- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.92 | -2.38 | -6.51 | 0 | 0 | 0 | 3.63 | -6.44 | -20.92 | 0 | 0 | 0 | 0.00 | 0 | 0 | 26.08 | -4.16 | -15.4 | 0.00 | 0 | 0 | 1465 | 0.0 | 41.0 |
| 24Q2 (19) | 14.26 | -0.63 | -0.49 | 0 | 0 | 0 | 3.88 | 7.48 | -13.2 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.21 | 8.16 | -12.77 | 0.00 | 0 | 0 | 1465 | 0.0 | 41.0 |
| 24Q1 (18) | 14.35 | -5.9 | 2.94 | 0 | 0 | 0 | 3.61 | -20.48 | -18.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 25.16 | -15.5 | -20.48 | 0.00 | 0 | 0 | 1465 | 0.0 | 41.0 |
| 23Q4 (17) | 15.25 | 2.42 | -1.61 | 0 | 0 | 0 | 4.54 | -1.09 | -8.84 | 0 | 0 | 0 | 0.00 | 0 | 0 | 29.77 | -3.42 | -7.34 | 0.00 | 0 | 0 | 1465 | 41.0 | 41.0 |
| 23Q3 (16) | 14.89 | 3.91 | -2.04 | 0 | 0 | 0 | 4.59 | 2.68 | 2.46 | 0 | 0 | 0 | 0.00 | 0 | 0 | 30.83 | -1.18 | 4.59 | 0.00 | 0 | 0 | 1039 | 0.0 | 0.0 |
| 23Q2 (15) | 14.33 | 2.8 | -1.24 | 0 | 0 | 0 | 4.47 | 1.36 | 17.32 | 0 | 0 | 0 | 0.00 | 0 | 0 | 31.19 | -1.4 | 18.8 | 0.00 | 0 | 0 | 1039 | 0.0 | 0.0 |
| 23Q1 (14) | 13.94 | -10.06 | -2.38 | 0 | 0 | 0 | 4.41 | -11.45 | 16.36 | 0 | 0 | 0 | 0.00 | 0 | 0 | 31.64 | -1.54 | 19.2 | 0.00 | 0 | 0 | 1039 | 0.0 | 0.0 |
| 22Q4 (13) | 15.5 | 1.97 | 2.45 | 0 | 0 | 0 | 4.98 | 11.16 | 16.36 | 0 | 0 | 0 | 0.00 | 0 | 0 | 32.13 | 9.01 | 13.58 | 0.00 | 0 | 0 | 1039 | 0.0 | 0.0 |
| 22Q3 (12) | 15.2 | 4.76 | 7.65 | 0 | 0 | 0 | 4.48 | 17.59 | 30.61 | 0 | 0 | 0 | 0.00 | 0 | 0 | 29.47 | 12.25 | 21.33 | 0.00 | 0 | 0 | 1039 | 0.0 | 0.68 |
| 22Q2 (11) | 14.51 | 1.61 | 8.04 | 0 | 0 | 0 | 3.81 | 0.53 | 0.79 | 0 | 0 | 0 | 0.00 | 0 | 0 | 26.26 | -1.07 | -6.71 | 0.00 | 0 | 0 | 1039 | 0.0 | 0.68 |
| 22Q1 (10) | 14.28 | -5.62 | 14.88 | 0 | 0 | 0 | 3.79 | -11.45 | 8.6 | 0 | 0 | 0 | 0.00 | 0 | 0 | 26.54 | -6.18 | -5.47 | 0.00 | 0 | 0 | 1039 | 0.0 | 0.68 |
| 21Q4 (9) | 15.13 | 7.15 | 13.76 | 0 | 0 | 0 | 4.28 | 24.78 | 11.46 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.29 | 16.45 | -2.02 | 0.00 | 0 | 0 | 1039 | 0.68 | 0.68 |
| 21Q3 (8) | 14.12 | 5.14 | 10.49 | 0 | 0 | 0 | 3.43 | -9.26 | -0.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 24.29 | -13.69 | -9.75 | 0.00 | 0 | 0 | 1032 | 0.0 | -57.74 |
| 21Q2 (7) | 13.43 | 8.05 | 27.3 | 0 | 0 | 0 | 3.78 | 8.31 | 2.72 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.15 | 0.24 | -19.31 | 0.00 | 0 | 0 | 1032 | 0.0 | -57.74 |
| 21Q1 (6) | 12.43 | -6.54 | 16.71 | 0 | 0 | 0 | 3.49 | -9.11 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.08 | -2.75 | -14.32 | 0.00 | 0 | 0 | 1032 | 0.0 | -57.74 |
| 20Q4 (5) | 13.3 | 4.07 | 28.5 | 0 | 0 | 0 | 3.84 | 11.63 | 31.06 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.87 | 7.26 | 1.99 | 0.00 | 0 | 0 | 1032 | -57.74 | -57.74 |
| 20Q3 (4) | 12.78 | 21.14 | 0.0 | 0 | 0 | 0.0 | 3.44 | -6.52 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 26.92 | -22.83 | 0.0 | 0.00 | 0 | 0.0 | 2442 | 0.0 | 0.0 |
| 20Q2 (3) | 10.55 | -0.94 | 0.0 | 0 | 0 | 0.0 | 3.68 | 5.44 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 34.88 | 6.44 | 0.0 | 0.00 | 0 | 0.0 | 2442 | 0.0 | 0.0 |
| 20Q1 (2) | 10.65 | 2.9 | 0.0 | 0 | 0 | 0.0 | 3.49 | 19.11 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 32.77 | 15.76 | 0.0 | 0.00 | 0 | 0.0 | 2442 | 0.0 | 0.0 |
| 19Q4 (1) | 10.35 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.93 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 28.31 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2442 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 58.42 | -1.8 | 0 | 0 | 18.02 | 5.63 | 0 | 0 | 0.00 | 0 | 30.85 | 7.56 | 0.00 | 0 | 1039 | 0.0 |
| 2022 (9) | 59.49 | 7.93 | 0 | 0 | 17.06 | 13.89 | 0 | 0 | 0.00 | 0 | 28.68 | 5.52 | 0.00 | 0 | 1039 | 0.0 |
| 2021 (8) | 55.12 | 16.58 | 0 | 0 | 14.98 | 3.74 | 0 | 0 | 0.00 | 0 | 27.18 | -11.02 | 0.00 | 0 | 1039 | 0.68 |
| 2020 (7) | 47.28 | 51.1 | 0 | 0 | 14.44 | 51.68 | 0 | 0 | 0.00 | 0 | 30.54 | 0.38 | 0.00 | 0 | 1032 | -57.74 |
| 2019 (6) | 31.29 | -83.79 | 0 | 0 | 9.52 | 0 | 0 | 0 | 0.00 | 0 | 30.43 | 0 | 0.00 | 0 | 2442 | 0.0 |
| 2018 (5) | 193.05 | 35.85 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2442 | 0.0 |
| 2017 (4) | 142.11 | 34.92 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2442 | 4.63 |
| 2016 (3) | 105.33 | -7.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2334 | 0.0 |
| 2015 (2) | 113.83 | -11.16 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2334 | 8.81 |
| 2014 (1) | 128.13 | 9.34 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2145 | 27.6 |
