. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)16.58-0.36-4.714.39-6.793.052.457.93-13.7300026.48-6.468.1514.788.32-9.470.000015940.08.88
24Q2 (19)16.642.7213.584.719.2822.982.27-2.58-17.4500028.316.398.2713.64-5.15-27.330.000015940.08.88
24Q1 (18)16.2-18.6711.964.31-16.1520.732.33-6.05-2.9200026.603.117.8414.3815.53-13.280.000015940.08.88
23Q4 (17)19.9214.4819.715.1420.6616.822.48-12.68-10.7900025.805.39-2.4212.45-23.72-25.480.000015948.888.88
23Q3 (16)17.418.7721.934.2611.2310.652.843.2718.3300024.48-6.35-9.2516.32-13.05-2.950.000014640.015.28
23Q2 (15)14.651.2418.053.837.2814.332.7514.5831.5800026.145.96-3.1518.7713.1811.460.000014640.015.28
23Q1 (14)14.47-13.0415.583.57-18.8612.622.4-13.674.800024.67-6.7-2.5616.59-0.72-9.320.000014640.015.28
22Q4 (13)16.6416.6116.774.414.2915.492.7815.83-4.1400026.44-1.99-1.116.71-0.66-17.910.0000146415.2815.28
22Q3 (12)14.2714.9938.953.8514.9319.942.414.8362.1600026.98-0.05-13.6816.82-0.1416.710.000012700.05.39
22Q2 (11)12.41-0.8815.983.355.688.772.09-8.7315.4700026.996.61-6.2216.84-7.92-0.440.000012700.05.39
22Q1 (10)12.52-12.148.123.17-16.87.822.29-21.0332.3700025.32-5.3-0.2718.29-10.1222.430.000012700.05.39
21Q4 (9)14.2538.7515.23.8118.6920.192.995.9547.9600026.74-14.464.3320.3541.2228.440.000012705.395.39
21Q3 (8)10.27-4.02-9.23.214.2223.461.48-18.23-10.8400031.268.5835.9614.41-14.81-1.810.000012050.0-11.98
21Q2 (7)10.7-7.63.383.084.7624.71.814.6219.0800028.7913.3820.6216.9213.2315.180.000012050.0-11.98
21Q1 (6)11.58-6.391.312.94-7.269.71.73-11.7316.1100025.39-0.938.2814.94-5.7114.60.000012050.0-12.68
20Q4 (5)12.379.37-16.533.1721.92-3.941.9618.074.2600025.6311.4815.0915.847.9524.90.00001205-11.98-12.68
20Q3 (4)11.319.280.02.65.260.01.669.210.0000.022.99-3.670.014.68-0.060.00.0000.013690.00.0
20Q2 (3)10.35-9.450.02.47-7.840.01.522.010.0000.023.861.780.014.6912.660.00.0000.01369-0.80.0
20Q1 (2)11.43-22.870.02.68-18.790.01.49-20.740.0000.023.455.30.013.042.760.00.0000.013800.00.0
19Q4 (1)14.820.00.03.30.00.01.880.00.000.00.022.270.00.012.690.00.00.000.00.013800.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)66.4318.9416.813.8210.479.520025.29-4.3115.76-7.920.00014640.0
2022 (9)55.8519.3114.7613.199.5620.710026.43-5.1317.121.170.000146415.28
2021 (8)46.812.9913.0419.527.9219.460027.8616.0516.9215.990.00012705.39
2020 (7)45.45-14.6310.91-11.596.63-12.650024.003.5714.592.320.0001205-11.98
2019 (6)53.2417.1912.3424.527.594.980023.186.2514.26-10.420.0001369-0.8
2018 (5)45.436.229.919.627.2315.130021.813.2115.918.390.000138031.55
2017 (4)42.770.359.04-1.956.28-5.850021.14-2.314.68-6.180.0001049-2.51
2016 (3)42.6211.459.2224.436.677.580021.6311.6415.65-3.480.0001076-0.09
2015 (2)38.248.987.415.566.2-8.690019.38-3.1416.21-16.210.000107711.61
2014 (1)35.092.427.022.786.7941.750020.01019.3500.0009655.81

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