- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 88.72 | -9.99 | -3.19 | 19.54 | -2.74 | -1.81 | 1.93 | -11.87 | 62.18 | 0 | 0 | 0 | 22.02 | 8.06 | 1.42 | 2.18 | -2.09 | 67.52 | 0.00 | 0 | 0 | 4157 | 0.0 | -8.36 |
| 24Q2 (19) | 98.57 | 8.46 | 7.53 | 20.09 | 4.15 | 5.35 | 2.19 | 14.66 | 34.36 | 0 | 0 | 0 | 20.38 | -3.98 | -2.03 | 2.22 | 5.71 | 24.95 | 0.00 | 0 | 0 | 4157 | 0.0 | -8.36 |
| 24Q1 (18) | 90.88 | 8.68 | 4.26 | 19.29 | -4.6 | 0.26 | 1.91 | 25.66 | 92.93 | 0 | 0 | 0 | 21.23 | -12.22 | -3.83 | 2.10 | 15.62 | 85.05 | 0.00 | 0 | 0 | 4157 | 0.0 | -8.36 |
| 23Q4 (17) | 83.62 | -8.75 | 0.3 | 20.22 | 1.61 | 0.8 | 1.52 | 27.73 | -1.94 | 0 | 0 | 0 | 24.18 | 11.35 | 0.5 | 1.82 | 39.98 | -2.23 | 0.00 | 0 | 0 | 4157 | -8.36 | -8.36 |
| 23Q3 (16) | 91.64 | -0.03 | 0.74 | 19.9 | 4.35 | -2.69 | 1.19 | -26.99 | -20.67 | 0 | 0 | 0 | 21.72 | 4.39 | -3.4 | 1.30 | -26.97 | -21.25 | 0.00 | 0 | 0 | 4536 | 0.0 | -0.15 |
| 23Q2 (15) | 91.67 | 5.16 | -10.07 | 19.07 | -0.88 | -12.6 | 1.63 | 64.65 | -6.32 | 0 | 0 | 0 | 20.80 | -5.75 | -2.82 | 1.78 | 56.56 | 4.16 | 0.00 | 0 | 0 | 4536 | 0.0 | -0.15 |
| 23Q1 (14) | 87.17 | 4.56 | -10.89 | 19.24 | -4.09 | -6.6 | 0.99 | -36.13 | -25.0 | 0 | 0 | 0 | 22.07 | -8.27 | 4.81 | 1.14 | -38.91 | -15.84 | 0.00 | 0 | 0 | 4536 | 0.0 | -0.15 |
| 22Q4 (13) | 83.37 | -8.35 | -25.78 | 20.06 | -1.91 | -13.05 | 1.55 | 3.33 | -33.19 | 0 | 0 | 0 | 24.06 | 7.04 | 17.16 | 1.86 | 12.75 | -9.98 | 0.00 | 0 | 0 | 4536 | -0.15 | -0.15 |
| 22Q3 (12) | 90.97 | -10.75 | -15.23 | 20.45 | -6.28 | 3.34 | 1.5 | -13.79 | -0.66 | 0 | 0 | 0 | 22.48 | 5.01 | 21.91 | 1.65 | -3.41 | 17.19 | 0.00 | 0 | 0 | 4543 | 0.0 | -3.61 |
| 22Q2 (11) | 101.93 | 4.2 | -0.22 | 21.82 | 5.92 | 11.16 | 1.74 | 31.82 | 65.71 | 0 | 0 | 0 | 21.41 | 1.65 | 11.4 | 1.71 | 26.5 | 66.07 | 0.00 | 0 | 0 | 4543 | 0.0 | -3.61 |
| 22Q1 (10) | 97.82 | -12.92 | -15.5 | 20.6 | -10.71 | -4.1 | 1.32 | -43.1 | -34.33 | 0 | 0 | 0 | 21.06 | 2.54 | 13.5 | 1.35 | -34.66 | -22.28 | 0.00 | 0 | 0 | 4543 | 0.0 | -3.61 |
| 21Q4 (9) | 112.33 | 4.67 | 2.15 | 23.07 | 16.57 | 7.3 | 2.32 | 53.64 | -3.33 | 0 | 0 | 0 | 20.54 | 11.37 | 5.05 | 2.07 | 46.79 | -5.36 | 0.00 | 0 | 0 | 4543 | -3.61 | -0.98 |
| 21Q3 (8) | 107.32 | 5.06 | -1.6 | 19.79 | 0.82 | -10.45 | 1.51 | 43.81 | 0.67 | 0 | 0 | 0 | 18.44 | -4.04 | -9.0 | 1.41 | 36.88 | 2.3 | 0.00 | 0 | 0 | 4713 | 0.0 | 3.06 |
| 21Q2 (7) | 102.15 | -11.76 | -4.28 | 19.63 | -8.61 | -7.01 | 1.05 | -47.76 | -73.01 | 0 | 0 | 0 | 19.22 | 3.57 | -2.85 | 1.03 | -40.8 | -71.8 | 0.00 | 0 | 0 | 4713 | 0.0 | -1.96 |
| 21Q1 (6) | 115.77 | 5.27 | 25.62 | 21.48 | -0.09 | 15.73 | 2.01 | -16.25 | -50.0 | 0 | 0 | 0 | 18.55 | -5.1 | -7.87 | 1.74 | -20.45 | -60.2 | 0.00 | 0 | 0 | 4713 | 2.72 | -4.13 |
| 20Q4 (5) | 109.97 | 0.83 | 21.29 | 21.5 | -2.71 | 18.78 | 2.4 | 60.0 | -42.58 | 0 | 0 | 0 | 19.55 | -3.52 | -2.06 | 2.18 | 58.68 | -52.66 | 0.00 | 0 | 0 | 4588 | 0.33 | -6.67 |
| 20Q3 (4) | 109.06 | 2.19 | 0.0 | 22.1 | 4.69 | 0.0 | 1.5 | -61.44 | 0.0 | 0 | 0 | 0.0 | 20.26 | 2.44 | 0.0 | 1.38 | -62.27 | 0.0 | 0.00 | 0 | 0.0 | 4573 | -4.87 | 0.0 |
| 20Q2 (3) | 106.72 | 15.8 | 0.0 | 21.11 | 13.74 | 0.0 | 3.89 | -3.23 | 0.0 | 0 | 0 | 0.0 | 19.78 | -1.78 | 0.0 | 3.65 | -16.44 | 0.0 | 0.00 | 0 | 0.0 | 4807 | -2.22 | 0.0 |
| 20Q1 (2) | 92.16 | 1.64 | 0.0 | 18.56 | 2.54 | 0.0 | 4.02 | -3.83 | 0.0 | 0 | 0 | 0.0 | 20.14 | 0.88 | 0.0 | 4.36 | -5.38 | 0.0 | 0.00 | 0 | 0.0 | 4916 | 0.0 | 0.0 |
| 19Q4 (1) | 90.67 | 0.0 | 0.0 | 18.1 | 0.0 | 0.0 | 4.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 19.96 | 0.0 | 0.0 | 4.61 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4916 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 354.11 | -5.34 | 78.42 | -5.44 | 5.32 | -12.79 | 0 | 0 | 22.15 | -0.1 | 1.50 | -7.87 | 0.00 | 0 | 4536 | 0.0 |
| 2022 (9) | 374.09 | -14.51 | 82.93 | -1.25 | 6.1 | -11.47 | 0 | 0 | 22.17 | 15.51 | 1.63 | 3.56 | 0.00 | 0 | 4536 | -0.15 |
| 2021 (8) | 437.57 | 4.7 | 83.98 | -4.7 | 6.89 | -0.86 | 0 | 0 | 19.19 | -8.98 | 1.57 | -5.32 | 0.00 | 0 | 4543 | -0.98 |
| 2020 (7) | 417.91 | 9.8 | 88.12 | 5.44 | 6.95 | -36.65 | 0 | 0 | 21.09 | -3.97 | 1.66 | -42.3 | 0.00 | 0 | 4588 | -6.67 |
| 2019 (6) | 380.61 | -4.6 | 83.57 | 3.54 | 10.97 | -35.58 | 0 | 0 | 21.96 | 8.54 | 2.88 | -32.48 | 0.00 | 0 | 4916 | -11.25 |
| 2018 (5) | 398.98 | 7.94 | 80.71 | -4.61 | 17.03 | 25.13 | 0 | 0 | 20.23 | -11.63 | 4.27 | 15.92 | 0.00 | 0 | 5539 | -4.6 |
| 2017 (4) | 369.63 | 4.29 | 84.61 | 0 | 13.61 | 0 | 0 | 0 | 22.89 | 0 | 3.68 | 0 | 0.00 | 0 | 5806 | -9.24 |
| 2016 (3) | 354.43 | -1.5 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 6397 | 4.78 |
| 2015 (2) | 359.81 | 0.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 6105 | -1.94 |
| 2014 (1) | 359.46 | 2.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 6226 | 1.82 |
