- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 104.57 | 9.23 | 26.81 | 2.95 | 8.46 | 29.39 | 3.17 | 6.02 | 16.12 | 2.51 | 3.29 | 14.61 | 2.82 | -0.71 | 2.03 | 3.03 | -2.94 | -8.43 | 2.40 | -5.44 | -9.62 | 6531 | 0.0 | -8.48 |
| 24Q2 (19) | 95.73 | 5.59 | 38.16 | 2.72 | 15.74 | 34.65 | 2.99 | 14.12 | 37.79 | 2.43 | 2.53 | 31.35 | 2.84 | 9.61 | -2.54 | 3.12 | 8.08 | -0.27 | 2.54 | -2.9 | -4.93 | 6531 | 0.0 | -8.48 |
| 24Q1 (18) | 90.66 | 6.18 | 43.18 | 2.35 | -3.69 | 14.63 | 2.62 | -4.38 | 18.02 | 2.37 | 8.72 | 30.94 | 2.59 | -9.3 | -19.94 | 2.89 | -9.95 | -17.57 | 2.61 | 2.38 | -8.55 | 6531 | 0.0 | -8.48 |
| 23Q4 (17) | 85.38 | 3.54 | 0.68 | 2.44 | 7.02 | 1.67 | 2.74 | 0.37 | 2.24 | 2.18 | -0.46 | 14.14 | 2.86 | 3.36 | 0.98 | 3.21 | -3.07 | 1.54 | 2.55 | -3.86 | 13.36 | 6531 | -8.48 | -8.48 |
| 23Q3 (16) | 82.46 | 19.01 | -4.19 | 2.28 | 12.87 | -8.8 | 2.73 | 25.81 | 4.2 | 2.19 | 18.38 | 21.67 | 2.76 | -5.16 | -4.81 | 3.31 | 5.71 | 8.76 | 2.66 | -0.53 | 26.99 | 7136 | 0.0 | -3.62 |
| 23Q2 (15) | 69.29 | 9.43 | -18.07 | 2.02 | -1.46 | -23.48 | 2.17 | -2.25 | -10.7 | 1.85 | 2.21 | 4.52 | 2.92 | -9.95 | -6.61 | 3.13 | -10.67 | 8.99 | 2.67 | -6.6 | 27.57 | 7136 | 0.0 | -3.62 |
| 23Q1 (14) | 63.32 | -25.33 | -12.54 | 2.05 | -14.58 | -2.38 | 2.22 | -17.16 | 5.71 | 1.81 | -5.24 | 5.85 | 3.24 | 14.39 | 11.62 | 3.51 | 10.94 | 20.87 | 2.86 | 26.91 | 21.03 | 7136 | 0.0 | -3.62 |
| 22Q4 (13) | 84.8 | -1.48 | 14.8 | 2.4 | -4.0 | 10.6 | 2.68 | 2.29 | 30.73 | 1.91 | 6.11 | 17.9 | 2.83 | -2.56 | -3.66 | 3.16 | 3.82 | 13.88 | 2.25 | 7.7 | 2.7 | 7136 | -3.62 | -3.62 |
| 22Q3 (12) | 86.07 | 1.77 | 22.02 | 2.5 | -5.3 | 14.68 | 2.62 | 7.82 | 24.17 | 1.8 | 1.69 | 13.92 | 2.90 | -6.95 | -6.01 | 3.04 | 5.94 | 1.77 | 2.09 | -0.08 | -6.63 | 7404 | 0.0 | -0.75 |
| 22Q2 (11) | 84.57 | 16.81 | 32.62 | 2.64 | 25.71 | 27.54 | 2.43 | 15.71 | 10.96 | 1.77 | 3.51 | 17.22 | 3.12 | 7.62 | -3.83 | 2.87 | -0.94 | -16.33 | 2.09 | -11.39 | -11.61 | 7404 | 0.0 | -0.75 |
| 22Q1 (10) | 72.4 | -1.99 | 25.04 | 2.1 | -3.23 | 5.53 | 2.1 | 2.44 | 6.06 | 1.71 | 5.56 | 12.5 | 2.90 | -1.26 | -15.61 | 2.90 | 4.52 | -15.18 | 2.36 | 7.7 | -10.03 | 7404 | 0.0 | -0.75 |
| 21Q4 (9) | 73.87 | 4.72 | 31.63 | 2.17 | -0.46 | 13.02 | 2.05 | -2.84 | 22.02 | 1.62 | 2.53 | 20.0 | 2.94 | -4.95 | -14.14 | 2.78 | -7.22 | -7.3 | 2.19 | -2.09 | -8.83 | 7404 | -0.75 | -0.75 |
| 21Q3 (8) | 70.54 | 10.62 | 9.7 | 2.18 | 5.31 | 2.83 | 2.11 | -3.65 | 0.0 | 1.58 | 4.64 | 10.49 | 3.09 | -4.79 | -6.27 | 2.99 | -12.9 | -8.85 | 2.24 | -5.41 | 0.72 | 7460 | 0.0 | 2.7 |
| 21Q2 (7) | 63.77 | 10.14 | 1.06 | 2.07 | 4.02 | 0.98 | 2.19 | 10.61 | 0.92 | 1.51 | -0.66 | 11.85 | 3.25 | -5.55 | -0.09 | 3.43 | 0.42 | -0.14 | 2.37 | -9.8 | 10.68 | 7460 | 0.0 | 2.7 |
| 21Q1 (6) | 57.9 | 3.17 | 14.74 | 1.99 | 3.65 | 10.56 | 1.98 | 17.86 | 4.21 | 1.52 | 12.59 | 25.62 | 3.44 | 0.46 | -3.65 | 3.42 | 14.23 | -9.18 | 2.63 | 9.13 | 9.48 | 7460 | 0.0 | -4.51 |
| 20Q4 (5) | 56.12 | -12.72 | -0.83 | 1.92 | -9.43 | 7.26 | 1.68 | -20.38 | -1.75 | 1.35 | -5.59 | 8.87 | 3.42 | 3.77 | 8.16 | 2.99 | -8.77 | -0.93 | 2.41 | 8.17 | 9.78 | 7460 | 2.7 | -4.51 |
| 20Q3 (4) | 64.3 | 1.9 | 0.0 | 2.12 | 3.41 | 0.0 | 2.11 | -2.76 | 0.0 | 1.43 | 5.93 | 0.0 | 3.30 | 1.48 | 0.0 | 3.28 | -4.58 | 0.0 | 2.22 | 3.95 | 0.0 | 7264 | 0.0 | 0.0 |
| 20Q2 (3) | 63.1 | 25.05 | 0.0 | 2.05 | 13.89 | 0.0 | 2.17 | 14.21 | 0.0 | 1.35 | 11.57 | 0.0 | 3.25 | -8.92 | 0.0 | 3.44 | -8.67 | 0.0 | 2.14 | -10.78 | 0.0 | 7264 | -7.01 | 0.0 |
| 20Q1 (2) | 50.46 | -10.83 | 0.0 | 1.8 | 0.56 | 0.0 | 1.9 | 11.11 | 0.0 | 1.21 | -2.42 | 0.0 | 3.57 | 12.77 | 0.0 | 3.77 | 24.61 | 0.0 | 2.40 | 9.43 | 0.0 | 7812 | 0.0 | 0.0 |
| 19Q4 (1) | 56.59 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 3.02 | 0.0 | 0.0 | 2.19 | 0.0 | 0.0 | 7812 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 300.44 | -8.36 | 8.8 | -8.71 | 9.86 | 0.2 | 8.03 | 11.84 | 2.93 | -0.39 | 3.28 | 9.35 | 2.67 | 22.04 | 7136 | 0.0 |
| 2022 (9) | 327.85 | 23.22 | 9.64 | 14.76 | 9.84 | 18.27 | 7.18 | 15.25 | 2.94 | -6.86 | 3.00 | -4.02 | 2.19 | -6.47 | 7136 | -3.62 |
| 2021 (8) | 266.07 | 13.71 | 8.4 | 6.46 | 8.32 | 5.99 | 6.23 | 16.89 | 3.16 | -6.38 | 3.13 | -6.8 | 2.34 | 2.79 | 7404 | -0.75 |
| 2020 (7) | 233.98 | 23.21 | 7.89 | 19.36 | 7.85 | 25.8 | 5.33 | 13.16 | 3.37 | -3.12 | 3.35 | 2.11 | 2.28 | -8.15 | 7460 | 2.7 |
| 2019 (6) | 189.91 | -7.79 | 6.61 | -8.32 | 6.24 | -15.79 | 4.71 | -0.63 | 3.48 | -0.57 | 3.29 | -8.67 | 2.48 | 7.76 | 7264 | -7.01 |
| 2018 (5) | 205.96 | 7.46 | 7.21 | 2.27 | 7.41 | 6.01 | 4.74 | 12.86 | 3.50 | -4.83 | 3.60 | -1.35 | 2.30 | 5.02 | 7812 | -11.54 |
| 2017 (4) | 191.66 | -0.16 | 7.05 | -4.86 | 6.99 | -4.9 | 4.2 | 4.48 | 3.68 | -4.71 | 3.65 | -4.75 | 2.19 | 4.64 | 8831 | -0.92 |
| 2016 (3) | 191.96 | 0.29 | 7.41 | 5.26 | 7.35 | -7.08 | 4.02 | 8.36 | 3.86 | 4.95 | 3.83 | -7.35 | 2.09 | 8.05 | 8913 | 15.84 |
| 2015 (2) | 191.41 | -4.7 | 7.04 | -10.32 | 7.91 | 8.95 | 3.71 | 4.51 | 3.68 | -5.9 | 4.13 | 14.32 | 1.94 | 9.66 | 7694 | -12.93 |
| 2014 (1) | 200.84 | 13.17 | 7.85 | 25.8 | 7.26 | 10.5 | 3.55 | 7.58 | 3.91 | 0 | 3.61 | 0 | 1.77 | 0 | 8837 | -6.38 |
