- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.36 | -8.72 | 2.26 | 0.04 | 0.0 | 33.33 | 0.12 | 0.0 | 9.09 | 0 | 0 | 0 | 2.94 | 9.56 | 30.39 | 8.82 | 9.56 | 6.68 | 0.00 | 0 | 0 | 120 | 0.0 | -3.23 |
24Q2 (19) | 1.49 | 9.56 | -3.87 | 0.04 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 2.68 | -8.72 | 4.03 | 8.05 | -8.72 | 4.03 | 0.00 | 0 | 0 | 120 | 0.0 | -3.23 |
24Q1 (18) | 1.36 | -9.93 | -8.11 | 0.04 | 0.0 | 0.0 | 0.12 | 33.33 | 9.09 | 0 | 0 | 0 | 2.94 | 11.03 | 8.82 | 8.82 | 48.04 | 18.72 | 0.00 | 0 | 0 | 120 | 0.0 | -3.23 |
23Q4 (17) | 1.51 | 13.53 | -20.11 | 0.04 | 33.33 | -20.0 | 0.09 | -18.18 | -18.18 | 0 | 0 | 0 | 2.65 | 17.44 | 0.13 | 5.96 | -27.93 | 2.41 | 0.00 | 0 | 0 | 120 | -3.23 | -3.23 |
23Q3 (16) | 1.33 | -14.19 | -27.32 | 0.03 | -25.0 | -25.0 | 0.11 | -8.33 | -8.33 | 0 | 0 | 0 | 2.26 | -12.59 | 3.2 | 8.27 | 6.83 | 26.13 | 0.00 | 0 | 0 | 124 | 0.0 | -9.49 |
23Q2 (15) | 1.55 | 4.73 | -23.27 | 0.04 | 0.0 | -20.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0 | 2.58 | -4.52 | 4.26 | 7.74 | 4.16 | 30.32 | 0.00 | 0 | 0 | 124 | 0.0 | -9.49 |
23Q1 (14) | 1.48 | -21.69 | -37.55 | 0.04 | -20.0 | -20.0 | 0.11 | 0.0 | -15.38 | 0 | 0 | 0 | 2.70 | 2.16 | 28.11 | 7.43 | 27.7 | 35.5 | 0.00 | 0 | 0 | 124 | 0.0 | -9.49 |
22Q4 (13) | 1.89 | 3.28 | -16.0 | 0.05 | 25.0 | 0.0 | 0.11 | -8.33 | 0.0 | 0 | 0 | 0 | 2.65 | 21.03 | 19.05 | 5.82 | -11.24 | 19.05 | 0.00 | 0 | 0 | 124 | -9.49 | -9.49 |
22Q3 (12) | 1.83 | -9.41 | -12.44 | 0.04 | -20.0 | 0.0 | 0.12 | 0.0 | -7.69 | 0 | 0 | 0 | 2.19 | -11.69 | 14.21 | 6.56 | 10.38 | 5.42 | 0.00 | 0 | 0 | 137 | 0.0 | -5.52 |
22Q2 (11) | 2.02 | -14.77 | -6.05 | 0.05 | 0.0 | -16.67 | 0.12 | -7.69 | -14.29 | 0 | 0 | 0 | 2.48 | 17.33 | -11.3 | 5.94 | 8.3 | -8.77 | 0.00 | 0 | 0 | 137 | 0.0 | -5.52 |
22Q1 (10) | 2.37 | 5.33 | 20.92 | 0.05 | 0.0 | 0.0 | 0.13 | 18.18 | 0.0 | 0 | 0 | 0 | 2.11 | -5.06 | -17.3 | 5.49 | 12.2 | -17.3 | 0.00 | 0 | 0 | 137 | 0.0 | -5.52 |
21Q4 (9) | 2.25 | 7.66 | 19.68 | 0.05 | 25.0 | 0.0 | 0.11 | -15.38 | -8.33 | 0 | 0 | 0 | 2.22 | 16.11 | -16.44 | 4.89 | -21.4 | -23.41 | 0.00 | 0 | 0 | 137 | -5.52 | -5.52 |
21Q3 (8) | 2.09 | -2.79 | 6.63 | 0.04 | -33.33 | -42.86 | 0.13 | -7.14 | -13.33 | 0 | 0 | 0 | 1.91 | -31.42 | -46.41 | 6.22 | -4.48 | -18.72 | 0.00 | 0 | 0 | 145 | 0.0 | -1.36 |
21Q2 (7) | 2.15 | 9.69 | 17.49 | 0.06 | 20.0 | -25.0 | 0.14 | 7.69 | 0.0 | 0 | 0 | 0 | 2.79 | 9.4 | -36.16 | 6.51 | -1.82 | -14.88 | 0.00 | 0 | 0 | 145 | 0.0 | -1.36 |
21Q1 (6) | 1.96 | 4.26 | 3.16 | 0.05 | 0.0 | -16.67 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0 | 2.55 | -4.08 | -19.22 | 6.63 | 3.91 | -3.06 | 0.00 | 0 | 0 | 145 | 0.0 | -1.36 |
20Q4 (5) | 1.88 | -4.08 | -5.05 | 0.05 | -28.57 | -16.67 | 0.12 | -20.0 | -29.41 | 0 | 0 | 0 | 2.66 | -25.53 | -12.23 | 6.38 | -16.6 | -25.66 | 0.00 | 0 | 0 | 145 | -1.36 | -1.36 |
20Q3 (4) | 1.96 | 7.1 | 0.0 | 0.07 | -12.5 | 0.0 | 0.15 | 7.14 | 0.0 | 0 | 0 | 0.0 | 3.57 | -18.3 | 0.0 | 7.65 | 0.04 | 0.0 | 0.00 | 0 | 0.0 | 147 | 0.0 | 0.0 |
20Q2 (3) | 1.83 | -3.68 | 0.0 | 0.08 | 33.33 | 0.0 | 0.14 | 7.69 | 0.0 | 0 | 0 | 0.0 | 4.37 | 38.43 | 0.0 | 7.65 | 11.81 | 0.0 | 0.00 | 0 | 0.0 | 147 | 0.0 | 0.0 |
20Q1 (2) | 1.9 | -4.04 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | -23.53 | 0.0 | 0 | 0 | 0.0 | 3.16 | 4.21 | 0.0 | 6.84 | -20.31 | 0.0 | 0.00 | 0 | 0.0 | 147 | 0.0 | 0.0 |
19Q4 (1) | 1.98 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 8.59 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 147 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.87 | -27.62 | 0.14 | -22.22 | 0.44 | -8.33 | 0 | 0 | 2.39 | 7.46 | 7.50 | 26.65 | 0.00 | 0 | 120 | -3.23 |
2022 (9) | 8.11 | -4.02 | 0.18 | -14.29 | 0.48 | -5.88 | 0 | 0 | 2.22 | -10.69 | 5.92 | -1.94 | 0.00 | 0 | 124 | -9.49 |
2021 (8) | 8.45 | 11.48 | 0.21 | -19.23 | 0.51 | -5.56 | 0 | 0 | 2.49 | -27.55 | 6.04 | -15.28 | 0.00 | 0 | 137 | -5.52 |
2020 (7) | 7.58 | -8.89 | 0.26 | -3.7 | 0.54 | -3.57 | 0 | 0 | 3.43 | 5.7 | 7.12 | 5.84 | 0.00 | 0 | 145 | -1.36 |
2019 (6) | 8.32 | 1.84 | 0.27 | -6.9 | 0.56 | 3.7 | 0 | 0 | 3.25 | -8.58 | 6.73 | 1.83 | 0.00 | 0 | 147 | -2.0 |
2018 (5) | 8.17 | 5.56 | 0.29 | 20.83 | 0.54 | 0.0 | 0 | 0 | 3.55 | 14.47 | 6.61 | -5.26 | 0.00 | 0 | 150 | -1.32 |
2017 (4) | 7.74 | -3.49 | 0.24 | -17.24 | 0.54 | -3.57 | 0 | 0 | 3.10 | -14.25 | 6.98 | -0.08 | 0.00 | 0 | 152 | -1.3 |
2016 (3) | 8.02 | 7.22 | 0.29 | 16.0 | 0.56 | 19.15 | 0 | 0 | 3.62 | 8.19 | 6.98 | 11.13 | 0.00 | 0 | 154 | -3.14 |
2015 (2) | 7.48 | -7.2 | 0.25 | 8.7 | 0.47 | -16.07 | 0 | 0 | 3.34 | 17.12 | 6.28 | -9.56 | 0.00 | 0 | 159 | -3.05 |
2014 (1) | 8.06 | -1.95 | 0.23 | 0.0 | 0.56 | -9.68 | 0 | 0 | 2.85 | 0 | 6.95 | 0 | 0.00 | 0 | 164 | -4.09 |