玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.36-8.722.260.040.033.330.120.09.090002.949.5630.398.829.566.680.00001200.0-3.23
24Q2 (19)1.499.56-3.870.040.00.00.120.00.00002.68-8.724.038.05-8.724.030.00001200.0-3.23
24Q1 (18)1.36-9.93-8.110.040.00.00.1233.339.090002.9411.038.828.8248.0418.720.00001200.0-3.23
23Q4 (17)1.5113.53-20.110.0433.33-20.00.09-18.18-18.180002.6517.440.135.96-27.932.410.0000120-3.23-3.23
23Q3 (16)1.33-14.19-27.320.03-25.0-25.00.11-8.33-8.330002.26-12.593.28.276.8326.130.00001240.0-9.49
23Q2 (15)1.554.73-23.270.040.0-20.00.129.090.00002.58-4.524.267.744.1630.320.00001240.0-9.49
23Q1 (14)1.48-21.69-37.550.04-20.0-20.00.110.0-15.380002.702.1628.117.4327.735.50.00001240.0-9.49
22Q4 (13)1.893.28-16.00.0525.00.00.11-8.330.00002.6521.0319.055.82-11.2419.050.0000124-9.49-9.49
22Q3 (12)1.83-9.41-12.440.04-20.00.00.120.0-7.690002.19-11.6914.216.5610.385.420.00001370.0-5.52
22Q2 (11)2.02-14.77-6.050.050.0-16.670.12-7.69-14.290002.4817.33-11.35.948.3-8.770.00001370.0-5.52
22Q1 (10)2.375.3320.920.050.00.00.1318.180.00002.11-5.06-17.35.4912.2-17.30.00001370.0-5.52
21Q4 (9)2.257.6619.680.0525.00.00.11-15.38-8.330002.2216.11-16.444.89-21.4-23.410.0000137-5.52-5.52
21Q3 (8)2.09-2.796.630.04-33.33-42.860.13-7.14-13.330001.91-31.42-46.416.22-4.48-18.720.00001450.0-1.36
21Q2 (7)2.159.6917.490.0620.0-25.00.147.690.00002.799.4-36.166.51-1.82-14.880.00001450.0-1.36
21Q1 (6)1.964.263.160.050.0-16.670.138.330.00002.55-4.08-19.226.633.91-3.060.00001450.0-1.36
20Q4 (5)1.88-4.08-5.050.05-28.57-16.670.12-20.0-29.410002.66-25.53-12.236.38-16.6-25.660.0000145-1.36-1.36
20Q3 (4)1.967.10.00.07-12.50.00.157.140.0000.03.57-18.30.07.650.040.00.0000.01470.00.0
20Q2 (3)1.83-3.680.00.0833.330.00.147.690.0000.04.3738.430.07.6511.810.00.0000.01470.00.0
20Q1 (2)1.9-4.040.00.060.00.00.13-23.530.0000.03.164.210.06.84-20.310.00.0000.01470.00.0
19Q4 (1)1.980.00.00.060.00.00.170.00.000.00.03.030.00.08.590.00.00.000.00.01470.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.87-27.620.14-22.220.44-8.33002.397.467.5026.650.000120-3.23
2022 (9)8.11-4.020.18-14.290.48-5.88002.22-10.695.92-1.940.000124-9.49
2021 (8)8.4511.480.21-19.230.51-5.56002.49-27.556.04-15.280.000137-5.52
2020 (7)7.58-8.890.26-3.70.54-3.57003.435.77.125.840.000145-1.36
2019 (6)8.321.840.27-6.90.563.7003.25-8.586.731.830.000147-2.0
2018 (5)8.175.560.2920.830.540.0003.5514.476.61-5.260.000150-1.32
2017 (4)7.74-3.490.24-17.240.54-3.57003.10-14.256.98-0.080.000152-1.3
2016 (3)8.027.220.2916.00.5619.15003.628.196.9811.130.000154-3.14
2015 (2)7.48-7.20.258.70.47-16.07003.3417.126.28-9.560.000159-3.05
2014 (1)8.06-1.950.230.00.56-9.68002.8506.9500.000164-4.09

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