玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)11.67-5.43-19.680.254.17-7.410.4-21.57-35.480002.1410.1515.283.43-17.07-19.670.00003740.00.0
24Q3 (19)12.34-13.04-32.160.24-11.114.350.51-1.92-5.560001.942.2253.824.1312.7839.220.00003740.00.54
24Q2 (18)14.19-0.14-31.980.2712.5-43.750.52-29.734.00001.9012.66-17.313.66-29.6352.890.00003740.00.54
24Q1 (17)14.21-2.2-13.930.24-11.11-4.00.7419.3560.870001.69-9.1111.545.2122.0486.910.00003740.00.54
23Q4 (16)14.53-20.12-13.770.2717.398.00.6214.8172.220001.8646.9625.244.2743.7499.720.00003740.540.54
23Q3 (15)18.19-12.810.240.23-52.084.550.548.045.950001.26-45.05-5.172.9723.8532.390.00003720.0-2.36
23Q2 (14)20.8626.3524.310.4892.0100.00.58.713.640002.3051.9660.882.40-13.97-8.590.00003720.0-2.36
23Q1 (13)16.51-2.022.480.250.0-3.850.4627.7815.00001.512.06-6.182.7930.4112.210.00003720.0-2.36
22Q4 (12)16.852.121.750.2513.64-7.410.36-2.7-16.280001.4811.28-9.02.14-4.72-17.720.0000372-2.36-2.36
22Q3 (11)16.5-1.67-11.760.22-8.33-18.520.37-15.91-26.00001.33-6.78-7.652.24-14.48-16.130.00003810.01.33
22Q2 (10)16.784.160.540.24-7.69-4.00.4410.0-15.380001.43-11.38-4.512.625.61-15.840.00003810.01.33
22Q1 (9)16.11-2.7218.110.26-3.74.00.4-6.98-29.820001.61-1.01-11.952.48-4.38-40.580.00003810.01.33
21Q4 (8)16.56-11.4427.380.270.012.50.43-14.07.50001.6312.92-11.682.60-2.89-15.610.00003811.331.33
21Q3 (7)18.712.0441.030.278.022.730.5-3.8513.640001.44-3.61-12.982.67-14.18-19.420.00003760.0-1.31
21Q2 (6)16.6922.3639.90.250.031.580.52-8.7718.180001.50-18.27-5.953.12-25.44-15.520.00003760.0-1.31
21Q1 (5)13.644.928.690.254.1713.640.5742.5111.110001.83-0.724.564.1835.8194.240.00003760.0-3.34
20Q4 (4)13.0-1.960.00.249.090.00.4-9.090.0000.01.8511.270.03.08-7.270.00.0000.0376-1.310.0
20Q3 (3)13.2611.150.00.2215.790.00.440.00.0000.01.664.180.03.32-10.030.00.0000.03810.00.0
20Q2 (2)11.93-4.940.00.19-13.640.00.4462.960.0000.01.59-9.150.03.6971.430.00.0000.0381-2.060.0
20Q1 (1)12.550.00.00.220.00.00.270.00.000.00.01.750.00.02.150.00.00.000.00.03890.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)52.42-25.211.01-17.892.172.84001.939.794.1437.510.0003740.0
2023 (9)70.095.811.2326.82.1133.54001.7519.843.0126.210.0003740.54
2022 (8)66.240.990.97-5.831.58-21.78001.46-6.752.39-22.550.000372-2.36
2021 (7)65.5929.271.0317.052.0230.32001.57-9.453.080.820.0003811.33
2020 (6)50.7413.180.882.331.554.73001.73-9.593.05-7.470.000376-1.31
2019 (5)44.83-5.340.86-9.471.48-1.33001.92-4.363.304.230.000381-2.06
2018 (4)47.36-2.690.95-6.861.5-39.02002.01-4.293.17-37.340.000389-9.74
2017 (3)48.678.521.022.02.4633.7002.10-6.015.0523.20.000431-3.36
2016 (2)44.851.11.0-2.911.84-44.07002.23-3.974.10-44.680.0004463.24
2015 (1)44.36-21.891.03-16.943.2972.25002.3207.4200.000432-4.42

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