- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 33.97 | -3.16 | 13.38 | 0 | 0 | 0 | 0.85 | 7.59 | 14.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.50 | 11.11 | 1.31 | 0.00 | 0 | 0 | 582 | 0.0 | -0.85 |
| 24Q2 (19) | 35.08 | 16.86 | -11.21 | 0 | 0 | 0 | 0.79 | -8.14 | -4.82 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.25 | -21.39 | 7.2 | 0.00 | 0 | 0 | 582 | 0.0 | -0.85 |
| 24Q1 (18) | 30.02 | -26.33 | -8.22 | 0 | 0 | 0 | 0.86 | -13.13 | 6.17 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.86 | 17.92 | 15.69 | 0.00 | 0 | 0 | 582 | 0.0 | -0.85 |
| 23Q4 (17) | 40.75 | 36.01 | -24.47 | 0 | 0 | 0 | 0.99 | 33.78 | -1.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.43 | -1.64 | 31.07 | 0.00 | 0 | 0 | 582 | -0.85 | -0.85 |
| 23Q3 (16) | 29.96 | -24.17 | -21.28 | 0 | 0 | 0 | 0.74 | -10.84 | -2.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.47 | 17.58 | 23.69 | 0.00 | 0 | 0 | 587 | 0.0 | 11.17 |
| 23Q2 (15) | 39.51 | 20.79 | 40.66 | 0 | 0 | 0 | 0.83 | 2.47 | 9.21 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.10 | -15.17 | -22.36 | 0.00 | 0 | 0 | 587 | 0.0 | 11.17 |
| 23Q1 (14) | 32.71 | -39.37 | 49.09 | 0 | 0 | 0 | 0.81 | -19.0 | 22.73 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.48 | 33.6 | -17.68 | 0.00 | 0 | 0 | 587 | 0.0 | 11.17 |
| 22Q4 (13) | 53.95 | 41.75 | 66.62 | 0 | 0 | 0 | 1.0 | 31.58 | 7.53 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.85 | -7.18 | -35.46 | 0.00 | 0 | 0 | 587 | 11.17 | 11.17 |
| 22Q3 (12) | 38.06 | 35.49 | 61.41 | 0 | 0 | 0 | 0.76 | 0.0 | 7.04 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.00 | -26.2 | -33.68 | 0.00 | 0 | 0 | 528 | 0.0 | 0.76 |
| 22Q2 (11) | 28.09 | 28.03 | 10.94 | 0 | 0 | 0 | 0.76 | 15.15 | -1.3 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.71 | -10.06 | -11.03 | 0.00 | 0 | 0 | 528 | 0.0 | 0.76 |
| 22Q1 (10) | 21.94 | -32.24 | -17.05 | 0 | 0 | 0 | 0.66 | -29.03 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.01 | 4.74 | 20.56 | 0.00 | 0 | 0 | 528 | 0.0 | 0.76 |
| 21Q4 (9) | 32.38 | 37.32 | -16.91 | 0 | 0 | 0 | 0.93 | 30.99 | 2.2 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.87 | -4.61 | 23.0 | 0.00 | 0 | 0 | 528 | 0.76 | 0.76 |
| 21Q3 (8) | 23.58 | -6.87 | -31.17 | 0 | 0 | 0 | 0.71 | -7.79 | 5.97 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.01 | -0.99 | 53.97 | 0.00 | 0 | 0 | 524 | 0.0 | 1.55 |
| 21Q2 (7) | 25.32 | -4.27 | -37.26 | 0 | 0 | 0 | 0.77 | 16.67 | 13.24 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.04 | 21.87 | 80.5 | 0.00 | 0 | 0 | 524 | 0.0 | 1.55 |
| 21Q1 (6) | 26.45 | -32.13 | -4.58 | 0 | 0 | 0 | 0.66 | -27.47 | 4.76 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.50 | 6.86 | 9.79 | 0.00 | 0 | 0 | 524 | 0.0 | -0.38 |
| 20Q4 (5) | 38.97 | 13.75 | 23.6 | 0 | 0 | 0 | 0.91 | 35.82 | 31.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.34 | 19.41 | 6.71 | 0.00 | 0 | 0 | 524 | 1.55 | -0.38 |
| 20Q3 (4) | 34.26 | -15.11 | 0.0 | 0 | 0 | 0.0 | 0.67 | -1.47 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.96 | 16.07 | 0.0 | 0.00 | 0 | 0.0 | 516 | 0.0 | 0.0 |
| 20Q2 (3) | 40.36 | 45.6 | 0.0 | 0 | 0 | 0.0 | 0.68 | 7.94 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.68 | -25.87 | 0.0 | 0.00 | 0 | 0.0 | 516 | -1.9 | 0.0 |
| 20Q1 (2) | 27.72 | -12.08 | 0.0 | 0 | 0 | 0.0 | 0.63 | -8.7 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.27 | 3.85 | 0.0 | 0.00 | 0 | 0.0 | 526 | 0.0 | 0.0 |
| 19Q4 (1) | 31.53 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2.19 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 526 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 142.92 | 0.61 | 0 | 0 | 3.37 | 5.97 | 0 | 0 | 0.00 | 0 | 2.36 | 5.33 | 0.00 | 0 | 587 | 0.0 |
| 2022 (9) | 142.05 | 31.87 | 0 | 0 | 3.18 | 3.25 | 0 | 0 | 0.00 | 0 | 2.24 | -21.71 | 0.00 | 0 | 587 | 11.17 |
| 2021 (8) | 107.72 | -23.77 | 0 | 0 | 3.08 | 6.57 | 0 | 0 | 0.00 | 0 | 2.86 | 39.81 | 0.00 | 0 | 528 | 0.76 |
| 2020 (7) | 141.31 | 23.29 | 0 | 0 | 2.89 | 16.53 | 0 | 0 | 0.00 | 0 | 2.05 | -5.48 | 0.00 | 0 | 524 | 1.55 |
| 2019 (6) | 114.62 | 0.29 | 0 | 0 | 2.48 | 9.73 | 0 | 0 | 0.00 | 0 | 2.16 | 9.42 | 0.00 | 0 | 516 | -1.9 |
| 2018 (5) | 114.29 | 36.56 | 0 | 0 | 2.26 | -8.13 | 0 | 0 | 0.00 | 0 | 1.98 | -32.73 | 0.00 | 0 | 526 | 9.81 |
| 2017 (4) | 83.69 | 0.66 | 0 | 0 | 2.46 | 11.82 | 0 | 0 | 0.00 | 0 | 2.94 | 11.08 | 0.00 | 0 | 479 | -2.04 |
| 2016 (3) | 83.14 | 41.9 | 0 | 0 | 2.2 | 11.11 | 0 | 0 | 0.00 | 0 | 2.65 | -21.7 | 0.00 | 0 | 489 | 15.6 |
| 2015 (2) | 58.59 | 6.05 | 0 | 0 | 1.98 | 8.79 | 0 | 0 | 0.00 | 0 | 3.38 | 2.59 | 0.00 | 0 | 423 | 16.85 |
| 2014 (1) | 55.25 | -7.5 | 0 | 0 | 1.82 | 32.85 | 0 | 0 | 0.00 | 0 | 3.29 | 0 | 0.00 | 0 | 362 | 5.85 |
