- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 21.85 | 25.29 | -9.11 | 1.03 | 3.0 | 8.42 | 1.32 | 1.54 | -8.33 | 1.59 | 32.5 | 30.33 | 4.71 | -17.79 | 19.29 | 6.04 | -18.96 | 0.85 | 7.28 | 5.76 | 43.39 | 0 | 0 | 0 |
| 24Q2 (19) | 17.44 | 21.87 | -12.84 | 1.0 | 25.0 | -5.66 | 1.3 | 52.94 | -5.8 | 1.2 | 23.71 | -17.24 | 5.73 | 2.57 | 8.24 | 7.45 | 25.49 | 8.08 | 6.88 | 1.51 | -5.05 | 0 | 0 | 0 |
| 24Q1 (18) | 14.31 | -30.67 | -38.92 | 0.8 | 263.64 | -1.23 | 0.85 | -41.78 | -34.62 | 0.97 | -16.38 | -19.83 | 5.59 | 424.49 | 61.71 | 5.94 | -16.03 | 7.06 | 6.78 | 20.61 | 31.26 | 0 | 0 | 0 |
| 23Q4 (17) | 20.64 | -14.14 | -24.28 | 0.22 | -76.84 | -80.36 | 1.46 | 1.39 | 13.18 | 1.16 | -4.92 | -17.73 | 1.07 | -73.03 | -74.06 | 7.07 | 18.09 | 49.48 | 5.62 | 10.74 | 8.66 | 0 | 0 | 0 |
| 23Q3 (16) | 24.04 | 20.14 | -14.51 | 0.95 | -10.38 | -22.76 | 1.44 | 4.35 | 0.0 | 1.22 | -15.86 | -32.6 | 3.95 | -25.4 | -9.66 | 5.99 | -13.14 | 16.97 | 5.07 | -29.97 | -21.16 | 0 | 0 | 0 |
| 23Q2 (15) | 20.01 | -14.6 | -25.17 | 1.06 | 30.86 | -15.2 | 1.38 | 6.15 | -1.43 | 1.45 | 19.83 | 90.79 | 5.30 | 53.23 | 13.32 | 6.90 | 24.3 | 31.72 | 7.25 | 40.32 | 154.96 | 0 | 0 | 0 |
| 23Q1 (14) | 23.43 | -14.05 | -8.33 | 0.81 | -27.68 | -35.2 | 1.3 | 0.78 | 6.56 | 1.21 | -14.18 | 18.63 | 3.46 | -15.86 | -29.31 | 5.55 | 17.25 | 16.24 | 5.16 | -0.16 | 29.41 | 0 | 0 | 0 |
| 22Q4 (13) | 27.26 | -3.06 | 0.55 | 1.12 | -8.94 | -10.4 | 1.29 | -10.42 | -1.53 | 1.41 | -22.1 | 50.0 | 4.11 | -6.07 | -10.89 | 4.73 | -7.59 | -2.07 | 5.17 | -19.64 | 49.17 | 0 | 0 | 0 |
| 22Q3 (12) | 28.12 | 5.16 | 10.84 | 1.23 | -1.6 | 18.27 | 1.44 | 2.86 | 7.46 | 1.81 | 138.16 | 98.9 | 4.37 | -6.43 | 6.7 | 5.12 | -2.19 | -3.05 | 6.44 | 126.47 | 79.45 | 0 | 0 | 0 |
| 22Q2 (11) | 26.74 | 4.62 | 14.86 | 1.25 | 0.0 | 5.93 | 1.4 | 14.75 | 7.69 | 0.76 | -25.49 | -30.91 | 4.67 | -4.41 | -7.77 | 5.24 | 9.69 | -6.24 | 2.84 | -28.78 | -39.85 | 0 | 0 | 0 |
| 22Q1 (10) | 25.56 | -5.72 | 11.86 | 1.25 | 0.0 | 15.74 | 1.22 | -6.87 | 5.17 | 1.02 | 8.51 | 0.99 | 4.89 | 6.06 | 3.47 | 4.77 | -1.22 | -5.98 | 3.99 | 15.09 | -9.72 | 0 | 0 | 0 |
| 21Q4 (9) | 27.11 | 6.86 | 8.88 | 1.25 | 20.19 | 58.23 | 1.31 | -2.24 | 9.17 | 0.94 | 3.3 | -22.31 | 4.61 | 12.48 | 45.33 | 4.83 | -8.51 | 0.27 | 3.47 | -3.33 | -28.65 | 0 | 0 | 0 |
| 21Q3 (8) | 25.37 | 8.98 | 12.91 | 1.04 | -11.86 | -0.95 | 1.34 | 3.08 | 30.1 | 0.91 | -17.27 | -11.65 | 4.10 | -19.13 | -12.27 | 5.28 | -5.41 | 15.23 | 3.59 | -24.09 | -21.75 | 0 | 0 | 0 |
| 21Q2 (7) | 23.28 | 1.88 | 12.25 | 1.18 | 9.26 | 49.37 | 1.3 | 12.07 | 25.0 | 1.1 | 8.91 | 2.8 | 5.07 | 7.24 | 33.07 | 5.58 | 10.0 | 11.36 | 4.73 | 6.9 | -8.41 | 0 | 0 | 0 |
| 21Q1 (6) | 22.85 | -8.23 | 8.97 | 1.08 | 36.71 | 10.2 | 1.16 | -3.33 | 9.43 | 1.01 | -16.53 | 9.78 | 4.73 | 48.97 | 1.14 | 5.08 | 5.34 | 0.43 | 4.42 | -9.04 | 0.75 | 0 | 0 | 0 |
| 20Q4 (5) | 24.9 | 10.81 | -10.78 | 0.79 | -24.76 | -21.0 | 1.2 | 16.5 | 12.15 | 1.21 | 17.48 | -6.2 | 3.17 | -32.1 | -11.45 | 4.82 | 5.14 | 25.71 | 4.86 | 6.01 | 5.14 | 0 | 0 | 0 |
| 20Q3 (4) | 22.47 | 8.34 | 0.0 | 1.05 | 32.91 | 0.0 | 1.03 | -0.96 | 0.0 | 1.03 | -3.74 | 0.0 | 4.67 | 22.68 | 0.0 | 4.58 | -8.59 | 0.0 | 4.58 | -11.15 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 20.74 | -1.1 | 0.0 | 0.79 | -19.39 | 0.0 | 1.04 | -1.89 | 0.0 | 1.07 | 16.3 | 0.0 | 3.81 | -18.49 | 0.0 | 5.01 | -0.8 | 0.0 | 5.16 | 17.59 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 20.97 | -24.87 | 0.0 | 0.98 | -2.0 | 0.0 | 1.06 | -0.93 | 0.0 | 0.92 | -28.68 | 0.0 | 4.67 | 30.43 | 0.0 | 5.05 | 31.85 | 0.0 | 4.39 | -5.08 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 27.91 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 3.58 | 0.0 | 0.0 | 3.83 | 0.0 | 0.0 | 4.62 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 88.13 | -18.16 | 3.04 | -37.19 | 5.58 | 4.1 | 5.04 | 1.0 | 3.45 | -23.25 | 6.33 | 27.21 | 5.72 | 23.42 | 0 | 0 |
| 2022 (9) | 107.69 | 9.21 | 4.84 | 6.37 | 5.36 | 5.1 | 4.99 | 26.01 | 4.49 | -2.6 | 4.98 | -3.76 | 4.63 | 15.39 | 0 | 0 |
| 2021 (8) | 98.61 | 10.69 | 4.55 | 26.04 | 5.1 | 17.78 | 3.96 | -6.38 | 4.61 | 13.87 | 5.17 | 6.41 | 4.02 | -15.42 | 0 | 0 |
| 2020 (7) | 89.09 | -28.77 | 3.61 | -26.33 | 4.33 | -1.37 | 4.23 | -20.04 | 4.05 | 3.43 | 4.86 | 38.47 | 4.75 | 12.26 | 0 | 0 |
| 2019 (6) | 125.07 | -13.18 | 4.9 | 18.64 | 4.39 | 5.78 | 5.29 | -11.98 | 3.92 | 36.66 | 3.51 | 21.84 | 4.23 | 1.38 | 0 | 0 |
| 2018 (5) | 144.06 | 16.4 | 4.13 | 1.47 | 4.15 | 32.17 | 6.01 | 11.3 | 2.87 | -12.82 | 2.88 | 13.54 | 4.17 | -4.39 | 0 | 0 |
| 2017 (4) | 123.76 | 39.31 | 4.07 | 29.62 | 3.14 | 5.02 | 5.4 | 40.62 | 3.29 | -6.96 | 2.54 | -24.61 | 4.36 | 0.95 | 0 | 0 |
| 2016 (3) | 88.84 | 6.79 | 3.14 | 7.17 | 2.99 | 0.34 | 3.84 | 23.47 | 3.53 | 0.35 | 3.37 | -6.05 | 4.32 | 15.62 | 1019 | 0.0 |
| 2015 (2) | 83.19 | 21.2 | 2.93 | 8.52 | 2.98 | 12.45 | 3.11 | 6.51 | 3.52 | -10.46 | 3.58 | -7.22 | 3.74 | -12.12 | 1019 | 0.0 |
| 2014 (1) | 68.64 | 4.13 | 2.7 | 3.45 | 2.65 | 0.76 | 2.92 | 54.5 | 3.93 | 0 | 3.86 | 0 | 4.25 | 0 | 1019 | 0.0 |
