- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.69 | 0.0 | -31.3 | 0.11 | 37.5 | 57.14 | 0.11 | 0.0 | -26.67 | 0.31 | -6.06 | 19.23 | 6.51 | 37.5 | 128.74 | 6.51 | 0.0 | 6.75 | 18.34 | -6.06 | 73.55 | 291 | 0.0 | -18.72 |
| 24Q2 (19) | 1.69 | -8.65 | -20.66 | 0.08 | 14.29 | 0.0 | 0.11 | 0.0 | -45.0 | 0.33 | 6.45 | 10.0 | 4.73 | 25.11 | 26.04 | 6.51 | 9.47 | -30.68 | 19.53 | 16.53 | 38.64 | 291 | -6.13 | -4.28 |
| 24Q1 (18) | 1.85 | -26.88 | 8.19 | 0.07 | -30.0 | 40.0 | 0.11 | -45.0 | -38.89 | 0.31 | -40.38 | 14.81 | 3.78 | -4.27 | 29.41 | 5.95 | -24.78 | -43.51 | 16.76 | -18.47 | 6.13 | 310 | -8.01 | 4.38 |
| 23Q4 (17) | 2.53 | 2.85 | 65.36 | 0.1 | 42.86 | 42.86 | 0.2 | 33.33 | -9.09 | 0.52 | 100.0 | 23.81 | 3.95 | 38.9 | -13.61 | 7.91 | 29.64 | -45.02 | 20.55 | 94.47 | -25.13 | 337 | -5.87 | 8.01 |
| 23Q3 (16) | 2.46 | 15.49 | 64.0 | 0.07 | -12.5 | 0.0 | 0.15 | -25.0 | -21.05 | 0.26 | -13.33 | -23.53 | 2.85 | -24.24 | -39.02 | 6.10 | -35.06 | -51.86 | 10.57 | -24.96 | -53.37 | 358 | 17.76 | 6.55 |
| 23Q2 (15) | 2.13 | 24.56 | 18.99 | 0.08 | 60.0 | 100.0 | 0.2 | 11.11 | -20.0 | 0.3 | 11.11 | -9.09 | 3.76 | 28.45 | 68.08 | 9.39 | -10.8 | -32.77 | 14.08 | -10.8 | -23.6 | 304 | 2.36 | -34.06 |
| 23Q1 (14) | 1.71 | 11.76 | -31.33 | 0.05 | -28.57 | 0.0 | 0.18 | -18.18 | -33.33 | 0.27 | -35.71 | -35.71 | 2.92 | -36.09 | 45.61 | 10.53 | -26.79 | -2.92 | 15.79 | -42.48 | -6.39 | 297 | -4.81 | -44.17 |
| 22Q4 (13) | 1.53 | 2.0 | -50.49 | 0.07 | 0.0 | 75.0 | 0.22 | 15.79 | -12.0 | 0.42 | 23.53 | -4.55 | 4.58 | -1.96 | 253.43 | 14.38 | 13.52 | 77.73 | 27.45 | 21.11 | 92.78 | 312 | -7.14 | -45.07 |
| 22Q3 (12) | 1.5 | -16.2 | -53.7 | 0.07 | 75.0 | 40.0 | 0.19 | -24.0 | -5.0 | 0.34 | 3.03 | 6.25 | 4.67 | 108.83 | 202.4 | 12.67 | -9.31 | 105.2 | 22.67 | 22.95 | 129.5 | 336 | -27.11 | -34.25 |
| 22Q2 (11) | 1.79 | -28.11 | -32.96 | 0.04 | -20.0 | -20.0 | 0.25 | -7.41 | 92.31 | 0.33 | -21.43 | 22.22 | 2.23 | 11.28 | 19.33 | 13.97 | 28.8 | 186.85 | 18.44 | 9.3 | 82.31 | 461 | -13.35 | 1.77 |
| 22Q1 (10) | 2.49 | -19.42 | 4.62 | 0.05 | 25.0 | 25.0 | 0.27 | 8.0 | 145.45 | 0.42 | -4.55 | 82.61 | 2.01 | 55.12 | 19.48 | 10.84 | 34.02 | 134.61 | 16.87 | 18.46 | 74.54 | 532 | -6.34 | 37.11 |
| 21Q4 (9) | 3.09 | -4.63 | 29.29 | 0.04 | -20.0 | -20.0 | 0.25 | 25.0 | 257.14 | 0.44 | 37.5 | 109.52 | 1.29 | -16.12 | -38.12 | 8.09 | 31.07 | 176.24 | 14.24 | 44.17 | 62.06 | 568 | 11.15 | 60.91 |
| 21Q3 (8) | 3.24 | 21.35 | 58.05 | 0.05 | 0.0 | 66.67 | 0.2 | 53.85 | 150.0 | 0.32 | 18.52 | 113.33 | 1.54 | -17.59 | 5.45 | 6.17 | 26.78 | 58.18 | 9.88 | -2.33 | 34.98 | 511 | 12.8 | 59.69 |
| 21Q2 (7) | 2.67 | 12.18 | 39.79 | 0.05 | 25.0 | 66.67 | 0.13 | 18.18 | 44.44 | 0.27 | 17.39 | 80.0 | 1.87 | 11.42 | 19.23 | 4.87 | 5.35 | 3.33 | 10.11 | 4.64 | 28.76 | 453 | 16.75 | 26.54 |
| 21Q1 (6) | 2.38 | -0.42 | 11.74 | 0.04 | -20.0 | -42.86 | 0.11 | 57.14 | 22.22 | 0.23 | 9.52 | 53.33 | 1.68 | -19.66 | -48.86 | 4.62 | 57.8 | 9.38 | 9.66 | 9.98 | 37.23 | 388 | 9.92 | 6.59 |
| 20Q4 (5) | 2.39 | 16.59 | 18.91 | 0.05 | 66.67 | 66.67 | 0.07 | -12.5 | 0.0 | 0.21 | 40.0 | 31.25 | 2.09 | 42.96 | 40.17 | 2.93 | -24.95 | -15.9 | 8.79 | 20.08 | 10.38 | 353 | 10.31 | -4.59 |
| 20Q3 (4) | 2.05 | 7.33 | 0.0 | 0.03 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.15 | 0.0 | 0.0 | 1.46 | -6.83 | 0.0 | 3.90 | -17.18 | 0.0 | 7.32 | -6.83 | 0.0 | 320 | -10.61 | 0.0 |
| 20Q2 (3) | 1.91 | -10.33 | 0.0 | 0.03 | -57.14 | 0.0 | 0.09 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 1.57 | -52.21 | 0.0 | 4.71 | 11.52 | 0.0 | 7.85 | 11.52 | 0.0 | 358 | -1.65 | 0.0 |
| 20Q1 (2) | 2.13 | 5.97 | 0.0 | 0.07 | 133.33 | 0.0 | 0.09 | 28.57 | 0.0 | 0.15 | -6.25 | 0.0 | 3.29 | 120.19 | 0.0 | 4.23 | 21.33 | 0.0 | 7.04 | -11.53 | 0.0 | 364 | -1.62 | 0.0 |
| 19Q4 (1) | 2.01 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 7.96 | 0.0 | 0.0 | 370 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.84 | 20.93 | 0.3 | 30.43 | 0.73 | -20.65 | 1.34 | -10.67 | 3.39 | 7.86 | 8.26 | -34.39 | 15.16 | -26.13 | 337 | 8.01 |
| 2022 (9) | 7.31 | -35.76 | 0.23 | 27.78 | 0.92 | 33.33 | 1.5 | 18.11 | 3.15 | 98.92 | 12.59 | 107.57 | 20.52 | 83.87 | 312 | -45.07 |
| 2021 (8) | 11.38 | 34.36 | 0.18 | 0.0 | 0.69 | 109.09 | 1.27 | 89.55 | 1.58 | -25.57 | 6.06 | 55.62 | 11.16 | 41.08 | 568 | 60.91 |
| 2020 (7) | 8.47 | 10.0 | 0.18 | 38.46 | 0.33 | -2.94 | 0.67 | 11.67 | 2.13 | 25.87 | 3.90 | -11.76 | 7.91 | 1.52 | 353 | -4.59 |
| 2019 (6) | 7.7 | 81.18 | 0.13 | 8.33 | 0.34 | 41.67 | 0.6 | 33.33 | 1.69 | -40.21 | 4.42 | -21.81 | 7.79 | -26.41 | 370 | 48.0 |
| 2018 (5) | 4.25 | 3.66 | 0.12 | 0.0 | 0.24 | 9.09 | 0.45 | 15.38 | 2.82 | -3.53 | 5.65 | 5.24 | 10.59 | 11.31 | 250 | 32.98 |
| 2017 (4) | 4.1 | -14.76 | 0.12 | 33.33 | 0.22 | -8.33 | 0.39 | 18.18 | 2.93 | 56.42 | 5.37 | 7.54 | 9.51 | 38.65 | 188 | 168.57 |
| 2016 (3) | 4.81 | 67.6 | 0.09 | 28.57 | 0.24 | -17.24 | 0.33 | 57.14 | 1.87 | -23.28 | 4.99 | -50.62 | 6.86 | -6.24 | 70 | 0.0 |
| 2015 (2) | 2.87 | 120.77 | 0.07 | 40.0 | 0.29 | 70.59 | 0.21 | -16.0 | 2.44 | -36.59 | 10.10 | -22.73 | 7.32 | -61.95 | 70 | 0.0 |
| 2014 (1) | 1.3 | 39.78 | 0.05 | 0.0 | 0.17 | 41.67 | 0.25 | 66.67 | 3.85 | 0 | 13.08 | 0 | 19.23 | 0 | 70 | 29.63 |
