- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.6 | -19.64 | 24.13 | 1.61 | 4.55 | -21.46 | 0.99 | -10.0 | -2.94 | 1.06 | -7.83 | -13.82 | 8.21 | 30.1 | -36.73 | 5.05 | 11.99 | -21.81 | 5.41 | 14.7 | -30.57 | 920 | 0.0 | -32.45 |
| 24Q2 (19) | 24.39 | 15.59 | -13.08 | 1.54 | 3.36 | -27.7 | 1.1 | -1.79 | 2.8 | 1.15 | 3.6 | -6.5 | 6.31 | -10.59 | -16.82 | 4.51 | -15.03 | 18.27 | 4.72 | -10.37 | 7.56 | 920 | 0.0 | -32.45 |
| 24Q1 (18) | 21.1 | -4.44 | -24.94 | 1.49 | -19.02 | -10.24 | 1.12 | -31.71 | -21.13 | 1.11 | -9.76 | -20.71 | 7.06 | -15.26 | 19.58 | 5.31 | -28.54 | 5.08 | 5.26 | -5.56 | 5.63 | 920 | 0.0 | -32.45 |
| 23Q4 (17) | 22.08 | 39.84 | -39.92 | 1.84 | -10.24 | -8.91 | 1.64 | 60.78 | -9.39 | 1.23 | 0.0 | -15.75 | 8.33 | -35.81 | 51.61 | 7.43 | 14.98 | 50.81 | 5.57 | -28.49 | 40.22 | 920 | -32.45 | -32.45 |
| 23Q3 (16) | 15.79 | -43.73 | -50.08 | 2.05 | -3.76 | 15.17 | 1.02 | -4.67 | -34.62 | 1.23 | 0.0 | -8.89 | 12.98 | 71.03 | 130.7 | 6.46 | 69.4 | 30.98 | 7.79 | 77.71 | 82.51 | 1362 | 0.0 | 19.06 |
| 23Q2 (15) | 28.06 | -0.18 | -7.76 | 2.13 | 28.31 | 22.41 | 1.07 | -24.65 | -34.76 | 1.23 | -12.14 | -9.56 | 7.59 | 28.54 | 32.71 | 3.81 | -24.51 | -29.27 | 4.38 | -11.99 | -1.95 | 1362 | 0.0 | 19.06 |
| 23Q1 (14) | 28.11 | -23.51 | 15.25 | 1.66 | -17.82 | 9.21 | 1.42 | -21.55 | -4.7 | 1.4 | -4.11 | 18.64 | 5.91 | 7.44 | -5.24 | 5.05 | 2.57 | -17.31 | 4.98 | 25.36 | 2.94 | 1362 | 0.0 | 19.06 |
| 22Q4 (13) | 36.75 | 16.19 | 55.85 | 2.02 | 13.48 | 23.17 | 1.81 | 16.03 | 6.47 | 1.46 | 8.15 | 62.22 | 5.50 | -2.33 | -20.97 | 4.93 | -0.14 | -31.68 | 3.97 | -6.92 | 4.09 | 1362 | 19.06 | 19.06 |
| 22Q3 (12) | 31.63 | 3.98 | 45.83 | 1.78 | 2.3 | 7.88 | 1.56 | -4.88 | 4.7 | 1.35 | -0.74 | 56.98 | 5.63 | -1.61 | -26.02 | 4.93 | -8.52 | -28.2 | 4.27 | -4.53 | 7.65 | 1144 | 0.0 | -27.96 |
| 22Q2 (11) | 30.42 | 24.72 | 30.28 | 1.74 | 14.47 | 8.07 | 1.64 | 10.07 | -5.75 | 1.36 | 15.25 | 52.81 | 5.72 | -8.22 | -17.04 | 5.39 | -11.75 | -27.65 | 4.47 | -7.59 | 17.29 | 1144 | 0.0 | -27.96 |
| 22Q1 (10) | 24.39 | 3.44 | -13.51 | 1.52 | -7.32 | -3.8 | 1.49 | -12.35 | 1.36 | 1.18 | 31.11 | 20.41 | 6.23 | -10.4 | 11.23 | 6.11 | -15.26 | 17.19 | 4.84 | 26.76 | 39.22 | 1144 | 0.0 | -27.96 |
| 21Q4 (9) | 23.58 | 8.71 | -28.0 | 1.64 | -0.61 | -8.89 | 1.7 | 14.09 | -23.42 | 0.9 | 4.65 | -12.62 | 6.96 | -8.57 | 26.54 | 7.21 | 4.95 | 6.36 | 3.82 | -3.74 | 21.36 | 1144 | -27.96 | -27.96 |
| 21Q3 (8) | 21.69 | -7.11 | -27.92 | 1.65 | 2.48 | 1.85 | 1.49 | -14.37 | -15.34 | 0.86 | -3.37 | -10.42 | 7.61 | 10.33 | 41.3 | 6.87 | -7.81 | 17.45 | 3.96 | 4.02 | 24.28 | 1588 | 0.0 | 75.08 |
| 21Q2 (7) | 23.35 | -17.2 | -8.18 | 1.61 | 1.9 | 6.62 | 1.74 | 18.37 | 10.83 | 0.89 | -9.18 | -9.18 | 6.90 | 23.06 | 16.12 | 7.45 | 42.95 | 20.7 | 3.81 | 9.68 | -1.09 | 1588 | 0.0 | 75.08 |
| 21Q1 (6) | 28.2 | -13.89 | 94.35 | 1.58 | -12.22 | 11.27 | 1.47 | -33.78 | 12.21 | 0.98 | -4.85 | 12.64 | 5.60 | 1.94 | -42.75 | 5.21 | -23.1 | -42.26 | 3.48 | 10.5 | -42.04 | 1588 | 0.0 | 38.69 |
| 20Q4 (5) | 32.75 | 8.84 | 32.43 | 1.8 | 11.11 | 9.76 | 2.22 | 26.14 | 31.36 | 1.03 | 7.29 | 3.0 | 5.50 | 2.09 | -17.12 | 6.78 | 15.89 | -0.81 | 3.15 | -1.42 | -22.22 | 1588 | 75.08 | 38.69 |
| 20Q3 (4) | 30.09 | 18.32 | 0.0 | 1.62 | 7.28 | 0.0 | 1.76 | 12.1 | 0.0 | 0.96 | -2.04 | 0.0 | 5.38 | -9.33 | 0.0 | 5.85 | -5.26 | 0.0 | 3.19 | -17.21 | 0.0 | 907 | 0.0 | 0.0 |
| 20Q2 (3) | 25.43 | 75.26 | 0.0 | 1.51 | 6.34 | 0.0 | 1.57 | 19.85 | 0.0 | 0.98 | 12.64 | 0.0 | 5.94 | -39.33 | 0.0 | 6.17 | -31.62 | 0.0 | 3.85 | -35.73 | 0.0 | 907 | -20.79 | 0.0 |
| 20Q1 (2) | 14.51 | -41.33 | 0.0 | 1.42 | -13.41 | 0.0 | 1.31 | -22.49 | 0.0 | 0.87 | -13.0 | 0.0 | 9.79 | 47.57 | 0.0 | 9.03 | 32.11 | 0.0 | 6.00 | 48.28 | 0.0 | 1145 | 0.0 | 0.0 |
| 19Q4 (1) | 24.73 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 1.69 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 6.63 | 0.0 | 0.0 | 6.83 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 1145 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 94.04 | -23.66 | 7.69 | 8.77 | 5.14 | -20.92 | 5.1 | -4.67 | 8.18 | 42.47 | 5.47 | 3.58 | 5.42 | 24.87 | 1362 | 0.0 |
| 2022 (9) | 123.18 | 27.23 | 7.07 | 9.1 | 6.5 | 1.72 | 5.35 | 47.38 | 5.74 | -14.24 | 5.28 | -20.05 | 4.34 | 15.84 | 1362 | 19.06 |
| 2021 (8) | 96.82 | -5.8 | 6.48 | 2.21 | 6.39 | -6.99 | 3.63 | -5.47 | 6.69 | 8.5 | 6.60 | -1.26 | 3.75 | 0.35 | 1144 | -27.96 |
| 2020 (7) | 102.78 | -0.46 | 6.34 | 2.26 | 6.87 | 16.64 | 3.84 | -3.27 | 6.17 | 2.74 | 6.68 | 17.18 | 3.74 | -2.82 | 1588 | 75.08 |
| 2019 (6) | 103.26 | 2.66 | 6.2 | 5.26 | 5.89 | 9.68 | 3.97 | 11.2 | 6.00 | 2.53 | 5.70 | 6.84 | 3.84 | 8.32 | 907 | -20.79 |
| 2018 (5) | 100.58 | 17.66 | 5.89 | -9.24 | 5.37 | 8.92 | 3.57 | 1.71 | 5.86 | -22.87 | 5.34 | -7.43 | 3.55 | -13.56 | 1145 | 10.52 |
| 2017 (4) | 85.48 | -2.45 | 6.49 | 4.34 | 4.93 | -3.52 | 3.51 | 3.24 | 7.59 | 6.97 | 5.77 | -1.1 | 4.11 | 5.83 | 1036 | -32.68 |
| 2016 (3) | 87.63 | 8.68 | 6.22 | -5.18 | 5.11 | 24.63 | 3.4 | 23.64 | 7.10 | -12.76 | 5.83 | 14.68 | 3.88 | 13.76 | 1539 | -19.25 |
| 2015 (2) | 80.63 | 31.68 | 6.56 | 11.38 | 4.1 | -6.18 | 2.75 | 3.77 | 8.14 | -15.42 | 5.08 | -28.75 | 3.41 | -21.19 | 1906 | 9.92 |
| 2014 (1) | 61.23 | -10.51 | 5.89 | -32.14 | 4.37 | 0.69 | 2.65 | 31.19 | 9.62 | 0 | 7.14 | 0 | 4.33 | 0 | 1734 | 0.0 |
