玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)41.275.44-12.862.6321.767.350001.089.099.096.3715.4823.190.00002.623.4625.1952020.00.0
24Q3 (19)39.14-3.6-16.762.161.89-12.20000.99-4.81-8.335.525.695.480.00002.53-1.2610.1252020.04.25
24Q2 (18)40.6-2.781.532.12-0.47-7.420001.048.3311.835.222.37-8.810.00002.5611.4310.1552020.04.25
24Q1 (17)41.76-11.8228.372.13-13.0651.060000.96-3.0310.345.10-1.417.670.00002.309.97-14.0452020.04.25
23Q4 (16)47.360.7231.72.45-0.4151.230000.99-8.336.455.17-1.1214.830.00002.09-8.99-19.1752024.254.25
23Q3 (15)47.0217.5823.442.467.4228.80001.0816.1331.715.23-8.644.340.00002.30-1.236.6949900.0-5.85
23Q2 (14)39.9922.93-6.742.2962.4114.50000.936.93.335.7332.1122.770.00002.33-13.0410.849900.0-5.85
23Q1 (13)32.53-9.54-15.261.41-12.96-25.790000.87-6.4516.04.33-3.79-12.420.00002.673.4136.949900.0-5.85
22Q4 (12)35.96-5.59-11.451.62-15.18-18.180000.9313.4136.764.51-10.16-7.60.00002.5920.1354.454990-5.85-5.85
22Q3 (11)38.09-11.17-3.571.91-4.51.60000.82-8.89-1.25.017.515.360.00002.152.572.4553000.0-7.03
22Q2 (10)42.8811.73.382.05.26-4.310000.920.016.884.66-5.76-7.430.00002.107.4313.0753000.0-7.03
22Q1 (9)38.39-5.471.321.9-4.046.150000.7510.290.04.951.514.760.00001.9516.67-1.353000.0-7.03
21Q4 (8)40.612.8117.881.985.3215.120000.68-18.07-4.234.882.44-2.350.00001.67-20.31-18.755300-7.03-7.03
21Q3 (7)39.5-4.7721.021.88-10.0539.260000.837.7931.754.76-5.5415.070.00002.1013.28.8757010.0-4.18
21Q2 (6)41.489.4718.512.0916.7632.280000.772.6720.315.046.6511.610.00001.86-6.221.5257010.0-12.57
21Q1 (5)37.899.994.011.794.0715.480000.755.638.74.72-5.3811.030.00001.98-3.964.5157010.0-12.57
20Q4 (4)34.455.550.01.7227.410.0000.00.7112.70.04.9920.710.00.0000.02.066.780.05701-4.180.0
20Q3 (3)32.64-6.740.01.35-14.560.0000.00.63-1.560.04.14-8.380.00.0000.01.935.550.05950-8.760.0
20Q2 (2)35.0-3.930.01.581.940.0000.00.64-7.250.04.516.10.00.0000.01.83-3.460.065210.00.0
20Q1 (1)36.430.00.01.550.00.000.00.00.690.00.04.250.00.00.000.00.01.890.00.065210.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)162.77-2.479.044.99004.064.915.557.660.0002.497.5752020.0
2023 (9)166.97.468.6116.04003.8713.825.167.990.0002.325.9352024.25
2022 (8)155.32-2.617.42-4.26003.412.584.78-1.690.0002.1915.64990-5.85
2021 (7)159.4815.137.7525.0003.0213.114.868.570.0001.89-1.765300-7.03
2020 (6)138.52-20.916.2-12.8002.67-3.964.4810.260.0001.9321.445701-15.63
2019 (5)175.1515.327.118.88002.782.584.06-5.580.0001.59-11.0567573.49
2018 (4)151.889.386.53-2.1002.7113.394.30-10.490.0001.783.6765290.51
2017 (3)138.86-12.046.67-23.6002.39-0.424.80-13.140.0001.7213.216496-4.5
2016 (2)157.86-1.958.73-1.91002.415.385.530.040.0001.5217.6868023.2
2015 (1)161.016.418.96.21002.0823.085.5300.0001.290659115.83

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