- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 23.32 | -11.36 | 29.05 | 0.15 | 0.0 | 15.38 | 0.31 | 10.71 | 19.23 | 0 | 0 | 0 | 0.64 | 12.82 | -10.59 | 1.33 | 24.91 | -7.61 | 0.00 | 0 | 0 | 386 | 0.0 | 2.66 |
24Q2 (19) | 26.31 | -8.46 | -3.45 | 0.15 | 7.14 | -6.25 | 0.28 | -20.0 | 16.67 | 0 | 0 | -100.0 | 0.57 | 17.04 | -2.9 | 1.06 | -12.61 | 20.83 | 0.00 | 0 | -100.0 | 386 | 0.0 | 2.66 |
24Q1 (18) | 28.74 | 4.85 | -10.5 | 0.14 | 27.27 | -17.65 | 0.35 | 6.06 | 29.63 | 0 | 0 | -100.0 | 0.49 | 21.38 | -7.99 | 1.22 | 1.15 | 44.83 | 0.00 | 0 | -100.0 | 386 | 0.0 | 2.66 |
23Q4 (17) | 27.41 | 51.69 | -25.56 | 0.11 | -15.38 | -62.07 | 0.33 | 26.92 | 50.0 | 0 | 0 | -100.0 | 0.40 | -44.22 | -49.05 | 1.20 | -16.33 | 101.5 | 0.00 | 0 | -100.0 | 386 | 2.66 | 2.66 |
23Q3 (16) | 18.07 | -33.69 | -26.66 | 0.13 | -18.75 | 18.18 | 0.26 | 8.33 | 13.04 | 0 | -100.0 | -100.0 | 0.72 | 22.53 | 61.15 | 1.44 | 63.37 | 54.14 | 0.00 | -100.0 | -100.0 | 376 | 0.0 | 0.53 |
23Q2 (15) | 27.25 | -15.14 | -17.97 | 0.16 | -5.88 | -23.81 | 0.24 | -11.11 | -7.69 | 0.05 | -16.67 | -50.0 | 0.59 | 10.9 | -7.12 | 0.88 | 4.74 | 12.53 | 0.18 | -1.8 | -39.05 | 376 | 0.0 | 0.53 |
23Q1 (14) | 32.11 | -12.79 | -12.15 | 0.17 | -41.38 | -22.73 | 0.27 | 22.73 | 3.85 | 0.06 | 0.0 | 0 | 0.53 | -32.78 | -12.04 | 0.84 | 40.73 | 18.21 | 0.19 | 14.67 | 0 | 376 | 0.0 | 0.53 |
22Q4 (13) | 36.82 | 49.43 | -9.04 | 0.29 | 163.64 | -61.84 | 0.22 | -4.35 | -29.03 | 0.06 | 20.0 | 0 | 0.79 | 76.43 | -58.05 | 0.60 | -35.99 | -21.98 | 0.16 | -19.7 | 0 | 376 | 0.53 | 0.53 |
22Q3 (12) | 24.64 | -25.83 | -30.16 | 0.11 | -47.62 | -82.54 | 0.23 | -11.54 | -28.12 | 0.05 | -50.0 | 0 | 0.45 | -29.38 | -75.0 | 0.93 | 19.27 | 2.91 | 0.20 | -32.59 | 0 | 374 | 0.0 | 6.55 |
22Q2 (11) | 33.22 | -9.11 | 2.98 | 0.21 | -4.55 | -32.26 | 0.26 | 0.0 | 13.04 | 0.1 | 0 | 0 | 0.63 | 5.02 | -34.22 | 0.78 | 10.02 | 9.78 | 0.30 | 0 | 0 | 374 | 0.0 | 6.55 |
22Q1 (10) | 36.55 | -9.71 | 32.0 | 0.22 | -71.05 | 46.67 | 0.26 | -16.13 | -18.75 | 0 | 0 | 0 | 0.60 | -67.94 | 11.11 | 0.71 | -7.11 | -38.45 | 0.00 | 0 | 0 | 374 | 0.0 | 6.55 |
21Q4 (9) | 40.48 | 14.74 | 49.81 | 0.76 | 20.63 | 375.0 | 0.31 | -3.12 | 34.78 | 0 | 0 | 0 | 1.88 | 5.14 | 217.06 | 0.77 | -15.57 | -10.03 | 0.00 | 0 | 0 | 374 | 6.55 | 6.55 |
21Q3 (8) | 35.28 | 9.36 | 61.54 | 0.63 | 103.23 | 320.0 | 0.32 | 39.13 | 77.78 | 0 | 0 | 0 | 1.79 | 85.83 | 160.0 | 0.91 | 27.22 | 10.05 | 0.00 | 0 | 0 | 351 | 0.0 | 2.33 |
21Q2 (7) | 32.26 | 16.5 | 68.81 | 0.31 | 106.67 | 158.33 | 0.23 | -28.12 | 43.75 | 0 | 0 | 0 | 0.96 | 77.39 | 53.03 | 0.71 | -38.31 | -14.85 | 0.00 | 0 | 0 | 351 | 0.0 | 2.33 |
21Q1 (6) | 27.69 | 2.48 | 46.28 | 0.15 | -6.25 | 50.0 | 0.32 | 39.13 | 88.24 | 0 | 0 | 0 | 0.54 | -8.52 | 2.55 | 1.16 | 35.76 | 28.69 | 0.00 | 0 | 0 | 351 | 0.0 | 2.33 |
20Q4 (5) | 27.02 | 23.72 | 9.48 | 0.16 | 6.67 | 14.29 | 0.23 | 27.78 | 35.29 | 0 | 0 | 0 | 0.59 | -13.78 | 4.39 | 0.85 | 3.28 | 23.58 | 0.00 | 0 | 0 | 351 | 2.33 | -0.28 |
20Q3 (4) | 21.84 | 14.29 | 0.0 | 0.15 | 25.0 | 0.0 | 0.18 | 12.5 | 0.0 | 0 | 0 | 0.0 | 0.69 | 9.37 | 0.0 | 0.82 | -1.56 | 0.0 | 0.00 | 0 | 0.0 | 343 | 0.0 | 0.0 |
20Q2 (3) | 19.11 | 0.95 | 0.0 | 0.12 | 20.0 | 0.0 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0.0 | 0.63 | 18.87 | 0.0 | 0.84 | -6.77 | 0.0 | 0.00 | 0 | 0.0 | 343 | 0.0 | 0.0 |
20Q1 (2) | 18.93 | -23.3 | 0.0 | 0.1 | -28.57 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.53 | -6.87 | 0.0 | 0.90 | 30.38 | 0.0 | 0.00 | 0 | 0.0 | 343 | -2.56 | 0.0 |
19Q4 (1) | 24.68 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 352 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 104.84 | -20.11 | 0.57 | -31.33 | 1.1 | 12.24 | 0.11 | -47.62 | 0.54 | -14.04 | 1.05 | 40.5 | 0.10 | -34.43 | 386 | 2.66 |
2022 (9) | 131.23 | -3.3 | 0.83 | -54.89 | 0.98 | -17.65 | 0.21 | 0 | 0.63 | -53.35 | 0.75 | -14.84 | 0.16 | 0 | 376 | 0.53 |
2021 (8) | 135.71 | 56.17 | 1.84 | 240.74 | 1.19 | 60.81 | 0 | 0 | 1.36 | 118.19 | 0.88 | 2.97 | 0.00 | 0 | 374 | 6.55 |
2020 (7) | 86.9 | -10.2 | 0.54 | -46.0 | 0.74 | 8.82 | 0 | 0 | 0.62 | -39.87 | 0.85 | 21.18 | 0.00 | 0 | 351 | 2.33 |
2019 (6) | 96.77 | -12.95 | 1.0 | -1.96 | 0.68 | 3.03 | 0 | 0 | 1.03 | 12.62 | 0.70 | 18.35 | 0.00 | 0 | 343 | -1.15 |
2018 (5) | 111.16 | 14.14 | 1.02 | -2.86 | 0.66 | -7.04 | 0 | 0 | 0.92 | -14.89 | 0.59 | -18.56 | 0.00 | 0 | 347 | -0.57 |
2017 (4) | 97.39 | 46.61 | 1.05 | 28.05 | 0.71 | -7.79 | 0 | 0 | 1.08 | -12.66 | 0.73 | -37.1 | 0.00 | 0 | 349 | 5.12 |
2016 (3) | 66.43 | 26.17 | 0.82 | -16.33 | 0.77 | 1.32 | 0 | 0 | 1.23 | -33.68 | 1.16 | -19.7 | 0.00 | 0 | 332 | 26.72 |
2015 (2) | 52.65 | -47.4 | 0.98 | -43.35 | 0.76 | -22.45 | 0 | 0 | 1.86 | 7.69 | 1.44 | 47.43 | 0.00 | 0 | 262 | -30.87 |
2014 (1) | 100.09 | -3.93 | 1.73 | 6.13 | 0.98 | 7.69 | 0 | 0 | 1.73 | 0 | 0.98 | 0 | 0.00 | 0 | 379 | -1.81 |