- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.44 | 3.42 | -6.04 | 0.61 | 10.91 | -4.69 | 1.29 | -5.15 | -14.0 | 0 | 0 | 0 | 11.21 | 7.24 | 1.44 | 23.71 | -8.29 | -8.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 5.26 | 5.84 | -8.68 | 0.55 | 0.0 | -1.79 | 1.36 | 7.94 | 30.77 | 0 | 0 | 0 | 10.46 | -5.51 | 7.55 | 25.86 | 1.99 | 43.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 4.97 | -3.87 | -3.5 | 0.55 | -5.17 | 17.02 | 1.26 | -10.0 | 26.0 | 0 | 0 | 0 | 11.07 | -1.36 | 21.26 | 25.35 | -6.38 | 30.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 5.17 | -10.71 | 2.38 | 0.58 | -9.38 | 93.33 | 1.4 | -6.67 | 21.74 | 0 | 0 | 0 | 11.22 | 1.49 | 88.85 | 27.08 | 4.53 | 18.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 5.79 | 0.52 | -7.51 | 0.64 | 14.29 | -9.86 | 1.5 | 44.23 | 61.29 | 0 | 0 | 0 | 11.05 | 13.69 | -2.54 | 25.91 | 43.48 | 74.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 5.76 | 11.84 | -7.69 | 0.56 | 19.15 | 0.0 | 1.04 | 4.0 | 19.54 | 0 | 0 | 0 | 9.72 | 6.53 | 8.33 | 18.06 | -7.01 | 29.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 5.15 | 1.98 | -0.39 | 0.47 | 56.67 | -14.55 | 1.0 | -13.04 | 38.89 | 0 | 0 | 0 | 9.13 | 53.62 | -14.21 | 19.42 | -14.73 | 39.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 5.05 | -19.33 | 0 | 0.3 | -57.75 | 0 | 1.15 | 23.66 | 0 | 0 | 0 | 0 | 5.94 | -47.62 | 0 | 22.77 | 53.28 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 6.26 | 0.32 | 0 | 0.71 | 26.79 | 0 | 0.93 | 6.9 | 0 | 0 | 0 | 0 | 11.34 | 26.38 | 0 | 14.86 | 6.56 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 6.24 | 20.7 | 0 | 0.56 | 1.82 | 0 | 0.87 | 20.83 | 0 | 0 | 0 | 0 | 8.97 | -15.64 | 0 | 13.94 | 0.11 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 5.17 | 0 | 0 | 0.55 | 0 | 0 | 0.72 | 0 | 0 | 0 | 0 | 0 | 10.64 | 0 | 0 | 13.93 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.86 | -3.79 | 2.26 | 6.1 | 4.95 | 34.51 | 0 | 0 | 10.34 | 10.28 | 22.64 | 39.8 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 22.72 | 13.66 | 2.13 | 19.66 | 3.68 | 32.85 | 0 | 0 | 9.38 | 5.28 | 16.20 | 16.89 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 19.99 | 42.68 | 1.78 | 36.92 | 2.77 | 31.9 | 0 | 0 | 8.90 | -4.04 | 13.86 | -7.55 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 14.01 | 37.08 | 1.3 | 41.3 | 2.1 | 17.98 | 0 | 0 | 9.28 | 3.08 | 14.99 | -13.94 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 10.22 | 18.01 | 0.92 | 8.24 | 1.78 | 17.88 | 0 | 0 | 9.00 | -8.29 | 17.42 | -0.11 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 8.66 | 61.57 | 0.85 | 63.46 | 1.51 | 151.67 | 0 | 0 | 9.82 | 1.17 | 17.44 | 55.77 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 5.36 | 0 | 0.52 | 0 | 0.6 | 0 | 0 | 0 | 9.70 | 0 | 11.19 | 0 | 0.00 | 0 | 0 | 0 |
