玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)13.03-3.3420.980.45-10.055.170.581.759.430.85-8.6-4.493.45-6.8928.264.455.27-9.556.52-5.45-21.0612440.00.0
24Q3 (19)13.4819.1923.110.56.3851.520.579.6221.280.936.99.413.71-10.7423.084.23-8.03-1.496.90-10.31-11.1212440.05.42
24Q2 (18)11.3134.4832.280.4746.8851.610.526.126.120.876.119.184.169.2114.614.60-21.09-19.777.69-21.11-9.9112440.05.42
24Q1 (17)8.41-21.9113.650.3210.3414.290.49-7.552.080.82-7.8718.843.8041.310.565.8318.4-10.189.7517.994.5712440.05.42
23Q4 (16)10.77-1.64-1.820.29-12.12-9.380.5312.7710.420.894.7115.582.69-10.65-7.694.9214.6512.478.266.4617.7312445.425.42
23Q3 (15)10.9528.0718.760.336.4513.790.47-4.08-27.690.8516.448.973.01-16.88-4.194.29-25.1-39.127.76-9.08-8.2411800.014.45
23Q2 (14)8.5515.5419.250.3110.71-20.510.492.084.260.735.88.963.63-4.18-33.345.73-11.65-12.578.54-8.43-8.6311800.014.45
23Q1 (13)7.4-32.54-10.840.28-12.5-34.880.480.020.00.69-10.391.473.7829.71-26.966.4948.2434.599.3232.8413.8111800.014.45
22Q4 (12)10.9718.9828.30.3210.34-30.430.48-26.1517.070.77-1.288.452.92-7.26-45.784.38-37.93-8.757.02-17.03-15.47118014.4514.45
22Q3 (11)9.2228.5960.910.29-25.64-9.380.6538.380.560.7816.4234.483.15-42.17-43.687.057.5512.218.46-9.47-16.4210310.027.13
22Q2 (10)7.17-13.6135.280.39-9.318.180.4717.523.680.67-1.4715.525.444.99-12.646.5636.02-8.579.3414.06-14.6110310.027.13
22Q1 (9)8.3-2.9260.230.43-6.5226.470.4-2.4417.650.68-4.2328.35.18-3.71-21.074.820.5-26.588.19-1.34-19.9310310.027.13
21Q4 (8)8.5549.2155.450.4643.7517.950.4113.895.130.7122.4133.965.38-3.66-24.134.80-23.67-32.378.30-17.96-13.83103127.1327.13
21Q3 (7)5.738.1138.740.32-3.036.670.36-5.269.090.580.011.545.58-10.31-23.126.28-12.37-21.3710.12-7.5-19.618110.0-14.72
21Q2 (6)5.32.32102.290.33-2.9413.790.3811.7615.150.589.4316.06.23-5.14-43.757.179.23-43.0810.946.96-42.668110.0-14.72
21Q1 (5)5.18-5.8226.650.34-12.8213.330.34-12.826.250.530.03.926.56-7.43-10.516.56-7.43-16.1110.236.18-17.958110.0-14.72
20Q4 (4)5.533.170.00.3930.00.00.3918.180.00.531.920.07.09-2.380.07.09-11.260.09.64-23.470.0811-14.720.0
20Q3 (3)4.1357.630.00.33.450.00.330.00.00.524.00.07.26-34.370.07.99-36.560.012.59-34.020.09510.00.0
20Q2 (2)2.62-35.940.00.29-3.330.00.333.120.00.5-1.960.011.0750.90.012.6060.990.019.0853.050.09510.00.0
20Q1 (1)4.090.00.00.30.00.00.320.00.00.510.00.07.330.00.07.820.00.012.470.00.09510.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)46.2322.761.7443.82.1810.663.479.463.7617.144.72-9.857.51-10.8312440.0
2023 (9)37.665.611.21-14.791.97-1.013.179.313.21-19.315.23-6.268.423.5112445.42
2022 (8)35.6644.021.42-2.071.9932.672.920.833.98-32.05.58-7.888.13-16.1118014.45
2021 (7)24.7651.621.4512.41.59.492.416.55.86-25.876.06-27.799.69-23.16103127.13
2020 (6)16.33-25.841.29-5.151.370.742.06-6.367.9027.98.3935.8412.6126.26811-14.72
2019 (5)22.0211.321.36-11.111.360.02.225.06.18-20.156.18-10.179.9912.289514.97
2018 (4)19.78-17.691.53-7.831.36-15.531.76-11.117.7411.976.882.628.907.99906-11.0
2017 (3)24.03-12.071.66-8.791.616.621.98-15.026.913.736.7021.268.24-3.351018-11.71
2016 (2)27.33-17.831.82-22.551.51-10.122.33-6.056.66-5.755.539.388.5314.341153-10.69
2015 (1)33.26-7.352.3531.281.680.62.486.97.0705.0507.460129118.12

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