- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1142.07 | 16.26 | 2.39 | 17.8 | -3.94 | 5.08 | 2.81 | -4.1 | -26.25 | 0 | 0 | 0 | 1.56 | -17.37 | 2.62 | 0.25 | -17.51 | -27.97 | 0.00 | 0 | 0 | 4643 | 0.0 | 0.0 |
| 23Q3 (19) | 982.34 | 3.46 | -9.71 | 18.53 | -0.7 | -1.07 | 2.93 | 26.29 | -27.48 | 0 | 0 | 0 | 1.89 | -4.02 | 9.57 | 0.30 | 22.07 | -19.68 | 0.00 | 0 | 0 | 4643 | 0.0 | -1.32 |
| 23Q2 (18) | 949.5 | 7.17 | -8.13 | 18.66 | 4.95 | 8.3 | 2.32 | -32.36 | -35.2 | 0 | 0 | 0 | 1.97 | -2.07 | 17.88 | 0.24 | -36.88 | -29.46 | 0.00 | 0 | 0 | 4643 | 0.0 | -1.32 |
| 23Q1 (17) | 886.0 | -20.57 | -12.16 | 17.78 | 4.96 | 8.61 | 3.43 | -9.97 | -11.14 | 0 | 0 | 0 | 2.01 | 32.13 | 23.65 | 0.39 | 13.33 | 1.16 | 0.00 | 0 | 0 | 4643 | 0.0 | -1.32 |
| 22Q4 (16) | 1115.38 | 2.52 | -10.0 | 16.94 | -9.56 | 0.36 | 3.81 | -5.69 | -2.06 | 0 | 0 | 0 | 1.52 | -11.78 | 11.51 | 0.34 | -8.01 | 8.83 | 0.00 | 0 | 0 | 4643 | -1.32 | -1.32 |
| 22Q3 (15) | 1087.93 | 5.26 | 7.11 | 18.73 | 8.71 | 12.16 | 4.04 | 12.85 | 4.94 | 0 | 0 | 0 | 1.72 | 3.27 | 4.71 | 0.37 | 7.21 | -2.03 | 0.00 | 0 | 0 | 4705 | 0.0 | -4.37 |
| 22Q2 (14) | 1033.53 | 2.47 | 7.03 | 17.23 | 5.25 | 6.42 | 3.58 | -7.25 | -3.24 | 0 | 0 | 0 | 1.67 | 2.72 | -0.56 | 0.35 | -9.49 | -9.6 | 0.00 | 0 | 0 | 4705 | 0.0 | -4.37 |
| 22Q1 (13) | 1008.65 | -18.61 | 16.28 | 16.37 | -3.02 | 4.53 | 3.86 | -0.77 | 16.27 | 0 | 0 | 0 | 1.62 | 19.16 | -10.1 | 0.38 | 21.92 | -0.01 | 0.00 | 0 | 0 | 4705 | 0.0 | -4.37 |
| 21Q4 (12) | 1239.31 | 22.02 | 24.02 | 16.88 | 1.08 | 2.43 | 3.89 | 1.04 | 1.04 | 0 | 0 | 0 | 1.36 | -17.16 | -17.41 | 0.31 | -17.19 | -18.53 | 0.00 | 0 | 0 | 4705 | -4.37 | -4.37 |
| 21Q3 (11) | 1015.7 | 5.18 | 13.33 | 16.7 | 3.15 | -5.49 | 3.85 | 4.05 | 113.89 | 0 | 0 | 0 | 1.64 | -1.93 | -16.6 | 0.38 | -1.07 | 88.74 | 0.00 | 0 | 0 | 4920 | 0.0 | -1.89 |
| 21Q2 (10) | 965.67 | 11.32 | 27.16 | 16.19 | 3.38 | 15.07 | 3.7 | 11.45 | -12.11 | 0 | 0 | 0 | 1.68 | -7.13 | -9.51 | 0.38 | 0.11 | -30.88 | 0.00 | 0 | 0 | 4920 | 0.0 | -1.89 |
| 21Q1 (9) | 867.45 | -13.19 | 26.26 | 15.66 | -4.98 | 18.37 | 3.32 | -13.77 | -30.11 | 0 | 0 | 0 | 1.81 | 9.46 | -6.25 | 0.38 | -0.66 | -44.64 | 0.00 | 0 | 0 | 4920 | 0.0 | -10.09 |
| 20Q4 (8) | 999.26 | 11.49 | 7.13 | 16.48 | -6.73 | 6.32 | 3.85 | 113.89 | -11.49 | 0 | 0 | 0 | 1.65 | -16.35 | -0.75 | 0.39 | 91.84 | -17.38 | 0.00 | 0 | 0 | 4920 | -1.89 | -10.09 |
| 20Q3 (7) | 896.26 | 18.02 | 2.49 | 17.67 | 25.59 | 10.02 | 1.8 | -57.24 | -59.28 | 0 | 0 | 0 | 1.97 | 6.41 | 7.35 | 0.20 | -63.77 | -60.26 | 0.00 | 0 | 0 | 5015 | 0.0 | -8.35 |
| 20Q2 (6) | 759.44 | 10.54 | -2.55 | 14.07 | 6.35 | -4.55 | 4.21 | -11.37 | -27.04 | 0 | 0 | 0 | 1.85 | -3.79 | -2.05 | 0.55 | -19.82 | -25.13 | 0.00 | 0 | 0 | 5015 | -8.35 | -8.35 |
| 20Q1 (5) | 687.05 | -26.34 | -15.53 | 13.23 | -14.65 | -12.9 | 4.75 | 9.2 | -21.62 | 0 | 0 | 0 | 1.93 | 15.88 | 3.11 | 0.69 | 48.25 | -7.21 | 0.00 | 0 | 0 | 5472 | 0.0 | 0.0 |
| 19Q4 (4) | 932.79 | 6.67 | 0.0 | 15.5 | -3.49 | 0.0 | 4.35 | -1.58 | 0.0 | 0 | 0 | 0.0 | 1.66 | -9.52 | 0.0 | 0.47 | -7.73 | 0.0 | 0.00 | 0 | 0.0 | 5472 | 0.0 | 0.0 |
| 19Q3 (3) | 874.5 | 12.21 | 0.0 | 16.06 | 8.96 | 0.0 | 4.42 | -23.4 | 0.0 | 0 | 0 | 0.0 | 1.84 | -2.9 | 0.0 | 0.51 | -31.73 | 0.0 | 0.00 | 0 | 0.0 | 5472 | 0.0 | 0.0 |
| 19Q2 (2) | 779.33 | -4.18 | 0.0 | 14.74 | -2.96 | 0.0 | 5.77 | -4.79 | 0.0 | 0 | 0 | 0.0 | 1.89 | 1.27 | 0.0 | 0.74 | -0.63 | 0.0 | 0.00 | 0 | 0.0 | 5472 | 0.0 | 0.0 |
| 19Q1 (1) | 813.33 | 0.0 | 0.0 | 15.19 | 0.0 | 0.0 | 6.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5472 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3959.91 | -6.73 | 72.76 | 5.04 | 11.5 | -24.79 | 0 | 0 | 1.84 | 12.61 | 0.29 | -19.36 | 0.00 | 0 | 4643 | 0.0 |
| 2022 (9) | 4245.5 | 3.85 | 69.27 | 5.87 | 15.29 | 3.59 | 0 | 0 | 1.63 | 1.94 | 0.36 | -0.25 | 0.00 | 0 | 4643 | -1.32 |
| 2021 (8) | 4088.12 | 22.33 | 65.43 | 6.46 | 14.76 | -0.27 | 0 | 0 | 1.60 | -12.97 | 0.36 | -18.47 | 0.00 | 0 | 4705 | -4.37 |
| 2020 (7) | 3342.01 | -1.7 | 61.46 | -5.84 | 14.8 | -12.01 | 0 | 0 | 1.84 | -4.2 | 0.44 | -10.48 | 0.00 | 0 | 4920 | -1.89 |
| 2019 (6) | 3399.95 | -11.27 | 65.27 | 8.66 | 16.82 | -24.81 | 0 | 0 | 1.92 | 22.46 | 0.49 | -15.26 | 0.00 | 0 | 5015 | -8.35 |
| 2018 (5) | 3831.95 | 5.21 | 60.07 | 13.53 | 22.37 | -15.23 | 0 | 0 | 1.57 | 7.91 | 0.58 | -19.43 | 0.00 | 0 | 5472 | 3.25 |
| 2017 (4) | 3642.08 | 6.28 | 52.91 | 22.99 | 26.39 | -25.87 | 0 | 0 | 1.45 | 15.72 | 0.72 | -30.25 | 0.00 | 0 | 5300 | 0.99 |
| 2016 (3) | 3426.96 | 6.38 | 43.02 | -1.28 | 35.6 | 8.34 | 0 | 0 | 1.26 | -7.21 | 1.04 | 1.84 | 0.00 | 0 | 5248 | 13.45 |
| 2015 (2) | 3221.33 | -2.84 | 43.58 | 5.29 | 32.86 | 11.88 | 0 | 0 | 1.35 | 8.36 | 1.02 | 15.15 | 0.00 | 0 | 4626 | -1.13 |
| 2014 (1) | 3315.33 | 0.39 | 41.39 | -16.9 | 29.37 | 33.56 | 0 | 0 | 1.25 | 0 | 0.89 | 0 | 0.00 | 0 | 4679 | -7.89 |
