | 0.00 | 0 | 0.0 | 19 | 0.0 | 0.0 |
20Q2 (3) | 3.08 | -18.73 | 0.0 | 0.22 | -29.03 | 0.0 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0.0 | 7.14 | -12.67 | 0.0 | 1.62 | 2.54 | 0.0 | 0.00 | 0 | 0.0 | 19 | 0.0 | 0.0 |
20Q1 (2) | 3.79 | 8.91 | 0.0 | 0.31 | 19.23 | 0.0 | 0.06 | -78.57 | 0.0 | 0 | 0 | 0.0 | 8.18 | 9.48 | 0.0 | 1.58 | -80.32 | 0.0 | 0.00 | 0 | 0.0 | 19 | 0.0 | 0.0 |
19Q4 (1) | 3.48 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.47 | 0.0 | 0.0 | 8.05 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 19 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 33.92 | -26.24 | 1.92 | -48.94 | 0.59 | -3.28 | 0 | 0 | 5.66 | -30.77 | 1.74 | 31.14 | 0.00 | 0 | 20 | 5.26 |
2022 (9) | 45.99 | 149.54 | 3.76 | 122.49 | 0.61 | 17.31 | 0 | 0 | 8.18 | -10.84 | 1.33 | -52.99 | 0.00 | 0 | 19 | 0.0 |
2021 (8) | 18.43 | 48.03 | 1.69 | 65.69 | 0.52 | 126.09 | 0 | 0 | 9.17 | 11.93 | 2.82 | 52.73 | 0.00 | 0 | 19 | 0.0 |
2020 (7) | 12.45 | -2.2 | 1.02 | 117.02 | 0.23 | -51.06 | 0 | 0 | 8.19 | 121.9 | 1.85 | -49.96 | 0.00 | 0 | 19 | -9.52 |
2019 (6) | 12.73 | -35.74 | 0.47 | 4600.0 | 0.47 | 62.07 | 0 | 0 | 3.69 | 7213.98 | 3.69 | 152.21 | 0.00 | 0 | 21 | -8.7 |
2018 (5) | 19.81 | 9.09 | 0.01 | -97.87 | 0.29 | -3.33 | 0 | 0 | 0.05 | -98.05 | 1.46 | -11.38 | 0.00 | 0 | 23 | -41.03 |
2017 (4) | 18.16 | 34.32 | 0.47 | -61.16 | 0.3 | 3.45 | 0 | 0 | 2.59 | -71.08 | 1.65 | -22.98 | 0.00 | 0 | 39 | 69.57 |
2016 (3) | 13.52 | 321.18 | 1.21 | 255.88 | 0.29 | -9.38 | 0 | 0 | 8.95 | -15.5 | 2.14 | -78.48 | 0.00 | 0 | 23 | -4.17 |
2015 (2) | 3.21 | -26.04 | 0.34 | -27.66 | 0.32 | 0.0 | 0 | 0 | 10.59 | -2.19 | 9.97 | 35.2 | 0.00 | 0 | 24 | 20.0 |
2014 (1) | 4.34 | -13.89 | 0.47 | 0.0 | 0.32 | -3.03 | 0 | 0 | 10.83 | 0 | 7.37 | 0 | 0.00 | 0 | 20 | -13.04 |