- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 520.87 | 11.6 | 6.48 | 25.95 | 8.76 | 28.98 | 4.51 | -15.86 | 1.12 | 14.21 | 14.32 | 28.48 | 4.98 | -2.55 | 21.13 | 0.87 | -24.61 | -5.03 | 2.73 | 2.44 | 20.66 | 0 | 0 | 0 |
| 24Q2 (19) | 466.72 | -2.01 | 13.03 | 23.86 | 9.3 | 33.82 | 5.36 | 34.0 | 27.92 | 12.43 | 11.78 | 17.6 | 5.11 | 11.54 | 18.39 | 1.15 | 36.74 | 13.18 | 2.66 | 14.07 | 4.04 | 0 | 0 | 0 |
| 24Q1 (18) | 476.27 | -3.11 | 9.23 | 21.83 | -9.57 | 19.49 | 4.0 | 0.5 | -8.47 | 11.12 | 3.06 | 6.92 | 4.58 | -6.67 | 9.39 | 0.84 | 3.73 | -16.2 | 2.33 | 6.36 | -2.12 | 0 | 0 | 0 |
| 23Q4 (17) | 491.55 | 0.48 | 20.51 | 24.14 | 19.98 | 31.7 | 3.98 | -10.76 | 38.68 | 10.79 | -2.44 | 32.88 | 4.91 | 19.4 | 9.29 | 0.81 | -11.19 | 15.08 | 2.20 | -2.91 | 10.27 | 0 | 0 | 0 |
| 23Q3 (16) | 489.18 | 18.47 | 26.84 | 20.12 | 12.84 | 8.87 | 4.46 | 6.44 | 0.68 | 11.06 | 4.64 | 5.03 | 4.11 | -4.75 | -14.17 | 0.91 | -10.15 | -20.63 | 2.26 | -11.68 | -17.19 | 0 | 0 | 0 |
| 23Q2 (15) | 412.92 | -5.3 | -14.0 | 17.83 | -2.41 | -21.38 | 4.19 | -4.12 | -0.71 | 10.57 | 1.63 | -4.95 | 4.32 | 3.05 | -8.58 | 1.01 | 1.24 | 15.46 | 2.56 | 7.32 | 10.53 | 0 | 0 | 0 |
| 23Q1 (14) | 436.01 | 6.89 | -17.79 | 18.27 | -0.33 | -37.77 | 4.37 | 52.26 | -20.83 | 10.4 | 28.08 | -26.71 | 4.19 | -6.75 | -24.3 | 1.00 | 42.45 | -3.7 | 2.39 | 19.82 | -10.84 | 0 | 0 | 0 |
| 22Q4 (13) | 407.9 | 5.77 | -26.21 | 18.33 | -0.81 | -48.03 | 2.87 | -35.21 | -36.92 | 8.12 | -22.89 | -33.28 | 4.49 | -6.22 | -29.57 | 0.70 | -38.75 | -14.52 | 1.99 | -27.09 | -9.58 | 0 | 0 | 0 |
| 22Q3 (12) | 385.66 | -19.68 | -26.13 | 18.48 | -18.52 | -33.86 | 4.43 | 4.98 | -1.56 | 10.53 | -5.31 | -18.94 | 4.79 | 1.45 | -10.46 | 1.15 | 30.7 | 33.26 | 2.73 | 17.9 | 9.73 | 0 | 0 | 0 |
| 22Q2 (11) | 480.16 | -9.47 | 3.66 | 22.68 | -22.75 | -8.62 | 4.22 | -23.55 | -20.38 | 11.12 | -21.63 | -17.87 | 4.72 | -14.67 | -11.85 | 0.88 | -15.55 | -23.19 | 2.32 | -13.44 | -20.77 | 0 | 0 | 0 |
| 22Q1 (10) | 530.39 | -4.05 | 10.49 | 29.36 | -16.76 | 22.28 | 5.52 | 21.32 | 25.74 | 14.19 | 16.6 | 8.32 | 5.54 | -13.25 | 10.68 | 1.04 | 26.44 | 13.81 | 2.68 | 21.52 | -1.96 | 0 | 0 | 0 |
| 21Q4 (9) | 552.76 | 5.88 | 31.9 | 35.27 | 26.23 | 46.29 | 4.55 | 1.11 | 27.81 | 12.17 | -6.31 | 21.46 | 6.38 | 19.23 | 10.9 | 0.82 | -4.5 | -3.11 | 2.20 | -11.51 | -7.92 | 0 | 0 | 0 |
| 21Q3 (8) | 522.07 | 12.7 | 28.1 | 27.94 | 12.57 | 48.38 | 4.5 | -15.09 | 13.64 | 12.99 | -4.06 | 17.56 | 5.35 | -0.12 | 15.83 | 0.86 | -24.67 | -11.29 | 2.49 | -14.88 | -8.23 | 0 | 0 | 0 |
| 21Q2 (7) | 463.22 | -3.51 | 31.08 | 24.82 | 3.37 | 60.23 | 5.3 | 20.73 | 69.33 | 13.54 | 3.36 | 63.72 | 5.36 | 7.13 | 22.24 | 1.14 | 25.12 | 29.18 | 2.92 | 7.11 | 24.9 | 0 | 0 | 0 |
| 21Q1 (6) | 480.05 | 14.55 | 68.41 | 24.01 | -0.41 | 98.27 | 4.39 | 23.31 | 57.35 | 13.1 | 30.74 | 65.82 | 5.00 | -13.07 | 17.72 | 0.91 | 7.65 | -6.57 | 2.73 | 14.13 | -1.54 | 0 | 0 | 0 |
| 20Q4 (5) | 419.06 | 2.82 | 30.77 | 24.11 | 28.04 | 57.99 | 3.56 | -10.1 | 17.49 | 10.02 | -9.32 | 8.68 | 5.75 | 24.53 | 20.82 | 0.85 | -12.57 | -10.16 | 2.39 | -11.81 | -16.9 | 0 | 0 | 0 |
| 20Q3 (4) | 407.56 | 15.33 | 0.0 | 18.83 | 21.56 | 0.0 | 3.96 | 26.52 | 0.0 | 11.05 | 33.62 | 0.0 | 4.62 | 5.4 | 0.0 | 0.97 | 9.7 | 0.0 | 2.71 | 15.85 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 353.38 | 23.98 | 0.0 | 15.49 | 27.91 | 0.0 | 3.13 | 12.19 | 0.0 | 8.27 | 4.68 | 0.0 | 4.38 | 3.17 | 0.0 | 0.89 | -9.51 | 0.0 | 2.34 | -15.56 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 285.04 | -11.05 | 0.0 | 12.11 | -20.64 | 0.0 | 2.79 | -7.92 | 0.0 | 7.9 | -14.32 | 0.0 | 4.25 | -10.78 | 0.0 | 0.98 | 3.52 | 0.0 | 2.77 | -3.67 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 320.45 | 0.0 | 0.0 | 15.26 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 9.22 | 0.0 | 0.0 | 4.76 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 2.88 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1829.66 | 1.42 | 80.35 | -9.57 | 17.0 | -0.23 | 42.83 | -2.59 | 4.39 | -10.83 | 0.93 | -1.63 | 2.34 | -3.95 | 0 | 0 |
| 2022 (9) | 1804.11 | -10.6 | 88.85 | -20.69 | 17.04 | -9.02 | 43.97 | -15.1 | 4.92 | -11.28 | 0.94 | 1.77 | 2.44 | -5.03 | 0 | 0 |
| 2021 (8) | 2018.1 | 37.75 | 112.03 | 58.84 | 18.73 | 39.26 | 51.79 | 39.07 | 5.55 | 15.31 | 0.93 | 1.09 | 2.57 | 0.96 | 0 | 0 |
| 2020 (7) | 1465.03 | 21.59 | 70.53 | 28.05 | 13.45 | 25.58 | 37.24 | 12.34 | 4.81 | 5.31 | 0.92 | 3.29 | 2.54 | -7.61 | 0 | 0 |
| 2019 (6) | 1204.91 | 1.66 | 55.08 | 6.62 | 10.71 | 16.16 | 33.15 | -0.99 | 4.57 | 4.88 | 0.89 | 14.27 | 2.75 | -2.6 | 0 | 0 |
| 2018 (5) | 1185.27 | 11.38 | 51.66 | -2.69 | 9.22 | 1.54 | 33.48 | 4.59 | 4.36 | -12.63 | 0.78 | -8.83 | 2.82 | -6.09 | 0 | 0 |
| 2017 (4) | 1064.2 | 4.14 | 53.09 | 1.28 | 9.08 | 14.79 | 32.01 | -5.83 | 4.99 | -2.75 | 0.85 | 10.23 | 3.01 | -9.57 | 0 | 0 |
| 2016 (3) | 1021.91 | 19.81 | 52.42 | 15.79 | 7.91 | -24.52 | 33.99 | 5.85 | 5.13 | -3.35 | 0.77 | -37.0 | 3.33 | -11.65 | 13000 | 0.0 |
| 2015 (2) | 852.95 | 0.46 | 45.27 | 2.61 | 10.48 | 35.58 | 32.11 | 17.36 | 5.31 | 2.13 | 1.23 | 34.95 | 3.76 | 16.82 | 13000 | 0.0 |
| 2014 (1) | 849.02 | 18.12 | 44.12 | 18.32 | 7.73 | 16.94 | 27.36 | 9.79 | 5.20 | 0 | 0.91 | 0 | 3.22 | 0 | 13000 | 0.0 |
