- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 24Q2 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 24Q1 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q4 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q3 (16) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q2 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q1 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q4 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q3 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q2 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q1 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 21Q4 (9) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | 0 |
| 21Q3 (8) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 2.01 | 0.0 | 0.0 | 8.87 | 0.0 | 0.0 | 12.52 | 0.0 | 0.0 | 0 | 0 | -100.0 |
| 21Q2 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 2.01 | 0.0 | -8.78 | 8.87 | 0.0 | -11.82 | 12.52 | 0.0 | -9.28 | 0 | 0 | -100.0 |
| 21Q1 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 2.01 | 0.0 | -1.3 | 8.87 | 0.0 | 2.58 | 12.52 | 0.0 | -10.16 | 0 | 0 | -100.0 |
| 20Q4 (5) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 2.01 | 0.0 | 4.58 | 8.87 | 0.0 | 16.14 | 12.52 | 0.0 | -7.83 | 0 | -100.0 | -100.0 |
| 20Q3 (4) | 37.31 | 19.16 | 0.0 | 0.75 | 8.7 | 0.0 | 3.31 | 5.08 | 0.0 | 4.67 | 8.1 | 0.0 | 2.01 | -8.78 | 0.0 | 8.87 | -11.82 | 0.0 | 12.52 | -9.28 | 0.0 | 3317 | 0.0 | 0.0 |
| 20Q2 (3) | 31.31 | -7.59 | 0.0 | 0.69 | 0.0 | 0.0 | 3.15 | 7.51 | 0.0 | 4.32 | -8.47 | 0.0 | 2.20 | 8.21 | 0.0 | 10.06 | 16.33 | 0.0 | 13.80 | -0.96 | 0.0 | 3317 | -9.15 | 0.0 |
| 20Q1 (2) | 33.88 | -15.43 | 0.0 | 0.69 | -10.39 | 0.0 | 2.93 | -4.25 | 0.0 | 4.72 | -13.24 | 0.0 | 2.04 | 5.96 | 0.0 | 8.65 | 13.22 | 0.0 | 13.93 | 2.59 | 0.0 | 3651 | 0.0 | 0.0 |
| 19Q4 (1) | 40.06 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 5.44 | 0.0 | 0.0 | 1.92 | 0.0 | 0.0 | 7.64 | 0.0 | 0.0 | 13.58 | 0.0 | 0.0 | 3651 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 159.6 | -21.4 | 2.99 | 6.41 | 12.44 | -6.33 | 19.99 | 1.99 | 1.87 | 35.38 | 7.79 | 19.18 | 12.53 | 29.76 | 3651 | 0.0 |
| 2018 (9) | 203.06 | -19.65 | 2.81 | 21.12 | 13.28 | -14.82 | 19.6 | 24.37 | 1.38 | 50.74 | 6.54 | 6.01 | 9.65 | 54.77 | 3651 | -9.56 |
| 2017 (8) | 252.71 | -1.05 | 2.32 | -20.0 | 15.59 | -2.87 | 15.76 | 2.8 | 0.92 | -19.15 | 6.17 | -1.84 | 6.24 | 3.9 | 4037 | 2.15 |
| 2016 (7) | 255.39 | 0.11 | 2.9 | -35.98 | 16.05 | -15.7 | 15.33 | -0.39 | 1.14 | -36.06 | 6.28 | -15.8 | 6.00 | -0.5 | 3952 | -20.35 |
| 2015 (6) | 255.1 | -7.95 | 4.53 | 105.91 | 19.04 | 14.49 | 15.39 | 26.56 | 1.78 | 123.69 | 7.46 | 24.38 | 6.03 | 37.49 | 4962 | -15.08 |
| 2014 (5) | 277.13 | 24.6 | 2.2 | -11.65 | 16.63 | 19.3 | 12.16 | 0.0 | 0.79 | -29.09 | 6.00 | -4.26 | 4.39 | -19.75 | 5843 | 21.65 |
| 2013 (4) | 222.41 | 0 | 2.49 | 0 | 13.94 | 0 | 12.16 | 0 | 1.12 | 0 | 6.27 | 0 | 5.47 | 0 | 4803 | 0 |
