玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.1221.711127.590.440.0340.00.3119.2355.00006.18-17.84-64.164.35-2.04-87.370.0000000
24Q2 (19)5.85891.53963.640.44340.0238.460.26-16.1323.810007.52-55.62-68.184.44-91.54-88.360.0000000
24Q1 (18)0.591.729.260.1-69.70.00.3129.1719.2300016.95-70.21-8.4752.5426.989.130.0000000
23Q4 (17)0.580.011.540.33230.026.920.2420.0-7.6900056.90230.013.7941.3820.0-17.240.0000000
23Q3 (16)0.585.4511.540.1-23.0811.110.2-4.76-4.7600017.24-27.06-0.3834.48-9.69-14.610.0000000
23Q2 (15)0.551.8510.00.1330.0-7.140.21-19.23-8.700023.6427.64-15.5838.18-20.7-17.00.0000000
23Q1 (14)0.543.8510.20.1-61.5411.110.260.04.000018.52-62.960.8248.15-3.7-5.630.0000000
22Q4 (13)0.520.0-50.940.26188.89-23.530.2623.8118.1800050.00188.8955.8850.0023.81140.910.0000000
22Q3 (12)0.524.0-58.730.09-35.71-10.00.21-8.7-12.500017.31-38.19118.0840.38-12.21112.020.0000000
22Q2 (11)0.52.04-72.970.1455.56-17.650.23-8.00.000028.0052.44204.7146.00-9.84270.00.0000000
22Q1 (10)0.49-53.77-86.970.09-73.53-55.00.2513.64-13.7900018.37-42.74245.3151.02145.83561.510.0000000
21Q4 (9)1.06-15.87-84.960.34240.0-32.00.22-8.33-33.3300032.08304.15352.2620.758.96343.40.0000000
21Q3 (8)1.26-31.89-41.670.1-41.18-50.00.244.35-7.690007.94-13.63-14.2919.0553.2158.240.0000000
21Q2 (7)1.85-50.877.880.17-15.0-5.560.23-20.690.00009.1972.76-46.9112.4361.19-43.780.0000000
21Q1 (6)3.76-46.6720.130.2-60.0-13.040.29-12.127.410005.32-25.0-27.617.7164.77-10.590.0000000
20Q4 (5)7.05226.39137.370.5150.019.050.3326.9237.50007.09-23.4-49.854.68-61.11-42.070.0000000
20Q3 (4)2.16107.690.00.211.110.00.2613.040.0000.09.26-46.50.012.04-45.570.00.0000.0000.0
20Q2 (3)1.04-66.770.00.18-21.740.00.23-14.810.0000.017.31135.540.022.12156.370.00.0000.0000.0
20Q1 (2)3.135.390.00.23-45.240.00.2712.50.0000.07.35-48.040.08.636.750.00.0000.0000.0
19Q4 (1)2.970.00.00.420.00.00.240.00.000.00.014.140.00.08.080.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.239.850.6615.790.91-5.210029.605.440.81-13.710.00000
2022 (9)2.03-74.40.57-29.630.96-1.030028.08174.947.29286.610.00000
2021 (8)7.93-40.730.81-26.360.97-11.010010.2124.2412.2350.150.00000
2020 (7)13.38-22.71.1-25.681.09-15.5008.22-3.848.159.310.00000
2019 (6)17.31-56.191.48-30.841.29-25.86008.5557.857.4569.220.00000
2018 (5)39.51247.492.14151.761.7495.51005.42-27.554.40-43.740.00000
2017 (4)11.3792.710.85-6.590.8912.66007.48-51.537.83-41.540.00000
2016 (3)5.9-84.810.91-65.130.79-36.80015.42129.4613.39315.940.000960.0
2015 (2)38.8310394.592.61143.931.2521.36006.72-97.683.22-98.840.000960.0
2014 (1)0.37-89.661.07-12.31.03-16.2600289.190278.3800.000960.0

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