- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.72 | 1.11 | -4.52 | 1.01 | 8.6 | -6.48 | 1.2 | 8.11 | 5.26 | 0.7 | -2.78 | -12.5 | 7.36 | 7.41 | -2.05 | 8.75 | 6.93 | 10.25 | 5.10 | -3.84 | -8.35 | 1369 | 0.0 | 7.63 |
| 24Q2 (19) | 13.57 | -4.84 | -1.67 | 0.93 | -17.7 | -11.43 | 1.11 | -9.76 | 2.78 | 0.72 | 0.0 | -15.29 | 6.85 | -13.51 | -9.93 | 8.18 | -5.17 | 4.52 | 5.31 | 5.08 | -13.86 | 1369 | 0.0 | 7.63 |
| 24Q1 (18) | 14.26 | -3.58 | 3.11 | 1.13 | -7.38 | 11.88 | 1.23 | -6.11 | 23.0 | 0.72 | -10.0 | -2.7 | 7.92 | -3.93 | 8.51 | 8.63 | -2.62 | 19.29 | 5.05 | -6.65 | -5.64 | 1369 | 0.0 | 7.63 |
| 23Q4 (17) | 14.79 | 2.92 | -4.33 | 1.22 | 12.96 | 23.23 | 1.31 | 14.91 | 23.58 | 0.8 | 0.0 | -11.11 | 8.25 | 9.76 | 28.81 | 8.86 | 11.65 | 29.18 | 5.41 | -2.84 | -7.08 | 1369 | 7.63 | 7.63 |
| 23Q3 (16) | 14.37 | 4.13 | -8.53 | 1.08 | 2.86 | 4.85 | 1.14 | 5.56 | 6.54 | 0.8 | -5.88 | -4.76 | 7.52 | -1.22 | 14.63 | 7.93 | 1.37 | 16.48 | 5.57 | -9.62 | 4.12 | 1272 | 0.0 | -3.2 |
| 23Q2 (15) | 13.8 | -0.22 | -17.32 | 1.05 | 3.96 | 3.96 | 1.08 | 8.0 | -10.0 | 0.85 | 14.86 | -2.3 | 7.61 | 4.19 | 25.73 | 7.83 | 8.23 | 8.85 | 6.16 | 15.11 | 18.16 | 1272 | 0.0 | -3.2 |
| 23Q1 (14) | 13.83 | -10.54 | -15.41 | 1.01 | 2.02 | -2.88 | 1.0 | -5.66 | 2.04 | 0.74 | -17.78 | 4.23 | 7.30 | 14.04 | 14.81 | 7.23 | 5.46 | 20.63 | 5.35 | -8.09 | 23.22 | 1272 | 0.0 | -3.2 |
| 22Q4 (13) | 15.46 | -1.59 | -7.76 | 0.99 | -3.88 | -14.66 | 1.06 | -0.93 | -19.08 | 0.9 | 7.14 | 15.38 | 6.40 | -2.33 | -7.48 | 6.86 | 0.67 | -12.28 | 5.82 | 8.88 | 25.09 | 1272 | -3.2 | -3.2 |
| 22Q3 (12) | 15.71 | -5.87 | 7.75 | 1.03 | 1.98 | 7.29 | 1.07 | -10.83 | 2.88 | 0.84 | -3.45 | 27.27 | 6.56 | 8.34 | -0.43 | 6.81 | -5.27 | -4.52 | 5.35 | 2.57 | 18.12 | 1314 | 0.0 | 16.49 |
| 22Q2 (11) | 16.69 | 2.08 | 9.23 | 1.01 | -2.88 | 24.69 | 1.2 | 22.45 | 10.09 | 0.87 | 22.54 | 40.32 | 6.05 | -4.86 | 14.16 | 7.19 | 19.95 | 0.79 | 5.21 | 20.04 | 28.47 | 1314 | 0.0 | 16.49 |
| 22Q1 (10) | 16.35 | -2.45 | 10.18 | 1.04 | -10.34 | 25.3 | 0.98 | -25.19 | -5.77 | 0.71 | -8.97 | 29.09 | 6.36 | -8.1 | 13.73 | 5.99 | -23.31 | -14.47 | 4.34 | -6.69 | 17.17 | 1314 | 0.0 | 16.49 |
| 21Q4 (9) | 16.76 | 14.95 | 13.63 | 1.16 | 20.83 | 13.73 | 1.31 | 25.96 | 1.55 | 0.78 | 18.18 | 13.04 | 6.92 | 5.12 | 0.09 | 7.82 | 9.58 | -10.63 | 4.65 | 2.81 | -0.51 | 1314 | 16.49 | 16.49 |
| 21Q3 (8) | 14.58 | -4.58 | -3.19 | 0.96 | 18.52 | 10.34 | 1.04 | -4.59 | -13.33 | 0.66 | 6.45 | 1.54 | 6.58 | 24.21 | 13.98 | 7.13 | -0.01 | -10.48 | 4.53 | 11.56 | 4.88 | 1128 | 0.0 | -3.59 |
| 21Q2 (7) | 15.28 | 2.96 | 17.72 | 0.81 | -2.41 | 32.79 | 1.09 | 4.81 | 10.1 | 0.62 | 12.73 | 0.0 | 5.30 | -5.22 | 12.8 | 7.13 | 1.79 | -6.47 | 4.06 | 9.48 | -15.05 | 1128 | 0.0 | -3.59 |
| 21Q1 (6) | 14.84 | 0.61 | 27.93 | 0.83 | -18.63 | 5.06 | 1.04 | -19.38 | 18.18 | 0.55 | -20.29 | -6.78 | 5.59 | -19.12 | -17.88 | 7.01 | -19.87 | -7.62 | 3.71 | -20.77 | -27.13 | 1128 | 0.0 | -5.13 |
| 20Q4 (5) | 14.75 | -2.06 | 10.57 | 1.02 | 17.24 | 410.0 | 1.29 | 7.5 | 9.32 | 0.69 | 6.15 | 4.55 | 6.92 | 19.71 | 361.25 | 8.75 | 9.76 | -1.13 | 4.68 | 8.38 | -5.45 | 1128 | -3.59 | -5.13 |
| 20Q3 (4) | 15.06 | 16.02 | 0.0 | 0.87 | 42.62 | 0.0 | 1.2 | 21.21 | 0.0 | 0.65 | 4.84 | 0.0 | 5.78 | 22.92 | 0.0 | 7.97 | 4.47 | 0.0 | 4.32 | -9.64 | 0.0 | 1170 | 0.0 | 0.0 |
| 20Q2 (3) | 12.98 | 11.9 | 0.0 | 0.61 | -22.78 | 0.0 | 0.99 | 12.5 | 0.0 | 0.62 | 5.08 | 0.0 | 4.70 | -30.99 | 0.0 | 7.63 | 0.54 | 0.0 | 4.78 | -6.09 | 0.0 | 1170 | -1.6 | 0.0 |
| 20Q1 (2) | 11.6 | -13.04 | 0.0 | 0.79 | 295.0 | 0.0 | 0.88 | -25.42 | 0.0 | 0.59 | -10.61 | 0.0 | 6.81 | 354.25 | 0.0 | 7.59 | -14.24 | 0.0 | 5.09 | 2.8 | 0.0 | 1189 | 0.0 | 0.0 |
| 19Q4 (1) | 13.34 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 1.50 | 0.0 | 0.0 | 8.85 | 0.0 | 0.0 | 4.95 | 0.0 | 0.0 | 1189 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 56.79 | -11.57 | 4.37 | 7.37 | 4.53 | 5.1 | 3.19 | -3.92 | 7.70 | 21.42 | 7.98 | 18.86 | 5.62 | 8.66 | 1272 | 0.0 |
| 2022 (9) | 64.22 | 4.49 | 4.07 | 8.24 | 4.31 | -3.79 | 3.32 | 26.72 | 6.34 | 3.59 | 6.71 | -7.93 | 5.17 | 21.27 | 1272 | -3.2 |
| 2021 (8) | 61.46 | 13.0 | 3.76 | 14.63 | 4.48 | 2.75 | 2.62 | 2.75 | 6.12 | 1.45 | 7.29 | -9.07 | 4.26 | -9.07 | 1314 | 16.49 |
| 2020 (7) | 54.39 | 4.62 | 3.28 | 3.47 | 4.36 | 7.39 | 2.55 | 2.41 | 6.03 | -1.1 | 8.02 | 2.65 | 4.69 | -2.11 | 1128 | -3.59 |
| 2019 (6) | 51.99 | -0.06 | 3.17 | -3.06 | 4.06 | 12.15 | 2.49 | -1.97 | 6.10 | -3.0 | 7.81 | 12.22 | 4.79 | -1.91 | 1170 | -1.6 |
| 2018 (5) | 52.02 | -0.31 | 3.27 | 24.81 | 3.62 | -0.55 | 2.54 | 3.67 | 6.29 | 25.19 | 6.96 | -0.24 | 4.88 | 3.99 | 1189 | 0.17 |
| 2017 (4) | 52.18 | 2.72 | 2.62 | 0.0 | 3.64 | 12.35 | 2.45 | 10.86 | 5.02 | -2.64 | 6.98 | 9.37 | 4.70 | 7.93 | 1187 | 1.37 |
| 2016 (3) | 50.8 | 25.22 | 2.62 | 3.15 | 3.24 | 12.11 | 2.21 | 22.78 | 5.16 | -17.62 | 6.38 | -10.47 | 4.35 | -1.95 | 1171 | 15.48 |
| 2015 (2) | 40.57 | -3.77 | 2.54 | -20.38 | 2.89 | -18.13 | 1.8 | 1.12 | 6.26 | -17.26 | 7.12 | -14.92 | 4.44 | 5.09 | 1014 | -9.95 |
| 2014 (1) | 42.16 | 3.36 | 3.19 | 25.59 | 3.53 | 4.44 | 1.78 | 1.14 | 7.57 | 0 | 8.37 | 0 | 4.22 | 0 | 1126 | -0.79 |
