- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 29.62 | 13.92 | -13.95 | 2.97 | 0.68 | 7.22 | 2.54 | 2.42 | 3.67 | 2.45 | 7.93 | -23.44 | 10.03 | -11.63 | 24.6 | 8.58 | -10.1 | 20.47 | 8.27 | -5.26 | -11.03 | 4745 | 0.0 | -0.44 |
| 24Q2 (19) | 26.0 | 11.02 | -18.6 | 2.95 | 10.49 | 27.16 | 2.48 | 10.71 | 21.57 | 2.27 | 0.89 | 0.44 | 11.35 | -0.48 | 56.21 | 9.54 | -0.27 | 49.34 | 8.73 | -9.12 | 23.39 | 4745 | 0.0 | -0.44 |
| 24Q1 (18) | 23.42 | -19.71 | -15.76 | 2.67 | 6.37 | 43.55 | 2.24 | -1.75 | 25.84 | 2.25 | -21.05 | 10.84 | 11.40 | 32.49 | 70.39 | 9.56 | 22.37 | 49.38 | 9.61 | -1.67 | 31.57 | 4745 | 0.0 | -0.44 |
| 23Q4 (17) | 29.17 | -15.25 | -24.29 | 2.51 | -9.39 | 38.67 | 2.28 | -6.94 | 18.13 | 2.85 | -10.94 | 27.8 | 8.60 | 6.92 | 83.17 | 7.82 | 9.81 | 56.04 | 9.77 | 5.09 | 68.81 | 4745 | -0.44 | -0.44 |
| 23Q3 (16) | 34.42 | 7.76 | -9.52 | 2.77 | 19.4 | 28.84 | 2.45 | 20.1 | 61.18 | 3.2 | 41.59 | 60.8 | 8.05 | 10.79 | 42.39 | 7.12 | 11.44 | 78.14 | 9.30 | 31.39 | 77.72 | 4766 | 0.0 | -25.81 |
| 23Q2 (15) | 31.94 | 14.89 | -5.84 | 2.32 | 24.73 | 14.85 | 2.04 | 14.61 | 48.91 | 2.26 | 11.33 | 53.74 | 7.26 | 8.56 | 21.97 | 6.39 | -0.25 | 58.14 | 7.08 | -3.1 | 63.27 | 4766 | 0.0 | -25.81 |
| 23Q1 (14) | 27.8 | -27.85 | -6.37 | 1.86 | 2.76 | 9.41 | 1.78 | -7.77 | 45.9 | 2.03 | -8.97 | 9.14 | 6.69 | 42.43 | 16.85 | 6.40 | 27.83 | 55.82 | 7.30 | 26.17 | 16.56 | 4766 | 0.0 | -25.81 |
| 22Q4 (13) | 38.53 | 1.29 | 2.09 | 1.81 | -15.81 | 22.3 | 1.93 | 26.97 | 35.92 | 2.23 | 12.06 | -3.46 | 4.70 | -16.88 | 19.79 | 5.01 | 25.36 | 33.13 | 5.79 | 10.64 | -5.44 | 4766 | -25.81 | -25.81 |
| 22Q3 (12) | 38.04 | 12.15 | 20.99 | 2.15 | 6.44 | 54.68 | 1.52 | 10.95 | 22.58 | 1.99 | 35.37 | 7.57 | 5.65 | -5.09 | 27.84 | 4.00 | -1.07 | 1.31 | 5.23 | 20.71 | -11.1 | 6424 | 0.0 | 10.8 |
| 22Q2 (11) | 33.92 | 14.25 | 20.16 | 2.02 | 18.82 | 44.29 | 1.37 | 12.3 | 19.13 | 1.47 | -20.97 | -14.04 | 5.96 | 4.01 | 20.08 | 4.04 | -1.71 | -0.85 | 4.33 | -30.82 | -28.46 | 6424 | 0.0 | 10.8 |
| 22Q1 (10) | 29.69 | -21.33 | 16.8 | 1.7 | 14.86 | 39.34 | 1.22 | -14.08 | 0.0 | 1.86 | -19.48 | 6.9 | 5.73 | 46.01 | 19.3 | 4.11 | 9.21 | -14.38 | 6.26 | 2.35 | -8.48 | 6424 | 0.0 | 10.8 |
| 21Q4 (9) | 37.74 | 20.04 | 41.72 | 1.48 | 6.47 | 25.42 | 1.42 | 14.52 | 16.39 | 2.31 | 24.86 | 43.48 | 3.92 | -11.3 | -11.5 | 3.76 | -4.6 | -17.87 | 6.12 | 4.02 | 1.24 | 6424 | 10.8 | 10.8 |
| 21Q3 (8) | 31.44 | 11.37 | 24.56 | 1.39 | -0.71 | 18.8 | 1.24 | 7.83 | 0.81 | 1.85 | 8.19 | 18.59 | 4.42 | -10.85 | -4.62 | 3.94 | -3.18 | -19.07 | 5.88 | -2.86 | -4.8 | 5798 | 0.0 | 11.37 |
| 21Q2 (7) | 28.23 | 11.05 | 14.9 | 1.4 | 14.75 | 19.66 | 1.15 | -5.74 | 0.0 | 1.71 | -1.72 | 7.55 | 4.96 | 3.33 | 4.14 | 4.07 | -15.12 | -12.96 | 6.06 | -11.51 | -6.4 | 5798 | 0.0 | 11.37 |
| 21Q1 (6) | 25.42 | -4.54 | 58.97 | 1.22 | 3.39 | 34.07 | 1.22 | 0.0 | 6.09 | 1.74 | 8.07 | 10.83 | 4.80 | 8.31 | -15.67 | 4.80 | 4.76 | -33.27 | 6.85 | 13.22 | -30.29 | 5798 | 0.0 | -10.77 |
| 20Q4 (5) | 26.63 | 5.51 | 3.82 | 1.18 | 0.85 | 35.63 | 1.22 | -0.81 | -9.63 | 1.61 | 3.21 | 3.87 | 4.43 | -4.41 | 30.64 | 4.58 | -5.99 | -12.96 | 6.05 | -2.18 | 0.05 | 5798 | 11.37 | -10.77 |
| 20Q3 (4) | 25.24 | 2.73 | 0.0 | 1.17 | 0.0 | 0.0 | 1.23 | 6.96 | 0.0 | 1.56 | -1.89 | 0.0 | 4.64 | -2.65 | 0.0 | 4.87 | 4.12 | 0.0 | 6.18 | -4.49 | 0.0 | 5206 | 0.0 | 0.0 |
| 20Q2 (3) | 24.57 | 53.66 | 0.0 | 1.17 | 28.57 | 0.0 | 1.15 | 0.0 | 0.0 | 1.59 | 1.27 | 0.0 | 4.76 | -16.33 | 0.0 | 4.68 | -34.92 | 0.0 | 6.47 | -34.09 | 0.0 | 5206 | -19.88 | 0.0 |
| 20Q1 (2) | 15.99 | -37.66 | 0.0 | 0.91 | 4.6 | 0.0 | 1.15 | -14.81 | 0.0 | 1.57 | 1.29 | 0.0 | 5.69 | 67.79 | 0.0 | 7.19 | 36.65 | 0.0 | 9.82 | 62.48 | 0.0 | 6498 | 0.0 | 0.0 |
| 19Q4 (1) | 25.65 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 1.55 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 5.26 | 0.0 | 0.0 | 6.04 | 0.0 | 0.0 | 6498 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 123.32 | -12.03 | 9.45 | 23.05 | 8.55 | 41.56 | 10.34 | 36.95 | 7.66 | 39.87 | 6.93 | 60.91 | 8.38 | 55.68 | 4766 | 0.0 |
| 2022 (9) | 140.18 | 14.12 | 7.68 | 39.89 | 6.04 | 20.32 | 7.55 | -0.79 | 5.48 | 22.59 | 4.31 | 5.44 | 5.39 | -13.06 | 4766 | -25.81 |
| 2021 (8) | 122.84 | 32.89 | 5.49 | 23.93 | 5.02 | 5.68 | 7.61 | 20.22 | 4.47 | -6.74 | 4.09 | -20.47 | 6.20 | -9.53 | 6424 | 10.8 |
| 2020 (7) | 92.44 | -13.57 | 4.43 | 1.37 | 4.75 | -8.3 | 6.33 | -2.31 | 4.79 | 17.29 | 5.14 | 6.09 | 6.85 | 13.02 | 5798 | 11.37 |
| 2019 (6) | 106.95 | -11.9 | 4.37 | -20.83 | 5.18 | 10.21 | 6.48 | 8.18 | 4.09 | -10.14 | 4.84 | 25.09 | 6.06 | 22.79 | 5206 | -19.88 |
| 2018 (5) | 121.39 | 7.58 | 5.52 | 17.2 | 4.7 | -0.84 | 5.99 | 4.36 | 4.55 | 8.94 | 3.87 | -7.83 | 4.93 | -2.99 | 6498 | -8.81 |
| 2017 (4) | 112.84 | -0.6 | 4.71 | -38.27 | 4.74 | 7.73 | 5.74 | 21.1 | 4.17 | -37.9 | 4.20 | 8.38 | 5.09 | 21.83 | 7126 | -9.32 |
| 2016 (3) | 113.52 | 2.06 | 7.63 | 17.38 | 4.4 | -13.73 | 4.74 | 1.28 | 6.72 | 15.02 | 3.88 | -15.47 | 4.18 | -0.76 | 7858 | -9.64 |
| 2015 (2) | 111.23 | -10.56 | 6.5 | -0.46 | 5.1 | -18.66 | 4.68 | 7.59 | 5.84 | 11.29 | 4.59 | -9.06 | 4.21 | 20.29 | 8696 | 0.56 |
| 2014 (1) | 124.36 | 2.94 | 6.53 | -3.26 | 6.27 | 18.08 | 4.35 | -11.76 | 5.25 | 0 | 5.04 | 0 | 3.50 | 0 | 8648 | -0.63 |
