- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 5.85 | 891.53 | 963.64 | 0.44 | 340.0 | 238.46 | 0.26 | -16.13 | 23.81 | 0 | 0 | 0 | 7.52 | -55.62 | -68.18 | 4.44 | -91.54 | -88.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (19) | 0.59 | 1.72 | 9.26 | 0.1 | -69.7 | 0.0 | 0.31 | 29.17 | 19.23 | 0 | 0 | 0 | 16.95 | -70.21 | -8.47 | 52.54 | 26.98 | 9.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (18) | 0.58 | 0.0 | 11.54 | 0.33 | 230.0 | 26.92 | 0.24 | 20.0 | -7.69 | 0 | 0 | 0 | 56.90 | 230.0 | 13.79 | 41.38 | 20.0 | -17.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (17) | 0.58 | 5.45 | 11.54 | 0.1 | -23.08 | 11.11 | 0.2 | -4.76 | -4.76 | 0 | 0 | 0 | 17.24 | -27.06 | -0.38 | 34.48 | -9.69 | -14.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (16) | 0.55 | 1.85 | 10.0 | 0.13 | 30.0 | -7.14 | 0.21 | -19.23 | -8.7 | 0 | 0 | 0 | 23.64 | 27.64 | -15.58 | 38.18 | -20.7 | -17.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (15) | 0.54 | 3.85 | 10.2 | 0.1 | -61.54 | 11.11 | 0.26 | 0.0 | 4.0 | 0 | 0 | 0 | 18.52 | -62.96 | 0.82 | 48.15 | -3.7 | -5.63 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (14) | 0.52 | 0.0 | -50.94 | 0.26 | 188.89 | -23.53 | 0.26 | 23.81 | 18.18 | 0 | 0 | 0 | 50.00 | 188.89 | 55.88 | 50.00 | 23.81 | 140.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (13) | 0.52 | 4.0 | -58.73 | 0.09 | -35.71 | -10.0 | 0.21 | -8.7 | -12.5 | 0 | 0 | 0 | 17.31 | -38.19 | 118.08 | 40.38 | -12.21 | 112.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (12) | 0.5 | 2.04 | -72.97 | 0.14 | 55.56 | -17.65 | 0.23 | -8.0 | 0.0 | 0 | 0 | 0 | 28.00 | 52.44 | 204.71 | 46.00 | -9.84 | 270.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (11) | 0.49 | -53.77 | -86.97 | 0.09 | -73.53 | -55.0 | 0.25 | 13.64 | -13.79 | 0 | 0 | 0 | 18.37 | -42.74 | 245.31 | 51.02 | 145.83 | 561.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (10) | 1.06 | -15.87 | -84.96 | 0.34 | 240.0 | -32.0 | 0.22 | -8.33 | -33.33 | 0 | 0 | 0 | 32.08 | 304.15 | 352.26 | 20.75 | 8.96 | 343.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (9) | 1.26 | -31.89 | -41.67 | 0.1 | -41.18 | -50.0 | 0.24 | 4.35 | -7.69 | 0 | 0 | 0 | 7.94 | -13.63 | -14.29 | 19.05 | 53.21 | 58.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (8) | 1.85 | -50.8 | 77.88 | 0.17 | -15.0 | -5.56 | 0.23 | -20.69 | 0.0 | 0 | 0 | 0 | 9.19 | 72.76 | -46.91 | 12.43 | 61.19 | -43.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (7) | 3.76 | -46.67 | 20.13 | 0.2 | -60.0 | -13.04 | 0.29 | -12.12 | 7.41 | 0 | 0 | 0 | 5.32 | -25.0 | -27.61 | 7.71 | 64.77 | -10.59 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (6) | 7.05 | 226.39 | 137.37 | 0.5 | 150.0 | 19.05 | 0.33 | 26.92 | 37.5 | 0 | 0 | 0 | 7.09 | -23.4 | -49.85 | 4.68 | -61.11 | -42.07 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (5) | 2.16 | 107.69 | -31.43 | 0.2 | 11.11 | -9.09 | 0.26 | 13.04 | -18.75 | 0 | 0 | 0 | 9.26 | -46.5 | 32.58 | 12.04 | -45.57 | 18.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (4) | 1.04 | -66.77 | 0.0 | 0.18 | -21.74 | 0.0 | 0.23 | -14.81 | 0.0 | 0 | 0 | 0.0 | 17.31 | 135.54 | 0.0 | 22.12 | 156.37 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (3) | 3.13 | 5.39 | 0.0 | 0.23 | -45.24 | 0.0 | 0.27 | 12.5 | 0.0 | 0 | 0 | 0.0 | 7.35 | -48.04 | 0.0 | 8.63 | 6.75 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (2) | 2.97 | -5.71 | 0.0 | 0.42 | 90.91 | 0.0 | 0.24 | -25.0 | 0.0 | 0 | 0 | 0.0 | 14.14 | 102.48 | 0.0 | 8.08 | -20.45 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (1) | 3.15 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.98 | 0.0 | 0.0 | 10.16 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.23 | 9.85 | 0.66 | 15.79 | 0.91 | -5.21 | 0 | 0 | 29.60 | 5.4 | 40.81 | -13.71 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 2.03 | -74.4 | 0.57 | -29.63 | 0.96 | -1.03 | 0 | 0 | 28.08 | 174.9 | 47.29 | 286.61 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 7.93 | -40.73 | 0.81 | -26.36 | 0.97 | -11.01 | 0 | 0 | 10.21 | 24.24 | 12.23 | 50.15 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 13.38 | -22.7 | 1.1 | -25.68 | 1.09 | -15.5 | 0 | 0 | 8.22 | -3.84 | 8.15 | 9.31 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 17.31 | -56.19 | 1.48 | -30.84 | 1.29 | -25.86 | 0 | 0 | 8.55 | 57.85 | 7.45 | 69.22 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 39.51 | 247.49 | 2.14 | 151.76 | 1.74 | 95.51 | 0 | 0 | 5.42 | -27.55 | 4.40 | -43.74 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 11.37 | 92.71 | 0.85 | -6.59 | 0.89 | 12.66 | 0 | 0 | 7.48 | -51.53 | 7.83 | -41.54 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 5.9 | -84.81 | 0.91 | -65.13 | 0.79 | -36.8 | 0 | 0 | 15.42 | 129.46 | 13.39 | 315.94 | 0.00 | 0 | 96 | 0.0 |
| 2015 (2) | 38.83 | 10394.59 | 2.61 | 143.93 | 1.25 | 21.36 | 0 | 0 | 6.72 | -97.68 | 3.22 | -98.84 | 0.00 | 0 | 96 | 0.0 |
| 2014 (1) | 0.37 | -89.66 | 1.07 | -12.3 | 1.03 | -16.26 | 0 | 0 | 289.19 | 0 | 278.38 | 0 | 0.00 | 0 | 96 | 0.0 |
