- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 8.46 | -2.87 | -9.03 | 0.72 | 16.13 | 18.03 | 0.37 | -7.5 | 8.82 | 0.59 | 59.46 | 59.46 | 8.51 | 19.56 | 29.75 | 4.37 | -4.77 | 19.63 | 6.97 | 64.17 | 75.29 | 1070 | 0.0 | 0.0 |
| 24Q3 (19) | 8.71 | -7.24 | -22.23 | 0.62 | -1.59 | -13.89 | 0.4 | -11.11 | -11.11 | 0.37 | -5.13 | -9.76 | 7.12 | 6.1 | 10.73 | 4.59 | -4.17 | 14.3 | 4.25 | 2.28 | 16.04 | 1070 | 0.0 | -3.78 |
| 24Q2 (18) | 9.39 | -1.16 | -22.07 | 0.63 | 1.61 | -3.08 | 0.45 | 12.5 | -2.17 | 0.39 | -2.5 | 2.63 | 6.71 | 2.8 | 24.38 | 4.79 | 13.82 | 25.54 | 4.15 | -1.36 | 31.71 | 1070 | 0.0 | -3.78 |
| 24Q1 (17) | 9.5 | 2.15 | -16.08 | 0.62 | 1.64 | 6.9 | 0.4 | 17.65 | 8.11 | 0.4 | 8.11 | 29.03 | 6.53 | -0.5 | 27.38 | 4.21 | 15.17 | 28.82 | 4.21 | 5.83 | 53.75 | 1070 | 0.0 | -3.78 |
| 23Q4 (16) | 9.3 | -16.96 | -21.91 | 0.61 | -15.28 | 1.67 | 0.34 | -24.44 | -10.53 | 0.37 | -9.76 | 23.33 | 6.56 | 2.03 | 30.2 | 3.66 | -9.01 | 14.58 | 3.98 | 8.68 | 57.95 | 1070 | -3.78 | -3.78 |
| 23Q3 (15) | 11.2 | -7.05 | -12.23 | 0.72 | 10.77 | 9.09 | 0.45 | -2.17 | -4.26 | 0.41 | 7.89 | 5.13 | 6.43 | 19.18 | 24.29 | 4.02 | 5.25 | 9.08 | 3.66 | 16.08 | 19.77 | 1112 | 0.0 | 4.81 |
| 23Q2 (14) | 12.05 | 6.45 | 0.67 | 0.65 | 12.07 | 3.17 | 0.46 | 24.32 | 15.0 | 0.38 | 22.58 | 22.58 | 5.39 | 5.28 | 2.49 | 3.82 | 16.79 | 14.24 | 3.15 | 15.15 | 21.77 | 1112 | 0.0 | 4.81 |
| 23Q1 (13) | 11.32 | -4.95 | 10.12 | 0.58 | -3.33 | 1.75 | 0.37 | -2.63 | -2.63 | 0.31 | 3.33 | 6.9 | 5.12 | 1.7 | -7.59 | 3.27 | 2.44 | -11.58 | 2.74 | 8.72 | -2.92 | 1112 | 0.0 | 4.81 |
| 22Q4 (12) | 11.91 | -6.66 | 7.98 | 0.6 | -9.09 | 5.26 | 0.38 | -19.15 | 18.75 | 0.3 | -23.08 | -9.09 | 5.04 | -2.6 | -2.51 | 3.19 | -13.38 | 9.98 | 2.52 | -17.59 | -15.81 | 1112 | 4.81 | 4.81 |
| 22Q3 (11) | 12.76 | 6.6 | 16.64 | 0.66 | 4.76 | 43.48 | 0.47 | 17.5 | 30.56 | 0.39 | 25.81 | 30.0 | 5.17 | -1.72 | 23.01 | 3.68 | 10.23 | 11.93 | 3.06 | 18.02 | 11.46 | 1061 | 0.0 | 3.01 |
| 22Q2 (10) | 11.97 | 16.44 | 14.88 | 0.63 | 10.53 | 23.53 | 0.4 | 5.26 | 33.33 | 0.31 | 6.9 | 10.71 | 5.26 | -5.08 | 7.53 | 3.34 | -9.6 | 16.07 | 2.59 | -8.2 | -3.62 | 1061 | 0.0 | 3.01 |
| 22Q1 (9) | 10.28 | -6.8 | 8.78 | 0.57 | 0.0 | 11.76 | 0.38 | 18.75 | 26.67 | 0.29 | -12.12 | 16.0 | 5.54 | 7.3 | 2.74 | 3.70 | 27.41 | 16.44 | 2.82 | -5.71 | 6.63 | 1061 | 0.0 | 3.01 |
| 21Q4 (8) | 11.03 | 0.82 | 23.38 | 0.57 | 23.91 | 23.91 | 0.32 | -11.11 | -5.88 | 0.33 | 10.0 | 13.79 | 5.17 | 22.9 | 0.43 | 2.90 | -11.84 | -23.72 | 2.99 | 9.1 | -7.77 | 1061 | 3.01 | 3.01 |
| 21Q3 (7) | 10.94 | 4.99 | 12.78 | 0.46 | -9.8 | -2.13 | 0.36 | 20.0 | 5.88 | 0.3 | 7.14 | 0.0 | 4.20 | -14.09 | -13.22 | 3.29 | 14.3 | -6.12 | 2.74 | 2.05 | -11.33 | 1030 | 0.0 | -1.53 |
| 21Q2 (6) | 10.42 | 10.26 | -1.51 | 0.51 | 0.0 | -13.56 | 0.3 | 0.0 | -11.76 | 0.28 | 12.0 | -12.5 | 4.89 | -9.31 | -12.23 | 2.88 | -9.31 | -10.41 | 2.69 | 1.57 | -11.16 | 1030 | 0.0 | -1.53 |
| 21Q1 (5) | 9.45 | 5.7 | 15.95 | 0.51 | 10.87 | 6.25 | 0.3 | -11.76 | -6.25 | 0.25 | -13.79 | 0.0 | 5.40 | 4.89 | -8.37 | 3.17 | -16.53 | -19.15 | 2.65 | -18.45 | -13.76 | 1030 | 0.0 | -1.15 |
| 20Q4 (4) | 8.94 | -7.84 | 0.0 | 0.46 | -2.13 | 0.0 | 0.34 | 0.0 | 0.0 | 0.29 | -3.33 | 0.0 | 5.15 | 6.19 | 0.0 | 3.80 | 8.5 | 0.0 | 3.24 | 4.88 | 0.0 | 1030 | -1.53 | 0.0 |
| 20Q3 (3) | 9.7 | -8.32 | 0.0 | 0.47 | -20.34 | 0.0 | 0.34 | 0.0 | 0.0 | 0.3 | -6.25 | 0.0 | 4.85 | -13.11 | 0.0 | 3.51 | 9.07 | 0.0 | 3.09 | 2.26 | 0.0 | 1046 | 0.0 | 0.0 |
| 20Q2 (2) | 10.58 | 29.82 | 0.0 | 0.59 | 22.92 | 0.0 | 0.34 | 6.25 | 0.0 | 0.32 | 28.0 | 0.0 | 5.58 | -5.31 | 0.0 | 3.21 | -18.15 | 0.0 | 3.02 | -1.4 | 0.0 | 1046 | 0.38 | 0.0 |
| 20Q1 (1) | 8.15 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 5.89 | 0.0 | 0.0 | 3.93 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 1042 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 36.06 | -17.8 | 2.59 | 1.17 | 1.61 | -0.62 | 1.75 | 19.05 | 7.18 | 23.08 | 4.46 | 20.91 | 4.85 | 44.83 | 1070 | 0.0 |
| 2023 (9) | 43.87 | -6.52 | 2.56 | 4.07 | 1.62 | -0.61 | 1.47 | 14.84 | 5.84 | 11.32 | 3.69 | 6.32 | 3.35 | 22.85 | 1070 | -3.78 |
| 2022 (8) | 46.93 | 12.19 | 2.46 | 20.0 | 1.63 | 26.36 | 1.28 | 9.4 | 5.24 | 6.96 | 3.47 | 12.63 | 2.73 | -2.49 | 1112 | 4.81 |
| 2021 (7) | 41.83 | 11.93 | 2.05 | 1.99 | 1.29 | -3.73 | 1.17 | 0.86 | 4.90 | -8.88 | 3.08 | -14.0 | 2.80 | -9.89 | 1061 | 3.01 |
| 2020 (6) | 37.37 | -9.03 | 2.01 | -17.62 | 1.34 | 1.52 | 1.16 | 2.65 | 5.38 | -9.44 | 3.59 | 11.59 | 3.10 | 12.85 | 1030 | -1.53 |
| 2019 (5) | 41.08 | 45.73 | 2.44 | 29.1 | 1.32 | 3.94 | 1.13 | 9.71 | 5.94 | -11.41 | 3.21 | -28.68 | 2.75 | -24.72 | 1046 | 0.38 |
| 2018 (4) | 28.19 | -6.19 | 1.89 | 1.61 | 1.27 | 1.6 | 1.03 | 7.29 | 6.70 | 8.32 | 4.51 | 8.3 | 3.65 | 14.37 | 1042 | -10.17 |
| 2017 (3) | 30.05 | -5.47 | 1.86 | -7.46 | 1.25 | -11.35 | 0.96 | -6.8 | 6.19 | -2.1 | 4.16 | -6.21 | 3.19 | -1.4 | 1160 | 0.0 |
| 2016 (2) | 31.79 | -8.57 | 2.01 | -6.07 | 1.41 | -3.42 | 1.03 | 3.0 | 6.32 | 2.73 | 4.44 | 5.63 | 3.24 | 12.66 | 1160 | -10.7 |
| 2015 (1) | 34.77 | -11.3 | 2.14 | -6.14 | 1.46 | 2.82 | 1.0 | 17.65 | 6.15 | 0 | 4.20 | 0 | 2.88 | 0 | 1299 | -5.18 |
