- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 246.83 | 2.8 | 35.68 | 5.55 | 4.91 | 4.72 | 1.64 | 1.86 | 4.46 | 0 | 0 | 0 | 2.25 | 2.06 | -22.82 | 0.66 | -0.91 | -23.01 | 0.00 | 0 | 0 | 1205 | 0.0 | 0.0 |
| 24Q3 (19) | 240.11 | 6.54 | 28.64 | 5.29 | 6.01 | 7.74 | 1.61 | 17.52 | 3.87 | 0 | 0 | 0 | 2.20 | -0.5 | -16.25 | 0.67 | 10.3 | -19.26 | 0.00 | 0 | 0 | 1205 | 0.0 | -6.66 |
| 24Q2 (18) | 225.37 | 22.19 | 28.7 | 4.99 | 9.67 | -0.99 | 1.37 | 18.1 | 8.73 | 0 | 0 | 0 | 2.21 | -10.25 | -23.07 | 0.61 | -3.35 | -15.52 | 0.00 | 0 | 0 | 1205 | 0.0 | -6.66 |
| 24Q1 (17) | 184.44 | 1.39 | 11.62 | 4.55 | -14.15 | -11.48 | 1.16 | -26.11 | -3.33 | 0 | 0 | 0 | 2.47 | -15.32 | -20.69 | 0.63 | -27.12 | -13.4 | 0.00 | 0 | 0 | 1205 | 0.0 | -6.66 |
| 23Q4 (16) | 181.92 | -2.53 | 2.59 | 5.3 | 7.94 | -7.83 | 1.57 | 1.29 | -4.85 | 0 | 0 | 0 | 2.91 | 10.75 | -10.16 | 0.86 | 3.92 | -7.25 | 0.00 | 0 | 0 | 1205 | -6.66 | -6.66 |
| 23Q3 (15) | 186.65 | 6.59 | 2.53 | 4.91 | -2.58 | -10.24 | 1.55 | 23.02 | -8.82 | 0 | 0 | 0 | 2.63 | -8.6 | -12.45 | 0.83 | 15.41 | -11.08 | 0.00 | 0 | 0 | 1291 | 0.0 | 2.87 |
| 23Q2 (14) | 175.11 | 5.97 | 0.52 | 5.04 | -1.95 | -2.33 | 1.26 | 5.0 | -17.11 | 0 | 0 | 0 | 2.88 | -7.47 | -2.83 | 0.72 | -0.92 | -17.53 | 0.00 | 0 | 0 | 1291 | 0.0 | 2.87 |
| 23Q1 (13) | 165.24 | -6.81 | -2.37 | 5.14 | -10.61 | 4.68 | 1.2 | -27.27 | -17.81 | 0 | 0 | 0 | 3.11 | -4.07 | 7.22 | 0.73 | -21.96 | -15.81 | 0.00 | 0 | 0 | 1291 | 0.0 | 2.87 |
| 22Q4 (12) | 177.32 | -2.59 | -3.21 | 5.75 | 5.12 | 3.6 | 1.65 | -2.94 | -8.33 | 0 | 0 | 0 | 3.24 | 7.92 | 7.04 | 0.93 | -0.36 | -5.29 | 0.00 | 0 | 0 | 1291 | 2.87 | 2.87 |
| 22Q3 (11) | 182.04 | 4.49 | -7.03 | 5.47 | 6.01 | -0.55 | 1.7 | 11.84 | 0.0 | 0 | 0 | 0 | 3.00 | 1.45 | 6.98 | 0.93 | 7.03 | 7.56 | 0.00 | 0 | 0 | 1255 | 0.0 | 6.18 |
| 22Q2 (10) | 174.21 | 2.93 | -6.74 | 5.16 | 5.09 | 7.72 | 1.52 | 4.11 | 4.11 | 0 | 0 | 0 | 2.96 | 2.1 | 15.51 | 0.87 | 1.15 | 11.63 | 0.00 | 0 | 0 | 1255 | 0.0 | 6.18 |
| 22Q1 (9) | 169.25 | -7.61 | 6.96 | 4.91 | -11.53 | 12.61 | 1.46 | -18.89 | 11.45 | 0 | 0 | 0 | 2.90 | -4.24 | 5.28 | 0.86 | -12.2 | 4.19 | 0.00 | 0 | 0 | 1255 | 0.0 | 6.18 |
| 21Q4 (8) | 183.2 | -6.44 | 17.52 | 5.55 | 0.91 | 22.25 | 1.8 | 5.88 | 27.66 | 0 | 0 | 0 | 3.03 | 7.85 | 4.02 | 0.98 | 13.17 | 8.63 | 0.00 | 0 | 0 | 1255 | 6.18 | 6.18 |
| 21Q3 (7) | 195.81 | 4.82 | 13.41 | 5.5 | 14.82 | 25.86 | 1.7 | 16.44 | 37.1 | 0 | 0 | 0 | 2.81 | 9.54 | 10.98 | 0.87 | 11.08 | 20.89 | 0.00 | 0 | 0 | 1182 | 0.0 | 2.87 |
| 21Q2 (6) | 186.8 | 18.06 | 33.46 | 4.79 | 9.86 | 28.76 | 1.46 | 11.45 | 37.74 | 0 | 0 | 0 | 2.56 | -6.94 | -3.52 | 0.78 | -5.6 | 3.21 | 0.00 | 0 | 0 | 1182 | 0.0 | 2.87 |
| 21Q1 (5) | 158.23 | 1.5 | 36.85 | 4.36 | -3.96 | 23.51 | 1.31 | -7.09 | 27.18 | 0 | 0 | 0 | 2.76 | -5.38 | -9.75 | 0.83 | -8.47 | -7.07 | 0.00 | 0 | 0 | 1182 | 0.0 | 1.03 |
| 20Q4 (4) | 155.89 | -9.71 | 0.0 | 4.54 | 3.89 | 0.0 | 1.41 | 13.71 | 0.0 | 0 | 0 | 0.0 | 2.91 | 15.07 | 0.0 | 0.90 | 25.94 | 0.0 | 0.00 | 0 | 0.0 | 1182 | 2.87 | 0.0 |
| 20Q3 (3) | 172.66 | 23.36 | 0.0 | 4.37 | 17.47 | 0.0 | 1.24 | 16.98 | 0.0 | 0 | 0 | 0.0 | 2.53 | -4.77 | 0.0 | 0.72 | -5.17 | 0.0 | 0.00 | 0 | 0.0 | 1149 | 0.0 | 0.0 |
| 20Q2 (2) | 139.97 | 21.06 | 0.0 | 3.72 | 5.38 | 0.0 | 1.06 | 2.91 | 0.0 | 0 | 0 | 0.0 | 2.66 | -12.95 | 0.0 | 0.76 | -14.99 | 0.0 | 0.00 | 0 | 0.0 | 1149 | -1.79 | 0.0 |
| 20Q1 (1) | 115.62 | 0.0 | 0.0 | 3.53 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.05 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1170 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 896.75 | 26.5 | 20.38 | -0.05 | 5.79 | 3.95 | 0 | 0 | 2.27 | -20.98 | 0.65 | -17.82 | 0.00 | 0 | 1205 | 0.0 |
| 2023 (9) | 708.92 | 0.87 | 20.39 | -4.23 | 5.57 | -12.01 | 0 | 0 | 2.88 | -5.05 | 0.79 | -12.76 | 0.00 | 0 | 1205 | -6.66 |
| 2022 (8) | 702.81 | -2.93 | 21.29 | 5.4 | 6.33 | 0.96 | 0 | 0 | 3.03 | 8.58 | 0.90 | 4.01 | 0.00 | 0 | 1291 | 2.87 |
| 2021 (7) | 724.05 | 23.95 | 20.2 | 25.08 | 6.27 | 32.56 | 0 | 0 | 2.79 | 0.91 | 0.87 | 6.94 | 0.00 | 0 | 1255 | 6.18 |
| 2020 (6) | 584.13 | 21.13 | 16.15 | 1.0 | 4.73 | 9.24 | 0 | 0 | 2.76 | -16.62 | 0.81 | -9.82 | 0.00 | 0 | 1182 | 2.87 |
| 2019 (5) | 482.24 | -8.99 | 15.99 | 0.95 | 4.33 | -15.59 | 0 | 0 | 3.32 | 10.92 | 0.90 | -7.26 | 0.00 | 0 | 1149 | -1.79 |
| 2018 (4) | 529.87 | 2.04 | 15.84 | 10.77 | 5.13 | 10.56 | 0 | 0 | 2.99 | 8.56 | 0.97 | 8.35 | 0.00 | 0 | 1170 | 9.65 |
| 2017 (3) | 519.29 | 18.72 | 14.3 | 4.84 | 4.64 | 3.57 | 0 | 0 | 2.75 | -11.69 | 0.89 | -12.76 | 0.00 | 0 | 1067 | 3.89 |
| 2016 (2) | 437.42 | 12.62 | 13.64 | 7.74 | 4.48 | 0.9 | 0 | 0 | 3.12 | -4.34 | 1.02 | -10.41 | 0.00 | 0 | 1027 | 6.31 |
| 2015 (1) | 388.39 | -2.74 | 12.66 | 1.52 | 4.44 | -0.67 | 0 | 0 | 3.26 | 0 | 1.14 | 0 | 0.00 | 0 | 966 | -0.31 |
