玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)29.931.052.612.94-1.0117.132.623.1514.912.699.8-5.619.82-2.0414.168.752.0811.998.998.66-8.0147450.00.0
24Q3 (19)29.6213.92-13.952.970.687.222.542.423.672.457.93-23.4410.03-11.6324.68.58-10.120.478.27-5.26-11.0347450.0-0.44
24Q2 (18)26.011.02-18.62.9510.4927.162.4810.7121.572.270.890.4411.35-0.4856.219.54-0.2749.348.73-9.1223.3947450.0-0.44
24Q1 (17)23.42-19.71-15.762.676.3743.552.24-1.7525.842.25-21.0510.8411.4032.4970.399.5622.3749.389.61-1.6731.5747450.0-0.44
23Q4 (16)29.17-15.25-24.292.51-9.3938.672.28-6.9418.132.85-10.9427.88.606.9283.177.829.8156.049.775.0968.814745-0.44-0.44
23Q3 (15)34.427.76-9.522.7719.428.842.4520.161.183.241.5960.88.0510.7942.397.1211.4478.149.3031.3977.7247660.0-25.81
23Q2 (14)31.9414.89-5.842.3224.7314.852.0414.6148.912.2611.3353.747.268.5621.976.39-0.2558.147.08-3.163.2747660.0-25.81
23Q1 (13)27.8-27.85-6.371.862.769.411.78-7.7745.92.03-8.979.146.6942.4316.856.4027.8355.827.3026.1716.5647660.0-25.81
22Q4 (12)38.531.292.091.81-15.8122.31.9326.9735.922.2312.06-3.464.70-16.8819.795.0125.3633.135.7910.64-5.444766-25.81-25.81
22Q3 (11)38.0412.1520.992.156.4454.681.5210.9522.581.9935.377.575.65-5.0927.844.00-1.071.315.2320.71-11.164240.010.8
22Q2 (10)33.9214.2520.162.0218.8244.291.3712.319.131.47-20.97-14.045.964.0120.084.04-1.71-0.854.33-30.82-28.4664240.010.8
22Q1 (9)29.69-21.3316.81.714.8639.341.22-14.080.01.86-19.486.95.7346.0119.34.119.21-14.386.262.35-8.4864240.010.8
21Q4 (8)37.7420.0441.721.486.4725.421.4214.5216.392.3124.8643.483.92-11.3-11.53.76-4.6-17.876.124.021.24642410.810.8
21Q3 (7)31.4411.3724.561.39-0.7118.81.247.830.811.858.1918.594.42-10.85-4.623.94-3.18-19.075.88-2.86-4.857980.011.37
21Q2 (6)28.2311.0514.91.414.7519.661.15-5.740.01.71-1.727.554.963.334.144.07-15.12-12.966.06-11.51-6.457980.011.37
21Q1 (5)25.42-4.5458.971.223.3934.071.220.06.091.748.0710.834.808.31-15.674.804.76-33.276.8513.22-30.2957980.0-10.77
20Q4 (4)26.635.510.01.180.850.01.22-0.810.01.613.210.04.43-4.410.04.58-5.990.06.05-2.180.0579811.370.0
20Q3 (3)25.242.730.01.170.00.01.236.960.01.56-1.890.04.64-2.650.04.874.120.06.18-4.490.052060.00.0
20Q2 (2)24.5753.660.01.1728.570.01.150.00.01.591.270.04.76-16.330.04.68-34.920.06.47-34.090.05206-19.880.0
20Q1 (1)15.990.00.00.910.00.01.150.00.01.570.00.05.690.00.07.190.00.09.820.00.064980.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)108.98-11.6311.5221.99.8815.569.66-6.5810.5737.959.0730.768.865.7247450.0
2023 (9)123.32-12.039.4523.058.5541.5610.3436.957.6639.876.9360.918.3855.684745-0.44
2022 (8)140.1814.127.6839.896.0420.327.55-0.795.4822.594.315.445.39-13.064766-25.81
2021 (7)122.8432.895.4923.935.025.687.6120.224.47-6.744.09-20.476.20-9.53642410.8
2020 (6)92.44-13.574.431.374.75-8.36.33-2.314.7917.295.146.096.8513.02579811.37
2019 (5)106.95-11.94.37-20.835.1810.216.488.184.09-10.144.8425.096.0622.795206-19.88
2018 (4)121.397.585.5217.24.7-0.845.994.364.558.943.87-7.834.93-2.996498-8.81
2017 (3)112.84-0.64.71-38.274.747.735.7421.14.17-37.94.208.385.0921.837126-9.32
2016 (2)113.522.067.6317.384.4-13.734.741.286.7215.023.88-15.474.18-0.767858-9.64
2015 (1)111.23-10.566.5-0.465.1-18.664.687.595.8404.5904.21086960.56

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