玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)83.62-10.583.764.35-2.684.073.7710.8820.062.73.454.655.208.830.34.5124.015.713.2315.680.86118860.00.0
24Q3 (19)93.515.177.614.476.684.443.4-26.09-9.092.610.77-2.254.781.43-2.943.64-29.72-15.522.79-4.19-9.16118860.09.81
24Q2 (18)88.919.088.124.196.620.964.614.7127.422.598.82-3.364.71-2.26-6.625.175.1717.852.91-0.23-10.62118860.09.81
24Q1 (17)81.511.144.173.93-5.981.814.0127.7131.052.38-7.75-4.034.82-7.04-2.264.9226.2725.82.92-8.79-7.87118860.09.81
23Q4 (16)80.59-7.267.414.18-2.34-2.113.14-16.043.972.58-3.37-5.845.195.31-8.863.90-9.47-3.23.204.2-12.34118869.819.81
23Q3 (15)86.95.685.634.283.133.133.743.67.472.67-0.37-4.34.93-2.41-2.364.30-1.971.753.07-5.73-9.4108240.0-22.26
23Q2 (14)82.235.09-16.534.157.51-9.593.6117.972.562.688.06-9.155.052.318.314.3912.2622.863.262.838.83108240.0-22.26
23Q1 (13)78.254.29-19.463.86-9.6-14.983.061.32-12.072.48-9.49-12.984.93-13.325.573.91-2.859.183.17-13.218.05108240.0-22.26
22Q4 (12)75.03-8.8-16.744.272.89-15.283.02-13.22-11.952.74-1.790.375.6912.821.754.03-4.845.743.657.6820.5410824-22.26-22.26
22Q3 (11)82.27-16.49-24.764.15-9.59-5.253.48-1.141.462.79-5.4215.775.048.2625.944.2318.3834.853.3913.2553.87139240.02.86
22Q2 (10)98.511.39-15.494.591.111.143.521.1512.12.953.513.154.66-0.2831.513.57-0.2432.652.992.0922.06139240.02.86
22Q1 (9)97.167.82-7.524.54-9.9211.273.481.4617.972.854.412.24.67-16.4620.323.58-5.927.562.93-3.1821.33139240.02.86
21Q4 (8)90.11-17.59-10.95.0415.0736.223.430.0-12.52.7313.285.415.5939.6452.873.8121.35-1.83.0337.4618.3139242.862.86
21Q3 (7)109.35-6.195.94.386.0511.453.439.2427.042.41-15.73-3.64.0113.065.243.1416.4519.962.20-10.17-8.97135370.044.26
21Q2 (6)116.5710.9632.784.131.2329.063.146.4446.052.8612.651.323.54-8.77-2.82.69-4.079.992.451.4813.96135370.044.26
21Q1 (5)105.063.8964.624.0810.2751.112.95-24.7425.532.54-1.9353.013.886.15-8.212.81-27.56-23.742.42-5.6-7.05135370.039.89
20Q4 (4)101.13-2.060.03.7-5.850.03.9245.190.02.593.60.03.66-3.870.03.8848.240.02.565.780.01353744.260.0
20Q3 (3)103.2617.620.03.9322.810.02.725.580.02.532.280.03.814.410.02.616.770.02.4212.460.093840.00.0
20Q2 (2)87.7937.560.03.218.520.02.15-8.510.01.8913.860.03.65-13.840.02.45-33.490.02.15-17.230.09384-3.030.0
20Q1 (1)63.820.00.02.70.00.02.350.00.01.660.00.04.230.00.03.680.00.02.600.00.096770.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)347.555.9716.932.7315.7716.4710.28-1.154.87-3.054.549.912.96-6.72118860.0
2023 (9)327.98-7.0816.48-6.113.540.2210.4-8.215.021.064.137.863.17-1.21118869.81
2022 (8)352.97-16.1817.55-0.4513.514.3211.337.394.9718.763.8324.463.2128.1210824-22.26
2021 (7)421.0918.2917.6330.2112.9516.3510.5522.254.1910.083.08-1.642.513.35139242.86
2020 (6)355.9918.1413.5420.6811.1332.828.6323.293.802.153.1312.432.424.361353744.26
2019 (5)301.34-36.911.22-34.818.38-13.527.0-26.73.723.322.7837.052.3216.169384-3.03
2018 (4)477.55120.6317.2152.039.6972.429.5550.393.60-31.092.03-21.852.00-31.839677-0.29
2017 (3)216.4517.0611.3211.535.628.916.3517.815.23-4.722.60-6.962.930.6497055.89
2016 (2)184.9115.3610.1510.095.160.985.3927.125.49-4.572.79-12.472.9110.291650.89
2015 (1)160.2910.679.228.475.11-0.784.2410.425.7503.1902.6509084-0.23

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