- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 27.32 | 2.13 | -1.48 | 1.01 | -30.34 | 23.17 | 0.45 | 15.38 | 32.35 | 0.05 | 0.0 | -28.57 | 3.70 | -31.8 | 25.02 | 1.65 | 12.98 | 34.34 | 0.18 | -2.09 | -27.5 | 629 | 0.0 | 0.0 |
| 24Q3 (19) | 26.75 | -5.68 | -12.27 | 1.45 | 13.28 | 85.9 | 0.39 | 2.63 | -9.3 | 0.05 | 25.0 | 25.0 | 5.42 | 20.1 | 111.89 | 1.46 | 8.81 | 3.38 | 0.19 | 32.52 | 42.48 | 629 | 0.0 | 2.95 |
| 24Q2 (18) | 28.36 | 14.72 | -8.34 | 1.28 | 15.32 | 96.92 | 0.38 | 2.7 | 2.7 | 0.04 | -33.33 | 0.0 | 4.51 | 0.51 | 114.84 | 1.34 | -10.48 | 12.05 | 0.14 | -41.89 | 9.1 | 629 | 0.0 | 2.95 |
| 24Q1 (17) | 24.72 | -10.85 | -15.4 | 1.11 | 35.37 | 58.57 | 0.37 | 8.82 | 0.0 | 0.06 | -14.29 | 50.0 | 4.49 | 51.85 | 87.44 | 1.50 | 22.07 | 18.2 | 0.24 | -3.85 | 77.31 | 629 | 0.0 | 2.95 |
| 23Q4 (16) | 27.73 | -9.05 | -2.84 | 0.82 | 5.13 | 10.81 | 0.34 | -20.93 | 6.25 | 0.07 | 75.0 | 0.0 | 2.96 | 15.59 | 14.05 | 1.23 | -13.06 | 9.35 | 0.25 | 92.42 | 2.92 | 629 | 2.95 | 2.95 |
| 23Q3 (15) | 30.49 | -1.45 | -10.51 | 0.78 | 20.0 | -44.29 | 0.43 | 16.22 | 43.33 | 0.04 | 0.0 | -42.86 | 2.56 | 21.77 | -37.74 | 1.41 | 17.93 | 60.16 | 0.13 | 1.48 | -36.15 | 611 | 0.0 | -0.97 |
| 23Q2 (14) | 30.94 | 5.89 | -23.62 | 0.65 | -7.14 | -71.86 | 0.37 | 0.0 | -2.63 | 0.04 | 0.0 | -50.0 | 2.10 | -12.3 | -63.16 | 1.20 | -5.56 | 27.49 | 0.13 | -5.56 | -34.53 | 611 | 0.0 | -0.97 |
| 23Q1 (13) | 29.22 | 2.38 | -21.68 | 0.7 | -5.41 | -63.35 | 0.37 | 15.62 | 15.62 | 0.04 | -42.86 | -50.0 | 2.40 | -7.61 | -53.2 | 1.27 | 12.93 | 47.64 | 0.14 | -44.19 | -36.16 | 611 | 0.0 | -0.97 |
| 22Q4 (12) | 28.54 | -16.23 | -32.97 | 0.74 | -47.14 | -70.63 | 0.32 | 6.67 | -47.54 | 0.07 | 0.0 | -30.0 | 2.59 | -36.9 | -56.19 | 1.12 | 27.33 | -21.73 | 0.25 | 19.38 | 4.44 | 611 | -0.97 | -0.97 |
| 22Q3 (11) | 34.07 | -15.9 | -15.63 | 1.4 | -39.39 | -39.66 | 0.3 | -21.05 | -30.23 | 0.07 | -12.5 | -22.22 | 4.11 | -27.94 | -28.48 | 0.88 | -6.13 | -17.31 | 0.21 | 4.04 | -7.82 | 617 | 0.0 | 0.98 |
| 22Q2 (10) | 40.51 | 8.58 | 18.04 | 2.31 | 20.94 | 39.16 | 0.38 | 18.75 | 11.76 | 0.08 | 0.0 | -11.11 | 5.70 | 11.39 | 17.89 | 0.94 | 9.37 | -5.31 | 0.20 | -7.9 | -24.69 | 617 | 0.0 | 0.98 |
| 22Q1 (9) | 37.31 | -12.38 | 47.35 | 1.91 | -24.21 | 63.25 | 0.32 | -47.54 | -3.03 | 0.08 | -20.0 | 0.0 | 5.12 | -13.5 | 10.79 | 0.86 | -40.13 | -34.19 | 0.21 | -8.7 | -32.14 | 617 | 0.0 | 0.98 |
| 21Q4 (8) | 42.58 | 5.45 | 87.41 | 2.52 | 8.62 | 207.32 | 0.61 | 41.86 | 84.85 | 0.1 | 11.11 | 11.11 | 5.92 | 3.01 | 63.98 | 1.43 | 34.53 | -1.37 | 0.23 | 5.37 | -40.71 | 617 | 0.98 | 0.98 |
| 21Q3 (7) | 40.38 | 17.66 | 113.31 | 2.32 | 39.76 | 293.22 | 0.43 | 26.47 | 59.26 | 0.09 | 0.0 | 0.0 | 5.75 | 18.78 | 84.34 | 1.06 | 7.49 | -25.34 | 0.22 | -15.01 | -53.12 | 611 | 0.0 | 0.49 |
| 21Q2 (6) | 34.32 | 35.55 | 104.77 | 1.66 | 41.88 | 186.21 | 0.34 | 3.03 | 36.0 | 0.09 | 12.5 | 50.0 | 4.84 | 4.67 | 39.77 | 0.99 | -23.99 | -33.59 | 0.26 | -17.0 | -26.75 | 611 | 0.0 | 0.49 |
| 21Q1 (5) | 25.32 | 11.44 | 58.95 | 1.17 | 42.68 | 120.75 | 0.33 | 0.0 | 17.86 | 0.08 | -11.11 | 0.0 | 4.62 | 28.03 | 38.89 | 1.30 | -10.27 | -25.85 | 0.32 | -20.24 | -37.09 | 611 | 0.0 | -1.45 |
| 20Q4 (4) | 22.72 | 20.02 | 0.0 | 0.82 | 38.98 | 0.0 | 0.33 | 22.22 | 0.0 | 0.09 | 0.0 | 0.0 | 3.61 | 15.8 | 0.0 | 1.45 | 1.83 | 0.0 | 0.40 | -16.68 | 0.0 | 611 | 0.49 | 0.0 |
| 20Q3 (3) | 18.93 | 12.95 | 0.0 | 0.59 | 1.72 | 0.0 | 0.27 | 8.0 | 0.0 | 0.09 | 50.0 | 0.0 | 3.12 | -9.94 | 0.0 | 1.43 | -4.38 | 0.0 | 0.48 | 32.81 | 0.0 | 608 | 0.0 | 0.0 |
| 20Q2 (2) | 16.76 | 5.21 | 0.0 | 0.58 | 9.43 | 0.0 | 0.25 | -10.71 | 0.0 | 0.06 | -25.0 | 0.0 | 3.46 | 4.01 | 0.0 | 1.49 | -15.14 | 0.0 | 0.36 | -28.71 | 0.0 | 608 | -1.94 | 0.0 |
| 20Q1 (1) | 15.93 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 1.76 | 0.0 | 0.0 | 0.50 | 0.0 | 0.0 | 620 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 107.15 | -9.49 | 4.85 | 64.41 | 1.59 | 5.3 | 0.2 | 0.0 | 4.53 | 81.64 | 1.48 | 16.33 | 0.19 | 10.48 | 629 | 0.0 |
| 2023 (9) | 118.38 | -15.7 | 2.95 | -53.69 | 1.51 | 15.27 | 0.2 | -31.03 | 2.49 | -45.06 | 1.28 | 36.74 | 0.17 | -18.19 | 629 | 2.95 |
| 2022 (8) | 140.43 | -1.52 | 6.37 | -16.84 | 1.31 | -23.39 | 0.29 | -19.44 | 4.54 | -15.56 | 0.93 | -22.21 | 0.21 | -18.2 | 611 | -0.97 |
| 2021 (7) | 142.6 | 91.82 | 7.66 | 205.18 | 1.71 | 50.0 | 0.36 | 12.5 | 5.37 | 59.1 | 1.20 | -21.8 | 0.25 | -41.35 | 617 | 0.98 |
| 2020 (6) | 74.34 | -14.83 | 2.51 | -8.39 | 1.14 | -0.87 | 0.32 | 18.52 | 3.38 | 7.55 | 1.53 | 16.39 | 0.43 | 39.15 | 611 | 0.49 |
| 2019 (5) | 87.28 | 2.03 | 2.74 | 9.16 | 1.15 | -11.54 | 0.27 | 3.85 | 3.14 | 6.99 | 1.32 | -13.3 | 0.31 | 1.78 | 608 | -1.94 |
| 2018 (4) | 85.54 | 0.12 | 2.51 | -3.46 | 1.3 | 14.04 | 0.26 | -21.21 | 2.93 | -3.57 | 1.52 | 13.9 | 0.30 | -21.3 | 620 | 0.65 |
| 2017 (3) | 85.44 | 14.44 | 2.6 | -1.14 | 1.14 | 0.88 | 0.33 | -2.94 | 3.04 | -13.61 | 1.33 | -11.84 | 0.39 | -15.19 | 616 | 15.36 |
| 2016 (2) | 74.66 | -2.39 | 2.63 | 15.86 | 1.13 | 26.97 | 0.34 | 0.0 | 3.52 | 18.7 | 1.51 | 30.08 | 0.46 | 2.45 | 534 | 4.3 |
| 2015 (1) | 76.49 | -7.87 | 2.27 | -14.02 | 0.89 | 0.0 | 0.34 | 183.33 | 2.97 | 0 | 1.16 | 0 | 0.44 | 0 | 512 | -3.03 |
