玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)14.7327.7537.790.993.1212.50.9620.0-7.691.3810.4-5.486.72-19.28-18.366.52-6.07-33.019.37-13.58-31.48910.00.0
24Q3 (19)11.5317.419.080.9615.6615.660.8-2.441.271.25-3.1-6.728.33-1.496.036.94-16.91-7.1710.84-17.47-14.488910.02.3
24Q2 (18)9.82-7.62-4.570.83-6.74-20.190.820.0-7.871.29-0.77-9.158.450.95-16.378.358.25-3.4613.147.42-4.818910.02.3
24Q1 (17)10.63-0.56-14.410.891.142.30.82-21.155.131.3-10.96-2.998.371.7119.537.71-20.7122.8312.23-10.4613.358910.02.3
23Q4 (16)10.691.14-8.40.886.0220.551.0431.659.471.468.966.578.234.8331.69.7330.1719.5113.667.7316.348912.32.3
23Q3 (15)10.572.7210.330.83-20.196.410.79-11.245.331.34-5.63-10.077.85-22.31-3.567.47-13.59-4.5312.68-8.13-18.498710.0-8.03
23Q2 (14)10.29-17.1522.211.0419.5446.480.8914.18.541.425.979.2310.1144.2819.868.6537.72-11.1913.8027.91-10.628710.0-8.03
23Q1 (13)12.426.4325.330.8719.1814.470.78-17.895.411.34-2.192.297.0011.98-8.666.28-22.85-15.910.79-8.1-18.388710.0-8.03
22Q4 (12)11.6721.8212.540.73-6.41-18.890.9526.6720.251.37-8.057.036.26-23.17-27.928.143.986.8611.74-24.52-4.89871-8.03-8.03
22Q3 (11)9.5813.787.040.789.8630.00.75-8.5463.041.4914.620.08.14-3.4421.457.83-19.6152.3215.550.74-6.589470.012.34
22Q2 (10)8.42-15.04-14.60.71-6.5831.480.8210.8120.591.3-0.7611.118.439.9553.979.7430.4241.2115.4416.830.119470.012.34
22Q1 (9)9.91-4.44-14.790.76-15.56-8.430.74-6.3329.821.312.3416.967.67-11.647.467.47-1.9852.3613.227.0937.269470.012.34
21Q4 (8)10.3715.87-1.980.950.038.460.7971.7411.271.28-14.096.678.6829.4641.277.6248.2213.5212.34-25.868.8394712.3412.34
21Q3 (7)8.95-9.2313.290.611.1113.210.46-32.35-6.121.4927.3552.046.7022.41-0.075.14-25.47-17.1416.6540.334.28430.0-5.39
21Q2 (6)9.86-15.2255.770.54-34.94-30.770.6819.358.141.174.4621.885.48-23.26-55.556.9040.711.5211.8723.22-21.768430.0-5.39
21Q1 (5)11.639.9235.550.8327.6940.680.57-19.7214.01.12-6.678.747.1416.163.784.90-26.97-15.99.63-15.09-19.788430.0-5.39
20Q4 (4)10.5833.920.00.6522.640.00.7144.90.01.222.450.06.14-8.420.06.718.190.011.34-8.570.0843-5.390.0
20Q3 (3)7.924.80.00.53-32.050.00.4913.950.00.982.080.06.71-45.560.06.20-8.690.012.41-18.20.08910.00.0
20Q2 (2)6.33-26.220.00.7832.20.00.43-14.00.00.96-6.80.012.3279.20.06.7916.570.015.1726.330.08910.00.0
20Q1 (1)8.580.00.00.590.00.00.50.00.01.030.00.06.880.00.05.830.00.012.000.00.08910.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)46.716.213.681.663.39-3.145.22-5.957.88-4.287.26-8.811.18-11.448910.0
2023 (9)43.9811.123.6221.483.57.365.551.288.239.327.96-3.3812.62-8.858912.3
2022 (8)39.58-2.992.984.23.2629.885.488.37.537.418.2433.8813.8511.64871-8.03
2021 (7)40.822.162.8612.162.5117.845.0621.347.01-8.196.15-3.5312.40-0.6794712.34
2020 (6)33.4-18.442.556.252.13-2.294.17-2.577.6330.276.3819.7912.4919.45843-5.39
2019 (5)40.951.762.431.872.1815.964.2827.765.8629.585.3213.9510.4525.5589112.64
2018 (4)40.2414.321.822.821.8832.393.3532.414.52-10.054.6715.818.3315.8379116.49
2017 (3)35.23.011.77-6.351.4224.562.5328.435.03-9.094.0320.927.1924.676795.6
2016 (2)34.1721.081.8975.01.1475.381.9740.715.5344.533.3444.855.7716.2164316.7
2015 (1)28.2230.951.0831.710.65-16.671.432.083.8302.3004.9605514.95

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