- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.7 | 3.03 | 6.25 | 0 | 0 | 0 | 0.62 | 37.78 | 29.17 | 0 | 0 | 0 | 0.00 | 0 | 0 | 36.47 | 33.73 | 21.57 | 0.00 | 0 | 0 | 232 | 0.0 | -3.33 |
| 24Q2 (19) | 1.65 | -1.79 | 3.77 | 0 | 0 | 0 | 0.45 | -10.0 | 4.65 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.27 | -8.36 | 0.85 | 0.00 | 0 | 0 | 232 | 0.0 | -3.33 |
| 24Q1 (18) | 1.68 | 0.0 | 29.23 | 0 | 0 | 0 | 0.5 | -23.08 | 38.89 | 0 | 0 | 0 | 0.00 | 0 | 0 | 29.76 | -23.08 | 7.47 | 0.00 | 0 | 0 | 232 | 0.0 | -3.33 |
| 23Q4 (17) | 1.68 | 5.0 | 35.48 | 0 | 0 | 0 | 0.65 | 35.42 | 62.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 38.69 | 28.97 | 19.94 | 0.00 | 0 | 0 | 232 | -3.33 | -3.33 |
| 23Q3 (16) | 1.6 | 0.63 | -18.37 | 0 | 0 | 0 | 0.48 | 11.63 | 6.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 30.00 | 10.93 | 30.67 | 0.00 | 0 | 0 | 240 | 0.0 | -19.73 |
| 23Q2 (15) | 1.59 | 22.31 | -21.29 | 0 | 0 | 0 | 0.43 | 19.44 | 4.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.04 | -2.34 | 33.24 | 0.00 | 0 | 0 | 240 | 0.0 | -19.73 |
| 23Q1 (14) | 1.3 | 4.84 | -37.5 | 0 | 0 | 0 | 0.36 | -10.0 | -20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.69 | -14.15 | 28.0 | 0.00 | 0 | 0 | 240 | 0.0 | -19.73 |
| 22Q4 (13) | 1.24 | -36.73 | -47.9 | 0 | 0 | 0 | 0.4 | -11.11 | -23.08 | 0 | 0 | 0 | 0.00 | 0 | 0 | 32.26 | 40.5 | 47.64 | 0.00 | 0 | 0 | 240 | -19.73 | -19.73 |
| 22Q3 (12) | 1.96 | -2.97 | -10.91 | 0 | 0 | 0 | 0.45 | 9.76 | 2.27 | 0 | 0 | 0 | 0.00 | 0 | 0 | 22.96 | 13.12 | 14.8 | 0.00 | 0 | 0 | 299 | 0.0 | -3.55 |
| 22Q2 (11) | 2.02 | -2.88 | 18.13 | 0 | 0 | 0 | 0.41 | -8.89 | -14.58 | 0 | 0 | 0 | 0.00 | 0 | 0 | 20.30 | -6.18 | -27.69 | 0.00 | 0 | 0 | 299 | 0.0 | -3.55 |
| 22Q1 (10) | 2.08 | -12.61 | 27.61 | 0 | 0 | 0 | 0.45 | -13.46 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.63 | -0.98 | -21.63 | 0.00 | 0 | 0 | 299 | 0.0 | -3.55 |
| 21Q4 (9) | 2.38 | 8.18 | 48.75 | 0 | 0 | 0 | 0.52 | 18.18 | 4.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.85 | 9.24 | -30.08 | 0.00 | 0 | 0 | 299 | -3.55 | -3.55 |
| 21Q3 (8) | 2.2 | 28.65 | 45.7 | 0 | 0 | 0 | 0.44 | -8.33 | 4.76 | 0 | 0 | 0 | 0.00 | 0 | 0 | 20.00 | -28.75 | -28.1 | 0.00 | 0 | 0 | 310 | 0.0 | -20.72 |
| 21Q2 (7) | 1.71 | 4.91 | 25.74 | 0 | 0 | 0 | 0.48 | 6.67 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.07 | 1.68 | 0 | 0.00 | 0 | 0 | 310 | 0.0 | -20.72 |
| 21Q1 (6) | 1.63 | 1.88 | 1.88 | 0 | 0 | 0 | 0.45 | -10.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.61 | -11.66 | 0 | 0.00 | 0 | 0 | 310 | 0.0 | -21.91 |
| 20Q4 (5) | 1.6 | 5.96 | -30.13 | 0 | 0 | 0 | 0.5 | 19.05 | -1.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 31.25 | 12.35 | 40.32 | 0.00 | 0 | 0 | 310 | -20.72 | -21.91 |
| 20Q3 (4) | 1.51 | 11.03 | 0.0 | 0 | 0 | 0.0 | 0.42 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 27.81 | 0 | 0.0 | 0.00 | 0 | 0.0 | 391 | 0.0 | 0.0 |
| 20Q2 (3) | 1.36 | -15.0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 391 | -1.51 | 0.0 |
| 20Q1 (2) | 1.6 | -30.13 | 0.0 | 0 | 0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 397 | 0.0 | 0.0 |
| 19Q4 (1) | 2.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 22.27 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 397 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.17 | -15.48 | 0 | 0 | 1.93 | 12.87 | 0 | 0 | 0.00 | 0 | 31.28 | 33.54 | 0.00 | 0 | 240 | 0.0 |
| 2022 (9) | 7.3 | -7.83 | 0 | 0 | 1.71 | -9.52 | 0 | 0 | 0.00 | 0 | 23.42 | -1.84 | 0.00 | 0 | 240 | -19.73 |
| 2021 (8) | 7.92 | 30.69 | 0 | 0 | 1.89 | 7.39 | 0 | 0 | 0.00 | 0 | 23.86 | -17.83 | 0.00 | 0 | 299 | -3.55 |
| 2020 (7) | 6.06 | -32.89 | 0 | 0 | 1.76 | -14.56 | 0 | 0 | 0.00 | 0 | 29.04 | 27.31 | 0.00 | 0 | 310 | -20.72 |
| 2019 (6) | 9.03 | -3.73 | 0 | 0 | 2.06 | -6.36 | 0 | 0 | 0.00 | 0 | 22.81 | -2.73 | 0.00 | 0 | 391 | -1.51 |
| 2018 (5) | 9.38 | -8.67 | 0 | 0 | 2.2 | -29.71 | 0 | 0 | 0.00 | 0 | 23.45 | -23.04 | 0.00 | 0 | 397 | -17.81 |
| 2017 (4) | 10.27 | -15.96 | 0 | 0 | 3.13 | 0 | 0 | 0 | 0.00 | 0 | 30.48 | 0 | 0.00 | 0 | 483 | -4.73 |
| 2016 (3) | 12.22 | -10.54 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 507 | 1.2 |
| 2015 (2) | 13.66 | -5.01 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 501 | -0.99 |
| 2014 (1) | 14.38 | -9.04 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 506 | -5.95 |
