玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.990.0-8.280.9913.79-4.810.45-2.1718.420.39-7.14-9.324.8113.793.7811.28-2.1729.119.77-7.14-1.12000
24Q3 (19)3.99-6.34-12.310.87-9.38-4.40.46-11.54-22.030.42-4.550.021.80-3.249.0211.53-5.55-11.0910.531.9114.04000
24Q2 (18)4.26-3.847.30.964.3518.520.524.018.180.447.327.3222.548.5110.4512.218.1510.1410.3311.60.01000
24Q1 (17)4.431.844.730.92-11.546.980.531.5813.640.41-4.650.020.77-13.142.1511.2929.28.519.26-6.37-4.51000
23Q4 (16)4.35-4.47.941.0414.2916.850.38-35.59-19.150.432.382.3823.9119.548.268.74-32.63-25.19.897.09-5.15000
23Q3 (15)4.5514.6110.170.9112.355.810.5934.0934.090.422.44-4.5520.00-1.98-3.9512.9717.021.719.23-10.62-13.36000
23Q2 (14)3.97-6.15-19.960.81-5.81-10.00.440.0-20.00.410.0-2.3820.400.3512.4411.086.55-0.0510.336.5521.96000
23Q1 (13)4.234.960.240.86-3.374.880.44-6.387.320.41-2.380.020.33-7.944.6310.40-10.817.069.69-7.0-0.24000
22Q4 (12)4.03-2.42-22.80.893.49-16.820.476.82-42.680.42-4.55-22.2222.086.067.7411.669.47-25.7610.42-2.180.74000
22Q3 (11)4.13-16.73-15.20.86-4.4413.160.44-20.012.820.444.760.020.8214.7633.4310.65-3.9233.0410.6525.8217.92000
22Q2 (10)4.9617.5412.980.99.7615.380.5534.1544.740.422.44-6.6718.15-6.622.1211.0914.1328.18.47-12.84-17.39000
22Q1 (9)4.22-19.167.110.82-23.366.490.41-50.024.240.41-24.07-10.8719.43-5.2-0.579.72-38.1516.09.72-6.08-16.78000
21Q4 (8)5.227.1910.831.0740.7964.620.82110.26134.290.5422.7325.5820.5031.3548.5315.7196.16111.410.3414.513.31000
21Q3 (7)4.8710.9325.520.76-2.5628.810.392.6314.710.44-2.22-6.3815.61-12.172.638.01-7.48-8.619.03-11.86-25.41000
21Q2 (6)4.3911.429.750.781.314.710.3815.1526.670.45-2.170.017.77-9.084.528.663.3515.4110.25-12.2-8.88000
21Q1 (5)3.94-16.35-18.760.7718.46-25.240.33-5.71-23.260.466.98-16.3619.5441.61-7.988.3812.71-5.5311.6827.882.95000
20Q4 (4)4.7121.390.00.6510.170.00.352.940.00.43-8.510.013.80-9.240.07.43-15.20.09.13-24.630.0000.0
20Q3 (3)3.88-3.00.00.59-13.240.00.3413.330.00.474.440.015.21-10.550.08.7616.840.012.117.670.0000.0
20Q2 (2)4.0-17.530.00.68-33.980.00.3-30.230.00.45-18.180.017.00-19.950.07.50-15.410.011.25-0.80.0000.0
20Q1 (1)4.850.00.01.030.00.00.430.00.00.550.00.021.240.00.08.870.00.011.340.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)16.67-2.513.732.751.944.31.66-0.622.385.4111.646.999.961.9700
2023 (9)17.1-1.443.634.911.86-0.531.67-1.1821.236.4510.880.929.770.2600
2022 (8)17.35-5.813.462.371.87-2.61.69-10.5819.948.6810.783.49.74-5.0700
2021 (7)18.425.623.3814.581.9235.211.89-1.0518.358.4810.4228.0210.26-6.3100
2020 (6)17.44-45.072.95-12.721.420.01.91-16.9616.9258.898.1482.0510.9551.1800
2019 (5)31.75-24.493.38-18.161.42-2.072.3-0.4310.658.394.4729.77.2431.8711610.0
2018 (4)42.05-11.684.1312.531.45-14.712.31-18.959.8227.413.45-3.435.49-8.2311610.0
2017 (3)47.6113.653.671.381.7-3.952.854.47.71-10.83.57-15.495.99-8.1511610.0
2016 (2)41.89-16.673.62-12.561.77-13.662.73-14.428.644.934.233.616.522.711610.0
2015 (1)50.27-25.724.14-16.72.05-13.53.191.598.2404.0806.35011610.0

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