玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)382.994.153.7715.2312.323.0411.26.46-5.4119.721.91-13.433.987.84-0.72.922.22-8.845.15-2.15-16.57295670.00.0
24Q3 (19)367.7310.48-7.9713.5610.69-9.2410.524.06-17.6819.355.28-5.013.690.19-1.382.86-5.81-10.565.26-4.713.22295670.0-8.26
24Q2 (18)332.8515.67-10.7512.2513.43-16.7810.1125.126.0918.386.18-5.53.68-1.94-6.763.048.1718.865.52-8.25.88295670.0-8.26
24Q1 (17)287.76-22.04-15.810.8-26.93-18.08.08-31.76-26.0817.31-24.01-7.233.75-6.28-2.612.81-12.47-12.216.02-2.5410.17295670.0-8.26
23Q4 (16)369.09-7.63-14.3514.78-1.07-11.7111.84-7.36-4.1322.7811.834.884.007.13.093.210.311.946.1721.0722.4629567-8.26-8.26
23Q3 (15)399.577.14-13.4614.941.490.2712.7834.16.9520.374.737.273.74-5.2715.873.2025.1623.595.10-2.2523.96322300.0-19.46
23Q2 (14)372.939.13-13.1914.7211.77-4.799.53-12.81-14.1419.454.2311.143.952.429.672.56-20.1-1.15.22-4.4828.02322300.0-19.46
23Q1 (13)341.74-20.7-17.1113.17-21.33-7.7710.93-11.55.418.66-14.0915.263.85-0.7911.273.2011.6127.165.468.3439.05322300.0-19.46
22Q4 (12)430.95-6.67-3.3116.7412.35193.1712.353.3513.5121.7214.3832.123.8820.38203.22.8710.7317.395.0422.5536.6432230-19.46-19.46
22Q3 (11)461.747.4910.314.9-3.620.411.957.669.9418.998.5121.893.23-10.34-8.972.590.16-0.334.110.9510.51400190.010.11
22Q2 (10)429.574.195.6115.468.26-6.7611.17.0443.0417.58.095.423.603.91-11.72.582.7435.454.073.75-0.17400190.010.11
22Q1 (9)412.3-7.499.3114.28150.0910.8710.37-4.69-32.3516.19-1.5229.423.46170.341.432.523.03-38.123.936.4518.39400190.010.11
21Q4 (8)445.696.467.565.71-61.52-58.810.880.09-15.6616.445.5228.741.28-63.86-61.72.44-5.98-21.593.69-0.8819.694001910.1110.11
21Q3 (7)418.642.921.314.84-10.4918.9110.8740.08-26.815.58-6.1438.983.54-13.0317.382.6036.11-27.743.72-8.8137.2363460.0-6.02
21Q2 (6)406.777.85-2.6816.5828.7313.647.76-49.38-52.4816.632.6922.964.0819.3616.771.91-53.06-51.174.0823.0426.35363460.0-6.02
21Q1 (5)377.18-8.9715.7812.88-7.07-6.4615.3318.8419.1112.51-2.04-3.923.412.09-19.214.0630.552.883.327.62-17.02363460.0-13.05
20Q4 (4)414.360.270.013.8611.060.012.9-13.130.012.7713.920.03.3410.760.03.11-13.360.03.0813.610.036346-6.020.0
20Q3 (3)413.26-1.120.012.48-14.460.014.85-9.060.011.21-16.960.03.02-13.490.03.59-8.030.02.71-16.020.0386760.00.0
20Q2 (2)417.9628.30.014.595.950.016.3326.880.013.53.690.03.49-17.420.03.91-1.110.03.23-19.190.038676-7.480.0
20Q1 (1)325.760.00.013.770.00.012.870.00.013.020.00.04.230.00.03.950.00.04.000.00.0418010.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)1371.34-7.5551.84-10.0239.9-11.5174.76-8.03.78-2.672.91-4.285.45-0.49295670.0
2023 (9)1483.33-14.4857.61-6.1445.09-1.4681.269.213.889.753.0415.225.4827.729567-8.26
2022 (8)1734.565.2361.3822.7145.762.0374.4121.723.5416.612.64-3.054.2915.6732230-19.46
2021 (7)1648.284.950.02-8.5744.85-21.2561.1321.073.03-12.842.72-24.923.7115.424001910.11
2020 (6)1571.34-11.754.71-5.4856.95-7.3150.49-17.03.487.053.624.973.21-6.036346-6.02
2019 (5)1779.54-14.0857.88-18.3161.440.4660.83-4.173.25-4.923.4516.923.4211.5238676-7.48
2018 (4)2071.09-3.4770.854.5961.16-0.9763.48-1.063.428.362.952.593.072.541801-25.22
2017 (3)2145.64-6.5467.745.3261.762.6964.165.113.1612.682.889.882.9912.46559002.4
2016 (2)2295.725.8364.32-13.6860.14-0.6161.041.952.80-18.432.62-6.082.66-3.66545892.07
2015 (1)2169.29-5.9474.51-15.2760.511.659.87-6.043.4302.7902.76053482-8.33

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