- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.89 | -11.43 | -9.94 | 2.83 | -10.16 | -9.29 | 0.65 | -10.96 | -28.57 | 0 | 0 | 0 | 48.05 | 1.43 | 0.72 | 11.04 | 0.53 | -20.69 | 0.00 | 0 | 0 | 1683 | 0.0 | -3.39 |
| 24Q2 (19) | 6.65 | -9.77 | -4.32 | 3.15 | 9.0 | -7.62 | 0.73 | -33.64 | -8.75 | 0 | 0 | 0 | 47.37 | 20.8 | -3.46 | 10.98 | -26.45 | -4.63 | 0.00 | 0 | 0 | 1683 | 0.0 | -3.39 |
| 24Q1 (18) | 7.37 | -16.63 | -12.26 | 2.89 | -29.68 | -12.95 | 1.1 | 11.11 | 0.0 | 0 | 0 | 0 | 39.21 | -15.66 | -0.79 | 14.93 | 33.27 | 13.98 | 0.00 | 0 | 0 | 1683 | 0.0 | -3.39 |
| 23Q4 (17) | 8.84 | 35.17 | -11.78 | 4.11 | 31.73 | -5.08 | 0.99 | 8.79 | 1.02 | 0 | 0 | 0 | 46.49 | -2.54 | 7.59 | 11.20 | -19.51 | 14.51 | 0.00 | 0 | 0 | 1683 | -3.39 | -3.39 |
| 23Q3 (16) | 6.54 | -5.9 | -21.01 | 3.12 | -8.5 | -21.61 | 0.91 | 13.75 | -2.15 | 0 | 0 | 0 | 47.71 | -2.77 | -0.75 | 13.91 | 20.88 | 23.88 | 0.00 | 0 | 0 | 1742 | 0.0 | -11.44 |
| 23Q2 (15) | 6.95 | -17.26 | 8.26 | 3.41 | 2.71 | -5.28 | 0.8 | -27.27 | -23.81 | 0 | 0 | 0 | 49.06 | 24.14 | -12.5 | 11.51 | -12.1 | -29.62 | 0.00 | 0 | 0 | 1742 | 0.0 | -11.44 |
| 23Q1 (14) | 8.4 | -16.17 | -3.0 | 3.32 | -23.33 | -17.62 | 1.1 | 12.24 | -6.78 | 0 | 0 | 0 | 39.52 | -8.54 | -15.07 | 13.10 | 33.89 | -3.89 | 0.00 | 0 | 0 | 1742 | 0.0 | -11.44 |
| 22Q4 (13) | 10.02 | 21.01 | -13.99 | 4.33 | 8.79 | -4.2 | 0.98 | 5.38 | -41.67 | 0 | 0 | 0 | 43.21 | -10.1 | 11.38 | 9.78 | -12.92 | -32.18 | 0.00 | 0 | 0 | 1742 | -11.44 | -11.44 |
| 22Q3 (12) | 8.28 | 28.97 | -0.12 | 3.98 | 10.56 | 6.42 | 0.93 | -11.43 | -30.08 | 0 | 0 | 0 | 48.07 | -14.28 | 6.55 | 11.23 | -31.33 | -29.99 | 0.00 | 0 | 0 | 1967 | 0.0 | -3.01 |
| 22Q2 (11) | 6.42 | -25.87 | -13.36 | 3.6 | -10.67 | -4.26 | 1.05 | -11.02 | -11.76 | 0 | 0 | 0 | 56.07 | 20.5 | 10.51 | 16.36 | 20.03 | 1.84 | 0.00 | 0 | 0 | 1967 | 0.0 | -3.01 |
| 22Q1 (10) | 8.66 | -25.67 | -11.27 | 4.03 | -10.84 | -3.59 | 1.18 | -29.76 | 4.42 | 0 | 0 | 0 | 46.54 | 19.94 | 8.66 | 13.63 | -5.51 | 17.69 | 0.00 | 0 | 0 | 1967 | 0.0 | -3.01 |
| 21Q4 (9) | 11.65 | 40.53 | -6.2 | 4.52 | 20.86 | -5.83 | 1.68 | 26.32 | 47.37 | 0 | 0 | 0 | 38.80 | -14.0 | 0.39 | 14.42 | -10.12 | 57.11 | 0.00 | 0 | 0 | 1967 | -3.01 | -3.01 |
| 21Q3 (8) | 8.29 | 11.88 | -14.45 | 3.74 | -0.53 | -2.86 | 1.33 | 11.76 | 16.67 | 0 | 0 | 0 | 45.11 | -11.09 | 13.55 | 16.04 | -0.1 | 36.37 | 0.00 | 0 | 0 | 2028 | 0.0 | -12.96 |
| 21Q2 (7) | 7.41 | -24.08 | -17.21 | 3.76 | -10.05 | -3.34 | 1.19 | 5.31 | 9.17 | 0 | 0 | 0 | 50.74 | 18.48 | 16.75 | 16.06 | 38.71 | 31.86 | 0.00 | 0 | 0 | 2028 | 0.0 | -12.96 |
| 21Q1 (6) | 9.76 | -21.42 | 6.09 | 4.18 | -12.92 | 3.47 | 1.13 | -0.88 | 5.61 | 0 | 0 | 0 | 42.83 | 10.82 | -2.47 | 11.58 | 26.14 | -0.45 | 0.00 | 0 | 0 | 2028 | 0.0 | -13.92 |
| 20Q4 (5) | 12.42 | 28.17 | -14.64 | 4.8 | 24.68 | -12.89 | 1.14 | 0.0 | -25.0 | 0 | 0 | 0 | 38.65 | -2.73 | 2.05 | 9.18 | -21.98 | -12.14 | 0.00 | 0 | 0 | 2028 | -12.96 | -13.92 |
| 20Q3 (4) | 9.69 | 8.27 | 0.0 | 3.85 | -1.03 | 0.0 | 1.14 | 4.59 | 0.0 | 0 | 0 | 0.0 | 39.73 | -8.59 | 0.0 | 11.76 | -3.4 | 0.0 | 0.00 | 0 | 0.0 | 2330 | 0.0 | 0.0 |
| 20Q2 (3) | 8.95 | -2.72 | 0.0 | 3.89 | -3.71 | 0.0 | 1.09 | 1.87 | 0.0 | 0 | 0 | 0.0 | 43.46 | -1.02 | 0.0 | 12.18 | 4.71 | 0.0 | 0.00 | 0 | 0.0 | 2330 | -1.1 | 0.0 |
| 20Q1 (2) | 9.2 | -36.77 | 0.0 | 4.04 | -26.68 | 0.0 | 1.07 | -29.61 | 0.0 | 0 | 0 | 0.0 | 43.91 | 15.96 | 0.0 | 11.63 | 11.33 | 0.0 | 0.00 | 0 | 0.0 | 2356 | 0.0 | 0.0 |
| 19Q4 (1) | 14.55 | 0.0 | 0.0 | 5.51 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 37.87 | 0.0 | 0.0 | 10.45 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2356 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.73 | -7.97 | 13.96 | -12.42 | 3.8 | -7.99 | 0 | 0 | 45.43 | -4.84 | 12.37 | -0.03 | 0.00 | 0 | 1742 | 0.0 |
| 2022 (9) | 33.39 | -10.05 | 15.94 | -1.67 | 4.13 | -22.66 | 0 | 0 | 47.74 | 9.32 | 12.37 | -14.02 | 0.00 | 0 | 1742 | -11.44 |
| 2021 (8) | 37.12 | -7.8 | 16.21 | -2.23 | 5.34 | 20.27 | 0 | 0 | 43.67 | 6.04 | 14.39 | 30.44 | 0.00 | 0 | 1967 | -3.01 |
| 2020 (7) | 40.26 | -20.28 | 16.58 | -19.55 | 4.44 | -14.45 | 0 | 0 | 41.18 | 0.91 | 11.03 | 7.31 | 0.00 | 0 | 2028 | -12.96 |
| 2019 (6) | 50.5 | -17.86 | 20.61 | -12.67 | 5.19 | -8.95 | 0 | 0 | 40.81 | 6.32 | 10.28 | 10.85 | 0.00 | 0 | 2330 | -1.1 |
| 2018 (5) | 61.48 | -9.95 | 23.6 | -11.61 | 5.7 | -20.5 | 0 | 0 | 38.39 | -1.85 | 9.27 | -11.72 | 0.00 | 0 | 2356 | -20.83 |
| 2017 (4) | 68.27 | -15.54 | 26.7 | -15.18 | 7.17 | -17.3 | 0 | 0 | 39.11 | 0.42 | 10.50 | -2.09 | 0.00 | 0 | 2976 | -21.06 |
| 2016 (3) | 80.83 | -12.46 | 31.48 | -14.64 | 8.67 | -3.24 | 0 | 0 | 38.95 | -2.5 | 10.73 | 10.53 | 0.00 | 0 | 3770 | -17.23 |
| 2015 (2) | 92.33 | -1.04 | 36.88 | -4.23 | 8.96 | 9.14 | 0 | 0 | 39.94 | -3.23 | 9.70 | 10.28 | 0.00 | 0 | 4555 | -24.05 |
| 2014 (1) | 93.3 | 0.27 | 38.51 | 2.04 | 8.21 | 3.53 | 0 | 0 | 41.28 | 0 | 8.80 | 0 | 0.00 | 0 | 5997 | 23.17 |
