- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 16.77 | -1.99 | 26.66 | 0.34 | -2.86 | -12.82 | 1.72 | 19.44 | 53.57 | 2.13 | 12.11 | 36.54 | 2.03 | -0.89 | -31.17 | 10.26 | 21.87 | 21.25 | 12.70 | 14.38 | 7.8 | 0 | 0 | 0 |
| 24Q3 (19) | 17.11 | 11.47 | 8.29 | 0.35 | -5.41 | -12.5 | 1.44 | 9.92 | 24.14 | 1.9 | 12.43 | 9.2 | 2.05 | -15.14 | -19.2 | 8.42 | -1.38 | 14.63 | 11.10 | 0.86 | 0.84 | 0 | 0 | 0 |
| 24Q2 (18) | 15.35 | 21.83 | 39.67 | 0.37 | 0.0 | 2.78 | 1.31 | 15.93 | 24.76 | 1.69 | 14.97 | 11.18 | 2.41 | -17.92 | -26.42 | 8.53 | -4.84 | -10.68 | 11.01 | -5.63 | -20.4 | 0 | 0 | 0 |
| 24Q1 (17) | 12.6 | -4.83 | 35.63 | 0.37 | -5.13 | 19.35 | 1.13 | 0.89 | 13.0 | 1.47 | -5.77 | 2.8 | 2.94 | -0.31 | -12.0 | 8.97 | 6.02 | -16.68 | 11.67 | -0.98 | -24.21 | 0 | 0 | 0 |
| 23Q4 (16) | 13.24 | -16.2 | 2.64 | 0.39 | -2.5 | 44.44 | 1.12 | -3.45 | -2.61 | 1.56 | -10.34 | 5.41 | 2.95 | 16.35 | 40.74 | 8.46 | 15.22 | -5.11 | 11.78 | 6.99 | 2.7 | 0 | 0 | 0 |
| 23Q3 (15) | 15.8 | 43.77 | 6.47 | 0.4 | 11.11 | 33.33 | 1.16 | 10.48 | -10.08 | 1.74 | 14.47 | 16.78 | 2.53 | -22.71 | 25.23 | 7.34 | -23.16 | -15.54 | 11.01 | -20.38 | 9.68 | 0 | 0 | 0 |
| 23Q2 (14) | 10.99 | 18.3 | -25.19 | 0.36 | 16.13 | 16.13 | 1.05 | 5.0 | -11.02 | 1.52 | 6.29 | 2.01 | 3.28 | -1.83 | 55.23 | 9.55 | -11.24 | 18.94 | 13.83 | -10.15 | 36.36 | 0 | 0 | 0 |
| 23Q1 (13) | 9.29 | -27.98 | -10.93 | 0.31 | 14.81 | 6.9 | 1.0 | -13.04 | -8.26 | 1.43 | -3.38 | -2.72 | 3.34 | 59.43 | 20.01 | 10.76 | 20.75 | 3.0 | 15.39 | 34.17 | 9.22 | 0 | 0 | 0 |
| 22Q4 (12) | 12.9 | -13.07 | 7.05 | 0.27 | -10.0 | -3.57 | 1.15 | -10.85 | 2.68 | 1.48 | -0.67 | -1.99 | 2.09 | 3.53 | -9.93 | 8.91 | 2.55 | -4.09 | 11.47 | 14.27 | -8.44 | 0 | 0 | 0 |
| 22Q3 (11) | 14.84 | 1.02 | 40.66 | 0.3 | -3.23 | 36.36 | 1.29 | 9.32 | 16.22 | 1.49 | 0.0 | 0.68 | 2.02 | -4.2 | -3.06 | 8.69 | 8.22 | -17.38 | 10.04 | -1.01 | -28.43 | 0 | 0 | 0 |
| 22Q2 (10) | 14.69 | 40.84 | 109.86 | 0.31 | 6.9 | 3.33 | 1.18 | 8.26 | -18.06 | 1.49 | 1.36 | -21.16 | 2.11 | -24.1 | -50.76 | 8.03 | -23.14 | -60.95 | 10.14 | -28.03 | -62.43 | 0 | 0 | 0 |
| 22Q1 (9) | 10.43 | -13.44 | 69.32 | 0.29 | 3.57 | 20.83 | 1.09 | -2.68 | 11.22 | 1.47 | -2.65 | 1.38 | 2.78 | 19.66 | -28.64 | 10.45 | 12.44 | -34.31 | 14.09 | 12.47 | -40.12 | 0 | 0 | 0 |
| 21Q4 (8) | 12.05 | 14.22 | 26.44 | 0.28 | 27.27 | -12.5 | 1.12 | 0.9 | 13.13 | 1.51 | 2.03 | -1.31 | 2.32 | 11.43 | -30.8 | 9.29 | -11.66 | -10.53 | 12.53 | -10.67 | -21.95 | 0 | 0 | 0 |
| 21Q3 (7) | 10.55 | 50.71 | 6.14 | 0.22 | -26.67 | -24.14 | 1.11 | -22.92 | -20.71 | 1.48 | -21.69 | -27.45 | 2.09 | -51.34 | -28.52 | 10.52 | -48.85 | -25.3 | 14.03 | -48.04 | -31.65 | 0 | 0 | 0 |
| 21Q2 (6) | 7.0 | 13.64 | -7.77 | 0.3 | 25.0 | 11.11 | 1.44 | 46.94 | 48.45 | 1.89 | 30.34 | 35.97 | 4.29 | 10.0 | 20.48 | 20.57 | 29.31 | 60.97 | 27.00 | 14.7 | 47.43 | 0 | 0 | 0 |
| 21Q1 (5) | 6.16 | -35.36 | -16.3 | 0.24 | -25.0 | -7.69 | 0.98 | -1.01 | -15.52 | 1.45 | -5.23 | 2.11 | 3.90 | 16.03 | 10.29 | 15.91 | 53.15 | 0.94 | 23.54 | 46.62 | 22.0 | 0 | 0 | 0 |
| 20Q4 (4) | 9.53 | -4.12 | 0.0 | 0.32 | 10.34 | 0.0 | 0.99 | -29.29 | 0.0 | 1.53 | -25.0 | 0.0 | 3.36 | 15.09 | 0.0 | 10.39 | -26.24 | 0.0 | 16.05 | -21.77 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 9.94 | 30.96 | 0.0 | 0.29 | 7.41 | 0.0 | 1.4 | 44.33 | 0.0 | 2.04 | 46.76 | 0.0 | 2.92 | -17.99 | 0.0 | 14.08 | 10.21 | 0.0 | 20.52 | 12.07 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 7.59 | 3.12 | 0.0 | 0.27 | 3.85 | 0.0 | 0.97 | -16.38 | 0.0 | 1.39 | -2.11 | 0.0 | 3.56 | 0.7 | 0.0 | 12.78 | -18.91 | 0.0 | 18.31 | -5.08 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 7.36 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 1.42 | 0.0 | 0.0 | 3.53 | 0.0 | 0.0 | 15.76 | 0.0 | 0.0 | 19.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 61.83 | 25.34 | 1.42 | -2.74 | 5.59 | 29.1 | 7.19 | 15.04 | 2.30 | -22.4 | 9.04 | 3.0 | 11.63 | -8.22 | 0 | 0 |
| 2023 (9) | 49.33 | -6.68 | 1.46 | 24.79 | 4.33 | -8.07 | 6.25 | 5.22 | 2.96 | 33.72 | 8.78 | -1.49 | 12.67 | 12.75 | 0 | 0 |
| 2022 (8) | 52.86 | 47.86 | 1.17 | 12.5 | 4.71 | 1.07 | 5.94 | -6.31 | 2.21 | -23.91 | 8.91 | -31.64 | 11.24 | -36.64 | 0 | 0 |
| 2021 (7) | 35.75 | 3.86 | 1.04 | -7.96 | 4.66 | 3.1 | 6.34 | -0.47 | 2.91 | -11.39 | 13.03 | -0.74 | 17.73 | -4.17 | 0 | 0 |
| 2020 (6) | 34.42 | -47.78 | 1.13 | -5.83 | 4.52 | -15.2 | 6.37 | -3.34 | 3.28 | 80.32 | 13.13 | 62.39 | 18.51 | 85.09 | 0 | 0 |
| 2019 (5) | 65.91 | -13.67 | 1.2 | 0.84 | 5.33 | 0.19 | 6.59 | -9.35 | 1.82 | 16.81 | 8.09 | 16.06 | 10.00 | 5.0 | 0 | 0 |
| 2018 (4) | 76.35 | -31.84 | 1.19 | 1.71 | 5.32 | 0.95 | 7.27 | 2.83 | 1.56 | 49.23 | 6.97 | 48.11 | 9.52 | 50.87 | 0 | 0 |
| 2017 (3) | 112.02 | 1.78 | 1.17 | 11.43 | 5.27 | -13.89 | 7.07 | -7.7 | 1.04 | 9.48 | 4.70 | -15.4 | 6.31 | -9.32 | 0 | 0 |
| 2016 (2) | 110.06 | -42.84 | 1.05 | -25.0 | 6.12 | -10.79 | 7.66 | -11.75 | 0.95 | 31.21 | 5.56 | 56.07 | 6.96 | 54.38 | 10805 | 0.0 |
| 2015 (1) | 192.54 | -20.37 | 1.4 | -15.15 | 6.86 | -18.04 | 8.68 | -14.99 | 0.73 | 0 | 3.56 | 0 | 4.51 | 0 | 10805 | 0.0 |
