玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)29.76-5.4341.981.59-19.744.551.89-1.0521.940.25-7.4119.055.34-15.081.86.354.64-14.120.84-2.09-16.156340.00.0
24Q3 (19)31.472.8133.291.9829.4165.01.912.697.30.270.012.56.2925.8823.796.07-0.12-19.50.86-2.73-15.66340.00.0
24Q2 (18)30.6140.3536.231.5334.2131.91.863.91-7.460.2717.3912.55.00-4.37-3.186.08-25.96-32.070.88-16.36-17.426340.00.0
24Q1 (17)21.814.06-2.551.143.644.591.7915.48-1.10.239.5215.05.23-0.47.328.2110.981.481.055.2618.016340.00.0
23Q4 (16)20.96-11.22-5.671.1-8.33-1.791.55-12.92-3.730.21-12.55.05.253.264.127.40-1.912.061.00-1.4411.316340.00.0
23Q3 (15)23.615.07-6.121.23.45-14.291.78-11.442.890.240.00.05.08-1.55-8.697.54-15.729.61.02-4.836.526340.00.0
23Q2 (14)22.470.4-34.621.166.42-42.862.0111.05-25.00.2420.04.355.166.0-12.598.9510.614.721.0719.5259.616340.00.0
23Q1 (13)22.380.72-35.971.09-2.68-49.071.8112.42-22.980.20.0-23.084.87-3.37-20.468.0911.6220.280.89-0.7120.136340.00.0
22Q4 (12)22.22-11.65-43.11.12-20.0-34.881.61-6.94-24.410.2-16.67-4.765.04-9.4514.447.255.3432.840.90-5.6867.376340.00.0
22Q3 (11)25.15-26.83-53.91.4-31.03-17.161.73-35.45-48.510.244.3560.05.57-5.7579.686.88-11.7811.680.9542.6247.046340.00.0
22Q2 (10)34.37-1.66-52.32.03-5.14-3.332.6814.04-25.350.23-11.54-30.35.91-3.54102.647.8015.9756.490.67-10.0546.116340.00.0
22Q1 (9)34.95-10.5-49.732.1424.42-0.472.3510.33-56.640.2623.81-39.536.1239.0198.026.7223.27-13.740.7438.3320.296340.00.0
21Q4 (8)39.05-28.41-30.221.721.78-2.272.13-36.61-43.50.2140.0-47.54.4042.1740.055.45-11.44-19.040.5495.57-24.776340.00.0
21Q3 (7)54.55-24.2958.161.69-19.5218.183.36-6.4144.830.15-54.55-44.443.106.29-25.286.1623.62-8.430.27-39.96-64.876340.00.0
21Q2 (6)72.053.62165.872.1-2.3366.673.59-33.7693.010.33-23.2637.52.91-5.74-37.314.98-36.08-27.40.46-25.94-48.286340.00.0
21Q1 (5)69.5324.25162.582.1522.1674.85.4243.77201.110.437.595.453.09-1.68-33.437.8015.7114.680.62-13.48-25.566340.00.0
20Q4 (4)55.9662.250.01.7623.080.03.7762.50.00.448.150.03.15-24.140.06.740.150.00.71-8.690.06340.00.0
20Q3 (3)34.4927.270.01.4313.490.02.3224.730.00.2712.50.04.15-10.830.06.73-1.990.00.78-11.60.06340.00.0
20Q2 (2)27.12.340.01.262.440.01.863.330.00.249.090.04.650.10.06.860.970.00.896.60.06340.00.0
20Q1 (1)26.480.00.01.230.00.01.80.00.00.220.00.04.650.00.06.800.00.00.830.00.06340.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)113.6427.096.2436.547.454.21.0215.915.497.446.56-18.010.90-8.796340.0
2023 (9)89.42-23.374.57-31.697.15-14.580.88-5.385.11-10.868.0011.480.9823.486340.0
2022 (8)116.69-50.386.69-12.668.37-42.280.93-17.75.7376.027.1716.340.8065.876340.0
2021 (7)235.1863.297.6634.6214.548.871.130.03.26-17.556.17-8.830.48-38.766340.0
2020 (6)144.0316.235.6916.369.7447.131.1322.833.950.116.7626.590.785.686340.0
2019 (5)123.92-10.274.89-2.596.62-8.440.924.553.958.565.342.040.7416.516340.0
2018 (4)138.118.565.0214.097.2329.80.886.023.64-3.775.249.480.64-10.576340.0
2017 (3)116.4822.584.4-0.95.5713.670.83-9.783.78-19.164.78-7.270.71-26.46340.0
2016 (2)95.02-1.74.44-5.934.95.150.92-1.084.67-4.315.166.970.970.636340.0
2015 (1)96.6617.894.7212.654.6635.470.931.094.8804.8200.960634-0.31

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