玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)26.820.7148.420.54-19.422.731.0517.981.940.170.030.772.01-19.97-17.313.9117.14-31.320.63-0.71-11.8935130.00.0
24Q3 (19)26.632.2350.370.679.8442.550.89-2.27.230.170.06.252.527.44-5.23.34-4.33-28.690.64-2.18-29.3435130.0-7.01
24Q2 (18)26.0578.5592.960.6156.4141.860.911.1119.740.1721.4321.432.34-12.4-26.483.49-43.37-37.950.65-31.99-37.0735130.0-7.01
24Q1 (17)14.59-19.26-4.830.39-11.3614.710.9-12.6280.00.147.697.692.679.7820.526.178.2289.130.9633.3813.1535130.0-7.01
23Q4 (16)18.072.03-22.350.44-6.38-2.221.0324.149.280.13-18.75-7.142.43-8.2525.925.7021.6292.230.72-20.3719.583513-7.01-7.01
23Q3 (15)17.7131.194.850.479.39.30.839.2162.750.1614.290.02.65-16.684.244.69-16.7555.210.90-12.88-4.6337780.0-24.27
23Q2 (14)13.5-11.941.660.4326.4726.470.7652.052.00.147.690.03.1943.6124.415.6372.649.521.0422.29-1.6337780.0-24.27
23Q1 (13)15.33-34.1230.360.34-24.440.00.5-27.542.040.13-7.14-7.142.2214.69-23.293.2610.0-21.720.8540.95-28.7737780.0-24.27
22Q4 (12)23.2737.7734.120.454.6515.380.6935.2927.780.14-12.5-6.671.93-24.04-13.972.97-1.8-4.730.60-36.49-30.413778-24.27-24.27
22Q3 (11)16.8927.1820.470.4326.4719.440.512.04.080.1614.296.672.55-0.56-0.853.02-19.8-13.60.95-10.14-11.4649890.0-7.99
22Q2 (10)13.2812.9321.830.340.021.430.52.046.380.140.00.02.56-11.45-0.333.77-9.64-12.681.05-11.45-17.9249890.0-7.99
22Q1 (9)11.76-32.2211.050.34-12.8230.770.49-9.264.260.14-6.677.692.8928.6217.764.1733.87-6.121.1937.7-3.0249890.0-7.99
21Q4 (8)17.3523.7512.440.398.3325.810.5410.214.890.150.07.142.25-12.4611.883.11-10.952.180.86-19.19-4.714989-7.99-7.99
21Q3 (7)14.0228.62-11.820.3628.570.00.494.266.520.157.1415.382.57-0.0413.413.50-18.9520.811.07-16.730.8654220.00.39
21Q2 (6)10.92.93-33.170.287.69-12.50.470.02.170.147.697.692.574.6330.934.31-2.8452.891.284.6361.1454220.00.39
21Q1 (5)10.59-31.37-22.190.26-16.13-10.340.470.04.440.13-7.148.332.4622.215.224.4445.734.231.2335.339.2354220.0-12.83
20Q4 (4)15.43-2.960.00.31-13.890.00.472.170.00.147.690.02.01-11.270.03.055.290.00.9110.970.054220.390.0
20Q3 (3)15.9-2.510.00.3612.50.00.460.00.00.130.00.02.2615.40.02.892.580.00.822.580.054010.00.0
20Q2 (2)16.3119.840.00.3210.340.00.462.220.00.138.330.01.96-7.920.02.82-14.70.00.80-9.60.05401-13.170.0
20Q1 (1)13.610.00.00.290.00.00.450.00.00.120.00.02.130.00.03.310.00.00.880.00.062200.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)94.145.622.2131.553.7620.510.6516.072.35-9.664.00-17.240.69-20.2935130.0
2023 (9)64.62-0.891.688.393.1242.470.56-3.452.609.364.8343.740.87-2.583513-7.01
2022 (8)65.223.371.5520.162.1911.170.581.752.38-2.63.36-9.890.89-17.523778-24.27
2021 (7)52.85-13.711.290.781.977.070.577.552.4416.83.7324.081.0824.644989-7.99
2020 (6)61.251.591.28-5.191.84-5.640.538.162.09-6.673.00-7.120.876.4754220.39
2019 (5)60.29-2.541.35-2.171.95-2.50.4936.112.240.373.230.040.8139.665401-13.17
2018 (4)61.8627.811.3816.952.05.820.365.882.23-8.53.23-17.210.58-17.16622031.28
2017 (3)48.413.221.180.01.890.00.34-17.072.44-11.673.90-11.670.70-26.75473892.13
2016 (2)42.7531.861.188.261.8947.660.410.02.76-17.94.4211.980.96-24.1624660.0
2015 (1)32.427.421.09-4.391.28-15.790.41-6.823.3603.9501.26024660.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。