- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 11.73 | -18.65 | 5.87 | 0.48 | 4.35 | 11.63 | 1.13 | 71.21 | 105.45 | 0.35 | 29.63 | 12.9 | 4.09 | 28.28 | 5.44 | 9.63 | 110.48 | 94.07 | 2.98 | 59.36 | 6.65 | 0 | -100.0 | -100.0 |
| 23Q4 (19) | 14.42 | 10.08 | 24.96 | 0.46 | 6.98 | 17.95 | 0.66 | -43.1 | 53.49 | 0.27 | -6.9 | 8.0 | 3.19 | -2.82 | -5.61 | 4.58 | -48.31 | 22.83 | 1.87 | -15.42 | -13.57 | 1652 | 0.0 | 0.0 |
| 23Q3 (18) | 13.1 | 8.35 | 3.15 | 0.43 | 2.38 | -4.44 | 1.16 | 65.71 | 93.33 | 0.29 | -3.33 | 11.54 | 3.28 | -5.51 | -7.36 | 8.85 | 52.94 | 87.43 | 2.21 | -10.79 | 8.13 | 1652 | 0.0 | -6.35 |
| 23Q2 (17) | 12.09 | 9.12 | -15.75 | 0.42 | -2.33 | -6.67 | 0.7 | 27.27 | 0.0 | 0.3 | -3.23 | 15.38 | 3.47 | -10.49 | 10.78 | 5.79 | 16.64 | 18.69 | 2.48 | -11.31 | 36.95 | 1652 | 0.0 | -6.35 |
| 23Q1 (16) | 11.08 | -3.99 | -17.13 | 0.43 | 10.26 | -6.52 | 0.55 | 27.91 | -26.67 | 0.31 | 24.0 | 40.91 | 3.88 | 14.83 | 12.8 | 4.96 | 33.22 | -11.51 | 2.80 | 29.15 | 70.03 | 1652 | 0.0 | -6.35 |
| 22Q4 (15) | 11.54 | -9.13 | -23.88 | 0.39 | -13.33 | -17.02 | 0.43 | -28.33 | -43.42 | 0.25 | -3.85 | -19.35 | 3.38 | -4.62 | 9.01 | 3.73 | -21.13 | -25.67 | 2.17 | 5.82 | 5.94 | 1652 | -6.35 | -6.35 |
| 22Q3 (14) | 12.7 | -11.5 | -22.47 | 0.45 | 0.0 | -2.17 | 0.6 | -14.29 | -51.22 | 0.26 | 0.0 | 13.04 | 3.54 | 12.99 | 26.17 | 4.72 | -3.15 | -37.08 | 2.05 | 12.99 | 45.8 | 1764 | 0.0 | 7.17 |
| 22Q2 (13) | 14.35 | 7.33 | -5.65 | 0.45 | -2.17 | 4.65 | 0.7 | -6.67 | -5.41 | 0.26 | 18.18 | 23.81 | 3.14 | -8.85 | 10.92 | 4.88 | -13.04 | 0.26 | 1.81 | 10.11 | 31.23 | 1764 | 0.0 | 7.17 |
| 22Q1 (12) | 13.37 | -11.81 | 1.83 | 0.46 | -2.13 | 12.2 | 0.75 | -1.32 | 41.51 | 0.22 | -29.03 | 0.0 | 3.44 | 10.98 | 10.18 | 5.61 | 11.9 | 38.97 | 1.65 | -19.53 | -1.8 | 1764 | 0.0 | 7.17 |
| 21Q4 (11) | 15.16 | -7.45 | 25.39 | 0.47 | 2.17 | 17.5 | 0.76 | -38.21 | 2.7 | 0.31 | 34.78 | 82.35 | 3.10 | 10.4 | -6.29 | 5.01 | -33.24 | -18.1 | 2.04 | 45.63 | 45.43 | 1764 | 7.17 | 7.17 |
| 21Q3 (10) | 16.38 | 7.69 | 44.44 | 0.46 | 6.98 | 27.78 | 1.23 | 66.22 | 136.54 | 0.23 | 9.52 | 0.0 | 2.81 | -0.66 | -11.54 | 7.51 | 54.34 | 63.76 | 1.40 | 1.7 | -30.77 | 1646 | 0.0 | 10.17 |
| 21Q2 (9) | 15.21 | 15.84 | 47.53 | 0.43 | 4.88 | 22.86 | 0.74 | 39.62 | 45.1 | 0.21 | -4.55 | 0.0 | 2.83 | -9.46 | -16.72 | 4.87 | 20.53 | -1.65 | 1.38 | -17.6 | -32.22 | 1646 | 0.0 | 10.17 |
| 21Q1 (8) | 13.13 | 8.6 | 59.34 | 0.41 | 2.5 | 20.59 | 0.53 | -28.38 | 8.16 | 0.22 | 29.41 | 37.5 | 3.12 | -5.62 | -24.32 | 4.04 | -34.05 | -32.12 | 1.68 | 19.16 | -13.71 | 1646 | 0.0 | 2.05 |
| 20Q4 (7) | 12.09 | 6.61 | 27.53 | 0.4 | 11.11 | 8.11 | 0.74 | 42.31 | 42.31 | 0.17 | -26.09 | 0.0 | 3.31 | 4.22 | -15.23 | 6.12 | 33.48 | 11.59 | 1.41 | -30.67 | -21.59 | 1646 | 10.17 | 2.05 |
| 20Q3 (6) | 11.34 | 9.99 | 23.39 | 0.36 | 2.86 | -5.26 | 0.52 | 1.96 | -14.75 | 0.23 | 9.52 | 35.29 | 3.17 | -6.49 | -23.22 | 4.59 | -7.3 | -30.92 | 2.03 | -0.42 | 9.64 | 1494 | 0.0 | -7.38 |
| 20Q2 (5) | 10.31 | 25.12 | 4.99 | 0.35 | 2.94 | -16.67 | 0.51 | 4.08 | -23.88 | 0.21 | 31.25 | 40.0 | 3.39 | -17.73 | -20.63 | 4.95 | -16.82 | -27.5 | 2.04 | 4.9 | 33.35 | 1494 | -7.38 | -7.38 |
| 20Q1 (4) | 8.24 | -13.08 | 0.0 | 0.34 | -8.11 | 0.0 | 0.49 | -5.77 | 0.0 | 0.16 | -5.88 | 0.0 | 4.13 | 5.72 | 0.0 | 5.95 | 8.41 | 0.0 | 1.94 | 8.28 | 0.0 | 1613 | 0.0 | 0.0 |
| 19Q4 (3) | 9.48 | 3.16 | 0.0 | 0.37 | -2.63 | 0.0 | 0.52 | -14.75 | 0.0 | 0.17 | 0.0 | 0.0 | 3.90 | -5.61 | 0.0 | 5.49 | -17.36 | 0.0 | 1.79 | -3.06 | 0.0 | 1613 | 0.0 | 0.0 |
| 19Q3 (2) | 9.19 | -6.42 | 0.0 | 0.38 | -9.52 | 0.0 | 0.61 | -8.96 | 0.0 | 0.17 | 13.33 | 0.0 | 4.13 | -3.32 | 0.0 | 6.64 | -2.71 | 0.0 | 1.85 | 21.1 | 0.0 | 1613 | 0.0 | 0.0 |
| 19Q2 (1) | 9.82 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 4.28 | 0.0 | 0.0 | 6.82 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 1613 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 50.69 | -2.44 | 1.73 | -1.14 | 3.07 | 23.79 | 1.17 | 19.39 | 3.41 | 1.33 | 6.06 | 26.89 | 2.31 | 22.38 | 1652 | 0.0 |
| 2022 (9) | 51.96 | -13.23 | 1.75 | -0.57 | 2.48 | -23.69 | 0.98 | 0.0 | 3.37 | 14.59 | 4.77 | -12.06 | 1.89 | 15.24 | 1652 | -6.35 |
| 2021 (8) | 59.88 | 42.67 | 1.76 | 21.38 | 3.25 | 43.17 | 0.98 | 27.27 | 2.94 | -14.93 | 5.43 | 0.35 | 1.64 | -10.79 | 1764 | 7.17 |
| 2020 (7) | 41.97 | 14.52 | 1.45 | -5.84 | 2.27 | -6.97 | 0.77 | 22.22 | 3.45 | -17.78 | 5.41 | -18.76 | 1.83 | 6.73 | 1646 | 10.17 |
| 2019 (6) | 36.65 | -8.1 | 1.54 | -17.2 | 2.44 | -10.95 | 0.63 | -12.5 | 4.20 | -9.91 | 6.66 | -3.1 | 1.72 | -4.79 | 1494 | -7.38 |
| 2018 (5) | 39.88 | -3.56 | 1.86 | -7.46 | 2.74 | 26.85 | 0.72 | 7.46 | 4.66 | -4.05 | 6.87 | 31.53 | 1.81 | 11.42 | 1613 | 2.35 |
| 2017 (4) | 41.35 | -14.88 | 2.01 | -0.5 | 2.16 | -6.09 | 0.67 | -33.66 | 4.86 | 16.9 | 5.22 | 10.33 | 1.62 | -22.06 | 1576 | -5.0 |
| 2016 (3) | 48.58 | -23.39 | 2.02 | -16.18 | 2.3 | -22.03 | 1.01 | -6.48 | 4.16 | 9.4 | 4.73 | 1.77 | 2.08 | 22.07 | 1659 | -13.37 |
| 2015 (2) | 63.41 | -10.45 | 2.41 | 5.7 | 2.95 | 6.5 | 1.08 | 47.95 | 3.80 | 18.04 | 4.65 | 18.93 | 1.70 | 65.21 | 1915 | -19.87 |
| 2014 (1) | 70.81 | 6.0 | 2.28 | 7.04 | 2.77 | -10.36 | 0.73 | -39.17 | 3.22 | 0 | 3.91 | 0 | 1.03 | 0 | 2390 | 1.57 |
