玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)57.06-5.07-11.550.72-4.0-5.262.639.5818.470.93-23.14-38.01.261.137.114.6115.4433.941.63-19.03-29.9188990.00.0
24Q3 (19)60.1110.37-12.690.752.74-1.322.410.625.651.213.426.141.25-6.9213.033.990.243.922.01-6.321.5788990.013.36
24Q2 (18)54.4616.92-12.40.73-6.4123.732.1713.022.361.17-4.18.331.34-19.9541.253.98-3.3316.852.15-17.9723.6788990.013.36
24Q1 (17)46.58-27.79-23.40.782.63-2.51.92-13.515.491.22-18.6716.191.6742.1427.294.1219.7837.722.6212.6451.6988990.013.36
23Q4 (16)64.51-6.3-15.120.760.0-5.02.2216.23-4.311.531.5818.111.186.7311.923.4424.0512.732.3340.4339.15889913.3613.36
23Q3 (15)68.8510.746.180.7628.81-5.01.91-9.914.951.145.562.71.1016.32-10.532.77-18.65-1.171.66-4.69-3.2878500.010.47
23Q2 (14)62.172.240.080.59-26.25-21.332.1216.4825.441.082.8618.680.95-27.86-21.43.4113.9425.341.740.6118.5978500.010.47
23Q1 (13)60.81-19.992.00.80.014.291.82-21.5517.421.05-17.3219.321.3224.9812.052.99-1.9615.121.733.3316.9878500.010.47
22Q4 (12)76.017.215.570.80.01.272.3227.4731.821.2714.4114.411.05-14.68-4.083.058.7524.861.67-2.398.38785010.4710.47
22Q3 (11)64.844.38-6.060.86.679.591.827.694.01.1121.9812.121.232.1916.652.813.1710.71.7116.8619.3571060.01.18
22Q2 (10)62.124.1918.260.757.1425.01.699.039.030.913.4131.881.212.835.72.724.64-7.81.46-0.7511.5271060.01.18
22Q1 (9)59.62-17.1822.370.7-11.3929.631.55-11.937.640.88-20.7231.341.176.995.932.606.34-12.041.48-4.277.3371060.01.18
21Q4 (8)71.994.331.220.798.2231.671.760.573.531.1112.1237.041.103.750.342.44-3.58-21.111.547.54.4371061.181.18
21Q3 (7)69.0231.3927.510.7321.6728.071.7512.9-14.630.9943.4833.781.06-7.40.442.54-14.07-33.051.439.24.9270230.0-7.19
21Q2 (6)52.537.826.420.611.111.691.557.64-29.550.692.992.991.143.05-4.442.95-0.17-33.81.31-4.48-3.2370230.0-7.19
21Q1 (5)48.72-11.193.370.54-10.017.391.44-15.2919.010.67-17.2845.651.111.3413.562.96-4.6215.121.38-6.8640.970230.0-15.94
20Q4 (4)54.861.350.00.65.260.01.7-17.070.00.819.460.01.093.860.03.10-18.180.01.488.00.07023-7.190.0
20Q3 (3)54.139.660.00.57-3.390.02.05-6.820.00.7410.450.01.05-11.90.03.79-15.030.01.370.710.075670.00.0
20Q2 (2)49.364.730.00.5928.260.02.281.820.00.6745.650.01.2022.470.04.4673.60.01.3639.070.07567-9.430.0
20Q1 (1)47.130.00.00.460.00.01.210.00.00.460.00.00.980.00.02.570.00.00.980.00.083550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)218.21-14.872.972.069.1213.014.53-5.031.3619.94.1832.762.0811.5688990.0
2023 (9)256.34-2.372.91-4.598.079.54.7714.391.14-2.273.1512.161.8617.17889913.36
2022 (8)262.578.383.0514.667.3713.214.1720.171.165.792.814.451.5910.88785010.47
2021 (7)242.2617.92.6620.366.51-9.083.4729.961.102.092.69-22.881.4310.2371061.18
2020 (6)205.48-19.742.21-15.337.1611.352.67-2.551.085.53.4838.741.3021.417023-7.19
2019 (5)256.01-5.742.61-5.436.43-5.162.7415.131.020.332.510.621.0722.147567-9.43
2018 (4)271.613.522.76-2.826.783.352.3822.051.02-6.122.50-0.160.8817.98355-6.78
2017 (3)262.3842.52.84-10.696.56-20.871.954.281.08-37.332.50-44.470.74-26.828963-1.3
2016 (2)184.12-2.763.1860.618.29-5.261.8714.721.7365.164.50-2.571.0217.989081-4.41
2015 (1)189.3410.21.988.28.757.11.639.41.0504.6200.8609500-14.14

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