玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)98.56-5.7515.443.187.830.333.448.5225.552.43-3.1911.473.2314.3712.93.4915.138.762.472.72-3.4465310.00.0
24Q3 (19)104.579.2326.812.958.4629.393.176.0216.122.513.2914.612.82-0.712.033.03-2.94-8.432.40-5.44-9.6265310.0-8.48
24Q2 (18)95.735.5938.162.7215.7434.652.9914.1237.792.432.5331.352.849.61-2.543.128.08-0.272.54-2.9-4.9365310.0-8.48
24Q1 (17)90.666.1843.182.35-3.6914.632.62-4.3818.022.378.7230.942.59-9.3-19.942.89-9.95-17.572.612.38-8.5565310.0-8.48
23Q4 (16)85.383.540.682.447.021.672.740.372.242.18-0.4614.142.863.360.983.21-3.071.542.55-3.8613.366531-8.48-8.48
23Q3 (15)82.4619.01-4.192.2812.87-8.82.7325.814.22.1918.3821.672.76-5.16-4.813.315.718.762.66-0.5326.9971360.0-3.62
23Q2 (14)69.299.43-18.072.02-1.46-23.482.17-2.25-10.71.852.214.522.92-9.95-6.613.13-10.678.992.67-6.627.5771360.0-3.62
23Q1 (13)63.32-25.33-12.542.05-14.58-2.382.22-17.165.711.81-5.245.853.2414.3911.623.5110.9420.872.8626.9121.0371360.0-3.62
22Q4 (12)84.8-1.4814.82.4-4.010.62.682.2930.731.916.1117.92.83-2.56-3.663.163.8213.882.257.72.77136-3.62-3.62
22Q3 (11)86.071.7722.022.5-5.314.682.627.8224.171.81.6913.922.90-6.95-6.013.045.941.772.09-0.08-6.6374040.0-0.75
22Q2 (10)84.5716.8132.622.6425.7127.542.4315.7110.961.773.5117.223.127.62-3.832.87-0.94-16.332.09-11.39-11.6174040.0-0.75
22Q1 (9)72.4-1.9925.042.1-3.235.532.12.446.061.715.5612.52.90-1.26-15.612.904.52-15.182.367.7-10.0374040.0-0.75
21Q4 (8)73.874.7231.632.17-0.4613.022.05-2.8422.021.622.5320.02.94-4.95-14.142.78-7.22-7.32.19-2.09-8.837404-0.75-0.75
21Q3 (7)70.5410.629.72.185.312.832.11-3.650.01.584.6410.493.09-4.79-6.272.99-12.9-8.852.24-5.410.7274600.02.7
21Q2 (6)63.7710.141.062.074.020.982.1910.610.921.51-0.6611.853.25-5.55-0.093.430.42-0.142.37-9.810.6874600.02.7
21Q1 (5)57.93.1714.741.993.6510.561.9817.864.211.5212.5925.623.440.46-3.653.4214.23-9.182.639.139.4874600.0-4.51
20Q4 (4)56.12-12.720.01.92-9.430.01.68-20.380.01.35-5.590.03.423.770.02.99-8.770.02.418.170.074602.70.0
20Q3 (3)64.31.90.02.123.410.02.11-2.760.01.435.930.03.301.480.03.28-4.580.02.223.950.072640.00.0
20Q2 (2)63.125.050.02.0513.890.02.1714.210.01.3511.570.03.25-8.920.03.44-8.670.02.14-10.780.07264-7.010.0
20Q1 (1)50.460.00.01.80.00.01.90.00.01.210.00.03.570.00.03.770.00.02.400.00.078120.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)389.5229.6511.227.2712.2223.949.7421.32.88-1.833.14-4.412.50-6.4465310.0
2023 (9)300.44-8.368.8-8.719.860.28.0311.842.93-0.393.289.352.6722.046531-8.48
2022 (8)327.8523.229.6414.769.8418.277.1815.252.94-6.863.00-4.022.19-6.477136-3.62
2021 (7)266.0713.718.46.468.325.996.2316.893.16-6.383.13-6.82.342.797404-0.75
2020 (6)233.9823.217.8919.367.8525.85.3313.163.37-3.123.352.112.28-8.1574602.7
2019 (5)189.91-7.796.61-8.326.24-15.794.71-0.633.48-0.573.29-8.672.487.767264-7.01
2018 (4)205.967.467.212.277.416.014.7412.863.50-4.833.60-1.352.305.027812-11.54
2017 (3)191.66-0.167.05-4.866.99-4.94.24.483.68-4.713.65-4.752.194.648831-0.92
2016 (2)191.960.297.415.267.35-7.084.028.363.864.953.83-7.352.098.05891315.84
2015 (1)191.41-4.77.04-10.327.918.953.714.513.6804.1301.9407694-12.93

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