- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.33 | 18.09 | 12.88 | 0.21 | -16.0 | 10.53 | 0.48 | 6.67 | 23.08 | 0.21 | 0.0 | 31.25 | 6.31 | -28.86 | -2.09 | 14.41 | -9.67 | 9.03 | 6.31 | -15.32 | 16.27 | 543 | 0.0 | 46.76 |
| 24Q2 (19) | 2.82 | 6.82 | -9.62 | 0.25 | 13.64 | 47.06 | 0.45 | 9.76 | 40.62 | 0.21 | 23.53 | 23.53 | 8.87 | 6.38 | 62.7 | 15.96 | 2.75 | 55.59 | 7.45 | 15.64 | 36.67 | 543 | 0.0 | 46.76 |
| 24Q1 (18) | 2.64 | -4.0 | -1.86 | 0.22 | 4.76 | 15.79 | 0.41 | -8.89 | 13.89 | 0.17 | 13.33 | 21.43 | 8.33 | 9.13 | 17.98 | 15.53 | -5.09 | 16.05 | 6.44 | 18.06 | 23.73 | 543 | 0.0 | 46.76 |
| 23Q4 (17) | 2.75 | -6.78 | -1.08 | 0.21 | 10.53 | 110.0 | 0.45 | 15.38 | 55.17 | 0.15 | -6.25 | 36.36 | 7.64 | 18.56 | 112.29 | 16.36 | 23.78 | 56.87 | 5.45 | 0.57 | 37.85 | 543 | 46.76 | 46.76 |
| 23Q3 (16) | 2.95 | -5.45 | -23.18 | 0.19 | 11.76 | 18.75 | 0.39 | 21.88 | 30.0 | 0.16 | -5.88 | 33.33 | 6.44 | 18.21 | 54.58 | 13.22 | 28.9 | 69.22 | 5.42 | -0.46 | 73.56 | 370 | 0.0 | -46.22 |
| 23Q2 (15) | 3.12 | 15.99 | -19.38 | 0.17 | -10.53 | 30.77 | 0.32 | -11.11 | 10.34 | 0.17 | 21.43 | 21.43 | 5.45 | -22.86 | 62.2 | 10.26 | -23.36 | 36.87 | 5.45 | 4.69 | 50.62 | 370 | 0.0 | -46.22 |
| 23Q1 (14) | 2.69 | -3.24 | -39.96 | 0.19 | 90.0 | 0.0 | 0.36 | 24.14 | 44.0 | 0.14 | 27.27 | 0.0 | 7.06 | 96.36 | 66.54 | 13.38 | 28.29 | 139.82 | 5.20 | 31.53 | 66.54 | 370 | 0.0 | -46.22 |
| 22Q4 (13) | 2.78 | -27.6 | -39.7 | 0.1 | -37.5 | -16.67 | 0.29 | -3.33 | 11.54 | 0.11 | -8.33 | -21.43 | 3.60 | -13.67 | 38.19 | 10.43 | 33.53 | 84.96 | 3.96 | 26.62 | 30.29 | 370 | -46.22 | -46.22 |
| 22Q3 (12) | 3.84 | -0.78 | -3.03 | 0.16 | 23.08 | -30.43 | 0.3 | 3.45 | 50.0 | 0.12 | -14.29 | -14.29 | 4.17 | 24.04 | -28.26 | 7.81 | 4.26 | 54.69 | 3.12 | -13.62 | -11.61 | 688 | 0.0 | -3.51 |
| 22Q2 (11) | 3.87 | -13.62 | -6.52 | 0.13 | -31.58 | -18.75 | 0.29 | 16.0 | 20.83 | 0.14 | 0.0 | 27.27 | 3.36 | -20.79 | -13.08 | 7.49 | 34.28 | 29.26 | 3.62 | 15.76 | 36.15 | 688 | 0.0 | -3.51 |
| 22Q1 (10) | 4.48 | -2.82 | 47.37 | 0.19 | 58.33 | -5.0 | 0.25 | -3.85 | 4.17 | 0.14 | 0.0 | 16.67 | 4.24 | 62.93 | -35.54 | 5.58 | -1.06 | -29.32 | 3.12 | 2.9 | -20.83 | 688 | 0.0 | -3.51 |
| 21Q4 (9) | 4.61 | 16.41 | 34.01 | 0.12 | -47.83 | -7.69 | 0.26 | 30.0 | 23.81 | 0.14 | 0.0 | 7.69 | 2.60 | -55.18 | -31.12 | 5.64 | 11.67 | -7.61 | 3.04 | -14.1 | -19.64 | 688 | -3.51 | -3.51 |
| 21Q3 (8) | 3.96 | -4.35 | 21.85 | 0.23 | 43.75 | 15.0 | 0.2 | -16.67 | -13.04 | 0.14 | 27.27 | 7.69 | 5.81 | 50.28 | -5.62 | 5.05 | -12.88 | -28.63 | 3.54 | 33.06 | -11.62 | 713 | 0.0 | 3.63 |
| 21Q2 (7) | 4.14 | 36.18 | 6.98 | 0.16 | -20.0 | -23.81 | 0.24 | 0.0 | 9.09 | 0.11 | -8.33 | -15.38 | 3.86 | -41.26 | -28.78 | 5.80 | -26.57 | 1.98 | 2.66 | -32.69 | -20.9 | 713 | 0.0 | 3.63 |
| 21Q1 (6) | 3.04 | -11.63 | 15.15 | 0.2 | 53.85 | 11.11 | 0.24 | 14.29 | 9.09 | 0.12 | -7.69 | 50.0 | 6.58 | 74.09 | -3.51 | 7.89 | 29.32 | -5.26 | 3.95 | 4.45 | 30.26 | 713 | 0.0 | -9.97 |
| 20Q4 (5) | 3.44 | 5.85 | 3.61 | 0.13 | -35.0 | -27.78 | 0.21 | -8.7 | -8.7 | 0.13 | 0.0 | 18.18 | 3.78 | -38.59 | -30.3 | 6.10 | -13.74 | -11.88 | 3.78 | -5.52 | 14.06 | 713 | 3.63 | -9.97 |
| 20Q3 (4) | 3.25 | -16.02 | 0.0 | 0.2 | -4.76 | 0.0 | 0.23 | 4.55 | 0.0 | 0.13 | 0.0 | 0.0 | 6.15 | 13.41 | 0.0 | 7.08 | 24.49 | 0.0 | 4.00 | 19.08 | 0.0 | 688 | 0.0 | 0.0 |
| 20Q2 (3) | 3.87 | 46.59 | 0.0 | 0.21 | 16.67 | 0.0 | 0.22 | 0.0 | 0.0 | 0.13 | 62.5 | 0.0 | 5.43 | -20.41 | 0.0 | 5.68 | -31.78 | 0.0 | 3.36 | 10.85 | 0.0 | 688 | -13.13 | 0.0 |
| 20Q1 (2) | 2.64 | -20.48 | 0.0 | 0.18 | 0.0 | 0.0 | 0.22 | -4.35 | 0.0 | 0.08 | -27.27 | 0.0 | 6.82 | 25.76 | 0.0 | 8.33 | 20.29 | 0.0 | 3.03 | -8.54 | 0.0 | 792 | 0.0 | 0.0 |
| 19Q4 (1) | 3.32 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 5.42 | 0.0 | 0.0 | 6.93 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 792 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.51 | -23.11 | 0.76 | 28.81 | 1.51 | 32.46 | 0.61 | 19.61 | 6.60 | 67.54 | 13.12 | 72.27 | 5.30 | 55.56 | 370 | 0.0 |
| 2022 (9) | 14.97 | -4.95 | 0.59 | -16.9 | 1.14 | 21.28 | 0.51 | 0.0 | 3.94 | -12.57 | 7.62 | 27.6 | 3.41 | 5.21 | 370 | -46.22 |
| 2021 (8) | 15.75 | 19.23 | 0.71 | -1.39 | 0.94 | 6.82 | 0.51 | 6.25 | 4.51 | -17.29 | 5.97 | -10.41 | 3.24 | -10.88 | 688 | -3.51 |
| 2020 (7) | 13.21 | -2.15 | 0.72 | -7.69 | 0.88 | -8.33 | 0.48 | -9.43 | 5.45 | -5.67 | 6.66 | -6.32 | 3.63 | -7.45 | 713 | 3.63 |
| 2019 (6) | 13.5 | -9.58 | 0.78 | 9.86 | 0.96 | -3.03 | 0.53 | -11.67 | 5.78 | 21.5 | 7.11 | 7.24 | 3.93 | -2.31 | 688 | -13.13 |
| 2018 (5) | 14.93 | 36.35 | 0.71 | 22.41 | 0.99 | -25.0 | 0.6 | -3.23 | 4.76 | -10.22 | 6.63 | -44.99 | 4.02 | -29.02 | 792 | 3.39 |
| 2017 (4) | 10.95 | -37.11 | 0.58 | -6.45 | 1.32 | 11.86 | 0.62 | 19.23 | 5.30 | 48.74 | 12.05 | 77.86 | 5.66 | 89.57 | 766 | 27.03 |
| 2016 (3) | 17.41 | -17.02 | 0.62 | 3.33 | 1.18 | 0.0 | 0.52 | 4.0 | 3.56 | 24.52 | 6.78 | 20.51 | 2.99 | 25.33 | 603 | -35.85 |
| 2015 (2) | 20.98 | -9.72 | 0.6 | -21.05 | 1.18 | -22.37 | 0.5 | -3.85 | 2.86 | -12.55 | 5.62 | -14.01 | 2.38 | 6.51 | 940 | -26.91 |
| 2014 (1) | 23.24 | -8.0 | 0.76 | -13.64 | 1.52 | 9.35 | 0.52 | -27.78 | 3.27 | 0 | 6.54 | 0 | 2.24 | 0 | 1286 | -20.72 |
