- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 26.63 | 2.23 | 50.37 | 0.67 | 9.84 | 42.55 | 0.89 | -2.2 | 7.23 | 0.17 | 0.0 | 6.25 | 2.52 | 7.44 | -5.2 | 3.34 | -4.33 | -28.69 | 0.64 | -2.18 | -29.34 | 3513 | 0.0 | -7.01 |
| 24Q2 (19) | 26.05 | 78.55 | 92.96 | 0.61 | 56.41 | 41.86 | 0.91 | 1.11 | 19.74 | 0.17 | 21.43 | 21.43 | 2.34 | -12.4 | -26.48 | 3.49 | -43.37 | -37.95 | 0.65 | -31.99 | -37.07 | 3513 | 0.0 | -7.01 |
| 24Q1 (18) | 14.59 | -19.26 | -4.83 | 0.39 | -11.36 | 14.71 | 0.9 | -12.62 | 80.0 | 0.14 | 7.69 | 7.69 | 2.67 | 9.78 | 20.52 | 6.17 | 8.22 | 89.13 | 0.96 | 33.38 | 13.15 | 3513 | 0.0 | -7.01 |
| 23Q4 (17) | 18.07 | 2.03 | -22.35 | 0.44 | -6.38 | -2.22 | 1.03 | 24.1 | 49.28 | 0.13 | -18.75 | -7.14 | 2.43 | -8.25 | 25.92 | 5.70 | 21.62 | 92.23 | 0.72 | -20.37 | 19.58 | 3513 | -7.01 | -7.01 |
| 23Q3 (16) | 17.71 | 31.19 | 4.85 | 0.47 | 9.3 | 9.3 | 0.83 | 9.21 | 62.75 | 0.16 | 14.29 | 0.0 | 2.65 | -16.68 | 4.24 | 4.69 | -16.75 | 55.21 | 0.90 | -12.88 | -4.63 | 3778 | 0.0 | -24.27 |
| 23Q2 (15) | 13.5 | -11.94 | 1.66 | 0.43 | 26.47 | 26.47 | 0.76 | 52.0 | 52.0 | 0.14 | 7.69 | 0.0 | 3.19 | 43.61 | 24.41 | 5.63 | 72.6 | 49.52 | 1.04 | 22.29 | -1.63 | 3778 | 0.0 | -24.27 |
| 23Q1 (14) | 15.33 | -34.12 | 30.36 | 0.34 | -24.44 | 0.0 | 0.5 | -27.54 | 2.04 | 0.13 | -7.14 | -7.14 | 2.22 | 14.69 | -23.29 | 3.26 | 10.0 | -21.72 | 0.85 | 40.95 | -28.77 | 3778 | 0.0 | -24.27 |
| 22Q4 (13) | 23.27 | 37.77 | 34.12 | 0.45 | 4.65 | 15.38 | 0.69 | 35.29 | 27.78 | 0.14 | -12.5 | -6.67 | 1.93 | -24.04 | -13.97 | 2.97 | -1.8 | -4.73 | 0.60 | -36.49 | -30.41 | 3778 | -24.27 | -24.27 |
| 22Q3 (12) | 16.89 | 27.18 | 20.47 | 0.43 | 26.47 | 19.44 | 0.51 | 2.0 | 4.08 | 0.16 | 14.29 | 6.67 | 2.55 | -0.56 | -0.85 | 3.02 | -19.8 | -13.6 | 0.95 | -10.14 | -11.46 | 4989 | 0.0 | -7.99 |
| 22Q2 (11) | 13.28 | 12.93 | 21.83 | 0.34 | 0.0 | 21.43 | 0.5 | 2.04 | 6.38 | 0.14 | 0.0 | 0.0 | 2.56 | -11.45 | -0.33 | 3.77 | -9.64 | -12.68 | 1.05 | -11.45 | -17.92 | 4989 | 0.0 | -7.99 |
| 22Q1 (10) | 11.76 | -32.22 | 11.05 | 0.34 | -12.82 | 30.77 | 0.49 | -9.26 | 4.26 | 0.14 | -6.67 | 7.69 | 2.89 | 28.62 | 17.76 | 4.17 | 33.87 | -6.12 | 1.19 | 37.7 | -3.02 | 4989 | 0.0 | -7.99 |
| 21Q4 (9) | 17.35 | 23.75 | 12.44 | 0.39 | 8.33 | 25.81 | 0.54 | 10.2 | 14.89 | 0.15 | 0.0 | 7.14 | 2.25 | -12.46 | 11.88 | 3.11 | -10.95 | 2.18 | 0.86 | -19.19 | -4.71 | 4989 | -7.99 | -7.99 |
| 21Q3 (8) | 14.02 | 28.62 | -11.82 | 0.36 | 28.57 | 0.0 | 0.49 | 4.26 | 6.52 | 0.15 | 7.14 | 15.38 | 2.57 | -0.04 | 13.41 | 3.50 | -18.95 | 20.81 | 1.07 | -16.7 | 30.86 | 5422 | 0.0 | 0.39 |
| 21Q2 (7) | 10.9 | 2.93 | -33.17 | 0.28 | 7.69 | -12.5 | 0.47 | 0.0 | 2.17 | 0.14 | 7.69 | 7.69 | 2.57 | 4.63 | 30.93 | 4.31 | -2.84 | 52.89 | 1.28 | 4.63 | 61.14 | 5422 | 0.0 | 0.39 |
| 21Q1 (6) | 10.59 | -31.37 | -22.19 | 0.26 | -16.13 | -10.34 | 0.47 | 0.0 | 4.44 | 0.13 | -7.14 | 8.33 | 2.46 | 22.2 | 15.22 | 4.44 | 45.7 | 34.23 | 1.23 | 35.3 | 39.23 | 5422 | 0.0 | -12.83 |
| 20Q4 (5) | 15.43 | -2.96 | -14.18 | 0.31 | -13.89 | -20.51 | 0.47 | 2.17 | -16.07 | 0.14 | 7.69 | 7.69 | 2.01 | -11.27 | -7.38 | 3.05 | 5.29 | -2.2 | 0.91 | 10.97 | 25.49 | 5422 | 0.39 | -12.83 |
| 20Q3 (4) | 15.9 | -2.51 | 0.0 | 0.36 | 12.5 | 0.0 | 0.46 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 2.26 | 15.4 | 0.0 | 2.89 | 2.58 | 0.0 | 0.82 | 2.58 | 0.0 | 5401 | 0.0 | 0.0 |
| 20Q2 (3) | 16.31 | 19.84 | 0.0 | 0.32 | 10.34 | 0.0 | 0.46 | 2.22 | 0.0 | 0.13 | 8.33 | 0.0 | 1.96 | -7.92 | 0.0 | 2.82 | -14.7 | 0.0 | 0.80 | -9.6 | 0.0 | 5401 | -13.17 | 0.0 |
| 20Q1 (2) | 13.61 | -24.3 | 0.0 | 0.29 | -25.64 | 0.0 | 0.45 | -19.64 | 0.0 | 0.12 | -7.69 | 0.0 | 2.13 | -1.77 | 0.0 | 3.31 | 6.16 | 0.0 | 0.88 | 21.95 | 0.0 | 6220 | 0.0 | 0.0 |
| 19Q4 (1) | 17.98 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 2.17 | 0.0 | 0.0 | 3.11 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 6220 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 64.62 | -0.89 | 1.68 | 8.39 | 3.12 | 42.47 | 0.56 | -3.45 | 2.60 | 9.36 | 4.83 | 43.74 | 0.87 | -2.58 | 3778 | 0.0 |
| 2022 (9) | 65.2 | 23.37 | 1.55 | 20.16 | 2.19 | 11.17 | 0.58 | 1.75 | 2.38 | -2.6 | 3.36 | -9.89 | 0.89 | -17.52 | 3778 | -24.27 |
| 2021 (8) | 52.85 | -13.71 | 1.29 | 0.78 | 1.97 | 7.07 | 0.57 | 7.55 | 2.44 | 16.8 | 3.73 | 24.08 | 1.08 | 24.64 | 4989 | -7.99 |
| 2020 (7) | 61.25 | 1.59 | 1.28 | -5.19 | 1.84 | -5.64 | 0.53 | 8.16 | 2.09 | -6.67 | 3.00 | -7.12 | 0.87 | 6.47 | 5422 | 0.39 |
| 2019 (6) | 60.29 | -2.54 | 1.35 | -2.17 | 1.95 | -2.5 | 0.49 | 36.11 | 2.24 | 0.37 | 3.23 | 0.04 | 0.81 | 39.66 | 5401 | -13.17 |
| 2018 (5) | 61.86 | 27.81 | 1.38 | 16.95 | 2.0 | 5.82 | 0.36 | 5.88 | 2.23 | -8.5 | 3.23 | -17.21 | 0.58 | -17.16 | 6220 | 31.28 |
| 2017 (4) | 48.4 | 13.22 | 1.18 | 0.0 | 1.89 | 0.0 | 0.34 | -17.07 | 2.44 | -11.67 | 3.90 | -11.67 | 0.70 | -26.75 | 4738 | 92.13 |
| 2016 (3) | 42.75 | 31.86 | 1.18 | 8.26 | 1.89 | 47.66 | 0.41 | 0.0 | 2.76 | -17.9 | 4.42 | 11.98 | 0.96 | -24.16 | 2466 | 0.0 |
| 2015 (2) | 32.42 | 7.42 | 1.09 | -4.39 | 1.28 | -15.79 | 0.41 | -6.82 | 3.36 | -10.99 | 3.95 | -21.61 | 1.26 | -13.26 | 2466 | 0.0 |
| 2014 (1) | 30.18 | 12.99 | 1.14 | 8.57 | 1.52 | -43.28 | 0.44 | -2.22 | 3.78 | 0 | 5.04 | 0 | 1.46 | 0 | 2466 | 0.0 |
