- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 3.78 | 37.96 | -69.98 | 0.18 | -14.29 | -10.0 | 0.51 | -5.56 | 8.51 | 0.54 | -6.9 | -40.0 | 4.76 | -37.87 | 199.76 | 13.49 | -31.54 | 261.42 | 14.29 | -32.51 | 99.84 | 0 | 0 | 0 |
| 24Q3 (19) | 2.74 | -71.9 | -82.27 | 0.21 | -30.0 | -22.22 | 0.54 | -5.26 | -23.94 | 0.58 | -20.55 | -34.83 | 7.66 | 149.09 | 338.56 | 19.71 | 237.11 | 328.86 | 21.17 | 182.72 | 267.46 | 0 | 0 | 0 |
| 24Q2 (18) | 9.75 | -0.81 | -35.43 | 0.3 | 3.45 | 20.0 | 0.57 | 14.0 | 7.55 | 0.73 | 8.96 | -10.98 | 3.08 | 4.3 | 85.85 | 5.85 | 14.94 | 66.56 | 7.49 | 9.85 | 37.87 | 0 | 0 | 0 |
| 24Q1 (17) | 9.83 | -21.92 | -34.6 | 0.29 | 45.0 | 0.0 | 0.5 | 6.38 | -1.96 | 0.67 | -25.56 | -46.83 | 2.95 | 85.71 | 52.9 | 5.09 | 36.25 | 49.9 | 6.82 | -4.65 | -18.7 | 0 | 0 | 0 |
| 23Q4 (16) | 12.59 | -18.51 | -35.77 | 0.2 | -25.93 | -71.01 | 0.47 | -33.8 | -17.54 | 0.9 | 1.12 | -4.26 | 1.59 | -9.1 | -54.88 | 3.73 | -18.77 | 28.37 | 7.15 | 24.1 | 49.05 | 0 | 0 | 0 |
| 23Q3 (15) | 15.45 | 2.32 | -17.2 | 0.27 | 8.0 | -57.81 | 0.71 | 33.96 | 31.48 | 0.89 | 8.54 | -21.24 | 1.75 | 5.55 | -49.05 | 4.60 | 30.93 | 58.8 | 5.76 | 6.08 | -4.87 | 0 | 0 | 0 |
| 23Q2 (14) | 15.1 | 0.47 | 10.7 | 0.25 | -13.79 | -54.55 | 0.53 | 3.92 | -3.64 | 0.82 | -34.92 | 38.98 | 1.66 | -14.19 | -58.94 | 3.51 | 3.44 | -12.95 | 5.43 | -35.22 | 25.54 | 0 | 0 | 0 |
| 23Q1 (13) | 15.03 | -23.32 | 7.97 | 0.29 | -57.97 | -19.44 | 0.51 | -10.53 | 4.08 | 1.26 | 34.04 | 113.56 | 1.93 | -45.19 | -25.39 | 3.39 | 16.68 | -3.61 | 8.38 | 74.8 | 97.79 | 0 | 0 | 0 |
| 22Q4 (12) | 19.6 | 5.04 | 20.47 | 0.69 | 7.81 | 15.0 | 0.57 | 5.56 | 7.55 | 0.94 | -16.81 | 56.67 | 3.52 | 2.64 | -4.54 | 2.91 | 0.49 | -10.72 | 4.80 | -20.8 | 30.05 | 0 | 0 | 0 |
| 22Q3 (11) | 18.66 | 36.8 | 7.55 | 0.64 | 16.36 | 64.1 | 0.54 | -1.82 | 5.88 | 1.13 | 91.53 | 88.33 | 3.43 | -14.94 | 52.58 | 2.89 | -28.23 | -1.55 | 6.06 | 40.0 | 75.11 | 0 | 0 | 0 |
| 22Q2 (10) | 13.64 | -2.01 | -9.79 | 0.55 | 52.78 | 66.67 | 0.55 | 12.24 | 17.02 | 0.59 | 0.0 | 1.72 | 4.03 | 55.91 | 84.75 | 4.03 | 14.55 | 29.72 | 4.33 | 2.05 | 12.76 | 0 | 0 | 0 |
| 22Q1 (9) | 13.92 | -14.44 | -0.78 | 0.36 | -40.0 | 0.0 | 0.49 | -7.55 | 0.0 | 0.59 | -1.67 | 7.27 | 2.59 | -29.87 | 0.79 | 3.52 | 8.06 | 0.79 | 4.24 | 14.93 | 8.12 | 0 | 0 | 0 |
| 21Q4 (8) | 16.27 | -6.22 | -24.68 | 0.6 | 53.85 | 114.29 | 0.53 | 3.92 | -29.33 | 0.6 | 0.0 | 7.14 | 3.69 | 64.06 | 184.49 | 3.26 | 10.82 | -6.18 | 3.69 | 6.64 | 42.24 | 0 | 0 | -100.0 |
| 21Q3 (7) | 17.35 | 14.75 | -26.26 | 0.39 | 18.18 | 30.0 | 0.51 | 8.51 | 10.87 | 0.6 | 3.45 | 11.11 | 2.25 | 2.99 | 76.31 | 2.94 | -5.44 | 50.36 | 3.46 | -9.85 | 50.69 | 0 | 0 | -100.0 |
| 21Q2 (6) | 15.12 | 7.77 | -23.25 | 0.33 | -8.33 | 73.68 | 0.47 | -4.08 | -14.55 | 0.58 | 5.45 | 7.41 | 2.18 | -14.94 | 126.29 | 3.11 | -11.0 | 11.34 | 3.84 | -2.15 | 39.94 | 0 | 0 | -100.0 |
| 21Q1 (5) | 14.03 | -35.05 | -3.57 | 0.36 | 28.57 | 20.0 | 0.49 | -34.67 | -3.92 | 0.55 | -1.79 | 3.77 | 2.57 | 97.94 | 24.45 | 3.49 | 0.58 | -0.36 | 3.92 | 51.21 | 7.62 | 0 | -100.0 | -100.0 |
| 20Q4 (4) | 21.6 | -8.2 | 0.0 | 0.28 | -6.67 | 0.0 | 0.75 | 63.04 | 0.0 | 0.56 | 3.7 | 0.0 | 1.30 | 1.67 | 0.0 | 3.47 | 77.61 | 0.0 | 2.59 | 12.97 | 0.0 | 3190 | 0.0 | 0.0 |
| 20Q3 (3) | 23.53 | 19.44 | 0.0 | 0.3 | 57.89 | 0.0 | 0.46 | -16.36 | 0.0 | 0.54 | 0.0 | 0.0 | 1.27 | 32.19 | 0.0 | 1.95 | -29.98 | 0.0 | 2.29 | -16.28 | 0.0 | 3190 | 0.0 | 0.0 |
| 20Q2 (2) | 19.7 | 35.4 | 0.0 | 0.19 | -36.67 | 0.0 | 0.55 | 7.84 | 0.0 | 0.54 | 1.89 | 0.0 | 0.96 | -53.22 | 0.0 | 2.79 | -20.35 | 0.0 | 2.74 | -24.75 | 0.0 | 3190 | 0.0 | 0.0 |
| 20Q1 (1) | 14.55 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 3.51 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 3190 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 26.1 | -55.13 | 0.98 | -2.97 | 2.12 | -4.5 | 2.51 | -35.14 | 3.75 | 116.25 | 8.12 | 112.83 | 9.62 | 44.55 | 0 | 0 |
| 2023 (9) | 58.17 | -11.62 | 1.01 | -54.71 | 2.22 | 3.26 | 3.87 | 19.08 | 1.74 | -48.75 | 3.82 | 16.84 | 6.65 | 34.74 | 0 | 0 |
| 2022 (8) | 65.82 | 4.84 | 2.23 | 32.74 | 2.15 | 8.04 | 3.25 | 38.89 | 3.39 | 26.61 | 3.27 | 3.05 | 4.94 | 32.47 | 0 | 0 |
| 2021 (7) | 62.78 | -20.9 | 1.68 | 57.01 | 1.99 | -11.95 | 2.34 | 7.34 | 2.68 | 98.5 | 3.17 | 11.32 | 3.73 | 35.7 | 0 | 0 |
| 2020 (6) | 79.37 | 2.02 | 1.07 | -22.46 | 2.26 | -16.61 | 2.18 | -1.8 | 1.35 | -24.0 | 2.85 | -18.25 | 2.75 | -3.74 | 3190 | 0.0 |
| 2019 (5) | 77.8 | 0.1 | 1.38 | -37.56 | 2.71 | -11.73 | 2.22 | -11.2 | 1.77 | -37.62 | 3.48 | -11.82 | 2.85 | -11.29 | 3190 | 0.0 |
| 2018 (4) | 77.72 | -10.36 | 2.21 | -21.91 | 3.07 | 16.29 | 2.5 | -6.37 | 2.84 | -12.89 | 3.95 | 29.72 | 3.22 | 4.45 | 3190 | 0.0 |
| 2017 (3) | 86.7 | -34.72 | 2.83 | -11.84 | 2.64 | -20.0 | 2.67 | -12.75 | 3.26 | 35.06 | 3.04 | 22.56 | 3.08 | 33.67 | 3190 | 0.0 |
| 2016 (2) | 132.82 | 17.99 | 3.21 | -9.07 | 3.3 | -2.08 | 3.06 | -4.67 | 2.42 | -22.93 | 2.48 | -17.01 | 2.30 | -19.21 | 3190 | 0.0 |
| 2015 (1) | 112.57 | 46.42 | 3.53 | -0.84 | 3.37 | 9.06 | 3.21 | 7.36 | 3.14 | 0 | 2.99 | 0 | 2.85 | 0 | 3190 | 12.32 |
