玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)7.34-2.91-14.750.36-37.93-14.290.0814.290.00004.90-36.070.541.0917.7117.30.0000205.260.0
24Q3 (19)7.56-3.82-7.470.5838.145.00.07-77.42-12.50007.6743.5856.70.93-76.52-5.440.000019-5.0-5.0
24Q2 (18)7.86-16.03-13.340.42-14.29-19.230.31244.44244.440005.342.07-6.83.94310.18297.470.0000200.00.0
24Q1 (17)9.368.7115.990.4916.67-15.520.0912.5-74.290005.247.32-27.160.963.49-77.830.0000200.05.26
23Q4 (16)8.615.39-13.810.425.0-41.670.080.0-11.110004.88-0.37-32.320.93-5.113.140.0000200.05.26
23Q3 (15)8.17-9.92-17.140.4-23.08-45.950.08-11.110.00004.90-14.6-34.760.98-1.3220.690.0000200.05.26
23Q2 (14)9.0712.39-39.930.52-10.34-63.640.09-74.29-75.680005.73-20.23-39.460.99-77.12-59.50.0000205.265.26
23Q1 (13)8.07-19.22-26.90.58-19.44-33.330.35288.89400.00007.19-0.28-8.84.34381.41584.010.0000190.05.56
22Q4 (12)9.991.32-4.680.72-2.7-13.250.0912.528.570007.21-3.97-9.00.9011.0434.880.0000190.00.0
22Q3 (11)9.86-34.755.520.74-48.2525.420.08-78.38-74.190007.51-20.75-19.350.81-66.89-83.410.0000190.05.56
22Q2 (10)15.136.781787.51.4364.371200.00.37428.57428.570009.4720.17-31.132.45286.45-72.00.0000195.560.0
22Q1 (9)11.045.341262.960.874.82411.760.070.016.670007.88-0.5-62.450.63-5.07-91.440.000018-5.26-5.26
21Q4 (8)10.4865.3355.650.8340.68277.270.07-77.4216.670007.92-14.9-17.20.67-86.34-74.40.0000195.560.0
21Q3 (7)6.34692.593.290.59436.36110.710.31342.86520.00009.31-32.329.014.89-44.12220.760.000018-5.26-5.26
21Q2 (6)0.8-1.23-74.030.11-35.29-50.00.0716.6740.000013.75-34.4992.58.7518.12439.00.0000190.00.0
21Q1 (5)0.81-64.78-78.630.17-22.73-45.160.060.00.000020.99119.42156.597.41183.95367.90.0000190.00.0
20Q4 (4)2.3-29.880.00.22-21.430.00.0620.00.0000.09.5712.050.02.6171.130.00.0000.0190.00.0
20Q3 (3)3.286.490.00.2827.270.00.050.00.0000.08.5419.510.01.52-6.10.00.0000.0190.00.0
20Q2 (2)3.08-18.730.00.22-29.030.00.05-16.670.0000.07.14-12.670.01.622.540.00.0000.0190.00.0
20Q1 (1)3.790.00.00.310.00.00.060.00.000.00.08.180.00.01.580.00.00.000.00.0190.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)32.12-5.311.84-4.170.55-6.78005.731.21.71-1.560.000200.0
2023 (9)33.92-26.241.92-48.940.59-3.28005.66-30.771.7431.140.000205.26
2022 (8)45.99149.543.76122.490.6117.31008.18-10.841.33-52.990.000190.0
2021 (7)18.4348.031.6965.690.52126.09009.1711.932.8252.730.000190.0
2020 (6)12.45-2.21.02117.020.23-51.06008.19121.91.85-49.960.00019-9.52
2019 (5)12.73-35.740.474600.00.4762.07003.697213.983.69152.210.00021-8.7
2018 (4)19.819.090.01-97.870.29-3.33000.05-98.051.46-11.380.00023-41.03
2017 (3)18.1634.320.47-61.160.33.45002.59-71.081.65-22.980.0003969.57
2016 (2)13.52321.181.21255.880.29-9.38008.95-15.52.14-78.480.00023-4.17
2015 (1)3.21-26.040.34-27.660.320.00010.5909.9700.0002420.0

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