玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)23.32-11.3629.050.150.015.380.3110.7119.230000.6412.82-10.591.3324.91-7.610.00003860.02.66
24Q2 (19)26.31-8.46-3.450.157.14-6.250.28-20.016.6700-100.00.5717.04-2.91.06-12.6120.830.000-100.03860.02.66
24Q1 (18)28.744.85-10.50.1427.27-17.650.356.0629.6300-100.00.4921.38-7.991.221.1544.830.000-100.03860.02.66
23Q4 (17)27.4151.69-25.560.11-15.38-62.070.3326.9250.000-100.00.40-44.22-49.051.20-16.33101.50.000-100.03862.662.66
23Q3 (16)18.07-33.69-26.660.13-18.7518.180.268.3313.040-100.0-100.00.7222.5361.151.4463.3754.140.00-100.0-100.03760.00.53
23Q2 (15)27.25-15.14-17.970.16-5.88-23.810.24-11.11-7.690.05-16.67-50.00.5910.9-7.120.884.7412.530.18-1.8-39.053760.00.53
23Q1 (14)32.11-12.79-12.150.17-41.38-22.730.2722.733.850.060.000.53-32.78-12.040.8440.7318.210.1914.6703760.00.53
22Q4 (13)36.8249.43-9.040.29163.64-61.840.22-4.35-29.030.0620.000.7976.43-58.050.60-35.99-21.980.16-19.703760.530.53
22Q3 (12)24.64-25.83-30.160.11-47.62-82.540.23-11.54-28.120.05-50.000.45-29.38-75.00.9319.272.910.20-32.5903740.06.55
22Q2 (11)33.22-9.112.980.21-4.55-32.260.260.013.040.1000.635.02-34.220.7810.029.780.30003740.06.55
22Q1 (10)36.55-9.7132.00.22-71.0546.670.26-16.13-18.750000.60-67.9411.110.71-7.11-38.450.00003740.06.55
21Q4 (9)40.4814.7449.810.7620.63375.00.31-3.1234.780001.885.14217.060.77-15.57-10.030.00003746.556.55
21Q3 (8)35.289.3661.540.63103.23320.00.3239.1377.780001.7985.83160.00.9127.2210.050.00003510.02.33
21Q2 (7)32.2616.568.810.31106.67158.330.23-28.1243.750000.9677.3953.030.71-38.31-14.850.00003510.02.33
21Q1 (6)27.692.4846.280.15-6.2550.00.3239.1388.240000.54-8.522.551.1635.7628.690.00003510.02.33
20Q4 (5)27.0223.729.480.166.6714.290.2327.7835.290000.59-13.784.390.853.2823.580.00003512.33-0.28
20Q3 (4)21.8414.290.00.1525.00.00.1812.50.0000.00.699.370.00.82-1.560.00.0000.03430.00.0
20Q2 (3)19.110.950.00.1220.00.00.16-5.880.0000.00.6318.870.00.84-6.770.00.0000.03430.00.0
20Q1 (2)18.93-23.30.00.1-28.570.00.170.00.0000.00.53-6.870.00.9030.380.00.0000.0343-2.560.0
19Q4 (1)24.680.00.00.140.00.00.170.00.000.00.00.570.00.00.690.00.00.000.00.03520.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)104.84-20.110.57-31.331.112.240.11-47.620.54-14.041.0540.50.10-34.433862.66
2022 (9)131.23-3.30.83-54.890.98-17.650.2100.63-53.350.75-14.840.1603760.53
2021 (8)135.7156.171.84240.741.1960.81001.36118.190.882.970.0003746.55
2020 (7)86.9-10.20.54-46.00.748.82000.62-39.870.8521.180.0003512.33
2019 (6)96.77-12.951.0-1.960.683.03001.0312.620.7018.350.000343-1.15
2018 (5)111.1614.141.02-2.860.66-7.04000.92-14.890.59-18.560.000347-0.57
2017 (4)97.3946.611.0528.050.71-7.79001.08-12.660.73-37.10.0003495.12
2016 (3)66.4326.170.82-16.330.771.32001.23-33.681.16-19.70.00033226.72
2015 (2)52.65-47.40.98-43.350.76-22.45001.867.691.4447.430.000262-30.87
2014 (1)100.09-3.931.736.130.987.69001.7300.9800.000379-1.81

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