- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 14.08 | 16.46 | 33.21 | 0.03 | 0.0 | 0.0 | 0.66 | 20.0 | 22.22 | 0 | 0 | 0 | 0.21 | -14.13 | -24.93 | 4.69 | 3.04 | -8.25 | 0.00 | 0 | 0 | 296 | 0.0 | -5.13 |
24Q2 (19) | 12.09 | 23.49 | 57.63 | 0.03 | 0.0 | 50.0 | 0.55 | 1.85 | 34.15 | 0 | 0 | 0 | 0.25 | -19.02 | -4.84 | 4.55 | -17.52 | -14.9 | 0.00 | 0 | 0 | 296 | 0.0 | -5.13 |
24Q1 (18) | 9.79 | -36.05 | 20.42 | 0.03 | 0.0 | 50.0 | 0.54 | -20.59 | 31.71 | 0 | 0 | 0 | 0.31 | 56.38 | 24.57 | 5.52 | 24.19 | 9.37 | 0.00 | 0 | 0 | 296 | 0.0 | -5.13 |
23Q4 (17) | 15.31 | 44.84 | 24.17 | 0.03 | 0.0 | -25.0 | 0.68 | 25.93 | -5.56 | 0 | 0 | 0 | 0.20 | -30.96 | -39.6 | 4.44 | -13.06 | -23.94 | 0.00 | 0 | 0 | 296 | -5.13 | -5.13 |
23Q3 (16) | 10.57 | 37.81 | -36.36 | 0.03 | 50.0 | -25.0 | 0.54 | 31.71 | -58.14 | 0 | 0 | 0 | 0.28 | 8.85 | 17.86 | 5.11 | -4.43 | -34.22 | 0.00 | 0 | 0 | 312 | 0.0 | 0.0 |
23Q2 (15) | 7.67 | -5.66 | -49.84 | 0.02 | 0.0 | -50.0 | 0.41 | 0.0 | -26.79 | 0 | 0 | 0 | 0.26 | 6.0 | -0.33 | 5.35 | 6.0 | 45.95 | 0.00 | 0 | 0 | 312 | 0.0 | 0.0 |
23Q1 (14) | 8.13 | -34.06 | -36.58 | 0.02 | -50.0 | -33.33 | 0.41 | -43.06 | -14.58 | 0 | 0 | 0 | 0.25 | -24.17 | 5.13 | 5.04 | -13.64 | 34.69 | 0.00 | 0 | 0 | 312 | 0.0 | 0.0 |
22Q4 (13) | 12.33 | -25.77 | -18.83 | 0.04 | 0.0 | 33.33 | 0.72 | -44.19 | 50.0 | 0 | 0 | 0 | 0.32 | 34.71 | 64.26 | 5.84 | -24.81 | 84.79 | 0.00 | 0 | 0 | 312 | 0.0 | 0.0 |
22Q3 (12) | 16.61 | 8.63 | 23.49 | 0.04 | 0.0 | 33.33 | 1.29 | 130.36 | 163.27 | 0 | 0 | 0 | 0.24 | -7.95 | 7.97 | 7.77 | 112.05 | 113.18 | 0.00 | 0 | 0 | 312 | 0.0 | -4.59 |
22Q2 (11) | 15.29 | 19.27 | 34.6 | 0.04 | 33.33 | 33.33 | 0.56 | 16.67 | 19.15 | 0 | 0 | 0 | 0.26 | 11.79 | -0.94 | 3.66 | -2.18 | -11.48 | 0.00 | 0 | 0 | 312 | 0.0 | -4.59 |
22Q1 (10) | 12.82 | -15.6 | 20.26 | 0.03 | 0.0 | -25.0 | 0.48 | 0.0 | 14.29 | 0 | 0 | 0 | 0.23 | 18.49 | -37.64 | 3.74 | 18.49 | -4.97 | 0.00 | 0 | 0 | 312 | 0.0 | -4.59 |
21Q4 (9) | 15.19 | 12.94 | 46.62 | 0.03 | 0.0 | 0.0 | 0.48 | -2.04 | -5.88 | 0 | 0 | 0 | 0.20 | -11.45 | -31.8 | 3.16 | -13.26 | -35.81 | 0.00 | 0 | 0 | 312 | -4.59 | -4.59 |
21Q3 (8) | 13.45 | 18.4 | 53.54 | 0.03 | 0.0 | 0.0 | 0.49 | 4.26 | 11.36 | 0 | 0 | 0 | 0.22 | -15.54 | -34.87 | 3.64 | -11.94 | -27.47 | 0.00 | 0 | 0 | 327 | 0.0 | 3.48 |
21Q2 (7) | 11.36 | 6.57 | 13.15 | 0.03 | -25.0 | 0.0 | 0.47 | 11.9 | 6.82 | 0 | 0 | 0 | 0.26 | -29.62 | -11.62 | 4.14 | 5.01 | -5.59 | 0.00 | 0 | 0 | 327 | 0.0 | 3.48 |
21Q1 (6) | 10.66 | 2.9 | 35.62 | 0.04 | 33.33 | 33.33 | 0.42 | -17.65 | -2.33 | 0 | 0 | 0 | 0.38 | 29.58 | -1.69 | 3.94 | -19.96 | -27.98 | 0.00 | 0 | 0 | 327 | 0.0 | 1.24 |
20Q4 (5) | 10.36 | 18.26 | 5.71 | 0.03 | 0.0 | -25.0 | 0.51 | 15.91 | 6.25 | 0 | 0 | 0 | 0.29 | -15.44 | -29.05 | 4.92 | -1.99 | 0.51 | 0.00 | 0 | 0 | 327 | 3.48 | 1.24 |
20Q3 (4) | 8.76 | -12.75 | 0.0 | 0.03 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.34 | 14.61 | 0.0 | 5.02 | 14.61 | 0.0 | 0.00 | 0 | 0.0 | 316 | 0.0 | 0.0 |
20Q2 (3) | 10.04 | 27.74 | 0.0 | 0.03 | 0.0 | 0.0 | 0.44 | 2.33 | 0.0 | 0 | 0 | 0.0 | 0.30 | -21.71 | 0.0 | 4.38 | -19.89 | 0.0 | 0.00 | 0 | 0.0 | 316 | -2.17 | 0.0 |
20Q1 (2) | 7.86 | -19.8 | 0.0 | 0.03 | -25.0 | 0.0 | 0.43 | -10.42 | 0.0 | 0 | 0 | 0.0 | 0.38 | -6.49 | 0.0 | 5.47 | 11.69 | 0.0 | 0.00 | 0 | 0.0 | 323 | 0.0 | 0.0 |
19Q4 (1) | 9.8 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 323 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 41.68 | -26.94 | 0.1 | -28.57 | 2.04 | -32.89 | 0 | 0 | 0.24 | -2.23 | 4.89 | -8.15 | 0.00 | 0 | 312 | 0.0 |
2022 (9) | 57.05 | 12.59 | 0.14 | 7.69 | 3.04 | 63.44 | 0 | 0 | 0.25 | -4.35 | 5.33 | 45.16 | 0.00 | 0 | 312 | 0.0 |
2021 (8) | 50.67 | 36.87 | 0.13 | 8.33 | 1.86 | 2.2 | 0 | 0 | 0.26 | -20.85 | 3.67 | -25.33 | 0.00 | 0 | 312 | -4.59 |
2020 (7) | 37.02 | 15.08 | 0.12 | -20.0 | 1.82 | -3.19 | 0 | 0 | 0.32 | -30.48 | 4.92 | -15.87 | 0.00 | 0 | 327 | 3.48 |
2019 (6) | 32.17 | 18.14 | 0.15 | 7.14 | 1.88 | 5.03 | 0 | 0 | 0.47 | -9.31 | 5.84 | -11.1 | 0.00 | 0 | 316 | -2.17 |
2018 (5) | 27.23 | 2.29 | 0.14 | -6.67 | 1.79 | 0.56 | 0 | 0 | 0.51 | -8.76 | 6.57 | -1.69 | 0.00 | 0 | 323 | 3.53 |
2017 (4) | 26.62 | -6.1 | 0.15 | -11.76 | 1.78 | -6.81 | 0 | 0 | 0.56 | -6.03 | 6.69 | -0.75 | 0.00 | 0 | 312 | -3.41 |
2016 (3) | 28.35 | 3.5 | 0.17 | -5.56 | 1.91 | 0.53 | 0 | 0 | 0.60 | -8.75 | 6.74 | -2.88 | 0.00 | 0 | 323 | -3.0 |
2015 (2) | 27.39 | 13.51 | 0.18 | 12.5 | 1.9 | 8.57 | 0 | 0 | 0.66 | -0.89 | 6.94 | -4.35 | 0.00 | 0 | 333 | 6.05 |
2014 (1) | 24.13 | 3.21 | 0.16 | -11.11 | 1.75 | -15.05 | 0 | 0 | 0.66 | 0 | 7.25 | 0 | 0.00 | 0 | 314 | -10.03 |